EJAM GROUP

What EJAM GROUP does

EJAM GROUP (legal name: 易简传媒科技集团股份有限公司) is a China-based new media holding company listed on the National Equities Exchange and Quotations (NEEQ/New Third Board) under stock code 834498. Founded in 2010 and headquartered in Guangzhou, the company operates a multi-vertical WeChat public-account matrix spanning finance, technology, health, automotive, real estate, and lifestyle, with combined WeChat followers exceeding 15 million and total cross-platform online followers of approximately 45 million across 11+ media properties including 易简财经, 科技每日推送, 健康圈, 健康触点, 家庭医生, 财经早餐, 1626潮流精选, 壹汽车, 南方地产观察, 爱泡研究所, and 奇偶工作室. The core technology is content production and distribution through the WeChat ecosystem, supplemented by a wholly-owned subsidiary 易简旅文 (Yijian Travel & Culture) that provides tourism integrated marketing, scenic area planning and operations, and cultural tourism strategic investment services.

The business model is dual-engine. The primary revenue stream is new media advertising and sponsored content sold to brand advertisers and corporate clients seeking access to the company's aggregated mass-market audiences across multiple verticals, with dedicated business cooperation email contacts published per media property. The secondary stream is professional services revenue from 易简旅文, which serves domestic and overseas tourism destinations and cultural tourism project operators. Pricing is not publicly disclosed. The company is led by CEO, Vice Chairman and President Huang Yongxuan. The organization is lean (11–50 employees) given the scale of audience reach, suggesting a highly leveraged content operation rather than a labor-intensive agency.

Over 2013–2017, EJAM raised approximately $59.6M across seven disclosed funding rounds from investors including Rastar, CITIC Securities, Cowin Capital, Shenzhen Capital Group, Meilong Chuangtou, and Huoer Guosi Chuangtou, before listing on the NEEQ. The company has accumulated multiple industry awards from 2021–2023, including three consecutive years as Sina Finance "Best A-Share New Media" for 易简财经, the 2022 China Cultural Tourism Dragon Sparrow Award "Best Cultural Tourism Project Operation Brand" for 易简旅文's 南海湾森林生态园 project, and a 2021 Southern Weekly "Brand Golden Feather Award."

Name

EJAM GROUP

Legal name

易简传媒科技集团股份有限公司

Website

https://ejamad.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EJAM GROUP is a Guangzhou-based NEEQ-listed (834498) Chinese new media holding company operating an 11+ account WeChat public-account matrix with 15M+ WeChat followers and 45M total online followers across finance, tech, health, automotive, real estate, and lifestyle verticals, monetizing through advertising and a tourism services subsidiary.

Ownership category

akta.pro rank

Product category

New Media and Digital Advertising

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• New media advertising
• WeChat public accounts
• Content marketing services
• Cultural tourism services
• Integrated media matrix

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. New Media Advertising: The company operates multiple WeChat public accounts with over 15 million combined followers, generating revenue through advertising, sponsored content, and business cooperation partnerships. The media matrix spans finance, technology, health, automotive, and lifestyle verticals.
2. Cultural Tourism Services: EJAM Travel (易简旅文) subsidiary provides tourism integrated marketing, scenic area planning and operations, and cultural tourism strategic investment layout services for domestic and overseas tourism destinations and cultural tourism industry projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EJAM GROUP operates a portfolio of branded WeChat public accounts and other online media properties across finance, technology, health, automotive, real estate, and lifestyle verticals, selling advertising, sponsored content, and business cooperation engagements to brand advertisers and corporate clients. Through its subsidiary 易简旅文 (EJAM Travel), it additionally delivers integrated cultural-tourism marketing, scenic-area planning and operations, and cultural-tourism strategic-investment services to domestic and overseas tourism destinations.

Product overview

EJAM GROUP (易简集团) is a New Third Board listed new media company (stock code: 834498) operating a portfolio of WeChat-based media platforms. The company manages a new media matrix comprising over 15 million WeChat followers and 45 million total online followers across its platforms. The product portfolio includes multiple specialized vertical media brands: 易简财经 (finance, 1M+ followers), 科技每日推送 (technology, 4M+ followers), 健康圈 and 健康触点 (health, combined 5.8M+ followers), 家庭医生 (family health, 1.8M+ followers), 财经早餐 (financial morning news, 3M+ followers), 壹汽车 (automotive, 2.3M+ followers), 南方地产观察 (real estate, 300K+ followers), 1626潮流精选 (lifestyle/fashion, 1.5M+ followers), along with production studios 奇偶工作室 and content platform 爱泡研究所. The company also operates 易简旅文 as a separate tourism and culture business providing integrated marketing and operational services for tourism destinations.

Differentiator

Problem solved

Functional benefit

Brands

• 易简财经: Finance media account with 100W+ followers
• 科技每日推送
• 健康圈
• 爱泡研究所
• 奇偶工作室
• 壹汽车
• 南方地产观察
• 健康触点
• 家庭医生
• 财经早餐
• 1626潮流精选
• 易简旅文

Products and services

• 易简财经 (Yijian Finance)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• 36Kr (36氪): 36Kr is a Chinese technology and business media platform serving startups, investors, and tech professionals, with significant online following and advertising revenue. It is comparable to EJAM's 科技每日推送 and 易简财经 as both monetize vertical-focused tech/finance media audiences through advertising and sponsored content.
• Caixin Media (财新传媒): Caixin is one of China's most respected financial news organizations with significant online following. It directly competes with EJAM's finance-focused properties (易简财经, 财经早餐) for financial audience attention and premium advertising clients in the financial services sector.
• BlueFocus (蓝色光标): BlueFocus is one of China's largest digital marketing and advertising groups, providing media buying, content marketing, and digital advertising services to brand clients. It is directly comparable to EJAM as both operate in Chinese B2B digital advertising/content marketing, though BlueFocus is significantly larger and listed on the Shenzhen main board.
• TMTPost (钛媒体): TMTPost is a Chinese technology and business media outlet covering tech industry news, startups, and digital economy. It directly competes with EJAM's technology and finance media properties (科技每日推送, 易简财经) for tech/finance audience attention and advertiser budgets.

Broad incumbents

• NetEase (网易): NetEase is one of China's largest internet and online media companies, operating major news portals, content platforms, and gaming businesses. It is comparable to EJAM as a broad incumbent in Chinese online media/content with significant advertising and sponsored content revenue.
• Beijing Enlight Media (光线传媒): Enlight Media is a major Chinese entertainment and media conglomerate with film production, content, and advertising businesses. It overlaps with EJAM's content production (奇偶工作室 media studio) and lifestyle media operations at a much larger institutional scale.
• Yicai Global (第一财经): Yicai (China Business Network) is a major Chinese financial media group backed by Shanghai Media Group, offering news, data, and advertising across multiple platforms. It is comparable to EJAM's finance media business but operates at a much larger institutional scale with broader multimedia capabilities.
• Sohu.com (搜狐): Sohu is a major Chinese internet portal providing news, content, and advertising services through its online media properties. It represents a broad incumbent comparable to EJAM in monetizing content audiences via digital advertising, though at much larger scale across multiple verticals.

Emerging players

• Meitu (美图公司): Meitu operates consumer apps and content platforms targeting lifestyle and beauty audiences, monetizing through advertising and new consumption channels. It is comparable to EJAM's lifestyle/consumer media positioning (e.g., 1626潮流精选, 爱泡研究所) as both pursue media-plus-consumer business models.

Others

• Winshare (新华文轩): Winshare is a Chinese publishing and media group with operations spanning books, periodicals, and digital content. While operating in different sub-verticals, it represents another publicly-listed Chinese media/content company with diversified revenue streams comparable in structure to EJAM's new media + cultural tourism dual-engine model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ejam-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EJAM GROUP