Willow TV
- Company typePrivate
- Founded2002
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Willow TV firmographics
Firmographics- Name
- Willow TV
- Legal name
- Times Internet (UK) Ltd.
- Website
- https://willow.tv
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Willow TV industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Live Streaming Platforms (MPACACAF)
Keywords
Where Willow TV is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Willow TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Premium Subscription: Monthly and yearly premium subscription plans allowing access to exclusive live cricket coverage, highlights, and replays. Subscriptions auto-renew unless cancelled before renewal.
- Advertising (Free Tier): Free ad-supported content available to users, with targeted advertising based on viewing data and user behavior. Willow TV partnered with SWIFT TV to offer free cricket streaming in USA and Canada.
- TV Provider Distribution: Revenue generated through distribution agreements with satellite, cable, and IPTV providers where Willow TV is available as part of pay-TV packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Subscription (Monthly) |
| Subscription | Annual | Premium Subscription (Yearly) |
| Freemium | Pay-as-you-go | Free Ad-Supported Tier |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Willow TV product offering
Product offeringCore offering
Willow TV operates a 24/7 HD live cricket streaming service for fans in the USA and Canada, delivering coverage of ICC events, IPL, bilateral international series, and major T20 leagues through its own website, mobile apps, smart TV apps, and distribution via satellite, cable, and IPTV providers. The service combines linear TV broadcasting with a digital streaming platform enhanced by interactive scorecards, real-time statistics, and on-demand highlights.
Product overview
Willow by Cricbuzz is a premium cricket streaming and broadcasting platform formed through the partnership of Willow (premier cricket broadcaster in North America) and Cricbuzz (world's leading cricket digital platform). The product suite consists of the core Willow TV Live Cricket Streaming service delivered via a premium subscription model (available in monthly and yearly plans), companion mobile applications for iOS and Android, and 24/7 HD TV channel distribution through major satellite, cable, and IPTV providers. The platform differentiates through comprehensive coverage of international cricket events (ICC tournaments, bilateral series, major T20 leagues) combined with digital-first features including interactive scorecards, real-time statistics, and on-demand highlights. Content is accessible across multiple devices including smart TVs (Apple TV, Roku, Amazon Fire TV, Samsung TV, Android TV, Google TV), mobile devices, tablets, and web browsers.
Differentiator
Problem solved
Functional benefit
Products and services
- Willow TV Live Cricket Streaming Premium live HD streaming of cricket matches (ICC events, IPL, bilateral series, T20 leagues) with interactive scorecards, real-time stats, highlights, and replays, delivered to cricket fans in the USA and Canada.
- Willow TV Premium Subscription Paid subscription tier available in monthly and yearly billing cadences, granting access to live cricket coverage, on-demand highlights, and replays across devices.
- Willow by Cricbuzz Mobile App (iOS) iOS app enabling cricket fans to watch live streams, follow interactive scorecards and real-time stats, and view on-demand highlights on iPhone and iPad.
- Willow by Cricbuzz Mobile App (Android) Android app enabling cricket fans to watch live streams, follow interactive scorecards and real-time stats, and view on-demand highlights on Android phones and tablets.
- Willow TV 24/7 Channel Distribution 24/7 HD cricket channel delivered through major satellite, cable, and IPTV providers across the USA and Canada, providing linear broadcast access to live cricket for pay-TV subscribers.
- Willow TV Free Ad-Supported Tier (via SWIFT TV) Free ad-supported cricket streaming tier delivered through the SWIFT TV FAST app, providing targeted, brand-safe cricket content delivery without subscription fees.
Companies that use Willow TV
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Willow TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature4 records
Willow TV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Abu Dhabi T10minorWillow TV is one of the broadcast partners for Abu Dhabi T10 cricket tournament, part of a network of 20+ broadcast partners spanning six continents and 150+ countries.
- SWIFT TVminorWillow TV partnered with India's SWIFT TV, a free ad-supported streaming (FAST) app, to provide free cricket content to fans in the USA, Canada, and other cricket-loving territories without subscription fees. The partnership leverages SWIFT TV's growing FAST platform and advertising infrastructure to expand Willow TV's global reach while enabling targeted, brand-safe cricket content delivery.
- World Padel LeagueminorWillow TV provides North American broadcast coverage for World Padel League Season 3, marking padel content expansion through cricket-focused distribution channels.
- JioStarcoreMajor League Cricket secured a new two-year broadcast deal with India's JioStar, which also broadcasts Willow TV content. This positions the league for potential profitability and expanded cricket broadcasting reach in North America.
- DISH NetworkcoreSatellite TV provider offering Willow TV cricket content as part of its programming lineup in the USA.
- Sling TVcoreStreaming service partner providing Willow TV cricket content to subscribers in the USA.
- FubocoreIPTV streaming platform offering Willow TV cricket content to subscribers in the USA and Canada.
- YouTube TVcoreLive TV streaming service providing Willow TV cricket content to subscribers in the USA.
- CricbuzzcoreWillow TV is the combination of Willow (premier cricket broadcaster in North America) and Cricbuzz (world's leading cricket digital platform). Cricbuzz provides the digital platform integration and content ecosystem for the Willow by Cricbuzz service.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Willow TV competitors and assessment
Company assessmentDirect peers
- FanCode: India-based sports streaming subscription platform with deep cricket coverage (IPL, international, bilateral series) and a freemium + premium model — the closest functional analog to Willow TV's cricket D2C + advertising monetization.
- DAZN: Global sports subscription streaming platform (boxing, soccer, MMA, etc.) with D2C sports-only economics broadly comparable to Willow — a benchmark for niche sports subscription profitability and pricing power.
- FuboTV: Sports-first US live-TV streaming service that distributes Willow's channel and competes in the same pay-TV/IPTV bundle space — direct US sports-streaming competitor and channel-partner-counterparty.
- SonyLIV: Premium Indian streaming service that has held significant cricket rights (e.g., former IPL digital rights) and bundles cricket with entertainment — competes with Willow in diaspora markets for premium cricket subscription dollars.
- FloSports: US-based subscription streamer focused on niche sports (cycling, wrestling, track, etc.) with a similar 'premium-rights-D2C' business model — closest US analog to Willow's niche-sport subscription approach.
- JioCinema: Viacom18/Reliance's free ad-supported streaming service that secured digital rights for IPL and major ICC cricket in India — direct competitor for premium cricket rights and the FAST positioning Willow is also pursuing.
- Disney+ Hotstar: Star/Disney's streaming bundle historically carrying the bulk of premium Indian and international cricket via Hotstar in India, the US, and Canada — directly competes for cricket rights and cricket D2C subscribers in North America.
Regional players
- TNT Sports (UK): Warner Bros. Discovery's UK sports broadcaster holding major English cricket rights — comparable cricket-focused linear + streaming broadcaster with a different geographic footprint but identical content-rights-driven business model.
Broad incumbents
- ESPN+: Disney's US sports subscription streaming service carrying some international cricket and a wide slate of mainstream US sports — broad incumbent competing for share-of-wallet and rights in the same North American market.
- Peacock: NBCUniversal's general-entertainment and sports streaming service — broad incumbent that carries selected premium sports rights and competes for both DTC subscribers and pay-TV distribution leverage in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Willow TV social profiles
Digital presenceWillow TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willow TV leadership team
Management profileNumber of profiles
Profiles1 record
Willow TV funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willow TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willow TV
What does Willow TV do?
Willow TV operates a 24/7 HD live cricket streaming service for fans in the USA and Canada, delivering coverage of ICC events, IPL, bilateral international series, and major T20 leagues through its own website, mobile apps, smart TV apps, and distribution via satellite, cable, and IPTV providers. The service combines linear TV broadcasting with a digital streaming platform enhanced by interactive scorecards, real-time statistics, and on-demand highlights.
Is Willow TV a public or private company?
Willow TV is a private company. It is classified as corporate owned and is currently operating.
When was Willow TV founded?
Willow TV was founded in 2002. It employs 11 to 50 people.
Where is Willow TV based?
Willow TV is headquartered in Sunnyvale, United States, in the North America region.
How does Willow TV make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are advertising (Free Tier) and TV Provider Distribution.
Who are Willow TV's main competitors?
Direct peers on record are FanCode, DAZN, FuboTV, SonyLIV, FloSports, JioCinema and Disney+ Hotstar. TNT Sports (UK) is listed as a regional player. Broad incumbents are ESPN+ and Peacock.
Does Willow TV have an API?
No public API is recorded for Willow TV.
What industry is Willow TV in?
Willow TV's product category is Live Sports Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 516210 and its SIC code is 4833.