Handsome Brook Farm

What Handsome Brook Farm does

Handsome Brook Farms is the nation's leading and largest producer of organic pasture-raised eggs, operating a distributed network of more than 60 small family farms across 10 states from the East Coast to the Midwest. The company's core product is organic pasture-raised eggs sold by the dozen or half-dozen through retail supermarkets across the United States, with hens receiving over 108 square feet of outdoor space per hen on rotated pastures and fed certified organic, non-GMO feed free of pesticides, antibiotics, and chemicals. The technical foundation is a regenerative farming system built around six core principles — soil health, minimized soil disturbance, biodiversity, crop-livestock integration, year-round living roots, and site-specific contexts — operationalized through pasture rotation, reseeding, tree planting, cover cropping, and integrated solar energy infrastructure.

Underlying the product is a grant-backed climate-smart infrastructure layer: a $3.6M USDA Partnerships for Climate-Smart Commodities Grant (August 2023) funds the Climate Smart Organic Egg Project; a $340K USDA Conservation Innovation Grant (November 2021) funds the Regenerative Egg Farming Project (REFP); and an April 2021 Farmer Cost-Share program deployed $500K to more than 60 farm families for on-farm improvements. These initiatives have delivered 9+ full solar projects, $1.8M+ in solar investment, 1,186+ trees planted in the Finger Lakes region, and 271 completed on-farm projects tracked through the 2024 Impact Report. Solar vendor partnerships with Emergent Solar Energy and VSG Power (announced November 2024) extend this infrastructure buildout across the Southeast, Midwest, and Northeast.

The business model is direct-to-consumer via retail supermarket distribution, generating revenue from egg product sales (hardware_sales analog at the unit level) with pricing not publicly disclosed. Customers are health-conscious individual consumers seeking verifiable humane and organic eggs, while non-revenue food-access partnerships with Georgia Mountain Food Bank, Atlanta Community Food Bank, Rethink Food, and One Love Community Fridge serve food-insecure communities. The company is privately held, headquartered in New York City (511 West 25th Street) with operational roots in the Finger Lakes region, led by CEO Jordan Czeizler and founder Betsy Babcock, and holds B Corp (99 points, 2024), USDA Organic, American Humane, and Certified Humane certifications.

Name

Handsome Brook Farm

Legal name

Handsome Brook Farms

Website

https://handsomebrookfarms.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Handsome Brook Farms is the nation's largest organic pasture-raised egg producer, operating 60+ partner small family farms across 10 U.S. states and selling pasture-raised eggs by the dozen and half-dozen through retail supermarkets nationwide.

Ownership category

akta.pro rank

Product category

Organic Eggs

NAICS

Chicken Egg Production (11231), Poultry and Egg Production (1123), Chicken Egg Production (112310)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

akta.pro secondary industries

Layer Hen Egg Production (Table Eggs) (AFAEADAB), Free-Range/Cage-Free Egg Production Systems (AFAEADAK), Organic Poultry & Egg Production (AFAEAMAC)

Keywords

• Organic pasture raised eggs
• Regenerative egg farming
• Humane certified eggs
• Pasture rotation poultry
• Sustainable egg production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Egg Product Sales: Handsome Brook Farms generates revenue through the sale of organic pasture raised eggs to consumers at retail supermarket locations across the U.S. Eggs are sold by the dozen or half-dozen at local supermarkets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Handsome Brook Farm produces and sells organic pasture raised eggs through a network of small family farms across 10 U.S. states. Hens receive over 108 sq.ft. of outdoor space each on rotated pastures and are fed certified organic, non-GMO feed free of pesticides, antibiotics, and chemicals. Eggs are sold by the dozen or half-dozen through retail supermarket channels nationwide.

Product overview

Handsome Brook Farm is the nation's leading producer of organic pasture-raised eggs, operating as a network of small family farms across 10 states. The company's core product is its Organic Pasture Raised Eggs, sold by the dozen or half-dozen at local supermarkets across the U.S. The company complements its egg production with sustainability-focused programs including the Regenerative Egg Farming Project (a USDA Conservation Innovation Grant initiative focused on soil health and biodiversity), the Climate Smart Organic Egg Project (a $3.6M USDA Partnerships for Climate-Smart Commodities Grant supporting climate-smart practices), and the Farmer Cost-Share Program providing financial support for farm improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Pasture Raised Eggs Organic pasture-raised eggs from hens with over 108 sq.ft. of outdoor space each on rotated pastures, fed certified organic non-GMO feed, available by the dozen or half-dozen at retail supermarkets for individual consumer purchase.

Quantifiable outcome

• Hens live longer lives, produce more eggs, and have lower mortality rates than comparable conventional hens due to extra space, organic feed, and high welfare conditions.
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Emergent Solar EnergycoreTechnology or Integration · 1 November 2024Partnership with Emergent Solar Energy (led by Jeremy Lipinski) as part of the USDA Climate-Smart Commodities Grant to provide tailored solar solutions for agricultural operations across the Southeast, Midwest, and Northeast. The partnership helps farms lock in energy prices and achieve cost stability.
• VSG PowercoreTechnology or Integration · 1 November 2024Partnership with VSG Power in the Northeast region to install solar panel arrays tailored to produce energy and improve animal welfare and land management on farms like Vernon Martin's operation.
• Georgia Mountain Food BankminorGTM or Marketing Partner · 1 September 2024Weekly egg donations to the Georgia Mountain Food Bank helping feed over 400 families and reaching 60 partner agencies across five counties in North Georgia. In partnership with Atlanta Community Food Bank.
• U.S. Department of Agriculture (USDA)coreStrategic or Co-development Partner · 1 August 2023USDA awarded Handsome Brook Farms a $3.6 million Partnerships for Climate-Smart Commodities Grant in August 2023 for the Climate Smart Organic Egg Project, supporting small and underserved farmers, reducing greenhouse gas emissions, improving soil health, and expanding climate-smart egg marketing efforts. Additionally, a $340,000 Conservation Innovation Grant was awarded in November 2021 for the Regenerative Egg Farming Project focusing on soil health, biodiversity, and farm profitability.
• Wellspring Forest FarmminorStrategic or Co-development Partner · 1 May 2023Collaboration with Wellspring Forest Farm and local agroforestry expert Steve Gabriel for a tree planting initiative on four farms in New York's Finger Lakes Region. 1,186 trees were manually planted, including native mixed species plantings, windbreaks, and orchards.
• Farm Families (60+ farms)coreStrategic or Co-development Partner · 1 April 2021Handsome Brook Farms' Farmer Cost-Share program launched in April 2021, providing $0.5 million for on-farm improvements to support more than 60 farm families in implementing regenerative and climate-smart practices.
• University of KentuckycoreStrategic or Co-development Partner · 1 January 2021University of Kentucky researcher Karina serves as Climate-Smart Scientist conducting pollinator biodiversity surveys across ten HBF research farms in Kentucky as part of the Regenerative Egg Farming Project (REFP).
• Rethink FoodminorGTM or Marketing PartnerPartnership with Rethink Food and One Love Community Fridge to donate over a quarter million eggs to New York City residents facing food insecurity as part of the Donations with Dignity program.
• One Love Community FridgeminorGTM or Marketing PartnerCommunity partnership for food donations supporting NYC residents facing food insecurity. Supported with a Giving Tuesday social media awareness campaign that garnered 33,563 views and 63 interactions.
• CostcominorGTM or Marketing PartnerCostco is referenced as a sustainability support partner whose Climate Action Plan prioritizes sourcing products from environmentally responsible suppliers. Handsome Brook Farms' sustainability efforts are aligned with Costco's commitment to climate action and increased renewable energy purchases.
• Natural Resources Conservation Service (NRCS)coreStrategic or Co-development PartnerFarmers in the Handsome Brook network, such as Nathan Schlabach, apply NRCS-approved Nutrient Management Plans to their pastures as part of USDA grant programs, managing chicken litter application and supporting soil health.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vital Farms: Public company and the largest U.S. pasture-raised egg brand, operating a similar small-farm network model with pasture rotation and Certified Humane standards. Most directly comparable to Handsome Brook Farms in product, customer (retail grocery), and mission.
• Pete and Gerry's Organic Eggs: Organic and pasture-raised egg brand also working with a network of small family farms across multiple U.S. states. Direct competitor in the premium organic shell-egg category with similar retail grocery distribution.
• Happy Egg Co. Free-range and pasture-raised egg brand sold at major U.S. retailers (Whole Foods, Kroger, etc.). Comparable on product positioning, animal welfare standards, and consumer target.
• Chino Valley Ranchers: Organic and pasture-raised egg producer serving U.S. retail and foodservice with a similarly small-farm sourcing model. Closely comparable on production approach and product tier.
• NestFresh: Producer of pasture-raised and free-range eggs with humane certification, sold through U.S. grocery retail. Overlaps directly with HBF on product category, certifications, and channel.

Broad incumbents

• Organic Valley: Large farmer-owned organic cooperative offering eggs among many other organic dairy and produce products. Overlaps as a broader organic brand with pasture-raised egg SKUs at retail.
• Eggland's Best: One of the largest branded egg companies in the U.S. with national retail distribution. Competes broadly in the premium shell-egg category though its positioning is nutrition rather than pasture-raised welfare.
• Cal-Maine Foods: Largest U.S. shell-egg producer with significant conventional and specialty egg lines including pasture-raised and organic. Operates broadly across the same retail channels and represents a structural scale competitor.

Emerging players

• Kipster: Dutch-origin sustainable egg producer expanding in the U.S. with carbon-neutral and animal-welfare-focused eggs. Comparable on regenerative/welfare branding but smaller scale and newer to U.S. retail.

Regional players

• Wilcox Family Farms: Family-owned organic and free-range egg producer serving the U.S. Pacific Northwest with retail and foodservice channels. Comparable in production approach but regional in geographic focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/handsomebrookfarm
• Xx.com/handsomebrkfrm
• Facebookfacebook.com/HandsomeBrookFarms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handsome Brook Farm