What Targetbase Marketing does

Targetbase Marketing, operating legally as M/A/R/C Inc. dba Targetbase, is a US-based data-driven marketing agency serving enterprise brands across automotive, healthcare, consumer packaged goods, retail, and pet care verticals. Founded in 1988 and headquartered in Irving, Texas with a second office in Raleigh, North Carolina, the firm employs 501–1,000 people and operates as a subsidiary of Omnicom Group, one of the world's largest diversified communications holding companies.

The company's core offering combines data science, strategy, technology, and creative services, anchored by a proprietary technology stack that includes Omni™M (a first-party data activation module), AgilelD (identity resolution enabling single-customer-view), and Marketing Data Cloud Services (cloud-based data infrastructure). These sit alongside integrated DMP/DSP capabilities, AI/machine-learning-driven predictive scoring and audience segmentation, marketing automation, and real-time reporting. Delivery spans digital experiences, performance media, addressable media, CRM/direct, and marketing automation channels, orchestrated by an internal behavioral science team that informs journey mapping and experience design.

Targetbase generates revenue through professional-services engagements — project-based programs and retainer contracts — with enterprise clients. Customer logos include Abbott, Acura, BioDelivery Sciences, Grifols, GSK, Honda, Mars, Procter & Gamble, PG&E, and UCB, with several relationships extending over multiple decades. Go-to-market is direct enterprise field sales targeting large brand owners, supported by content marketing (case studies, capabilities decks), industry events, and a limited organic social presence on LinkedIn and Facebook. Pricing is not publicly disclosed and is structured on a quote basis per engagement.

Name

Targetbase Marketing

Legal name

M/A/R/C Inc. dba Targetbase

Website

https://targetbase.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Targetbase Marketing is a US-based, Omnicom-owned data-driven marketing agency serving enterprise brands across automotive, healthcare, CPG, retail, and pet care with proprietary identity-resolution, first-party data activation, and AI-enabled omni-channel campaign orchestration.

Ownership category

akta.pro rank

Product category

Data-Driven Marketing Agency Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Data-driven marketing services
• Marketing agency services
• Customer data platform
• Marketing analytics
• Identity resolution marketing

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing data-driven marketing strategy, creative services, media activation, and technology solutions to enterprise clients. Revenue is generated through project-based engagements and retainer contracts with major brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Targetbase is a full-service, data-driven marketing agency that uses clients' first-party data to design and activate personalized, performance-driven brand experiences across digital, performance media, addressable media, CRM/direct, and marketing automation channels. The offering combines data science, strategy, creative services, and proprietary technology modules (Omni™M for data activation and AgilelD for identity resolution) to help enterprise brands acquire, engage, launch, win-back, expand, and grow customers.

Product overview

Targetbase is a full-service data-driven marketing agency offering a unified portfolio of services centered on first-party customer data intelligence. The core offering combines data science, strategy, technology, and creative services. Proprietary modules include Omni™M (data activation), AgilelD (identity resolution), and Marketing Data Cloud Services (cloud infrastructure). The company operates as M/A/R/C Inc. dba Targetbase, an Omnicom Group company, delivering personalized brand experiences across digital, performance media, addressable media, CRM/direct, and marketing automation channels for clients in automotive, healthcare, CPG, retail, and pet care sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Data-Driven Marketing Agency Services Full-service, data-driven marketing agency offering that combines data science, strategy, technology, and creative services for enterprise brand clients. The service turns clients' first-party data into actionable intelligence and delivers personalized, performance-driven brand experiences across digital, performance media, addressable media, CRM/direct, and marketing automation channels to support acquisition, engagement, brand launch, win-back, retention, and growth programs.
• Marketing Data Cloud Services Cloud-based data infrastructure services that help enterprise brand clients capture, connect, and enable the use of their first-party customer data. The service underpins Targetbase's marketing data cloud capability and supports the agency's single customer view and omni-channel activation offerings.

Quantifiable outcome

• Decades-long relationships with major brands including automotive, healthcare, CPG, retail, and pet care companies

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acxiom: Acxiom is a data and identity services company (IPG-owned) that powers marketing with audience targeting, data onboarding, and customer intelligence for enterprise marketers. It overlaps with Targetbase's AgilelD identity and omni-channel activation offerings, especially across CPG and automotive clients.
• Digitas: Digitas is the Publicis-owned digital-native marketing agency focused on data, tech, creative, and media. Like Targetbase, it serves enterprise clients needing data-driven, multi-channel customer engagement and has a similar agency-plus-platform structure.
• ICF Next: ICF Next is ICF's digital and customer engagement agency arm, focused on data-driven marketing, CRM, and customer experience for public-sector and enterprise clients. Its services and target verticals (including healthcare) are closely comparable to Targetbase's offerings.
• Ansira: Ansira is a marketing agency and tech-enabled services provider focused on channel, customer relationship, and brand experience management. Its CRM, martech, and data capabilities overlap directly with Targetbase's enterprise brand engagement model.
• Harte Hanks: Harte Hanks is a data-driven marketing services firm focused on B2B and B2C clients with capabilities in analytics, multi-channel marketing, and customer interaction. Its vertical emphasis on financial services, healthcare, and CPG mirrors Targetbase's enterprise focus and service mix.
• Merkle: Merkle is a Dentsu-owned data-driven, tech-enabled performance marketing agency with deep CRM, identity, and analytics capabilities for enterprise brands. It directly competes with Targetbase in customer data platforms, addressable media, and CRM-driven lifecycle marketing.
• Epsilon: Epsilon is a Publicis-owned data-driven marketing agency specializing in identity resolution, CRM, and omni-channel activation for enterprise brands. It is the closest analogue to Targetbase in terms of first-party data activation and loyalty/CRM capabilities for Fortune 500 clients.

Broad incumbents

• Ogilvy: Ogilvy is a WPP-owned full-service advertising and marketing network with deep creative, media, and CRM/data practices. While broader than Targetbase, its data-driven CRM/engagement and category-of-one capabilities compete for many of the same enterprise client budgets.
• Wunderman Thompson: Wunderman Thompson is a WPP-owned global creative, data, and technology agency serving global enterprises across data-driven marketing. It is a broader incumbent with a wider portfolio but its data/CRM practice competes head-to-head with Targetbase on enterprise retainers.

Emerging players

• Experian Marketing Services: Experian Marketing Services offers data-driven audience targeting, identity, and cross-channel marketing solutions for enterprise brands. It overlaps with Targetbase in first-party data activation but operates more as a data/technology vendor than an integrated creative agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/targetbasehq
• LinkedInlinkedin.com/company/9140
• Xx.com/targetbase

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targetbase Marketing