20/20 Institute

What 20/20 Institute does

20/20 Institute is a privately held, doctor-owned ophthalmology practice founded in 2004 by Dr. Mark S. Danzo in Denver, Colorado, specializing in refractive and lens-based vision correction. The practice operates four Colorado Front Range offices — Westminster, Downtown Denver (LoDo), Denver Tech Center (Englewood), and Colorado Springs — and has performed over 40,000 LASIK procedures since inception. Its core service is Custom Wavefront Optimized LASIK using the WaveLight EX500 Excimer Laser (a 500 Hz platform with advanced eye tracking averaging 1.4 seconds per diopter of treatment), supported by PRK, EVO ICL, Refractive Lens Exchange (RLE) with Light Adjustable Lens (LAL), and Dry Eye Disease Treatment. Reported clinical outcomes are 99.67% of patients achieving 20/20 vision or better and 92% achieving 20/15 or better, based on 2022 outcome data.

The business model is direct-to-consumer, sales-led, appointment-only surgical services sold on an all-inclusive, one-time-fee basis per procedure. Pricing is quote-based, delivered through free phone consultations, with bundled follow-up care for one year, 24/7 surgeon access, and a No-Charge LASIK Refinement Plan. Patient financing includes $0 down / 0% interest for 24 months (WAC), and an up to 20% insurance discount is offered regardless of coverage status. The practice maintains hybrid segmentation across general adults dissatisfied with corrective eyewear, patients with non-standard LASIK candidacy (thin corneas, high prescriptions), and the 50+ age cohort seeking RLE/LAL procedures. Distribution is exclusively through the four owned clinics — no retail, online, or third-party channels — supported by a multi-channel digital marketing footprint (website, Google reviews, Facebook, Instagram, LinkedIn, YouTube) and community sponsorships. The practice is independently owned with no disclosed institutional, venture, or private-equity ownership.

The practice competes on clinical outcomes, concierge patient experience modeled on hospitality brands, conservative candidacy screening, transparent all-inclusive pricing, and surgeon reputation (notably Dr. Jim E. Montgomery, who joined in 2005 and has performed over 40,000 procedures). Key brand and operating assets include more than 1,000 verified 5-star reviews, a 20-year operating history, and a combined 30+ years of surgical-team experience. The most recent operating activity — the March 2026 launch of an LAL-focused patient education guide and a February 2026 refresh of the Vision Correction Procedures page — indicates continued investment in product-mix expansion (RLE/LAL for the 50+ cohort) rather than geographic expansion, consistent with the practice's stated Colorado-only service scope.

Name

20/20 Institute

Legal name

20/20 Institute, LLC

Website

https://2020institute.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

20/20 Institute is a privately held, doctor-owned LASIK and refractive surgery practice operating four Colorado Front Range clinics, delivering laser vision correction (LASIK, PRK, ICL, RLE/LAL) using the WaveLight EX500 Excimer Laser, with reported 99.67% of LASIK patients achieving 20/20 vision or better.

Ownership category

akta.pro rank

Product category

LASIK and Refractive Surgery Services

NAICS

Offices of Optometrists (62132)

SIC

Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• LASIK vision correction
• Refractive surgery
• Bladeless laser eye surgery
• Ophthalmology clinic
• Custom wavefront treatment

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LASIK Vision Correction Procedures: One-time surgical fees for LASIK procedures. Pricing varies by procedure type and prescription. All-inclusive pricing covers consultation, surgery, post-operative care, and any needed enhancements with no hidden fees. The company offers financing options including $0 down and 0% interest for 24 months (WAC).
2. Alternative Vision Correction Procedures: Revenue from PRK, EVO ICL (implantable collamer lenses), and Refractive Lens Exchange (RLE) procedures including Light Adjustable Lens (LAL) options.
3. Dry Eye Disease Treatment: Treatment services for ocular surface disease and dry eye conditions, which must be addressed before vision correction procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

20/20 Institute provides laser-based refractive eye surgery and vision correction procedures including Custom Wavefront Optimized LASIK, PRK, EVO ICL implants, Refractive Lens Exchange (RLE) with Light Adjustable Lens options, and Dry Eye Disease Treatment. All procedures are performed using the WaveLight EX500 Excimer Laser technology at four Colorado locations serving the Denver Metro and Colorado Springs markets.

Product overview

20/20 Institute offers a portfolio of vision correction procedures centered on LASIK, with supporting alternatives including PRK, EVO ICL, RLE, and Light Adjustable Lens. The core offering is Custom Wavefront Optimized LASIK using the WaveLight EX500 Excimer Laser platform, with 99.67% of patients achieving 20/20 vision or better. Supporting services include Dry Eye Disease Treatment to optimize ocular surface health pre- and post-procedure. The institute provides a concierge-style patient experience with comprehensive follow-up care for one year.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK (Laser-Assisted In Situ Keratomileusis) Laser-based refractive procedure that reshapes the cornea to improve vision clarity for adults with stable prescriptions; uses WaveLight EX500 Excimer Laser with Wavefront Optimized and 100% bladeless technology. Reports 99.67% of patients achieving 20/20 vision or better.
• PRK (Photorefractive Keratectomy) Corneal surface-based laser technique used as an alternative to LASIK; recommended for patients with thinner corneas or contact-sport lifestyles.
• EVO ICL (Implantable Collamer Lens) Advanced Collamer lens implant procedure; ideal for patients with thin corneas or highly active lifestyles; provides reversible vision correction.
• RLE (Refractive Lens Exchange) Lens-based vision correction procedure for patients 50+ experiencing age-related vision changes; provides clarity at distance, intermediate, and near vision; reduces dependency on reading glasses or bifocals.
• Light Adjustable Lens (LAL) Adjustable intraocular lens used in RLE procedures; allows post-operative adjustment of lens power for tailored visual outcomes.
• Dry Eye Disease Treatment Treatment for ocular surface conditions that impact pre-operative measurements and post-operative visual results; includes testing for ocular surface disease and a proactive approach to eye health.

Quantifiable outcome

• 99.67% of LASIK patients achieve 20/20 vision or better (based on 2022 data)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• See The Future FundminorOthers20/20 Institute has been a proud sponsor of See The Future Fund Charity since 2004. The organization provides scholarships for Colorado's blind and visually impaired youth. The company supports and participates in the annual See the Future golf tournament and previously arranged for Professional Hockey player Paul Stastny to join the tournament.
• Best Friends Animal SocietyminorOthersBest Friends Animal Society works to end the killing of cats and dogs in American shelters through initiatives including no-kill shelters, spay/neuter programs, and pet adoption services. 20/20 Institute is a supporter of this organization.
• Foothills Animal ShelterminorOthersFoothills Animal Shelter enriches the lives of both people and pets by fostering a humane and compassionate community. The shelter offers pet adoptions, lost and found services, and affordable spay/neuter and vaccination clinics.
• Animal Welfare InstituteminorOthersFounded in 1951, the Animal Welfare Institute works to protect companion animals, wildlife, farm animals, and animals in research through advocacy, education, and legislation, promoting a world where all animals are treated with compassion and respect.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@2020Institute
• Facebookfacebook.com/2020Institute
• LinkedInlinkedin.com/company/20-20-institute
• Instagraminstagram.com/2020institutecolorado
• Xx.com/2020institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20/20 Institute