Willerby
- Company typePrivate
- Founded1946
- HeadquartersKingston upon Hull, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Willerby firmographics
Firmographics- Name
- Willerby
- Legal name
- Willerby LTD
- Website
- https://willerby.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Willerby is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Willerby business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Holiday Home Sales: One-time purchase of static holiday homes ranging from entry-level to luxury models. Prices range from approximately £35,900 to over £106,000.
- Holiday Lodge Sales: One-time purchase of luxury holiday lodges priced from £110,000 to £142,600, representing premium product category.
- Spare Parts and Repairs: Aftersales service providing spare parts for Willerby models and expert engineers for installation. Typically takes 6-8 weeks for parts delivery.
- Park Home Sales: Residential park homes for permanent or semi-permanent installation on certified parks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level holiday homes from £35,900 |
| Unit Pricing | Pay-as-you-go | Mid-range holiday homes £50,000-£75,000 |
| Unit Pricing | Pay-as-you-go | Luxury holiday homes £97,900-£106,500 |
| Unit Pricing | Pay-as-you-go | Luxury holiday lodges £110,000-£142,600 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Willerby product offering
Product offeringCore offering
Willerby manufactures and sells static holiday homes, luxury holiday lodges, and residential park homes from its Hull, East Yorkshire facility, with prices ranging from £35,900 for entry-level homes to £142,600 for premium lodges. The company operates two UK showgrounds (Hull and Livingston), distributes through a UK holiday park and certified distributor network, and provides aftersales spare parts and repair services supported by a multi-tier warranty (12-month standard, 3-year parts, 5-year structural).
Product overview
Willerby is a holiday homes and luxury lodges manufacturer based in Hull, UK, celebrating its 80th anniversary in 2026. The company operates as a single-product manufacturer producing three distinct product lines: Holiday Homes (entry-level to luxury, ranging from £35,900 to £106,500), Holiday Lodges (luxury units from £110,000 to £142,600), and Park Homes (residential). The portfolio includes 14 named holiday home models (Ellerton Extra through Vogue) and 4 luxury lodge models (Boston through New Holland). Beyond manufacturing, Willerby offers aftersales services including spares and repairs, a comprehensive warranty scheme, and sustainable innovations like the All-E all-electric specification and Green Standard energy reduction certification. The company maintains showgrounds in Hull and Livingston for customer demonstrations.
Differentiator
Problem solved
Functional benefit
Brands
- All-E: Pioneering all-electric holiday home specification enabling homes to be powered solely by electricity - a UK first in the holiday park industry
- Green Standard
Products and services
- Ellerton Extra
Quantifiable outcome
- Energy consumption reduced by up to 28% through GreEN Standard
- +3 more outcomes
Companies that use Willerby
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Willerby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Willerby partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, flagship and core.
- Hull Kingston RoversminorWillerby partnered with Hull KR rugby league team for a charity parking initiative at home games. Willerby's staff car park is made available to spectators, with proceeds donated to Willerby's charities of the year: Dove House Hospice and HEY Children's University. Raised £5,125 during Coldplay concerts at Craven Park.
- Dove House HospiceminorWillerby's charity of the year for 2026. Benefits from Hull KR parking initiative proceeds. Provides person-centred care for people living with life limiting illnesses.
- HEY Children's UniversityminorWillerby's charity of the year for 2026. Benefits from Hull KR parking initiative proceeds. Works to create unique learning opportunities and inspire disadvantaged children across Hull and East Yorkshire.
- Danny DyerflagshipActor Danny Dyer partnered with Willerby for 'The Dyers' Caravan Park' Sky TV series where he and daughter Dani invest in Priory Hill Caravan Park on the Isle of Sheppey. High-profile London publicity event featured a Willerby holiday home in Hyde Park. Series aims to revive interest in caravan holidays among younger audiences.
- Dani DyerflagshipDaughter Dani Dyer co-starred with father Danny Dyer in the Sky One series promoting caravan holidays, with Willerby supplying products for the show and publicity events.
- Southern Counties LeisurecoreHull-headquartered holiday homes manufacturer partnered with Southern Counties Leisure to support 'The Dyers' Caravan Park' Sky One series. Willerby supplied a luxury Gainsborough model for a media preview event in Hyde Park, London. The collaboration coincides with Willerby's 80th anniversary and Southern Counties Leisure's 30th anniversary.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Willerby competitors and assessment
Company assessmentDirect peers
- ABI Group: One of the UK's largest holiday home and lodge manufacturers, producing static caravans and luxury lodges for the same UK holiday park channel. Directly competes with Willerby across entry-level and luxury segments and shares the same dealer and park distribution model.
- Swift Group: Major UK manufacturer of touring caravans, motorhomes, and holiday lodges/homes. Overlaps directly with Willerby in the static holiday home and lodge category and competes for the same park operator customers.
- Atlas Leisure Homes: UK-based manufacturer of holiday homes and lodges supplying UK holiday parks with a comparable product range and price points. Directly competes with Willerby for park operator and consumer sales.
- Pemberton Leisure Homes: UK luxury holiday home and lodge manufacturer focused on the premium end of the market. Directly competes with Willerby's Vogue, Dorchester, and luxury lodge ranges for affluent buyers.
- Omar Group / Avingtrans Park & Leisure Homes: Omar is a UK park home and lodge manufacturer with overlapping product lines. Acquired into Avingtrans, giving it broader resources; competes with Willerby in residential park homes and holiday lodges.
- Victory Leisure Homes: UK holiday home and lodge manufacturer with comparable product range and park distribution model. Direct competitor in mid-market and luxury holiday home categories.
- Prestige Homeseeker Park & Leisure Homes: UK manufacturer of luxury park homes and lodges positioned in the premium segment. Competes head-on with Willerby's Gainsborough, Dorchester, and Vogue ranges for higher-end holiday home and lodge buyers.
- Lissett Homes: UK manufacturer of park homes and lodges based in Yorkshire. Direct competitor to Willerby in the residential park home and holiday lodge segments, distributed through the same UK park network.
- Wessex Unique Homes: Manufacturer of bespoke park homes and lodges in the UK. Competes with Willerby for the same residential park home and premium holiday lodge buyer.
- Tingdene Homes: UK manufacturer of park homes and lodges. Direct overlap with Willerby's residential park home product line and adjacent competition in the leisure lodge category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Willerby social profiles
Digital presenceWillerby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willerby leadership team
Management profileNumber of profiles
Profiles3 records
Willerby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willerby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willerby
What does Willerby do?
Willerby manufactures and sells static holiday homes, luxury holiday lodges, and residential park homes from its Hull, East Yorkshire facility, with prices ranging from £35,900 for entry-level homes to £142,600 for premium lodges. The company operates two UK showgrounds (Hull and Livingston), distributes through a UK holiday park and certified distributor network, and provides aftersales spare parts and repair services supported by a multi-tier warranty (12-month standard, 3-year parts, 5-year structural).
Is Willerby a public or private company?
Willerby is a private company. It is classified as unknown and is currently operating.
When was Willerby founded?
Willerby was founded in 1946. It employs 501 to 1,000 people.
Where is Willerby based?
Willerby is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Willerby make money?
Four revenue lines are on record. Holiday Home Sales are the primary driver. The others are holiday Lodge Sales, spare Parts and Repairs and park Home Sales.
Who are Willerby's main competitors?
Direct peers on record are ABI Group, Swift Group, Atlas Leisure Homes, Pemberton Leisure Homes, Omar Group / Avingtrans Park & Leisure Homes, Victory Leisure Homes, Prestige Homeseeker Park & Leisure Homes, Lissett Homes, Wessex Unique Homes and Tingdene Homes.
Does Willerby have an API?
No public API is recorded for Willerby.