Easybrain
Easybrain is a Cyprus-based mobile game developer and publisher of casual puzzle titles — led by Sudoku.com, Nonogram.com and Blockudoku — distributed globally via Apple App Store, Google Play and owned web properties to a consumer audience of more than 2.5 billion cumulative downloads.
- Company typePrivate
- Founded2016
- HeadquartersLimassol, Cyprus
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What Easybrain does
Easybrain is a Cyprus-domiciled mobile game developer and publisher founded in 2016, operating from Limassol with R&D offices in Minsk (Belarus Hi-Tech Park) and Warsaw. It builds and publishes a portfolio of more than 20 casual puzzle games — anchored by category-leading titles Sudoku.com, Nonogram.com, Blockudoku, Pixel Art and Jigsaw Puzzles — distributed globally through Apple App Store, Google Play, Google Play Pass and owned web properties (sudoku.com, nonogram.com). The portfolio had surpassed 2.5 billion cumulative downloads by April 2026 and has produced multiple Apple and Google "Best of" and Editors' Choice selections between 2018 and 2024.
The company's core technology centers on a proprietary in-house analytics and performance-marketing stack used for game optimization, user behavior analysis, user-acquisition bidding and ad mediation across a broad roster of networks (AppLovin, Unity Ads, ironSource, AdMob, Meta Audience Network, Pangle, Mintegral, Vungle, Liftoff and others). Distribution is supported by Firebase, Adjust and Flurry for attribution and analytics, with Cloudflare providing web traffic management. Product development follows a "simple, addictive, data-driven" template: titles are designed for mass-market adoption, broad localization and long operational life rather than novelty churn, with new mechanics layered as adjacent puzzle genres.
Easybrain monetizes primarily through in-app advertising (banner, interstitial, video) supplemented by in-app purchases, virtual currency and multi-tier subscriptions (weekly through seasonal). It operates a freemium direct-to-consumer model with no enterprise customers. Following a 2021 merger with Embracer Group, the company was divested in November 2024 to Tencent subsidiary Miniclip for US$1.2 billion and now operates as an independent developer and publisher under Miniclip ownership, led by co-founder and CEO Oleg Grushevich alongside co-founders Matvey Timoshenko and Peter Skoromnyi.
Easybrain firmographics
Firmographics- Name
- Easybrain
- Legal name
- Easybrain Ltd
- Website
- https://easybrain.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Easybrain is a Cyprus-based mobile game developer and publisher of casual puzzle titles — led by Sudoku.com, Nonogram.com and Blockudoku — distributed globally via Apple App Store, Google Play and owned web properties to a consumer audience of more than 2.5 billion cumulative downloads.
- Ownership category
- akta.pro rank
Easybrain industry classification
Industry- Product category
- Mobile Puzzle Games
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mobile Game Stores & Alternative App Stores (MPAFACAD)
Keywords
Where Easybrain is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices3 records
Markets served
Easybrain business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-app advertising: Primary revenue stream through advertising within mobile games, including banner ads, interstitial ads, and video ads. Company uses multiple ad networks for monetization.
- In-app purchases: Virtual goods and in-app purchases available in games, including subscriptions (weekly, monthly, tri-monthly, semi-annual, annual, seasonal). Users can purchase virtual currency, remove ads, or access premium features.
- Subscription services: Some apps available on subscription basis with various billing periods including weekly, monthly, and annual options. Subscriptions auto-renew unless cancelled.
- Google Play Pass: Games available through Google Play Pass subscription service, providing ad-free experience for subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free-to-play with optional subscriptions |
| Transaction based/ take rate | Pay-as-you-go | In-app purchases for virtual goods |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Easybrain product offering
Product offeringCore offering
Easybrain is a mobile game developer and publisher that creates and distributes a portfolio of casual puzzle and brain-training games for iOS and Android platforms. The company's portfolio includes sudoku variants, nonogram puzzles, block puzzles, coloring apps, jigsaw puzzles, word games, and number puzzles distributed primarily through the Apple App Store and Google Play Store. Games are monetized through in-app advertising, in-app purchases, and subscription services, and have achieved more than 2.5 billion total downloads.
Product overview
Easybrain is a mobile game developer offering a portfolio of casual puzzle games across iOS and Android platforms. The portfolio includes sudoku variants (Sudoku.com, Killer Sudoku), nonogram puzzles (Nonogram.com, Nonogram.com Color), block puzzles (Blockudoku), coloring apps (Pixel Art, Art Puzzle), jigsaw puzzles, word games (Crossword Master, Easy Words!), number puzzles (Number Match, Number Sums, Number Tiles), hidden object games (Differences, Hidden Spots), classic board games (Backgammon), brain teasers (Logic Puzzles, Easy Game), brick breaker games (Brick Blast), and music creation apps (Drum Pad Machine, Groovepad). The company operates through a direct-to-consumer model via app store distribution on Apple App Store and Google Play, with games available on subscription services like Google Play Pass. Easybrain was founded in 2016, merged with Embracer Group in 2021, and was divested to Miniclip in late 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Sudoku.com Classic sudoku logic game for beginners and advanced players. Offers various sudoku experiences to keep the brain active, unwind from stress, and relax. Features include taking notes, erasing, and hints.
- Killer Sudoku Fresh take on the classic sudoku puzzle with brain-teasing mechanics that cater to players of all levels. Features new twist of mechanics that creates a different gaming experience from standard sudoku.
- Nonogram.com Classic picture cross logic puzzle implemented as a mobile game. Players reveal hidden images on the board based on numerical clues lined up in both directions. Most popular nonogram app globally.
- Nonogram.com Color Fresh take on classic nonogram offering an immersive multicolor experience. Players solve puzzles using numerical clues to uncover vibrant colored pictures.
- Blockudoku Simple yet challenging block puzzle combining elements of sudoku and tile-matching games. Players match blocks to complete lines and squares for removal to keep the board clean and beat high scores.
- Pixel Art Color by number app providing an entertaining way to relax and release inner artist. Includes Pixel Art Camera feature to create own artwork. Features tons of free artworks.
- Jigsaw Puzzles Classic jigsaw puzzle game featuring hours of entertainment with tons of fresh HD pictures for family fun. Relaxing puzzle experience putting pieces together.
- Art Puzzle Super relaxing and aesthetically pleasing game combining coloring books and jigsaw puzzles. Players create fun beautiful artwork while challenging their minds and relaxing.
- Number Match Mobile version of the addictive pen and paper number matching game. Players match pairs of numbers, clear the board, and try to beat their high score.
- Differences
Quantifiable outcome
- 2.5 billion+ total downloads across portfolio
- +2 more outcomes
Companies that use Easybrain
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Easybrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration64 records
Feature3 records
Easybrain partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Google Play PassminorEasybrain was among the launch partners for Google Play Pass subscription service with four products enrolled at launch.
- Pixel Art DeveloperminorEasybrain expanded cooperation with the developer of Pixel Art, building new and exciting games together. Pixel Art was the first third-party title Easybrain took for publishing.
- Gaming Realms plcminorEasybrain acquired the www.sudoku.com domain name from Gaming Realms, Plc and brought its popular Sudoku mobile game to the web.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Easybrain competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easybrain social profiles
Digital presenceEasybrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easybrain leadership team
Management profileNumber of profiles
Profiles6 records
Easybrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easybrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easybrain
What does Easybrain do?
Easybrain is a mobile game developer and publisher that creates and distributes a portfolio of casual puzzle and brain-training games for iOS and Android platforms. The company's portfolio includes sudoku variants, nonogram puzzles, block puzzles, coloring apps, jigsaw puzzles, word games, and number puzzles distributed primarily through the Apple App Store and Google Play Store. Games are monetized through in-app advertising, in-app purchases, and subscription services, and have achieved more than 2.5 billion total downloads.
Is Easybrain a public or private company?
Easybrain is a private company. It is classified as corporate owned and is currently operating.
When was Easybrain founded?
Easybrain was founded in 2016. It employs 251 to 500 people.
Where is Easybrain based?
Easybrain is headquartered in Limassol, Cyprus, in the Europe region.
How does Easybrain make money?
Four revenue lines are on record. In-app advertising is the primary driver. The others are in-app purchases, subscription services and google Play Pass.
Does Easybrain have an API?
No public API is recorded for Easybrain.
What industry is Easybrain in?
Easybrain's product category is Mobile Puzzle Games. Its primary akta.pro industry code is MPAFACAD, Mobile Game Stores & Alternative App Stores. Its NAICS code is 5132 and its SIC code is 7990.