What Tacori does

Tacori is a privately held, family-owned luxury jewelry company founded in 1979 in Downtown Los Angeles by Gilda Balian and Haig Tacorian, now in its third generation of family ownership. The company designs, handcrafts, and distributes engagement rings, wedding bands, and fine jewelry across multiple sub-brand collections unified by the proprietary TACORI Crescent design motif introduced in 1998. Core technology centers on handcraft manufacturing supported by in-house proprietary nickel-free metal formulas (including 95% purity platinum versus the 90% industry standard), traditional hand engraving, hidden design details such as the Hidden Bloom, and a minimum four-year in-house apprenticeship program for master artisans. Diamond settings are restricted to G color grade and VS clarity or above, and rough diamonds are sourced via the Kimberley Process.

The company generates revenue primarily through wholesale of semi-mount engagement ring settings (sold without the center diamond, allowing customer-driven center stone pairing) and complete fine jewelry pieces through an authorized retailer network across the United States, with limited direct-to-consumer availability through tacori.com. Pricing spans from approximately $790 for silver Crescent Eclipse pieces to over $11,000 for diamond eternity bands, with platinum wedding bands reaching $7,790 and premium gold fine jewelry up to $13,390. Customers are affluent individuals in the luxury bridal market and luxury fine jewelry buyers seeking meaningful, distinctive pieces for engagements, weddings, anniversaries, and gifting occasions. Brand-building is concentrated in celebrity placements (Oprah, Sabrina Carpenter, ABC's The Bachelor), fashion collaborations (TACORI x Alice + Olivia at NYFW in 2024), and content marketing driving consumers to authorized retail partners for purchase.

Name

Tacori

Legal name

TACORI, INC

Website

https://tacori.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Tacori is a family-owned, third-generation luxury jewelry company founded in 1979 in Los Angeles that designs and handcrafts engagement rings, wedding bands, and fine jewelry, distributed through an authorized US retailer network to affluent bridal and luxury gift buyers.

Ownership category

akta.pro rank

Product category

Luxury Bridal and Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)

akta.pro secondary industry

Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

Keywords

• Luxury engagement rings
• Handcrafted wedding bands
• Fine diamond jewelry
• Bridal jewelry collections
• Designer fine jewelry

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Luxury Jewelry Sales: Tacori generates revenue through the sale of handcrafted luxury engagement rings, wedding bands, and fine jewelry. Products are sold as semi-mount settings (without center diamond) through authorized retail partners, with some items available for direct purchase through tacori.com. The company also sells complete jewelry pieces including necklaces, earrings, bracelets, and rings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tacori designs, handcrafts, and distributes luxury jewelry, with its core being handcrafted engagement rings (sold as semi-mount settings without the center diamond), women's and men's wedding bands, and fine jewelry including necklaces, earrings, bracelets, and rings. Products are organized into multiple sub-brand collections unified by the signature TACORI Crescent design motif, in-house mixed proprietary metals (platinum, 18kt yellow/rose/white gold, silver), and hand-engraving techniques performed by master artisans in California.

Product overview

Tacori is a luxury handcrafted jewelry company offering a unified portfolio of engagement rings, wedding bands, and fine jewelry. The core engagement ring offering is sold as semi-mount settings (without center diamond), organized into multiple sub-brand collections including Simply TACORI, Founder's Collection, Dantela, Petite Crescent, Classic Crescent, Sculpted Crescent, Lunetta Crescent, and RoyalT Series. Wedding bands are divided into Women's Wedding Bands, Men's Wedding Bands, and the TACORI Couple matching collection. Fine jewelry spans necklaces, earrings, bracelets, and rings through sub-brands Stilla, Allure, Crescent Eclipse, Dahlia, and Bloom. A unifying design element across the entire portfolio is the signature TACORI Crescent—a deconstructed heart crescent silhouette introduced in 1998—featured in seven distinct Crescent Fabric variations. The company also offers Hand Engraving as a craftsmanship service.

Differentiator

Problem solved

Functional benefit

Brands

• Dantela: Lace-like intricate design collection
• Simply TACORI
• Founder's Collection
• Sculpted Crescent
• Petite Crescent
• Classic Crescent
• Lunetta Crescent
• RoyalT Series
• Bloom
• Allure
• Crescent Eclipse
• Stilla
• Dahlia

Products and services

• Engagement Rings Handcrafted luxury diamond engagement rings sold as semi-mount settings (without center diamond) in multiple center stone shapes, metals, and ring styles including Solitaire, Three Stone, Bloom, Cathedral Foundation, and Classic 360 Foundation, intended for couples shopping through authorized retailers.
• Women's Wedding Bands Handcrafted women's wedding bands available in platinum, yellow gold, white gold, and rose gold, including eternity band options and Classic Crescent diamond band styles for bridal customers.
• Men's Wedding Bands Solid precious metal wedding bands for men with clean lines and refined details, offered in styles including bevel edge, flat, rounded, and streamline for the bridal market.
• Fine Jewelry Complete line of Tacori fine jewelry including necklaces, earrings, bracelets, and rings in yellow gold, white gold, rose gold, silver, and platinum across the sub-brand fine jewelry collections for self-purchase and gifting.
• Stilla Fine Jewelry Collection Fine jewelry sub-brand collection featuring delicate diamond layers designed to transition easily from day to evening wear.
• Allure Fine Jewelry Collection Gold and diamond fine jewelry sub-brand collection designed for everyday wear as daily diamond essentials.
• Crescent Eclipse Silver Jewelry Collection Silver fine jewelry sub-brand collection featuring hand milgrain silver crescents with a moonlight aesthetic, including necklaces, earrings, bracelets, and rings.
• Dahlia Fine Jewelry Collection Floral-inspired fine jewelry sub-brand collection featuring double petal diamond designs with pavé settings and huggie earring styles.
• Bloom Fine Jewelry Collection Fine jewelry sub-brand flower-inspired collection in which Bloom designs transform center diamonds into distinctive oval, marquise, and pear shapes, with spotlight diamonds adding depth and dimension.
• RoyalT Engagement Ring Series Premium bridal engagement ring series featuring the RoyalT signature design element across multiple ring styles for the high-end luxury bridal buyer.
• Simply TACORI Engagement Ring Collection Engagement ring sub-brand collection conceived by Head of Design Nadine Tacorian, combining classic design with the iconic Crescent motif as an enduring symbol of passion and family.
• Founder's Collection Engagement Rings Engagement ring sub-brand collection reimagined by founder Haig Tacorian featuring two interlocking ellipses symbolizing eternity in a simple but elegant setting.
• Dantela Engagement Ring Collection Engagement ring sub-brand collection distinguished by exceptionally intricate, lace-like design and meticulous craftsmanship, with the motif decorating every crown and inner-face silhouette.
• Petite Crescent Engagement Ring Collection Engagement ring sub-brand collection featuring diamond-forward ceilings of French pavé meeting intricate decorations and smaller, more delicate Crescent details for brilliant sparkle.
• Classic Crescent Engagement Ring Collection Original engagement ring sub-brand collection featuring side-by-side diamond-studded crescents that add dimension and fine embellishments to all sides of the setting.
• Sculpted Crescent Engagement Ring Collection Engagement ring sub-brand collection with extra-smooth crescent detail laser-sculpted into the inner face for tone-on-tone texture on a clean, all-metal inner face.
• Lunetta Crescent Engagement Ring Collection Engagement ring sub-brand collection featuring half-moon windows of light that glow across the inner face, accented with pavé diamonds and hand-hewn milgrain edging for a moonlit romantic aesthetic.
• TACORI Couple Wedding Bands Couple's wedding band sub-brand collection featuring matching designs for both partners, including titanium two-tone options and diamond-accented styles.
• Eternity Bands Striking eternity bands with hidden diamond detailing available in various cuts including round, pear, and marquise ruby, offered in the RoyalT collection.
• TACORI Crescent Signature Design The iconic TACORI signature design element, a deconstructed heart crescent silhouette introduced in 1998, used as the artisan signature, inner-face fabric, and hidden detail unifying all TACORI collections.
• Hand Engraving Service Traditional hand engraving craftsmanship service returned to Tacori as an original signature, meticulously practiced for decades as one of the brand's original signatures.

Quantifiable outcome

• TACORI settings only use diamonds that meet at least G color grade and VS clarity grade
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Alice + OliviaflagshipStrategic or Co-development Partner · 1 January 2024TACORI partnered with fashion brand Alice + Olivia for a New York Fashion Week collaboration, showcasing exclusive jewelry designs on the runway. This high-profile fashion partnership positions TACORI at the intersection of luxury jewelry and high fashion, reaching fashion-forward consumers and media.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Brilliant Earth: A digitally native, direct-to-consumer bridal jewelry brand with an emphasis on ethically sourced and lab-grown diamonds. Brilliant Earth competes with Tacori on engagement ring price points with a fundamentally different cost structure and channel model.
• Blue Nile: An online-first diamond and bridal jewelry retailer, now part of Signet Jewelers. Blue Nile competes with Tacori at the bridal entry-to-mid tier and represents the digital-first model Tacori's authorized-retailer strategy largely avoids.

Broad incumbents

• Tiffany & Co. A globally iconic luxury jewelry brand, now part of LVMH, with a flagship retail network and a famous bridal offering (Tiffany Setting). Tiffany competes with Tacori at the top of the bridal market but with vastly greater scale and direct retail.
• Harry Winston: A premier luxury jeweler known for high-end bridal and fine diamond jewelry. Harry Winston competes with Tacori in the ultra-premium bridal segment and shares a focus on craftsmanship and prestige brand positioning.
• De Beers: A globally recognized diamond jewelry brand with bridal and fine jewelry offerings across multiple price tiers. De Beers overlaps with Tacori in the mined-diamond bridal segment but operates at significantly larger scale.
• Cartier: A leading global luxury jewelry maison under Richemont, with bridal and fine jewelry offerings at the highest price points. Cartier overlaps with Tacori in luxury engagement and wedding jewelry but serves a broader global luxury customer base.

Direct peers

• Ritani: An online-first bridal jewelry brand offering engagement rings and wedding bands with both direct-to-consumer and retail partner models. Ritani competes with Tacori at the entry-to-mid luxury bridal segment with a stronger digital presence.
• A. Jaffe: A heritage bridal jewelry manufacturer specializing in engagement rings and wedding bands distributed through authorized retailers. A. Jaffe operates in the same designer bridal niche as Tacori with comparable price points.
• Verragio: A US-based bridal jewelry manufacturer with a comparable business model, selling handcrafted engagement rings and wedding bands through authorized retailers. Verragio is one of Tacori's closest direct competitors in the designer bridal segment.
• Gabriel & Co. A family-owned, New York-based bridal and fine jewelry manufacturer distributing through authorized retail partners. Gabriel & Co. competes directly with Tacori in engagement rings, wedding bands, and signature designer collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/IheartTacori
• Facebookfacebook.com/tacori
• LinkedInlinkedin.com/company/tacori
• Instagraminstagram.com/tacoriofficial
• TikToktiktok.com/@tacoriofficial
• Pinterestpinterest.com/tacori
• Xx.com/tacori

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacori