Tubi
Tubi is Fox Corporation's free ad-supported streaming platform serving 100+ million monthly active users with 275,000+ movies and TV episodes. It monetizes entirely through advertising across mobile, connected TV, web, and ChatGPT, and generates $1.1 billion in annual revenue.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tubi does
Tubi is Fox Corporation's free ad-supported streaming television (FAST) service, founded in 2014 and acquired by Fox in March 2020 for approximately $440 million. The platform delivers on-demand movies and TV episodes (Tubi Movies and Tubi TV Shows) alongside free linear FAST channels (Tubi Live TV), reaching 100+ million monthly active users globally across iOS, Android, Roku, Amazon Fire TV, Apple TV, Samsung smart TVs, web browsers, and most recently as the first native streaming app inside ChatGPT. Its library of 275,000+ on-demand titles, plus exclusive originals via the Creatorverse program and sub-brands such as Tubi Kids and the FIFA World Cup 2026 FOX Hub, give it the deepest catalog among free ad-supported services per third-party tests (approximately 80% title availability vs. rivals).
The underlying stack combines AI-powered content discovery (natural-language recommendations via the ChatGPT integration, in-app personalization), privacy-first contextual ad targeting through IRIS.TV covering over 40% of the CTV ecosystem, and programmatic ad infrastructure via an expanded Amazon DSP partnership. Interactive ad formats such as Scene Sense overlays and Pause Ads, plus Nielsen-measured audience data, support brand-direct monetization. Tubi generates revenue entirely through advertising on the viewer side; on the content side, it operates a 50/50 revenue-share model for creator-produced originals and licensing arrangements with major studios including Disney, Warner Bros. Discovery, NBCUniversal, Sony, and Lionsgate.
Tubi targets cost-conscious streaming consumers cancelling paid subscriptions, Gen Z and Millennial viewers who have never had cable, free sports fans (FIFA World Cup, F1, NFL), families/kids, and Black audiences seeking underrepresented content. The business has scaled to $1.1 billion in FY2025 revenue with a second consecutive EBITDA-profitable quarter, a 6.2% share of total ad-supported streaming viewing in Q4 2025 per Nielsen's Gauge report, and operations across the US, UK, and Canada.
Tubi firmographics
Firmographics- Name
- Tubi
- Legal name
- Tubi, Inc.
- Website
- https://tubitv.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tubi is Fox Corporation's free ad-supported streaming platform serving 100+ million monthly active users with 275,000+ movies and TV episodes. It monetizes entirely through advertising across mobile, connected TV, web, and ChatGPT, and generates $1.1 billion in annual revenue.
- Ownership category
- akta.pro rank
Tubi industry classification
Industry- Product category
- Free Ad-Supported Streaming (AVOD/FAST)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)
- akta.pro secondary industries
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)
Keywords
Where Tubi is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tubi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Advertising Revenue: Tubi operates as a free ad-supported streaming service generating all revenue through advertising. The platform serves video ads to viewers across its extensive library of on-demand movies and TV episodes. Ad formats include pre-roll, mid-roll, pause ads, and interactive Scene Sense overlays. The company emphasizes its position as a high-trust advertising environment.
- Content Licensing and Distribution: Tubi generates revenue by licensing and distributing third-party content, with content providers receiving 50% of ad revenue for original content through creator partnerships. The platform serves as a distribution channel for studios and creators seeking free ad-supported reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with unlimited streaming |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Tubi product offering
Product offeringCore offering
Tubi operates a free ad-supported streaming television (FAST/AVOD) platform offering over 275,000 on-demand movies and TV episodes plus live linear channels spanning sports, news, and entertainment. The platform requires no subscription, registration, or credit card, generating all revenue through advertising including pre-roll, mid-roll, pause ads, and interactive Scene Sense formats. The service distributes across mobile apps, Connected TV devices, web browsers, and the ChatGPT platform, reaching over 100 million monthly active users globally.
Product overview
Tubi is Fox Corporation's free ad-supported streaming television (FAST) platform combining on-demand movies and TV shows (via Tubi Movies and Tubi TV Shows sub-products) with linear FAST channels (Tubi Live TV) and live sports coverage. The platform operates a free, ad-supported model — no subscription or credit card required — and competes in the AVOD segment with over 275,000 on-demand movies and TV episodes. Key product initiatives include the FIFA World Cup 2026 FOX Hub (a dedicated sports content hub for World Cup programming), Creatorverse (a creator partnership program featuring digital creators like KevOnStage, Jesser, and Deestroying producing original content for the platform), and a ChatGPT App Integration (the first native streaming app within ChatTube's platform, enabling natural-language content discovery). Tubi also produces original scripted and unscripted content including Safe Space, Game On, Remember Me, Deestroying The Pitch, and Jesser's Ultimate Kickoff!, and licenses content from major studios (Cartoon Network/Warner Bros., Disney, Lionsgate, NBCUniversal, Sony, WBD). The platform expanded its creator ecosystem via the Creatorverse Incubator partnership with TikTok and its podcast strategy through deals with SiriusXM and Audiochuck.
Differentiator
Problem solved
Functional benefit
Brands
- Tubi Kids: A dedicated section of the Tubi platform featuring children's content
- Creatorverse
- FIFA World Cup FOX Hub
Products and services
- Tubi Streaming Platform Fox Corporation's free ad-supported streaming television (FAST) service offering on-demand movies and TV shows alongside live linear channels, supported by advertising revenue rather than subscriptions. Available on mobile apps, Connected TV devices, web browsers, and ChatGPT.
- Tubi Movies On-demand catalog of movies available for free streaming, spanning library titles, classics, and new releases across genres including action, comedy, drama, horror, and sci-fi. Part of the 275,000+ title Tubi library.
- Tubi TV Shows On-demand library of TV series available for free streaming, including classic shows, procedurals, comedies, and documentaries.
- Tubi Live TV Free ad-supported linear streaming channels covering sports (NFL, NBA, F1, soccer, NASCAR), news, entertainment, and kids content, operating as a FAST (Free Ad-Supported Streaming TV) service.
- Tubi Kids Dedicated section on Tubi featuring family-friendly content for children, including cartoons, animated series, and kids' programming. Includes Sesame Street, Cartoon Network shows, and family-friendly movies.
- FIFA World Cup 2026 FOX Hub
Quantifiable outcome
- 45% of U.S. households use free ad-supported TV services
- +4 more outcomes
Companies that use Tubi
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Tubi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
Tubi partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- National Wrestling Alliance (NWA)minorNew distribution partnership where NWA Powerrr episodes stream every Thursday on Tubi, described as a 'significant milestone' in the NWA's growth strategy, expanding its digital reach to new audiences.
- Fox CorporationcoreFox Corporation owns Tubi, having acquired the streaming platform on March 17, 2020 for approximately $440 million. Tubi is a key component of Fox's streaming and digital strategy.
- KevOnStageminorMulti-project, multi-year partnership with comedian KevOnStage including new seasons of 'Safe Space', ensemble comedy 'The Airport', a stand-up special, and future films. Part of Tubi's broader strategy to develop independent digital creators.
- SiriusXMminorNon-exclusive podcast distribution deal bringing video episodes of popular podcasts including 'Conan O'Brien Needs A Friend' and 'Rotten Mango' to Tubi's free ad-supported platform. Shows remain on YouTube while pursuing additional streaming partnerships.
- PayPalcorePayPal Ads partnered with Tubi for Curated Ads product, combining PayPal's audience transaction data with Tubi's publisher audience data for improved ad targeting and measurement using verified purchase data to measure ad-driven sales.
- DisneycoreContent licensing agreement adding Disney titles to Tubi's platform in Canada as part of major expansion including content from multiple major studios.
- LionsgatecoreContent licensing partnership adding Lionsgate titles to Tubi's expanding content library in Canada, along with NBCUniversal, Sony, and Warner Bros. Discovery.
- NBCUniversalcoreContent licensing partnership adding NBCUniversal titles to Tubi's platform as part of significant content library expansion in Canada.
- Sony Pictures EntertainmentcoreContent licensing partnership adding Sony Pictures Entertainment titles to Tubi's expanding content library in Canada.
- Warner Bros. DiscoverycoreLicensing agreement for 250 classic Sesame Street episodes from seasons one through 38, plus additional Cartoon Network shows. Tubi positioned as destination for rescued content with Warner Bros. properties.
- Apple TVcorePartnership for Formula 1 Altcasts, allowing Tubi to offer free alternative broadcasts of select F1 races. Apple TV is the exclusive U.S. broadcaster for Formula 1, with Tubi providing supplementary free streaming options.
- AmazoncoreExpanded partnership with Amazon providing exclusive access through Amazon DSP (Demand-Side Platform) for advertisers. Also includes expanded Amazon DSP partnerships for programmatic advertising capabilities.
- JesserminorOriginal sports programming deal with YouTube creator Jesser, with show set to be a Tubi exclusive targeting Gen Z and Gen Alpha audiences. Part of creator-driven platform strategy.
- DeestroyingminorOriginal sports programming deal with YouTube creator Deestroying, with 'Deestroying The Pitch' set to be a Tubi exclusive. Part of Tubi's creator-focused sports programming targeting Gen Z and Gen Alpha.
- TikTokcoreTubi and TikTok launched the Creatorverse Incubator partnership to support TikTok creators in developing original long-form shows for Tubi's platform. Selected creators develop original series across scripted and unscripted genres that premiere exclusively on Tubi. Tubi plans to announce an initial cohort later in summer 2026.
- Audiochuck (Crime Junkie)minorThree seasons of flagship podcast 'Crime Junkie' (#1 true crime and #1 women's podcast) now streaming on Tubi as video-on-demand, marking first release under multiyear partnership with Red Seat Ventures and Tubi Media Group.
- NielsencoreMulti-year expanded partnership providing access to Nielsen's Audience Measurement, Streaming Platform Ratings, National TV research, and Ad Intel products including Digital Ad Ratings and Nielsen ONE Ads for improved media planning and ad execution.
- BBCminor'Twenty Twenty Six' BBC comedy starring Hugh Bonneville sold to Tubi before the World Cup, expanding international content library.
- Red Seat VenturescoreRed Seat Ventures, a division of Fox Corporation's Tubi Media Group, has launched Speakeasy creator platform and partners with Tubi on podcast content distribution including Crime Junkie.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Tubi competitors and assessment
Company assessmentDirect peers
- Pluto TV: Pluto TV is a free ad-supported streaming television (FAST) service owned by Paramount Global, offering live linear channels and on-demand content. It is the largest direct FAST competitor to Tubi with a similar ad-supported model and competing for the same viewer and advertiser segments.
- The Roku Channel: The Roku Channel is Roku's owned-and-operated free ad-supported streaming platform with on-demand movies, TV shows, and live channels. It is the #1 FAST service ahead of Tubi and competes directly for the same cost-conscious streaming audience and programmatic ad budgets.
- Samsung TV Plus: Samsung TV Plus is a free ad-supported streaming service pre-installed on Samsung Smart TVs, offering live linear channels and on-demand content. It competes with Tubi for CTV household viewing time and advertiser attention in the same FAST category.
- Xumo: Xumo is a free ad-supported streaming service offering live linear channels across streaming devices and smart TVs. It competes directly with Tubi in the FAST/AVOD space, targeting similar cost-conscious cord-cutters and advertisers seeking CTV reach.
- Freevee (Amazon): Freevee is Amazon's free ad-supported streaming service offering movies, TV shows, and originals, distributed across Fire TV devices and IMDb. It is a direct competitor to Tubi in the AVOD space with overlapping content types and advertiser offerings.
- Plex: Plex offers a free ad-supported streaming service alongside its media server platform, featuring on-demand movies and TV shows. It is a smaller but direct FAST/AVOD competitor with comparable free, ad-supported monetization model.
- Crackle (Chicken Soup for the Soul Entertainment): Crackle is a free ad-supported streaming service owned by Chicken Soup for the Soul Entertainment, offering movies and original content. It competes with Tubi in the AVOD category with similar content types and ad-supported monetization.
Broad incumbents
- Peacock (NBCUniversal): Peacock is NBCUniversal's streaming service with a significant free, ad-supported tier alongside paid plans. It is a broader incumbent that overlaps with Tubi in the AVOD category but also competes in SVOD with premium original content.
- Netflix (with ads): Netflix's ad-supported tier competes with Tubi for ad budgets and viewer attention within CTV. While its core business is subscription-based, Netflix's ad tier directly pressures AVOD platforms by offering premium content with limited ads.
- YouTube (Free, Ad-Supported): YouTube is the dominant free ad-supported video platform with both user-generated content and licensed movies/shows. It competes with Tubi for streaming time and ad dollars, though YouTube operates at a vastly larger scale with broader content categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tubi social profiles
Digital presenceTubi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tubi leadership team
Management profileNumber of profiles
Profiles11 records
Tubi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tubi funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tubi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tubi
What does Tubi do?
Tubi operates a free ad-supported streaming television (FAST/AVOD) platform offering over 275,000 on-demand movies and TV episodes plus live linear channels spanning sports, news, and entertainment. The platform requires no subscription, registration, or credit card, generating all revenue through advertising including pre-roll, mid-roll, pause ads, and interactive Scene Sense formats. The service distributes across mobile apps, Connected TV devices, web browsers, and the ChatGPT platform, reaching over 100 million monthly active users globally.
Is Tubi a public or private company?
Tubi is a private company. It is classified as corporate owned and is currently operating.
When was Tubi founded?
Tubi was founded in 2014. It employs 501 to 1,000 people.
Where is Tubi based?
Tubi is headquartered in San Francisco, United States, in the North America region.
How does Tubi make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are content Licensing and Distribution.
Who are Tubi's main competitors?
Direct peers on record are Pluto TV, The Roku Channel, Samsung TV Plus, Xumo, Freevee (Amazon), Plex and Crackle (Chicken Soup for the Soul Entertainment). Broad incumbents are Peacock (NBCUniversal), Netflix (with ads) and YouTube (Free, Ad-Supported).
Does Tubi have an API?
No public API is recorded for Tubi.
What industry is Tubi in?
Tubi's product category is Free Ad-Supported Streaming (AVOD/FAST). Its primary akta.pro industry code is MPABAHAD, FAST Linear Streaming Channels (Ad-Supported), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 5162 and its SIC code is 4841.