What Automatic Trap Company does

Automatic Trap Company (ATC), founded in 2016 and headquartered in Sparks, Nevada, is the exclusive North American distributor of Goodnature trapping technology, a New Zealand-developed line of CO2-powered, self-resetting mechanical traps. The company's product portfolio centers on the A24 (rats and mice, 24 kills per 16g CO2 canister), A18 (squirrels and large rodents, 18 kills per canister), TerraTrap GS (California Ground Squirrels with rock-camouflage housing priced at $499.99), and the Goodnature Mouse Trap (USB-rechargeable indoor unit with infrared detection delivering 100 kills per charge). Accessories and consumables include Digital Strike Counters, Portable Trap Stands, Smart Upgrade Packs with Bluetooth connectivity, automatic paste pump lures, and 16g CO2 replacement canisters. The product architecture is differentiated by automated lure dispensing (6-month paste pumps), remote monitoring via the Goodnature mobile app, and a humane, non-toxic kill mechanism that avoids secondary poisoning of raptors, pets, and wildlife.

The company operates a hybrid direct-to-consumer and channel-partner go-to-market model, selling through Shopify-powered storefronts at automatictrap.com and automatictrap.ca, Amazon marketplace, a 100+ certified installer network across the US and Canada, and a dedicated corporate sales team handling bulk orders for pest control operators, government, conservation organizations, and industrial accounts. Pricing ranges from $99.99 (Mouse Trap) to $499.99 (TerraTrap GS Kit), with a recurring revenue stream from consumables (CO2 canisters, paste pumps in Chocolate, Nut Butter, and Meat Lovers flavors, replenishment packs). The customer base spans three primary segments — homeowners and residential consumers, professional pest control operators, and farmers/agricultural producers — with secondary segments in conservation (Kaua'i Forest Bird Recovery Project, Hawaii programs) and government/industrial facilities. ATC has been credited with dispatching hundreds of thousands of rodents across North America and has accumulated 6 major industry awards since 2024, including the iF Design Award (2025), GOOD DESIGN Award (2026), and Top-10 New Product at World Ag Expo 2026. The company has 1-10 employees, no disclosed external funding, and operates as a privately held Nevada corporation.

Name

Automatic Trap Company

Legal name

Automatic Trap Company Inc.

Website

https://automatictrap.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Automatic Trap Company is the exclusive North American distributor of Goodnature CO2-powered self-resetting rodent traps (A24, A18, TerraTrap GS, Mouse Trap), serving homeowners, pest control operators, farmers, and conservation organizations across the US and Canada via DTC e-commerce, a 100+ certified installer network, and bulk corporate sales.

Ownership category

akta.pro rank

Product category

Rodent control hardware

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF)

akta.pro secondary industries

Mouse & Rat Control (Trapping/Baiting) (HSAMACAA), Squirrel Control & Exclusion (HSAMACAC), Eco-Friendly Rodent Control (Non-Toxic Baits, Traps & Exclusion) (HSAMALAD)

Keywords

• Self-resetting rodent traps
• Humane pest control
• Non-toxic rat traps
• CO2-powered animal traps
• Rodent management hardware

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Trap Sales: One-time purchase of trap kits (A24, A18, TerraTrap GS, Mouse Trap) and accessories (trap stands, mounts, covers, shroud caps). Primary revenue driver through direct e-commerce and partner PCO sales.
2. Consumables & Replenishments: Recurring revenue from CO2 canisters (16g), 50g automatic paste pumps (lure in Chocolate, Nut Butter, Meat Lovers flavors), lure tasters, pre-feed paste bags, and donut lures. Consumables repurchased as traps are deployed long-term.
3. Corporate / Bulk Sales: Volume pricing for pest control operators, property managers, corporations, government, and ecology/conservation organizations purchasing traps in bulk for multi-site or large-acreage deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Automatic Trap Company is the exclusive North American distributor of Goodnature self-resetting, CO2-powered rodent control traps. The portfolio covers the A24 (rats and mice), A18 (squirrels and large rodents), TerraTrap GS (California and Richardson ground squirrels, with rock-shaped camouflage housing), and a USB-rechargeable indoor Mouse Trap, supported by recurring consumables (16g CO2 canisters and 50g lure paste pumps). Sales run through DTC e-commerce (US/Canada), Amazon, a 100+ PCO/installer partner channel, and a dedicated corporate and conservation sales team.

Product overview

Automatic Trap Company offers a portfolio of self-resetting, non-toxic rodent control traps and accessories distributed across North America. The core product line centers on Goodnature trapping technology, comprising the A24 series (for rats and mice, 24 strikes per CO2 canister) and A18 series (for squirrels and large rodents, 18 strikes per canister). The TerraTrap GS represents a specialized variant combining A18 technology with rock-shaped housing optimized for California Ground Squirrels. The Mouse Trap provides an indoor-specific rechargeable solution with infrared sensors and app connectivity. These mechanical trap systems are complemented by a range of accessories including digital strike counters, portable stands, protective covers, and Smart Upgrade Packs enabling Bluetooth monitoring. Consumables include CO2 canisters, automatic paste pumps available in multiple lure flavors (Chocolate, Nut Butter, Meat Lovers), and pre-feed pastes. Bundled offerings combine multiple products at discounted prices. All products emphasize humane, instant kills, automatic resetting, and poison-free operation as key differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• TerraTrap: First-of-its-kind California Ground Squirrel trap combining Goodnature A18 mechanism with rock-shaped housing for natural camouflage and higher catch rates. Named Top-10 New Product at World Ag Expo 2026.
• A24
• A18
• Goodnature Mouse Trap

Quantifiable outcome

• TerraTrap GS cleared Santa Barbara Airport's California ground squirrel population within three months
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• GoodnaturecoreTechnology or Integration · 1 January 2016ATC has been the exclusive North American distributor of Goodnature trapping technology (A24, A18, TerraTrap, Mouse Trap) since 2016. Goodnature designs and manufactures the trapping technology in New Zealand; ATC handles all North American inventory, distribution, sales, marketing, and customer support. The partnership is foundational to ATC's entire business model.
• National Wildlife Control Operators Association (NWCOA)coreStrategic or Co-development PartnerNWCOA is a national trade association representing the wildlife control industry. ATC's products and installers are NWCOA-certified in rodent biology, control methods, and habitat management. The certification validates ATC's humane and professional standards and is prominently featured in marketing materials.
• American Bird ConservancyminorStrategic or Co-development PartnerNonprofit organization dedicated to conserving birds and their habitats throughout the Americas. Partnership highlights non-toxic trapping as bird-safe alternative to rodenticides that cause secondary poisoning of raptors and other wildlife.
• American Eagle FoundationminorStrategic or Co-development PartnerNonprofit dedicated to the preservation and appreciation of bald eagles and other birds of prey. Partnership reinforces ATC's non-toxic positioning as safe for eagles and raptors.
• A Place Called Hope (APCH)minorStrategic or Co-development PartnerAll-volunteer non-profit wildlife rehabilitation and education center in Killingworth, CT specializing in Birds of Prey. Partnership supports rehabilitation work without secondary poisoning risks from ATC's non-toxic traps.
• Raptors Are The Solution (R.A.T.S.)minorStrategic or Co-development PartnerOrganization educating about the ecological role of raptors and working to eliminate toxic rodenticides from the food web. Partnership aligns ATC's non-toxic mission with R.A.T.S.' advocacy for raptor protection.
• International Owl CenterminorStrategic or Co-development PartnerThe only all-owl education center in the United States. Partnership reinforces non-toxic rodent control as owl-safe.
• Orphaned Wildlife (OWL) Rehabilitation CenterminorStrategic or Co-development PartnerDedicated to the rescue, rehabilitation, and release of raptors (eagles, falcons, hawks, osprey, owls, and vultures). Non-toxic trapping eliminates secondary poisoning risk for recovering raptors.
• Pulama LanaiminorStrategic or Co-development PartnerOrganization on Lanai island focused on sustainable practices, economic opportunities, and natural resource conservation. Partnership supports island conservation efforts with non-toxic rodent control.
• Cape Coral Friends of WildlifeminorStrategic or Co-development PartnerVolunteer organization preserving habitats of protected wildlife species in Cape Coral, FL. Partnership supports local wildlife protection through non-toxic solutions.
• Humane Wildlife Control Inc.minorChannel Partner/ Reseller/ DistributorWildlife control company providing ethical, lasting rodent solutions from mice to mountain lions. Positions ATC/Goodnature traps as the non-toxic tool in its service offering.
• AnimalKind (BC SPCA)minorStrategic or Co-development PartnerBC SPCA's animal welfare accreditation and referral program for animal-related businesses. ATC/Goodnature is AnimalKind accredited, confirming compliance with strict humane treatment standards.
• Kaua'i Forest Bird Recovery ProjectcoreImplementation/ SI/ Consulting PartnerConservation collaboration on Kauai protecting native forest birds. Deploys Goodnature A24 traps across remote terrain to control invasive rats without exposing endangered birds to secondary poisoning from rodenticides.
• NRDS (Natural Resource Data Services)minorImplementation/ SI/ Consulting PartnerField operations & GIS firm in Hawaii helping land managers measure conservation impact. Uses Goodnature A24 traps as part of set-and-forget rodent control programs across rugged Hawaiian terrain.
• Hawaii Conservation Programs (Multiple)coreImplementation/ SI/ Consulting PartnerMultiple Hawaii conservation programs using A18 traps to control mongoose populations that devastate native ground-nesting birds and sea turtle hatchlings. ATC supplies traps and logistics for these ecologically sensitive deployments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Goodnature Ltd: New Zealand-based designer and manufacturer of the A24, A18, and TerraTrap traps that ATC exclusively distributes in North America. Goodnature sells its own products in NZ/Australia/UK/EU; in NA, ATC is the distribution front. They are the upstream technology partner and represent both core supplier risk and the most direct global peer.
• Bell Laboratories (Tomcat, JT Eaton): Madison, WI-based leading manufacturer of rodent control products, including the Tomcat brand of rodenticides and traps. Bell Labs serves the same PCO and agricultural channels as ATC but with a much broader portfolio built largely around chemical rodenticides — making them the dominant incumbent ATC's non-toxic positioning is differentiated against.
• d-CON (SC Johnson): SC Johnson's flagship consumer rodenticide brand. Targets the same DIY homeowner segment as ATC's Mouse Trap and A24 kits but with anticoagulant baits — increasingly exposed to rodenticide bans that benefit ATC's non-toxic alternative.
• Bonide Products: Manufacturer and distributor of organic and conventional pest control products across garden, lawn, and home categories sold at retail. Overlaps with ATC in the residential outdoor pest control consumer and in organic-certified positioning.

Direct peers

• Victor Pest (Woodstream Corporation): Woodstream's Victor brand is the leading manufacturer of mechanical snap traps and traditional consumer rodent control products sold through retail and PCO channels. Victor is a direct competitor in the trap category targeting the same homeowner/PCO base, but lacks ATC's self-resetting/CO2 mechanism differentiation.
• Catchmaster: Manufacturer of glue boards and adhesive-based rodent and insect traps sold to PCOs and consumers. Competes with ATC in the PCO professional channel and consumer rodent category but relies on glue-based kills versus ATC's CO2-powered mechanism.
• Havahart (Woodstream): Woodstream's humane and live-capture trap brand, including squirrel and rat cage traps. Competes for the welfare-conscious residential consumer and conservation buyer that ATC also targets, though Havahart's live traps require manual emptying rather than auto-resetting.
• EcoClear Products: US-based manufacturer of eco-friendly rodent control products, including non-toxic baits and botanical repellent solutions. Most direct peer in the 'non-toxic' segment that ATC emphasizes, competing for similar environmentally-minded homeowners, PCOs, and conservation customers.

Emerging players

• SenesTech: Publicly-traded developer of fertility-control (contraPest) rodent management technology targeted at PCOs and municipalities. Represents an alternative non-toxic rodent control modality that could compete for the same regulatory tailwind and conservation/government accounts as ATC.
• Aspectek: Online direct-to-consumer brand selling ultrasonic/electronic pest repellers and traps to homeowners. Competes for the same DIY online-buyer segment that buys ATC's Mouse Trap and A24 starter kits, though with a different (electronic repellent) approach rather than mechanical kill.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutomaticTrap
• YouTubeyoutube.com/@AutomaticTrap
• Facebookfacebook.com/AutomaticTrap
• Instagraminstagram.com/automatictrap.com_usa
• TikToktiktok.com/@automaticatrap.com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automatic Trap Company