Arrise
Arrise is a Thane, India-based operator of the Pragmatic Play iGaming brand, producing and distributing live casino, slots, virtual sports, and bingo content to gaming operators across multiple geographies, with recent expansion into Latin America via a new Bogotá studio.
- Company typePrivate
- Founded2018
- HeadquartersThane, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Arrise does
Arrise, founded in 2018 and headquartered in Thane, India, operates the multi-product iGaming content brand Pragmatic Play, spanning live casino, slots, virtual sports, and bingo. Note: firmographic metadata describes Arrise as a business process outsourcing provider for debt management and customer lifecycle management, but the available product and strategic-move data consistently reference iGaming operations under the Pragmatic Play brand; this analysis treats the iGaming positioning as supported by the more concrete product evidence (a $15M Bogotá live casino studio, multi-vertical game portfolio). The company serves gaming operators and end players across multiple geographies, with a stated focus on regional localization, evidenced by the October 2025 launch of a Colombia live casino facility with over 100 tables aimed at the Latin American market.
Arrise combines physical studio infrastructure (live dealer production) with digital content distribution across its product verticals. Its core technical components include live casino studio operations, slot and virtual sports game development, and a bingo platform, delivered through digital channels to operator partners. Revenue mechanics are not publicly disclosed — no pricing models, contract terms, or revenue figures are available in the source data — but the business model is consistent with B2B content licensing to gaming operators, supplemented by direct-to-consumer reach via operator integrations.
The company employs 1,001-5,000 people and is led by co-founders Avadhut Thali (Managing Director and CEO) and Kunal Sawhney (Executive Director). Strategic posture is expansionary, with material capital deployment into geographic markets outside the historical base (notably Latin America). Beyond the Bogotá studio, no funding rounds, M&A activity, partnerships, regulatory actions, or additional geographic expansions are documented in the available source data.
Arrise firmographics
Firmographics- Name
- Arrise
- Website
- https://arrisebpm.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Arrise is a Thane, India-based operator of the Pragmatic Play iGaming brand, producing and distributing live casino, slots, virtual sports, and bingo content to gaming operators across multiple geographies, with recent expansion into Latin America via a new Bogotá studio.
- Ownership category
- akta.pro rank
Arrise industry classification
Industry- Product category
- Business Process Outsourcing
- NAICS
- Collection Agencies (561440), Office Administrative Services (5611)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
- akta.pro secondary industries
- Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support) (BPAAAGAD), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Arrise is headquartered
LocationHeadquarters
- HQ city
- Thane
- HQ country
- India
- HQ region
- Asia
Markets served
Arrise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Arrise product offering
Product offeringCore offering
Arrise is a business process outsourcing (BPO) firm that provides debt management and customer lifecycle management services to business clients. Its offering centers on managing receivables, collections workflows, and end-to-end customer interaction processes on behalf of its clients, delivered from its India-based operations.
Product overview
Arrise operates Pragmatic Play, its core iGaming product brand. Pragmatic Play provides a multi-product gaming portfolio including live casino, slots, virtual sports, and bingo offerings. The company expands its presence through physical studio operations (such as the new Colombia live casino studio) combined with digital product delivery, serving regional markets across Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- Debt Management Services Outsourced debt management services delivered by Arrise on behalf of business clients, covering receivables handling and collections-related operations. Targeted at organizations that need external operational support for managing outstanding customer debt.
- Customer Lifecycle Management Services End-to-end customer lifecycle management outsourcing, supporting business clients in managing customer interactions across the engagement lifecycle. Delivered as a BPO service from Arrise's India-based operations.
Companies that use Arrise
Customer profileIdeal customer profiles1 record
Arrise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arrise partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Arrise competitors and assessment
Company assessmentDirect peers
- Concentrix: Large global BPO and customer experience provider operating from India and other delivery hubs, with a substantial workforce supporting customer lifecycle and back-office engagements similar to Arrise's debt and customer lifecycle management services.
- Foundever: BPO and customer experience outsourcer (formerly Sitel/TTEC) with comparable customer lifecycle management, collections, and back-office delivery capabilities — directly overlapping with Arrise's BPO positioning.
- Evolution AB: Global leader in live casino studio operations, the closest direct competitor to the Pragmatic Play live casino studio format that Arrise operates and is expanding in Colombia and Latin America.
- NetEnt (part of Evolution): Premium slot and casino game developer now owned by Evolution, directly comparable to the slots and casino content side of Pragmatic Play's multi-product iGaming portfolio.
Broad incumbents
- Teleperformance: Global leader in outsourced customer experience management and digital services with extensive India delivery operations, comparable to Arrise's BPO and customer lifecycle management scope at meaningfully larger scale.
- Genpact: India-headquartered global professional services and BPO firm with deep capabilities in finance & accounting, collections, and customer operations — closely aligned with Arrise's stated debt management and BPO focus.
- Playtech: Large established iGaming software and platform provider offering a multi-product portfolio including live casino, slots, and bingo — directly comparable to Pragmatic Play's offering run by Arrise.
- Light & Wonder: Diversified gaming content and platform provider (including iGaming after the SciPlay and certain divestitures) competing with Pragmatic Play in slots and adjacent verticals across global markets.
- Microgaming: Long-established iGaming software provider with slots, table games, and platform services — a broad incumbent competing with Pragmatic Play across content and distribution.
Emerging players
- Pragmatic Solutions: iGaming platform provider serving operators with multi-vertical content aggregation and back-office tools; shares the 'Pragmatic' branding adjacency and competes in the same operator-facing iGaming value chain as Arrise's Pragmatic Play business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Arrise social profiles
Digital presenceArrise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arrise leadership team
Management profileNumber of profiles
Profiles2 records
Arrise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arrise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arrise
What does Arrise do?
Arrise is a business process outsourcing (BPO) firm that provides debt management and customer lifecycle management services to business clients. Its offering centers on managing receivables, collections workflows, and end-to-end customer interaction processes on behalf of its clients, delivered from its India-based operations.
Is Arrise a public or private company?
Arrise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arrise founded?
Arrise was founded in 2018. It employs 1,001 to 5,000 people.
Where is Arrise based?
Arrise is headquartered in Thane, India, in the Asia region.
Who are Arrise's main competitors?
Direct peers on record are Concentrix, Foundever, Evolution AB and NetEnt (part of Evolution). Broad incumbents are Teleperformance, Genpact, Playtech, Light & Wonder and Microgaming. Pragmatic Solutions is listed as an emerging player.
Does Arrise have an API?
No public API is recorded for Arrise.
What industry is Arrise in?
Arrise's product category is Business Process Outsourcing. Its primary akta.pro industry code is BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions), with a secondary code of BPAAAGAD, Billing & Revenue Operations (Subscription/Usage Billing, Rating, Order-to-Cash Support). Its NAICS code is 561440 and its SIC code is 7370.