The Weather Group

What The Weather Group does

The Weather Group (legal entity: Weather Group Television, LLC) is a privately held U.S. media company wholly owned by Allen Media Group, the diversified broadcaster conglomerate founded by Byron Allen. Founded in 1982 and headquartered in Atlanta with additional offices in New York and Los Angeles, the company operates a portfolio of three interconnected media brands. The Weather Channel is America's #1 rated 24-hour weather television network, distributed across cable, satellite, and IPTV providers, and features an award-winning Immersive Mixed Reality (IMR) visualization technology stack used for severe weather and climate storytelling. Local Now is a free ad-supported streaming (FAST/AVOD) platform delivering localized news, weather, sports, traffic, and entertainment to 220+ U.S. markets across more than 400 streaming channels, with 3 million+ downloads and 3 billion+ minutes of consumption logged. Pattrn is a climate-and-sustainability-focused FAST channel and digital brand extending the company's footprint into environmental content.

The business generates revenue through three primary streams: (1) recurring carriage/distribution fees from cable, satellite, and IPTV providers for The Weather Channel; (2) advertising revenue sold directly to Fortune 500 advertisers across The Weather Channel television network and Local Now streaming inventory; and (3) direct-to-consumer streaming subscription revenue via the $4.99/month The Weather Channel TV app on connected TV platforms (Roku, Amazon Fire TV, Apple TV, Samsung, Android TV, VIZIO, Xfinity Flex). Recent product activity includes original documentary series (Timber Titans, Highway Thru Hell, Deep Water Salvage), commemorative specials (Katrina 20, Joplin: 15 Years Later), and an AI-driven personality ('Chuck Burrows'). Strategic distribution partnerships have been signed with The E.W. Scripps Company (seven channels including ION, reaching 123M+ households), Fox Corporation (five channels), and Roku (10 channels on The Roku Channel).

Name

The Weather Group

Legal name

Weather Group Television, LLC

Website

https://weathergroup.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

The Weather Group operates America's #1 weather TV network (The Weather Channel), the free Local Now FAST streaming platform serving 220+ U.S. markets, and the Pattrn climate brand — generating revenue through cable carriage fees, advertising, and streaming subscriptions under Allen Media Group ownership.

Ownership category

akta.pro rank

Product category

Weather Broadcasting & Television Media

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

Keywords

• Weather broadcasting
• Cable television network
• Streaming entertainment
• Severe weather coverage
• Climate journalism

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Cable/Satellite Distribution Fees: The Weather Channel earns fees from cable, satellite, and IPTV providers for carriage of its television network, contributing to its position as a widely distributed weather network
2. Advertising Revenue: The company generates advertising revenue from its television network and streaming platforms, selling commercial inventory to brands targeting weather-conscious consumers and general audiences
3. Streaming Subscription (The Weather Channel TV App): The Weather Channel Connected TV App is available for $4.99/month or through cable provider authentication, providing direct-to-consumer subscription revenue
4. Local Now Streaming Platform: Free ad-supported streaming service (AVOD) delivering local news, weather, entertainment, movies, and TV shows. Revenue generated from advertising on the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Weather Group is a media company that produces and distributes weather, news, climate, and entertainment content across The Weather Channel television network, Local Now free streaming platform (220+ U.S. markets, 400+ channels), and Pattrn climate-focused digital brand. It also distributes The Weather Channel TV App for connected TV streaming at $4.99/month, generating revenue through cable carriage, advertising, and consumer subscriptions.

Product overview

The Weather Group is a dynamic media company comprising four interconnected brands: The Weather Channel (core 24-hour weather television network), Local Now (free ad-supported streaming platform), Pattrn (climate/sustainability digital brand), and The Weather Channel TV App (connected TV streaming service). The Weather Channel serves as the primary product delivering weather forecasts and severe weather coverage via television, while Local Now extends the company's reach through free streaming with localized news and entertainment across 225+ markets. Pattrn focuses on climate action content. The Weather Channel TV App provides streaming access to The Weather Channel content on connected devices. The portfolio also includes original documentary series (Timber Titans, Deep Water Salvage, Highway Thru Hell, Heavy Rescue, Weather Gone Viral) and live shows (AMHQ, The Pattrn Show, Weather Unfiltered).

Differentiator

Problem solved

Functional benefit

Brands

• The Weather Channel: America's #1 weather network - a top-rated and most widely distributed 24-hour weather television network with award-winning IMR technology
• Local Now
• Pattrn

Products and services

• The Weather Channel America's top-rated 24-hour weather television network providing severe weather coverage, weather forecasts, climate news, and weather-related entertainment to U.S. households via cable, satellite, IPTV, and connected TV platforms.
• Local Now Free ad-supported streaming (FAST) service delivering localized news, weather, sports, traffic, and entertainment content across 225+ U.S. markets with over 400 free streaming channels and 3+ billion minutes of content consumed.
• Pattrn Digital platform and FAST channel in partnership with The Weather Channel focused on climate and sustainability news, environmental storytelling, and climate action programming.
• The Weather Channel TV App Connected TV streaming application available on Amazon Fire TV, Roku, Samsung Smart TV, Android TV, VIZIO, and Xfinity Flex. Offers custom maps, radar, on-demand library, and cable authentication for $4.99/month or free with cable provider credentials.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• The E.W. Scripps CompanycoreChannel Partner/ Reseller/ Distributor · 14 April 2026Local Now added seven premium Scripps Networks channels (ION, ION Mystery, ION Plus, Bounce XL, Grit XTRA, Laff More, Scripps Sports Network) to its streaming platform. ION reaches over 123 million households. The partnership includes live sports content from WNBA, NWSL, MLV, PWHL, and NHL teams.
• Fox CorporationcoreChannel Partner/ Reseller/ Distributor · 9 October 2025Local Now expanded streaming content with 5 Fox channels including FOX Sports, FOX Weather, LiveNOW from FOX, FOX Soul, and TMZ. This partnership provides viewers with national news, sports, and entertainment content.
• RokucoreChannel Partner/ Reseller/ Distributor · 1 November 2024Partnership to add 10 Local Now channels to The Roku Channel, expanding reach to Roku's millions of users. The Roku Channel is the third most-utilized app on the Roku platform. Partnership includes distribution of Local Now FAST app through Roku's app store.
• Cable and Satellite ProviderscoreChannel Partner/ Reseller/ DistributorThe Weather Channel is distributed through major cable, satellite, and IPTV providers as a widely distributed cable network, reaching millions of households through traditional pay-TV carriage agreements.
• Connected TV Platform PartnerscoreChannel Partner/ Reseller/ DistributorThe Weather Channel TV app and Local Now are distributed through major streaming platforms including Amazon Fire TV, Android TV, Roku, Samsung, VIZIO, Xfinity Flex, and other connected TV and mobile devices.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tegna: Tegna is a major operator of local broadcast TV stations, comparable to Allen Media Group's broadcast operations that share parent infrastructure with The Weather Group. Relevant as a peer for local news content production, station operations, and broadcast advertising dynamics.
• Sinclair Broadcast Group: Sinclair is one of the largest U.S. television broadcast operators, providing a comparable diversified broadcast and digital media model. Relevant peer for advertising dynamics, local content production, and CTV/streaming diversification strategies.
• Roku: Roku operates The Roku Channel FAST service and a major CTV platform that distributes Local Now and Weather Channel apps. Comparable as both a partner and competitor in FAST channel aggregation, content distribution, and streaming audience monetization.
• Newsmax: Newsmax is a cable news network that competes for the same pay-TV carriage slots and news-oriented advertising budgets as The Weather Channel. Comparable in distribution model (cable/satellite carriage plus streaming) and advertiser reach.
• Paramount Global: Paramount operates CBS broadcast stations and the Pluto TV FAST platform, both comparable to The Weather Group's broadcast and free streaming businesses. Relevant as a peer in CTV advertising, FAST channel distribution, and linear-to-streaming transition strategies.

Direct peers

• AccuWeather: AccuWeather is a direct competitor in weather forecasting content and media, operating across digital, video, and broadcast channels. Comparable to The Weather Group in providing weather data, forecasts, and branded weather media products to consumers and businesses.
• Pluto TV: Pluto TV is the leading FAST streaming platform owned by Paramount, directly competing with Local Now in the free ad-supported streaming TV space. Comparable in business model (AVOD with curated channels) and target audience (cord-cutters seeking free content).
• Tubi: Tubi is a major FAST streaming service owned by Fox Corporation, competing directly with Local Now for free streaming audiences and ad budgets. Comparable in offering thousands of free ad-supported movies, TV shows, and channels to consumers.
• Fox Weather: Fox Weather is a 24/7 streaming weather service launched by Fox Corporation, directly competing with The Weather Channel for weather media audiences. Comparable as a digitally native weather content brand with streaming distribution and ad-supported monetization.

Regional players

• The Weather Network (Pelmorex): The Weather Network is Canada's primary weather media brand, operating cable channel and digital properties comparable to The Weather Channel. Serves a different geography (Canada) but operates a similar weather broadcasting and digital content business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/weatherchannel
• YouTubeyoutube.com/theweatherchannel
• Facebookfacebook.com/TheWeatherChannel
• Instagraminstagram.com/weatherchannel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Weather Group