Good Molecules
Good Molecules is a private US skincare brand selling 71 clean, science-backed SKUs at $5-$18 through its own e-commerce site, Ulta, Target, Amazon, Walmart, and Shoppers Drug Mart, shipping to 40+ countries.
- Company typePrivate
- Founded-
- HeadquartersWest Hollywood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Molecules does
Good Molecules is a private US-based skincare brand operating under Good Molecules, LLC that develops and sells science-backed, clean-beauty skincare products at accessible price points ($5-$18 per unit). The product portfolio spans 71 SKUs across cleansers, toners, serums and treatments, eye care, moisturizers, sunscreens, exfoliants, body care, and tools, organized around consumer concerns (hyperpigmentation, acne, anti-aging, texture, dryness, redness) and active ingredients (niacinamide, tranexamic acid, hyaluronic acid, azelaic acid, glycolic acid, retinol, salicylic acid). Proprietary technology elements include cetyl tranexamate mesylate (a lipid-mimicking form of tranexamic acid), vegan rose PDRN (plant-derived alternative to salmon PDRN), and microdart patch delivery technology for targeted actives. All formulations are vegan, cruelty-free, and free of fragrance, PEGs, mineral oils, alcohols, and ethoxylated ingredients.
The brand operates a hybrid direct-to-consumer and retail distribution model. Primary revenue flows through goodmolecules.com — featuring individual products, curated bundles (Hyperpigmentation Bundle, Hero Regimens), subscription plans for recurring delivery, and Afterpay/Sezzle BNPL — supplemented by major US retail partnerships with Ulta Beauty (nationwide stores), Target (nationwide stores), Amazon, and Walmart (online and select stores), and international retail through Beautylish (worldwide shipping) and Shoppers Drug Mart (1,300+ Canadian stores). The brand ships DTC to 40+ countries. Marketing is anchored by a 12-question personalized Skincare Quiz, content marketing, social proof (single SKUs have generated thousands of consumer reviews), and earned press coverage. Customer service operations are based in San Francisco and Philadelphia, with fulfillment in Philadelphia, Fresno, and Hong Kong. The corporate mailing address is in West Hollywood, California.
Good Molecules firmographics
Firmographics- Name
- Good Molecules
- Legal name
- Good Molecules, LLC
- Website
- https://goodmolecules.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Molecules is a private US skincare brand selling 71 clean, science-backed SKUs at $5-$18 through its own e-commerce site, Ulta, Target, Amazon, Walmart, and Shoppers Drug Mart, shipping to 40+ countries.
- Ownership category
- akta.pro rank
Good Molecules industry classification
Industry- Product category
- Consumer Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Natural/Organic & Clean Skincare (CRABAAAH), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Eye & Lip Skincare (CRABAAAC)
Keywords
Where Good Molecules is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Good Molecules business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Good Molecules sells products directly to consumers through its owned e-commerce storefront (goodmolecules.com), offering individual products, bundles, and subscription plans. This is the primary revenue channel.
- Retail Distribution (Ulta, Target, Amazon, Walmart): Products are sold through major US retail partners including Ulta Beauty (online and in-store nationwide), Target (online and nationwide stores), Amazon, and Walmart (online and select stores), generating wholesale revenue.
- International Retail (Beautylish, Shoppers Drug Mart): International distribution through Beautylish (worldwide shipping) and Shoppers Drug Mart (Canada, online and 1,300+ stores nationwide), expanding revenue geographically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single products priced at $5–$18 |
| Unit Pricing | Pay-as-you-go | Multi-packs and bundles at discounted per-unit pricing |
| Subscription | Monthly | Subscription plans for recurring delivery |
| Other | Pay-as-you-go | Flexible payment via Afterpay and Sezzle |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Good Molecules product offering
Product offeringCore offering
Good Molecules develops, manufactures, and sells science-backed clean skincare products including cleansers, toners, serums, eye treatments, moisturizers, sunscreens, exfoliants, face oils, body care, and tools. The brand offers 71 SKUs spanning advanced ingredient formulations such as tranexamic acid, niacinamide, peptides, bakuchiol, retinol, hyaluronic acid, azelaic acid, and glycolic acid at accessible price points ($5-$18 per item). Products are 100% vegan and cruelty-free, sold individually, in bundles, and through subscription plans.
Product overview
Good Molecules is a skincare brand offering a comprehensive portfolio of science-backed skincare products at affordable prices. The product lineup includes cleansers (such as Matcha Dual-Phase Cleansing Oil, Hydrating Facial Cleansing Gel, Brightening & Dark Spots Bar, Instant Cleansing Balm), treatments/serums (including Discoloration Correcting Serum, Niacinamide Serum, Hyaluronic Acid Serum, Copper Peptide Serum with PDRN, Vitamin C Serum), eye treatments (Yerba Mate Wake Up Eye Gel, Firming Peptide Eye Cream, Caffeine Energizing Hydrogel Eye Patches), moisturizers (Lightweight Daily Moisturizer, Rich Cream with Ceramides, Hydrating Gel Moisturizer), sunscreens (Moisturizing Rich Sunscreen SPF 30, Sheer Mineral Sunscreen SPF 30), spot treatments (Dark Spot Microdart Patches, Pimple Patches, 10% Azelaic Acid Treatment), exfoliants (Pineapple Exfoliating Powder, Overnight Exfoliating Treatment), face oils (Squalane Oil, Rosehip Seed Oil, Bakuchiol Oil Blends), toners (Niacinamide Brightening Toner, Glycolic Exfoliating Toner), and body products (Discoloration Correcting Body Treatment, B5 Hydrating Body Serum). The brand also offers a Skincare Quiz for personalized product recommendations. Products are sold individually and in curated bundles targeting specific concerns like hyperpigmentation, acne, and anti-aging.
Differentiator
Problem solved
Functional benefit
Products and services
- Discoloration Correcting Serum A lightweight serum formulated with 3% cetyl tranexamate mesylate and 4% niacinamide to improve the appearance of dark spots, post-acne marks, hyperpigmentation, and uneven skin tone. Priced at $12.
- Firming Peptide Eye Cream An eye cream with Bakuchiol, Algae Complex, and Peptides that visibly smooths fine lines and wrinkles and brightens the appearance of dark circles. Priced at $6.
- Copper Peptide Serum with PDRN A multi-peptide serum featuring copper tripeptide-1 and rose PDRN that targets fine lines, wrinkles, and loss of firmness for firm, plump, and bouncy skin. Priced at $12.
- Dark Spot Microdart Patches Targeted treatment patches with hydrocolloid embedded microdarts that deliver glabridin (from licorice root) and nonapeptide-1 directly into deeper skin layers over 6-8 hours, combined with hyaluronic acid and ectoin for localized hydration. Priced at $14 for 24 patches.
- Matcha Dual-Phase Cleansing Oil A dual-phase cleansing oil with antioxidant matcha tea extract that removes makeup and impurities while leaving a soothing finish. Priced at $12.
- Moisturizing Rich Sunscreen SPF 30 A velvety, nourishing SPF formulated with 11% mineral zinc oxide for minimal white cast and broad-spectrum UVA/UVB protection. Priced at $12.
- Brightening & Dark Spots Bar A gentle, soap-free cleansing bar for face and body with 2% tranexamic acid and 2% kojic acid that helps improve the appearance of skin discoloration.
- Yerba Mate Wake Up Eye Gel An eye gel rich in yerba mate extract with caffeine and peptides that revitalizes tired eyes, reduces puffiness, and brightens the eye area.
- Hyaluronic Acid Serum A lightweight hyaluronic acid serum with two molecular weights that draws moisture into the skin for deep, long-lasting hydration.
- Niacinamide Brightening Toner A brightening toner with niacinamide that promotes bright, even skin and less visible pores, gentle enough for daily use.
- Niacinamide Serum A 10% niacinamide serum that minimizes the appearance of pores and uneven tone and texture.
- Lightweight Daily Moisturizer A lightweight daily moisturizer formulated with a natural silicone alternative that smooths, hydrates, and preps skin for makeup.
- Gentle Retinol Cream
Quantifiable outcome
- Discoloration Correcting Serum has 7,637 reviews with an average rating of 4.3/5, making it one of the most reviewed products on the site.
- +2 more outcomes
Companies that use Good Molecules
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Good Molecules technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Good Molecules partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Ulta BeautycoreUlta Beauty is a major US specialty beauty retailer carrying Good Molecules products online at ulta.com and in all Ulta Beauty stores nationwide. This partnership provides significant brick-and-mortar and digital distribution across the US market.
- TargetcoreTarget is a major US mass-market retailer offering Good Molecules products online at target.com and in all Target stores nationwide. This partnership expands Good Molecules' reach to mainstream mass-market consumers.
- AmazoncoreAmazon serves as a marketplace channel for Good Molecules products, offering fast, free shipping for Prime members. This partnership leverages Amazon's massive consumer base and logistics infrastructure.
- WalmartminorWalmart carries Good Molecules bestsellers online at walmart.com and in select Walmart stores. This is a selective retail partnership targeting value-oriented consumers in the US.
- BeautylishminorBeautylish is an online beauty retailer with worldwide shipping (free shipping in the US and internationally starting at $35) that carries Good Molecules products, expanding international reach beyond the brand's own e-commerce site.
- Shoppers Drug MartcoreShoppers Drug Mart is a Canadian pharmacy and beauty retailer offering Good Molecules exclusively online and in over 1,300 stores nationwide in Canada. This represents the brand's exclusive retail partnership in the Canadian market.
- FedExminorFedEx Express is used as the primary shipping courier for US orders, offering 2-business-day delivery from order shipment date.
- USPSminorUSPS is used as a shipping option for US orders (3-5 business days) and for P.O. Box, APO/FPO addresses, and US territories.
- AfterpayminorAfterpay is a buy-now-pay-later service that allows customers to split purchases into 4 interest-free payments every 2 weeks at checkout on GoodMolecules.com, enabling more accessible pricing for consumers.
- SezzleminorSezzle is a buy-now-pay-later payment option offered at checkout, allowing customers to pay in installments and improving purchase conversion for the brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Good Molecules competitors and assessment
Company assessmentDirect peers
- The Ordinary (DECIEM): The Ordinary is the closest direct peer — a digitally-native, ingredient-forward skincare brand selling single-actives and serums at accessible price points. Both brands are positioned on science-backed formulas and shelf placement at Sephora/Ulta/Target, making the comparison especially direct in the US mass channel.
- The Inkey List: The Inkey List is a UK-born, ingredient-led skincare brand with near-identical positioning to Good Molecules: affordable, science-backed, single-concern SKUs sold through DTC, Sephora, Ulta, and Amazon. Price band and target consumer overlap almost entirely.
- Cocokind: Cocokind is a digitally-native clean skincare brand at accessible price points, selling serums, moisturizers, and treatments through DTC, Target, and Ulta. Direct overlap with Good Molecules on clean, affordable, ingredient-driven positioning and on the same US retail partners.
- Versed: Versed is a clean, affordable skincare brand sold through DTC and Target with a similar age and channel profile to Good Molecules. Comparable SKU breadth (cleansers, serums, moisturizers) and a shared value-driven, ingredient-transparent marketing approach.
- Naturium: Naturium is an affordable, science-led skincare brand sold through DTC, Target, and Amazon. Comparable to Good Molecules in price band, retail footprint, and emphasis on advanced actives (tranexamic acid, niacinamide, peptides) at accessible prices.
- Youth To The People: Youth To The People is a clean, vegan skincare brand sold through Sephora and DTC with a comparable SKU mix (cleansers, serums, moisturizers, eye care). Direct overlap with Good Molecules on clean, ingredient-forward positioning, though typically at a higher price point.
Broad incumbents
- CeraVe: CeraVe (L'Oréal) is the dominant accessible dermatologist-backed skincare brand in the US, sold across drugstores, mass retail, and Amazon. It competes with Good Molecules in the cleansers, moisturizers, and treatment categories but at a broader portfolio and a larger marketing scale.
- Paula's Choice: Paula's Choice is an established science-led skincare brand sold through DTC, Amazon, Target, and Ulta. Comparable ingredient transparency and treatment-led positioning, though typically priced higher than Good Molecules, and with a longer brand history and clinical credibility.
- La Roche-Posay: La Roche-Posay (L'Oréal) is a dermocosmetics brand sold through pharmacies, dermatologists, and retailers. It competes with Good Molecules in sensitive skin, barrier repair, and acne, but at a higher price point and with a clinical / pharmacy channel strategy rather than digitally-native mass.
Emerging players
- Topicals: Topicals is a digitally-native skincare brand focused on hyperpigmentation, dark spots, and barrier repair — the same primary use cases Good Molecules leads in. Comparable ingredient narrative (tranexamic acid, niacinamide, azelaic acid) and target consumer, with a smaller retail footprint that is growing into Sephora and Ulta.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Molecules social profiles
Digital presenceGood Molecules financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Molecules leadership team
Management profileNumber of profiles
Good Molecules funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Molecules M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Molecules
What does Good Molecules do?
Good Molecules develops, manufactures, and sells science-backed clean skincare products including cleansers, toners, serums, eye treatments, moisturizers, sunscreens, exfoliants, face oils, body care, and tools. The brand offers 71 SKUs spanning advanced ingredient formulations such as tranexamic acid, niacinamide, peptides, bakuchiol, retinol, hyaluronic acid, azelaic acid, and glycolic acid at accessible price points ($5-$18 per item). Products are 100% vegan and cruelty-free, sold individually, in bundles, and through subscription plans.
Is Good Molecules a public or private company?
Good Molecules is a private company. It is classified as unknown and is currently operating.
When was Good Molecules founded?
Good Molecules was founded in -1. It employs 1 to 10 people.
Where is Good Molecules based?
Good Molecules is headquartered in West Hollywood, United States, in the North America region.
How does Good Molecules make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution (Ulta, Target, Amazon, Walmart) and international Retail (Beautylish, Shoppers Drug Mart).
Who are Good Molecules's main competitors?
Direct peers on record are The Ordinary (DECIEM), The Inkey List, Cocokind, Versed, Naturium and Youth To The People. Broad incumbents are CeraVe, Paula's Choice and La Roche-Posay. Topicals is listed as an emerging player.
Does Good Molecules have an API?
No public API is recorded for Good Molecules.
What industry is Good Molecules in?
Good Molecules's product category is Consumer Skincare. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers). Its NAICS code is 456120 and its SIC code is 2844.