Keto-Mojo
Keto-Mojo is a Napa-based health technology company selling an FDA-cleared dual glucose-and-ketone blood meter (GK+) paired with its MyMojoHealth tracking app and practitioner portal, serving keto consumers, diabetes/prediabetes patients, healthcare providers, athletes, and metabolic-psychiatry clinics via DTC e-commerce and wholesale channels.
- Company typePrivate
- Founded2017
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Keto-Mojo does
Keto-Mojo is a privately-held, US-based health technology company headquartered in Napa, California, that designs, distributes, and supports a dual glucose-and-ketone blood testing ecosystem for consumers and clinicians practicing ketogenic metabolic therapy. Its core hardware, the GK+ Meter, is an FDA-cleared (US/Canada) and CE-marked (EU/South Africa) device that reads both biomarkers from a single sample using individually packaged test strips featuring patented Super Sip high-speed fill technology, with Bluetooth connectivity to a paired iOS/Android app and a desktop dashboard called MyMojoHealth. MyMojoHealth logs readings, calculates the Glucose Ketone Index (GKI), and renders longitudinal trend analytics, with HIPAA- and GDPR-compliant data storage, CGM ingestion via Apple Health, and EHR integration through a dedicated practitioner portal that enables remote patient monitoring.
Keto-Mojo monetizes primarily through one-time hardware sales (GK+ Meter kits and accessories) and recurring consumable revenue from test strip refills, supplemented by a wholesale channel for retailers and clinics, an affiliate program, and premium-tier mobile-app features. The go-to-market is product-led and content-led: a large medically-reviewed content library (blog articles, recipes, videos), the Mojo Academy video series hosted by Thomas DeLauer, the LowCarbUSA Speaker Series partnership, and active social-media community engagement all feed direct e-commerce on shop.keto-mojo.com, while the practitioner portal drives a B2B2C motion through healthcare providers (functional-medicine, metabolic-health, and metabolic-psychiatry practices) recommending GK+ meters to patients. HSA/FSA eligibility and a military discount program are layered on top of standard e-commerce pricing, with international shipping covering the US, Canada, the EU, and South Africa.
Operationally the company runs as a small team (11-50 employees) with no disclosed external funding, parent company, or public-market listing, and no management-team disclosures beyond the identification of Gemma Kochis as Vice President and Co-Founder. The competitive set spans general glucose-monitor incumbents (e.g., Abbott, Dexcom on the CGM side) and standalone ketone-meters, with Keto-Mojo's differentiation anchored on the dual-marker measurement, regulated device status across multiple jurisdictions, and an integrated software ecosystem rather than on AI/ML capability, which is not substantiated in the available evidence.
Keto-Mojo firmographics
Firmographics- Name
- Keto-Mojo
- Legal name
- Keto-Mojo
- Website
- https://keto-mojo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keto-Mojo is a Napa-based health technology company selling an FDA-cleared dual glucose-and-ketone blood meter (GK+) paired with its MyMojoHealth tracking app and practitioner portal, serving keto consumers, diabetes/prediabetes patients, healthcare providers, athletes, and metabolic-psychiatry clinics via DTC e-commerce and wholesale channels.
- Ownership category
- akta.pro rank
Keto-Mojo industry classification
Industry- Product category
- Blood Glucose & Ketone Monitoring Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)
- akta.pro secondary industries
- Ketone Monitoring (Blood/Urine) Devices & Strips (HLAHAHAI), Blood Glucose & Metabolic POCT (Glucose, Ketones, Lactate) (HLAHAOAB), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)
Keywords
Where Keto-Mojo is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Markets served
Keto-Mojo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Hardware Sales: Keto-Mojo generates revenue primarily through selling their GK+ dual glucose and ketone meters and associated consumable test strips. The company offers meter kits for initial purchase along with recurring strip refills. They also sell meter accessories.
- Mobile Application Services: The MyMojoHealth app provides tracking and analytics features for meter users. While basic app features are free, advanced features are likely offered through premium tiers, supporting recurring revenue from engaged users.
- Wholesale & B2B: Keto-Mojo operates a wholesale program for retailers and practitioners, supplying meters and strips in bulk quantities for resale or clinical use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GK+ Meter Kit - starter package with meter and test strips |
| Unit Pricing | Pay-as-you-go | Test Strip Refills - recurring consumable purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Keto-Mojo product offering
Product offeringCore offering
Keto-Mojo sells FDA-cleared and CE-marked GK+ dual blood glucose and ketone meters and individually packaged test strips direct to consumers via an online store, paired with the MyMojoHealth cloud app for tracking, Glucose Ketone Index (GKI) calculation, and data sharing. A companion practitioner portal extends the platform to healthcare providers for remote patient monitoring and EHR integration.
Product overview
Keto-Mojo offers a integrated metabolic health monitoring ecosystem centered around its GK+ dual glucose/ketone meter and the MyMojoHealth digital platform. The GK+ Meter serves as the core hardware product for blood testing, while MyMojoHealth (available as mobile app and desktop dashboard) provides data synchronization, trend analysis, GKI calculation, and real-time sharing capabilities. An additional Practitioner Portal module extends the platform for healthcare provider use, enabling remote patient monitoring and EHR integration. The company also maintains a community platform for user engagement. All products are FDA-cleared (US) and CE-marked (EU) for home and clinical use in monitoring glucose and ketone levels.
Differentiator
Problem solved
Functional benefit
Brands
- MyMojoHealth: A companion app and desktop dashboard for Keto-Mojo meter users to log ketone and glucose readings, track progress, and gain metabolic insights. Available for both consumers/patients and healthcare providers.
- GK+ Meter
Products and services
- GK+ Meter FDA-cleared and CE-marked dual blood glucose and ketone testing meter that syncs via Bluetooth to the MyMojoHealth app. Features auto-coding elimination, enhanced accuracy sensors, internal memory storing over 1,000 records, backlit display, and patented Super Sip high-speed fill technology on individually packaged test strips. Backed by a lifetime warranty. Sold direct-to-consumer to individuals managing ketogenic diets, diabetes, or general metabolic health, and used by healthcare practitioners in clinical settings.
- MyMojoHealth App Mobile and desktop cloud platform that logs ketone and glucose readings from the GK+ meter, calculates the Glucose Ketone Index (GKI), tracks progress over time with advanced graphs, imports CGM data via Apple Health, and stores unlimited longitudinal data on HIPAA/GDPR-compliant servers. For consumer keto/lifestyle followers and for patients sharing data with their clinicians.
- MyMojoHealth Practitioner Portal Healthcare provider platform for remote patient monitoring, allowing clinicians to view patient ketone and glucose levels in real time, manage multiple Keto-Mojo users from one dashboard, support data-driven and shared decision-making with patients, and integrate patient data with electronic health record systems. Targets functional medicine doctors, dietitians, and metabolic-health clinics.
- GK+ Test Strip Refills Individually packaged blood glucose and ketone test strips using patented Super Sip high-speed fill technology, sold as recurring refills for the GK+ Meter. Hygienic single-strip packaging, control solutions included standard in every kit. Consumable purchase that generates the recurring revenue stream for Keto-Mojo meter owners.
Quantifiable outcome
- The GK+ meter achieved 97% workflow improvement in laboratory settings (LANEXO platform case study with Netguru)
- +1 more outcomes
Companies that use Keto-Mojo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Keto-Mojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Keto-Mojo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NetgurucoreNetguru, a software development firm, developed connected health IoT technology for Keto-Mojo. This partnership involved developing the technology infrastructure that enables Keto-Mojo's connected health monitoring ecosystem, including Bluetooth connectivity and data synchronization capabilities for their glucose and ketone monitoring devices.
- LowCarbUSAcoreKeto-Mojo partners with LowCarbUSA as a sponsor and speaker series host. The partnership includes the LowCarbUSA Speaker Series on Keto-Mojo's platform, featuring expert presentations on ketogenic diet science, metabolic health, and related topics. This content partnership positions Keto-Mojo as a thought leader in the ketogenic health space.
- Ketogenic FoundationminorKeto-Mojo partners with the Ketogenic Foundation, a non-profit organization dedicated to advancing ketogenic diet research and education. This partnership supports the broader mission of promoting ketogenic metabolic health through research and educational initiatives.
- Virta HealthminorWhile not a formal partnership, Keto-Mojo frequently references Virta Health's research in their educational content about type 2 diabetes reversal through ketogenic diets. Virta Health's clinical studies on nutritional ketosis are cited as supporting evidence for the therapeutic use of ketogenic diets in diabetes management.
- Apple HealthcoreMyMojoHealth integrates with Apple Health, allowing users to import Continuous Glucose Monitor (CGM) readings into their MyMojoHealth account. This integration provides users with a comprehensive view of their metabolic health by combining data from multiple monitoring sources within the Apple Health ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Keto-Mojo competitors and assessment
Company assessmentEmerging players
- Zoe: Consumer metabolic-health company combining CGM, microbiome, and blood testing with personalized nutrition. Adjacent in metabolic monitoring and nutrition science content marketing.
- Virta Health: Type-2 diabetes reversal and metabolic-health platform using ketogenic therapy with continuous monitoring. Comparable clinical approach (ketogenic therapy + monitoring) and frequently cited by Keto-Mojo as evidence partner.
- Levels Health: Consumer metabolic-health platform built on top of CGM hardware, focused on glucose-driven insights for nutrition and lifestyle. Emerging player with comparable metabolic-health use cases and a software-first model.
- Signos: CGM-powered metabolic health platform focused on weight management and nutrition. Overlaps with Keto-Mojo's metabolic-health positioning and competes for the same health-conscious consumer.
- NutriSense: CGM-based metabolic health program with dietitian support, targeting keto/low-carb and glucose-optimization communities — directly overlapping Keto-Mojo's primary persona.
Broad incumbents
- Roche Diabetes Care: Producer of Accu-Chek blood glucose meters and strips — the most established BGM franchise globally. Comparable in product category (BGM meters + consumables) with much broader pharmacy distribution and prescriber relationships.
- Dexcom: Leading continuous glucose monitor manufacturer. Dexcom Stelo targets consumer metabolic-health use cases directly overlapping with Keto-Mojo's market, and represents the principal category disruption risk.
- Abbott: Manufacturer of FreeStyle Libre, the dominant consumer/professional CGM, and FreeStyle Precision Neo blood glucose meters. A broad incumbent with overlapping diagnostic device categories and vastly greater distribution and R&D scale.
Direct peers
- LifeScan: Manufacturer of OneTouch blood glucose monitoring systems. A direct peer in the consumer BGM meter + strip model, with similar razor-and-blade consumable economics and overlapping customer demographics.
- Ascensia Diabetes Care: Producer of Contour blood glucose meters. A direct peer in consumer BGM devices serving diabetes patients and increasingly the wellness/monitoring segment where Keto-Mojo competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Keto-Mojo social profiles
Digital presenceKeto-Mojo compliance and trust
Trust signalCompliance4 records
Keto-Mojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keto-Mojo leadership team
Management profileNumber of profiles
Profiles1 record
Keto-Mojo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keto-Mojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keto-Mojo
What does Keto-Mojo do?
Keto-Mojo sells FDA-cleared and CE-marked GK+ dual blood glucose and ketone meters and individually packaged test strips direct to consumers via an online store, paired with the MyMojoHealth cloud app for tracking, Glucose Ketone Index (GKI) calculation, and data sharing. A companion practitioner portal extends the platform to healthcare providers for remote patient monitoring and EHR integration.
Is Keto-Mojo a public or private company?
Keto-Mojo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keto-Mojo founded?
Keto-Mojo was founded in 2017. It employs 11 to 50 people.
Where is Keto-Mojo based?
Keto-Mojo is headquartered in Napa, United States, in the North America region.
How does Keto-Mojo make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are mobile Application Services and wholesale & B2B.
Who are Keto-Mojo's main competitors?
Emerging players on record are Zoe, Virta Health, Levels Health, Signos and NutriSense. Broad incumbents are Roche Diabetes Care, Dexcom and Abbott. Direct peers are LifeScan and Ascensia Diabetes Care.
Does Keto-Mojo have an API?
No public API is recorded for Keto-Mojo.
What industry is Keto-Mojo in?
Keto-Mojo's product category is Blood Glucose & Ketone Monitoring Devices. Its primary akta.pro industry code is HLAHAHAG, Blood Glucose Monitoring (BGM) Meters & Test Strips, with a secondary code of HLAHAHAI, Ketone Monitoring (Blood/Urine) Devices & Strips. Its NAICS code is 334510 and its SIC code is 3845.