What Geniant does

Geniant is a privately held AI consulting, design, and engineering firm headquartered in Dallas, Texas, founded in 1998 and operating with offices in San Francisco, Atlanta, and London. The firm serves regulated enterprises in financial services, aerospace, healthcare, and global consumer markets, with named engagements spanning Delta Air Lines, Coca-Cola, Ford, Airbus, Wells Fargo, Morgan Stanley, LG, Bang & Olufsen, a U.S. government vendor for military base security, and several confidential financial institutions. Its delivery model is direct enterprise engagement through executive sessions, multi-week strategy sprints, and production deployments, supported by security practices aligned to SOC 2 Type II, ISO 27001, and HIPAA frameworks.

The company productizes its practice around four branded AI service offerings—Illuminate (AI strategy), Activate (agentic solutions), Build (AI-accelerated engineering), and Scale (enterprise AI readiness)—and operates NewTerritory as a wholly-owned brand and experience design studio that has worked with Delta, Coca-Cola, and Panasonic. Underlying methodology is grounded in ethnographic research captured in proprietary "Living Knowledge Graphs" intended to surface actual workflows and jobs-to-be-done so AI is applied with intent; technical deliverables include a real-time AI indexing layer, agentic AI pilots delivered in 6–12 weeks, computer vision deployments for government security, and ML-powered digital investigations (including a documented 90% faster document review for Brainspace across millions of documents).

Commercially, Geniant generates revenue exclusively through professional services with quote-based, multi-year contract structures. The firm is bootstrapped with no disclosed funding rounds and has expanded through acquisitions of Eastlake Studio (August 2022), 17seconds (November 2022), and NewTerritory (July 2025). Clients retain ownership of all models, prompts, evaluations, and code, positioning the firm as a delivery partner rather than a vendor retaining IP rights across engagements.

Name

Geniant

Legal name

geniant LLC

Website

https://geniant.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Geniant is a Dallas-based AI consulting, design, and engineering firm serving regulated enterprises in financial services, aerospace, healthcare, defense, and global consumer markets, delivering four branded AI service lines—Illuminate, Activate, Build, and Scale—alongside its NewTerritory brand experience studio.

Ownership category

akta.pro rank

Product category

AI Consulting & Engineering Services

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI consulting services
• AI strategy consulting
• Agentic AI solutions
• Enterprise AI readiness
• AI engineering services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AI Strategy & Consulting Services: Engagements range from single-day executive sessions to multi-week strategy sprints delivering prioritized AI opportunity blueprints and project roadmaps. Engagements are tailored to client needs and scope of work.
2. Agentic Solutions Development: Build and delivery of production-ready AI agents with observability for enterprise scale. Pilots in 6-12 weeks using real or synthetic data, hardened into production-ready agents.
3. AI-Accelerated Engineering: Accelerated software development lifecycle delivery including requirements, design, coding, testing, and documentation. Also helps replace legacy SaaS spend with purpose-built systems.
4. Enterprise AI Readiness Programs: Enterprise architecture assessment and readiness programs that pressure-test businesses for AI at scale across data, governance, security, and operating model design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Geniant delivers AI consulting, design, and engineering services to regulated enterprises through four offerings: Illuminate (AI strategy and opportunity sequencing), Activate (agentic AI solutions with supervised production agents delivered in 6–12 week pilots), Build (AI-accelerated software development lifecycle), and Scale (enterprise AI readiness assessments across data, governance, security, and operating model). The firm also operates NewTerritory, a wholly-owned brand experience design studio.

Product overview

Geniant operates as an AI consulting, design, and engineering firm with four core AI service offerings: Illuminate (AI strategy), Activate (agentic solutions), Build (AI-accelerated engineering), and Scale (enterprise AI readiness). The company maintains NewTerritory as a wholly-owned brand experience studio focused on brand strategy and physical/digital experience design. In November 2022, Geniant acquired 17seconds, a product design and innovation studio specializing in financial services, to strengthen experience transformation capabilities. The integrated portfolio combines AI strategy and implementation with deep experience design to deliver next-generation customer and employee experiences for regulated enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• NewTerritory: Award-winning brand and experience design studio. A wholly-owned subsidiary of Geniant that designs brand, product, and physical experiences for clients like Delta, Coca-Cola, and Panasonic.
• Illuminate
• Activate
• Build
• Scale

Products and services

• Illuminate (AI Strategy) AI strategy consulting that helps leadership identify and sequence the highest-impact AI opportunities in their business, including where AI does not belong, then build the organizational will to act. Engagements range from single-day executive sessions to multi-week strategy sprints, ending in a prioritized AI opportunity blueprint and project roadmap. Target buyers are C-suite and senior leadership in regulated enterprises.
• Activate (Agentic Solutions) Agentic AI solution development that starts with high-fidelity workflow analysis, identifying precisely which tasks can be delegated to AI and which entire workflows can be handed to agents, properly governed and supervised. Includes clear roles, defined processes, escalation paths, and pilots delivered in 6–12 weeks using real or synthetic data, hardened into production-ready agents with observability for enterprise-scale operation.
• Build (AI-Accelerated Engineering) AI-accelerated software development service covering the full software development lifecycle — requirements, design, coding, testing, and documentation — without losing rigor. Also helps replace legacy SaaS spend with purpose-built systems the client owns, shipped faster and at lower cost.
• Scale (Enterprise AI Readiness) Enterprise architecture assessment and readiness program led by Geniant's enterprise architects to pressure-test data, governance, security, and operating model design, closing gaps that would stall a rollout. The output is a readiness program aligning people, platforms, and policies before AI lands in the wider organization.
• NewTerritory (Brand Experience Studio) Wholly-owned brand and experience design studio delivering brand strategy, product design, and physical experience design for global consumer and enterprise brands. Pairs with Geniant's AI consulting to make AI-enabled experiences land cohesively across brand, product, and physical touchpoints.
• 17seconds (Financial Services Experience Transformation) Product design and innovation capability integrated into Geniant's offering after the November 2022 acquisition, delivering experience transformation across physical, digital, and people interactions for large financial services firms.

Quantifiable outcome

• 90% faster document review for legal investigations
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• 17secondscoreStrategic or Co-development Partner · 15 November 2022Geniant acquired 17seconds, a product design and innovation studio focused on financial services. The acquisition aimed to enhance experience transformation across physical, digital, and people interactions, improving agility and creating cohesive customer and employee experiences for large financial firms.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: Slalom is a closely held, U.S.-headquartered consulting firm focused on technology and AI strategy, design, and engineering for regulated and global enterprises — directly comparable to Geniant's Illuminate/Activate/Build/Scale model and enterprise field-sales GTM.
• Thoughtworks: Thoughtworks is a global digital engineering consultancy with deep AI, platform, and experience design practices serving large enterprises in financial services and other regulated verticals, overlapping Geniant's Activate and Build offerings and regulated client base.
• Kin + Carta: Kin + Carta is a global consultancy combining data/AI engineering with experience design and platform delivery for enterprise clients, mirroring Geniant's AI strategy + design + engineering integration model.
• West Monroe Partners: West Monroe is a U.S.-based management and technology consultancy with strong regulated-industry (financial services, healthcare, energy) practices, competing for similar C-suite-led AI and digital transformation engagements.
• EPAM Systems: EPAM is a global digital engineering and AI services provider with extensive work for regulated enterprises, overlapping Geniant's Build and Activate agentic solutions offerings across financial services and healthcare.
• IDEO: IDEO is a globally recognized design and innovation consultancy with a strong enterprise practice; it is a close peer to Geniant's NewTerritory studio on the brand/experience design side and increasingly overlaps on AI strategy work.

Broad incumbents

• Accenture: Accenture is a global professional services leader with a $3B+ generative-AI bookings practice and broad AI strategy, engineering, and design capabilities that compete with Geniant for the largest regulated-enterprise AI transformation deals.
• Deloitte (Consulting / Digital): Deloitte's AI/GenAI consulting practice competes for regulated-enterprise AI strategy and implementation work and offers overlapping services across strategy, engineering, and managed services at much greater scale.
• McKinsey (QuantumBlack / AI): McKinsey's QuantumBlack AI practice and broader consulting arm serve the same C-suite buyers as Geniant's Illuminate offering, with vastly greater bench and global reach across regulated industries.
• frog (part of Capgemini Invent): frog is a global design and innovation consultancy operating inside Capgemini Invent, comparable to NewTerritory for brand and experience design but with the backing of a much larger parent for AI-enabled transformation deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NewTerritoryDesign

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geniant