Vital Farms
- Company typePublic
- Founded2007
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Vital Farms firmographics
Firmographics- Name
- Vital Farms
- Legal name
- Vital Farms, Inc.
- Website
- https://vitalfarms.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Vital Farms industry classification
Industry- Product category
- Pasture-Raised Eggs & Butter
- NAICS
- Chicken Egg Production (112310), Poultry and Egg Production (1123)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
- akta.pro secondary industries
- Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ), Eggs (Shell & Liquid) Wholesale (AFAIAEAD), Layer Hen Egg Production (Table Eggs) (AFAEADAB)
Keywords
Where Vital Farms is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vital Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Pasture-Raised Eggs: Vital Farms generates the majority of its revenue from selling pasture-raised eggs through retail grocery stores nationwide. The company works directly with approximately 600 small family farms and processes products at its Egg Central Station facility in Springfield, Missouri.
- Pasture-Raised Butter: Vital Farms sells grass-fed butter sourced from dairy farms within its network, complementing its egg product line in retail stores.
- Foodservice Products: The company supplies shell eggs, liquid whole eggs, and hard-boiled eggs to foodservice operators including restaurants and commercial kitchens.
- Merchandise and Apparel: Vital Farms sells branded merchandise and apparel through its online store, including items featuring its brand imagery and chicken/egg themes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing for eggs and butter products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vital Farms product offering
Product offeringCore offering
Vital Farms produces and distributes pasture-raised shell eggs in multiple varieties (pasture-raised, organic, restorative, and True Blues heirloom), processed egg products (hard-boiled and liquid whole eggs), and grass-fed salted and unsalted butter. Products are sourced from approximately 600 small family farms across nine states, processed at Egg Central Station in Springfield, Missouri, and sold through more than 24,000 U.S. retail grocery stores, foodservice operators, and a branded merchandise e-commerce store.
Product overview
Vital Farms is a Certified B Corporation offering a portfolio of pasture-raised egg products and grass-fed butter. The core product line centers on various egg formats including shell eggs (pasture-raised, organic, restorative, and heirloom varieties) as well as processed egg products (hard boiled and liquid whole eggs). Complementing the egg offerings is a line of butter products (salted and unsalted) sourced from grass-fed dairy cows. All products emphasize ethical sourcing from small family farms with high animal welfare standards.
Differentiator
Problem solved
Functional benefit
Brands
- True Blues Heirloom Eggs: Heirloom egg product line featuring blue-shelled eggs from specific hen breeds
- Restorative Eggs
- Egg Central Station
- Pasture Belt
Products and services
- Pasture-Raised Eggs Flagship shell eggs from hens raised on pasture with access to fresh air, sunshine, and forage, offering superior welfare standards compared to cage-free or conventional eggs; sold to retail grocery shoppers and foodservice operators nationwide.
- Organic Pasture-Raised Eggs Shell eggs from hens raised on organic pasture, meeting USDA organic standards for feed and farming practices; for health-conscious consumers seeking combined organic and pasture-raised credentials.
- Restorative Eggs Shell eggs sourced from farms participating in regenerative agriculture practices that support soil health and environmental restoration; for consumers seeking regenerative-agriculture credentials.
- True Blues Heirloom Eggs Premium blue-shelled eggs sourced from heritage hen breeds raised on pasture; for premium-positioning consumers and gifting/holiday occasions.
- Pasture-Raised Hard-Boiled Eggs Pre-cooked, ready-to-eat hard-boiled eggs made from pasture-raised hens; for convenience-seeking consumers, lunchbox use, and snacking.
- Pasture-Raised Liquid Whole Eggs Liquid whole eggs from pasture-raised hens in a convenient format for foodservice operators, commercial kitchens, and cooking applications.
- Salted Butter Grass-fed, pasture-raised butter made from dairy cows on family farms within the Vital Farms network, with added salt; for retail and foodservice use.
- Unsalted Butter Grass-fed, pasture-raised butter made from dairy cows on family farms within the Vital Farms network, without added salt; for retail and baking applications.
- Vital Farms Branded Merchandise and Apparel Branded apparel and merchandise featuring Vital Farms imagery and chicken/egg themes sold through the company's direct-to-consumer online storefront; for fans of the brand.
Quantifiable outcome
- Products sold in over 24,000 retail stores nationwide
- +3 more outcomes
Companies that use Vital Farms
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Vital Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vital Farms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Missouri Farmers Care / Agri-Ready County DesignationminorMissouri Farmers Care, through its Agri-Ready County Designation program, promotes favorable agricultural environments to attract food processing investment. Vital Farms opened its Egg Central Station in Springfield, Missouri in 2017, benefiting from the state's agricultural infrastructure and central geography.
- Peached TortillaminorPeached Tortilla, an Austin-based restaurant, uses Vital Farms pasture-raised eggs in menu items including the Malaysian Laksa Bowl. This represents Vital Farms' foodservice channel selling eggs directly to restaurant operators.
Scale indicators12 records
Recent moves5 records
Expansion highlights4 records
Vital Farms competitors and assessment
Company assessmentDirect peers
- Pete and Gerry's Organic Eggs: Pete and Gerry's is a leading U.S. producer of pasture-raised and organic shell eggs sourced from small family farms. It is the closest direct competitor to Vital Farms in the premium, ethically sourced retail egg segment.
- Happy Egg Co. Happy Egg Co. markets free-range and pasture-raised eggs in U.S. retail with a similar ethical-sourcing brand narrative. It competes directly with Vital Farms on premium shelf space and consumer positioning.
- Eggland's Best: Eggland's Best is one of the largest branded shell-egg franchises in U.S. grocery, sold widely across mainstream retail channels. It competes with Vital Farms for premium egg shelf space, though it relies on a franchise/licensed-farmer model rather than fully pasture-raised production.
- Chino Valley Ranchers: Chino Valley Ranchers is a California-based producer of organic, pasture-raised, and omega-3 specialty shell eggs. It competes with Vital Farms in the natural/specialty channel for premium retail egg share.
Broad incumbents
- Organic Valley: Organic Valley is a large farmer-owned cooperative producing organic dairy, eggs, and other foods with a strong ethical/sustainability brand. It overlaps with Vital Farms in organic pasture-raised eggs and grass-fed dairy (butter) in natural and conventional retail.
- Horizon Organic (Danone): Horizon Organic, owned by Danone, is a major U.S. organic dairy brand with broad retail distribution. It shares Vital Farms' natural-foods consumer base and premium-pricing positioning, especially in dairy-adjacent categories.
- Bell & Evans: Bell & Evans is a premium U.S. poultry producer known for humane-certified, antibiotic-free chicken. It is comparable to Vital Farms in animal-welfare positioning and retail distribution of higher-welfare animal protein, though its core is meat chicken rather than eggs.
- Herbruck's Poultry Ranch: Herbruck's is one of the largest U.S. egg producers, supplying cage-free, organic, and conventional eggs to major retailers and foodservice. It overlaps with Vital Farms as a competing large-scale shell egg supplier, though Herbruck's is more diversified across conventional and cage-free.
Regional players
- Wilcox Family Farms: Wilcox Family Farms is a Pacific Northwest producer of organic, cage-free, and pasture-raised shell eggs and liquid eggs. It is comparable in product mix and ethical-sourcing positioning, though its retail concentration is more regional than Vital Farms' national footprint.
Others
- Stonyfield Organic (Danone): Stonyfield Organic is a leading U.S. organic dairy and adjacent brand with a strong ethical/sustainability narrative and natural-foods retail distribution. It is thematically comparable to Vital Farms' B Corp positioning and premium CPG playbook, though it operates in dairy rather than eggs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vital Farms social profiles
Digital presenceVital Farms compliance and trust
Trust signalCompliance2 records
Vital Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vital Farms leadership team
Management profileNumber of profiles
Profiles4 records
Vital Farms funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vital Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vital Farms
What does Vital Farms do?
Vital Farms produces and distributes pasture-raised shell eggs in multiple varieties (pasture-raised, organic, restorative, and True Blues heirloom), processed egg products (hard-boiled and liquid whole eggs), and grass-fed salted and unsalted butter. Products are sourced from approximately 600 small family farms across nine states, processed at Egg Central Station in Springfield, Missouri, and sold through more than 24,000 U.S. retail grocery stores, foodservice operators, and a branded merchandise e-commerce store.
Is Vital Farms a public or private company?
Vital Farms is a public company. It is classified as public and is currently operating.
When was Vital Farms founded?
Vital Farms was founded in 2007. It employs 501 to 1,000 people.
Where is Vital Farms based?
Vital Farms is headquartered in Austin, United States, in the North America region.
How does Vital Farms make money?
Four revenue lines are on record. Pasture-Raised Eggs are the primary driver. The others are pasture-Raised Butter, foodservice Products and merchandise and Apparel.
Who are Vital Farms's main competitors?
Direct peers on record are Pete and Gerry's Organic Eggs, Happy Egg Co., Eggland's Best and Chino Valley Ranchers. Broad incumbents are Organic Valley, Horizon Organic (Danone), Bell & Evans and Herbruck's Poultry Ranch. Wilcox Family Farms is listed as a regional player. Stonyfield Organic (Danone) is listed as an others.
Does Vital Farms have an API?
No public API is recorded for Vital Farms.
What industry is Vital Farms in?
Vital Farms's product category is Pasture-Raised Eggs & Butter. Its primary akta.pro industry code is AFAEADAJ, Organic & Pasture-Raised Poultry & Egg Production, with a secondary code of CRADACAJ, Eggs & Egg Products (Shell, Liquid, Value-Added). Its NAICS code is 112310 and its SIC code is 2000.