What Loewe Perfumes does

Loewe is a Spanish luxury fashion house founded in 1846 in Madrid, wholly owned by LVMH (the publicly traded French conglomerate, EPA: MC) since 1996, and operating as one of over 75 brands within LVMH's portfolio. The company designs, produces, and retails leather goods (including the iconic Puzzle bag launched in 2015, the refreshed Amazona 180, and handwoven basket and raffia collections using natural fibers such as raffia, iraca palm, and rattan), women's and men's ready-to-wear, footwear (sneakers and pumps), accessories (sunglasses, jewelry under the Anagram Bombé line, bag charms), and a perfumes and home candle collection. Pricing sits firmly in the luxury tier: handbags range from $1,500 to $6,150, accessories $350 to $1,250, and selected ready-to-wear and shoes are reduced up to 40% during seasonal sales. Distribution is selective and primarily direct-to-consumer through owned flagship stores worldwide, the loewe.com e-commerce platform, dedicated perfume flagships (beginning in Seoul's Seongsu-dong), and seasonal European pop-ups.

The business operates on a one-time-purchase luxury model aimed at affluent consumers seeking craftsmanship, heritage, and design-led products, with growing traction among Gen Z luxury shoppers. Co-creative directors Jack McCollough and Lazaro Hernandez (formerly of Proenza Schouler) took over in 2025 following Jonathan Anderson's 12-year tenure and departure to Dior. Strategic priorities include geographic expansion (Seoul perfume flagship, Boston Copley Place, 10 European summer 2026 pop-ups in destinations including Bodrum, Comporta, and Montenegro), institutional sponsorships (a four-year partnership dressing Spain's national football teams through the 2030 World Cup), performance-luxury crossover products (On Running collaborations including the LightSpray Cloudmonster), and ultra-luxury positioning experiments (the $140,000 Jacob & Co. gem-encrusted headphones). Loewe's revenue is not separately disclosed but is reported within LVMH's €19 billion H1 2025 Fashion and Leather Goods division, and the brand is publicly cited by LVMH as a group growth driver.

Name

Loewe Perfumes

Legal name

Loewe

Website

https://loewe.com

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Loewe is a 179-year-old Spanish luxury fashion house owned by LVMH, designing and retailing leather goods, ready-to-wear, footwear, accessories, and perfumes for affluent global consumers through owned flagship stores, e-commerce, and selective pop-ups.

Ownership category

akta.pro rank

Product category

Luxury leather goods and fashion

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100), Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Luxury Leather Goods & Handbags (CRAKAFAB), Handbags & Purses (CRAAAJAA), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Luxury leather goods
• Designer handbags
• Premium fragrances
• Luxury ready-to-wear
• Fashion accessories

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury fashion and leather goods sales: One-time purchase model for high-end fashion products including handbags, ready-to-wear, accessories, footwear, and fragrances. Products are sold at premium price points through owned retail and e-commerce channels.
2. Seasonal pop-up retail: Temporary seasonal boutique activations across European summer destinations to capture tourist and luxury traveler spending, with 10 seasonal locations planned for summer 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Loewe designs, crafts, and sells luxury leather goods (including the iconic Puzzle bag and handwoven Basket Collection), ready-to-wear apparel for men and women, footwear, fragrances and home candles, sunglasses, jewelry, and seasonal collections such as Paula's Ibiza. Products are sold globally through owned flagship stores, the loewe.com e-commerce platform, seasonal European pop-ups, and selective upscale department store partnerships.

Product overview

Loewe is a Spanish luxury fashion house founded in 1846 in Madrid, now owned by LVMH. The brand offers a comprehensive portfolio of leather goods (including the iconic Puzzle bag, Amazona 180, and basket/raffia collections), luxury ready-to-wear for men and women, footwear (sneakers and pumps), accessories (sunglasses, jewelry, bag charms, belts, scarves), and a perfumes collection including home candles. The brand has expanded through creative collaborations including sneaker partnerships with On Running (LightSpray Cloudmonster, Cloudsolo) and a recent four-year partnership to dress Spain's national football teams for the 2026 and 2030 World Cups. Under current co-creative directors Jack McCollough and Lazaro Hernandez (who succeeded Jonathan Anderson), the house has introduced playful designs and continues its emphasis on craft, natural materials, and Spanish cultural heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Puzzle Bag Iconic Loewe handbag with geometric origami-inspired panels that fold and reassemble into the bag silhouette; a signature luxury leather goods item for women and men.
• Amazona 180 Bag Refreshed iconic Amazona handbag originally designed in 1975, now offered in a more slouchy style in calfskin leather, suede, or crocodile with design elements paying homage to the original.
• Basket Collection Collection of sculptural luxury baskets and raffia bags handwoven by artisans from natural fibres including raffia, straw, rattan, and iraca palm, featuring honeycomb patterns and twisted braiding.
• Origami Cubic Pumps Pointed-toe slingback pumps with a cone heel in single-hued nappa lambskin or stripes of skived leather, sold as part of Loewe's women's shoe collection.
• Ballet Runner 2.0 Sneaker hybrid that blends ballet flat and running shoe aesthetics, available in hairy calfskin and nylon with suede variants for women.
• Loewe Perfumes Collection Luxury fragrance collection of perfumes and home scented candles including the Ivy, Tomato, Marijuana, Beetroot, and Oregano candles, distributed through dedicated perfume boutiques and luxury retail.
• Women's Ready-to-Wear Seasonal luxury womenswear line crafted in silk, wool, cashmere, jersey and cotton, including dresses, knitwear, coats, blouses, trousers, and skirts.
• Men's Ready-to-Wear Seasonal luxury menswear line including jackets, trousers, knitwear, shirts, T-shirts, sweatshirts, and outerwear.
• Sunglasses Luxury eyewear line for men and women including Coil Butterfly, Coil Cateye, Speed Shield, Anagram hexagonal, and Wave mask sunglasses.
• Anagram Bomb\u00e9 Jewelry Sterling silver jewelry collection featuring chain earrings, bracelets, hoop earrings, necklaces, and signet rings with the Anagram Bomb\u00e9 design in silver and gold finishes.
• Bag Charms and Keyrings Collectible bag charms and keyrings including fruit-inspired designs (cherry, strawberry, artichoke), natural motifs (flower, onion sprout), and novelty items such as fishing lure and horse charm.
• Paula's Ibiza Collection Seasonal capsule collection featuring bold acetate frames, inflated mask shapes, bold colors, and vacation-inspired designs such as the dive-in mask sunglasses.
• LightSpray Cloudmonster Limited-release collaborative running shoe between Loewe and On Holding featuring On's LightSpray seamless upper technology, sold exclusively at On Holding and Loewe retail locations.
• Cloudsolo Sneaker Fall Winter 2025 collaborative sneaker between Loewe and On Holding, co-designed by both brands with performance technology suited to urban lifestyles.
• Jacob & Co. x Loewe Headphones Ultra-luxury gem-encrusted headphones created in collaboration with Jacob & Co., priced at $140,000 with diamond and rainbow sapphire designs set in 14K rose gold.

Quantifiable outcome

• 40% reductions on selected seasonal items
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• On Holding (On Running)coreStrategic or Co-development Partner · 14 May 2026Ongoing collaboration since 2022 between Swiss sportswear brand On and Spanish luxury fashion house Loewe, producing limited-release footwear including LightSpray Cloudmonster, Cloudsolo, and Cloudtilt Hi silhouettes. The partnership fuses On's advanced engineering with Loewe's approach to colour and proportion, featuring On's automated one-step LightSpray manufacturing technology that sprays a seamless upper in approximately three minutes.
• Spanish Football Federation (RFEF)coreStrategic or Co-development Partner · 1 May 2026Four-year partnership beginning June 2026 for 2026 and 2030 World Cups, with Loewe designing bespoke travel and match wardrobe collections for both men's and women's national football teams. Designed by Jack McCollough and Lazaro Hernandez, collections include tailoring, casual wear, shoes and leather goods showcasing Spanish culture and craftsmanship.
• Thierry Conrad ReutenauercoreOthers · 23 October 2025Former global communications director at Bottega Veneta and PR/events/celebrities director at Chloé appointed as CMO after less than four months as global communications director at Loewe.
• Jacob & Co.minorStrategic or Co-development Partner · 2 September 2025Luxury collaboration producing gem-encrusted headphones priced at $140,000 featuring diamond-encrusted designs with rainbow sapphires set in 14K rose gold, representing ultra-luxury positioning through high-end crossover collaborations.
• Ignasi MonrealminorStrategic or Co-development Partner · 18 July 2025Spanish artist collaborated with Loewe Perfumes to create illustrations inspired by the brand's five candles including Ivy, Tomato, Marijuana, Beetroot, and Oregano, with artwork visually representing how the scents are experienced beyond their notes.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hermès: Hermès is the global benchmark for luxury leather goods and maison brands, offering handbags, small leather goods, ready-to-wear, and accessories at the top of the luxury pyramid. Both Hermès and Loewe compete in the leather goods category with iconic bag designs (Birkin/Kelly vs. Puzzle/Amazona) and emphasize artisanal craftsmanship as core brand equity.
• Bottega Veneta: Bottega Veneta is a Kering-owned luxury maison specializing in leather goods with an emphasis on craftsmanship and understated design language. Both brands compete directly in the premium leather goods segment and share an artisan-first positioning; Loewe's new CMO previously served as global communications director at Bottega Veneta.
• Prada: Prada is an Italian luxury maison competing directly with Loewe in leather goods and accessories, classified in the same Middle Tier of luxury brands with strong resale value retention. Both brands emphasize design-forward leather goods with iconic bag franchises (Prada Galleria/Re-Edition vs. Loewe Puzzle/Amazona).
• Celine: Celine is an LVMH sister brand specializing in luxury leather goods, ready-to-wear, and accessories with a comparable price architecture to Loewe. Both brands target a similar luxury consumer segment with design-forward leather goods and operate under LVMH's Fashion Group umbrella.
• Chloé: Chloé is a luxury fashion house competing with Loewe in ready-to-wear, handbags, and accessories at a similar accessible-luxury price point. Both brands were fined alongside Gucci by the European Commission for the same resale price maintenance practices, indicating similar distribution and pricing strategy profiles.

Broad incumbents

• Louis Vuitton: Louis Vuitton is LVMH's flagship fashion and leather goods brand and the largest luxury brand globally. As a sister brand within LVMH's Fashion Group, it competes directly with Loewe in leather goods and accessories while operating at significantly larger scale and broader price tiers.
• Dior: Dior is another LVMH sister brand in the Middle Tier luxury classification alongside Loewe. Both compete in handbags, ready-to-wear, and accessories, with Dior operating at larger scale across women's couture, men's, and fragrance. Dior's hiring of Jonathan Anderson in 2025 represents a direct creative talent flow between the two brands.
• Gucci: Gucci is a Kering-owned luxury brand classified in the same Middle Tier as Loewe alongside Prada and Fendi. Both brands compete across handbags, ready-to-wear, and accessories, though Gucci operates at significantly larger scale and broader geographic footprint.
• Fendi: Fendi is an LVMH-owned Italian luxury maison competing with Loewe in leather goods (Baguette, Peekaboo) and ready-to-wear. Both brands are classified in the Middle Tier luxury hierarchy and share LVMH distribution and operational resources.

Emerging players

• Jacquemus: Jacquemus is an emerging French luxury brand with strong Gen Z appeal and a focus on distinctive handbag designs (Le Chiquito, Le Bambino). Like Loewe, Jacquemus has built cultural relevance through creative direction, social media virality, and craft-inspired design language, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LoeweOfficial
• Facebookfacebook.com/Loewe
• LinkedInlinkedin.com/company/loewe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loewe Perfumes