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Dentira

Full company profile

uuid0006lo8

Namestring
Dentira
Websiteurl
dentira.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Dentira is a San Francisco-based software company founded in 2018 that builds an AI-driven procurement and spend management platform purpose-built for the dental sector, with a stated secondary focus on broader healthcare operators. The platform comprises a core Procure-to-Pay product covering purchasing workflows, supplier relationships, and expenditure management, and a Lab Marketplace & Automation Suite that unifies lab procurement, digital case routing, workflow compliance, invoice reconciliation, and real-time enterprise analytics for dental practices and dental service organizations (DSOs). Its stated customer base spans 17,000+ dental practices and 200+ DSOs across North America, Europe, and Australia, with Heartland Dental — the largest US DSO, covering 1,900+ supported practices — serving as the flagship enterprise reference customer since a 2021 partnership. The company also acquired CureMint in February 2025 to broaden its procurement footprint.

Dentira monetizes through subscription-based SaaS pricing, with quotes-based enterprise contracts for DSO deployments. Its go-to-market is enterprise field sales targeting large DSOs directly, supported by strategic PR in dental industry publications and flagship customer case studies. In December 2025, the company received a strategic growth investment from Vista Equity Partners to fund product innovation, including deeper AI-driven automation, and concurrently expanded its Heartland Dental relationship from procurement into full enterprise lab management. The company is privately held, employs 11–50 people, and discloses no revenue figures publicly.

Short descriptiontext

Dentira is a San Francisco-based software company that provides AI-driven procurement, spend management, and lab marketplace automation software to dental practices and dental service organizations across North America, Europe, and Australia.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
dental procurement software, spend management platform, lab management automation, dental procurement solutions, healthcare procurement technology
Industry1 code
1Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms)
CodeHLABAKANPrimaryYes
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Dental Procurement & Lab Management Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Subscription-based software platform serving dental practices and DSOs for procurement and lab management. Revenue likely derived from platform licensing fees based on practice count or transaction volume.

pulse2.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Dentira provides an AI-driven procurement and lab management software platform for dental practices and Dental Service Organizations (DSOs). Its offerings include a Procure-to-Pay Platform covering purchasing workflows and supplier spend management, and a Lab Marketplace & Automation Suite that digitizes lab procurement, digital case routing, workflow compliance, invoice reconciliation, and real-time enterprise analytics. The platform is sold as SaaS to enterprise DSOs (e.g., Heartland Dental with 1,900+ practices) as well as individual dental practices across North America, Europe, and Australia.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Improved case accuracy and reduced turnaround times
+2 more records
Product overview1 text field

Dentira offers a unified procurement and spend management platform for dental practices and healthcare providers, comprising the core Procure-to-Pay Platform and the Lab Marketplace & Automation Suite. The platform serves over 17,000 practices and 200 DSOs across North America, Europe, and Australia, providing end-to-end procurement, lab management, and analytics capabilities. The Lab Marketplace & Automation Suite represents the company's primary enterprise offering, enabling unified lab procurement, digital case routing, workflow compliance, and enterprise analytics in a single real-time platform.

Product and service2 records
1Procure-to-Pay Platform
CategoryDental procurement software
Description

Comprehensive procurement and spend management software platform enabling dental practices and healthcare operators to manage purchasing workflows, supplier relationships, and expenditure across distributed practice networks. Used by over 17,000 dental practices and 200+ DSOs.

2Lab Marketplace & Automation Suite
CategoryDental lab management software
Description

Enterprise lab management platform digitizing lab procurement, case routing, invoice reconciliation, workflow compliance, and providing real-time analytics for dental practices and Dental Service Organizations (DSOs). Deployed at enterprise scale for Heartland Dental's 1,900+ practices.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Heartland Dental
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-12-16
Description

Heartland Dental, the nation's largest dental support organization with 1,900+ supported practices, selected Dentira as its enterprise Lab Management Platform. The deployment unifies lab procurement, digital case routing, workflow compliance, financial reconciliation, and enterprise analytics across Heartland's nationwide network. This expands a partnership that began in 2021, where Heartland Dental practices utilized Dentira's procurement platform.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Procured.com
TypeDirect peer
Description

Healthcare-specialized spend management and procurement platform. Direct competitor to Dentira in the provider-side procurement software category, with overlapping customer base in DSOs and group practices.

2Symplr
TypeBroad incumbent
Description

Healthcare operations platform offering workforce, compliance, and spend management solutions. Broader scope than Dentira but overlaps on healthcare procurement and vendor management for large provider organizations including DSOs.

3Coupa Software
TypeBroad incumbent
Description

Enterprise spend management platform serving large organizations including healthcare providers. While not dental-verticalized, Coupa competes for the same procurement budgets at large DSOs and offers comparable procure-to-pay functionality at greater scale.

4SAP Ariba
TypeBroad incumbent
Description

Established enterprise procurement and supply chain platform with deep penetration in large healthcare systems. Represents a major incumbent alternative for DSOs evaluating procure-to-pay platforms.

5Jaggaer
TypeBroad incumbent
Description

Enterprise procurement software with healthcare vertical offerings. Competes for large healthcare provider spend management contracts with broader source-to-pay functionality.

6Planet DDS
TypeDirect peer
Description

Dental practice management software platform serving DSOs and group practices. Adjacent category with potential platform overlap as Dentira extends into broader dental workflow software.

7Curve Dental
TypeDirect peer
Description

Cloud-based dental practice management software for group practices and DSOs. Competes for the same software budget at DSO customers and represents a potential integration or consolidation target.

8Overjet
TypeEmerging player
Description

AI platform for dental imaging and clinical decision support. Different product category but serves the same DSO customer base and represents a comparable AI-native dental vertical SaaS play.

9Pearl
TypeEmerging player
Description

AI-powered dental diagnostics and practice analytics. Adjacent AI-native vertical SaaS in dental with overlapping DSO buyer relationships and potential cross-sell or partnership opportunities.

10VideaHealth
TypeEmerging player
Description

Dental AI platform for diagnostic and clinical workflow automation. Comparable AI-native vertical SaaS strategy serving the same DSO and dental group practice market segment.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Dentira

Dental Procurement & Lab Management Softwaredentira.com

Dentira is a San Francisco-based software company that provides AI-driven procurement, spend management, and lab marketplace automation software to dental practices and dental service organizations across North America, Europe, and Australia.

What Dentira does

Dentira is a San Francisco-based software company founded in 2018 that builds an AI-driven procurement and spend management platform purpose-built for the dental sector, with a stated secondary focus on broader healthcare operators. The platform comprises a core Procure-to-Pay product covering purchasing workflows, supplier relationships, and expenditure management, and a Lab Marketplace & Automation Suite that unifies lab procurement, digital case routing, workflow compliance, invoice reconciliation, and real-time enterprise analytics for dental practices and dental service organizations (DSOs). Its stated customer base spans 17,000+ dental practices and 200+ DSOs across North America, Europe, and Australia, with Heartland Dental — the largest US DSO, covering 1,900+ supported practices — serving as the flagship enterprise reference customer since a 2021 partnership. The company also acquired CureMint in February 2025 to broaden its procurement footprint.

Dentira monetizes through subscription-based SaaS pricing, with quotes-based enterprise contracts for DSO deployments. Its go-to-market is enterprise field sales targeting large DSOs directly, supported by strategic PR in dental industry publications and flagship customer case studies. In December 2025, the company received a strategic growth investment from Vista Equity Partners to fund product innovation, including deeper AI-driven automation, and concurrently expanded its Heartland Dental relationship from procurement into full enterprise lab management. The company is privately held, employs 11–50 people, and discloses no revenue figures publicly.

Dentira firmographics

Firmographics
Name
Dentira
Website
https://dentira.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
101–250 employees
Short description
Dentira is a San Francisco-based software company that provides AI-driven procurement, spend management, and lab marketplace automation software to dental practices and dental service organizations across North America, Europe, and Australia.
Ownership category
akta.pro rank

Dentira industry classification

Industry
Product category
Dental Procurement & Lab Management Software
NAICS
Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

  • Dental procurement software
  • Spend management platform
  • Lab management automation
  • Dental procurement solutions
  • Healthcare procurement technology

Where Dentira is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Dentira business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. SaaS Platform Subscription: Subscription-based software platform serving dental practices and DSOs for procurement and lab management. Revenue likely derived from platform licensing fees based on practice count or transaction volume.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Dentira product offering

Product offering

Core offering

Dentira provides an AI-driven procurement and lab management software platform for dental practices and Dental Service Organizations (DSOs). Its offerings include a Procure-to-Pay Platform covering purchasing workflows and supplier spend management, and a Lab Marketplace & Automation Suite that digitizes lab procurement, digital case routing, workflow compliance, invoice reconciliation, and real-time enterprise analytics. The platform is sold as SaaS to enterprise DSOs (e.g., Heartland Dental with 1,900+ practices) as well as individual dental practices across North America, Europe, and Australia.

Product overview

Dentira offers a unified procurement and spend management platform for dental practices and healthcare providers, comprising the core Procure-to-Pay Platform and the Lab Marketplace & Automation Suite. The platform serves over 17,000 practices and 200 DSOs across North America, Europe, and Australia, providing end-to-end procurement, lab management, and analytics capabilities. The Lab Marketplace & Automation Suite represents the company's primary enterprise offering, enabling unified lab procurement, digital case routing, workflow compliance, and enterprise analytics in a single real-time platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • Procure-to-Pay Platform Comprehensive procurement and spend management software platform enabling dental practices and healthcare operators to manage purchasing workflows, supplier relationships, and expenditure across distributed practice networks. Used by over 17,000 dental practices and 200+ DSOs.
  • Lab Marketplace & Automation Suite Enterprise lab management platform digitizing lab procurement, case routing, invoice reconciliation, workflow compliance, and providing real-time analytics for dental practices and Dental Service Organizations (DSOs). Deployed at enterprise scale for Heartland Dental's 1,900+ practices.

Quantifiable outcome

  • Improved case accuracy and reduced turnaround times
  • +2 more outcomes

Companies that use Dentira

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Dentira technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Dentira partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Heartland DentalflagshipStrategic or Co-development Partner · 16 December 2025Heartland Dental, the nation's largest dental support organization with 1,900+ supported practices, selected Dentira as its enterprise Lab Management Platform. The deployment unifies lab procurement, digital case routing, workflow compliance, financial reconciliation, and enterprise analytics across Heartland's nationwide network. This expands a partnership that began in 2021, where Heartland Dental practices utilized Dentira's procurement platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Dentira competitors and assessment

Company assessment

Direct peers

  • Procured.com: Healthcare-specialized spend management and procurement platform. Direct competitor to Dentira in the provider-side procurement software category, with overlapping customer base in DSOs and group practices.
  • Planet DDS: Dental practice management software platform serving DSOs and group practices. Adjacent category with potential platform overlap as Dentira extends into broader dental workflow software.
  • Curve Dental: Cloud-based dental practice management software for group practices and DSOs. Competes for the same software budget at DSO customers and represents a potential integration or consolidation target.

Broad incumbents

  • Symplr: Healthcare operations platform offering workforce, compliance, and spend management solutions. Broader scope than Dentira but overlaps on healthcare procurement and vendor management for large provider organizations including DSOs.
  • Coupa Software: Enterprise spend management platform serving large organizations including healthcare providers. While not dental-verticalized, Coupa competes for the same procurement budgets at large DSOs and offers comparable procure-to-pay functionality at greater scale.
  • SAP Ariba: Established enterprise procurement and supply chain platform with deep penetration in large healthcare systems. Represents a major incumbent alternative for DSOs evaluating procure-to-pay platforms.
  • Jaggaer: Enterprise procurement software with healthcare vertical offerings. Competes for large healthcare provider spend management contracts with broader source-to-pay functionality.

Emerging players

  • Overjet: AI platform for dental imaging and clinical decision support. Different product category but serves the same DSO customer base and represents a comparable AI-native dental vertical SaaS play.
  • Pearl: AI-powered dental diagnostics and practice analytics. Adjacent AI-native vertical SaaS in dental with overlapping DSO buyer relationships and potential cross-sell or partnership opportunities.
  • VideaHealth: Dental AI platform for diagnostic and clinical workflow automation. Comparable AI-native vertical SaaS strategy serving the same DSO and dental group practice market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Dentira social profiles

Digital presence

Dentira financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dentira leadership team

Management profile

Number of profiles

Profiles1 record

Dentira funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dentira M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentira

What does Dentira do?

Dentira provides an AI-driven procurement and lab management software platform for dental practices and Dental Service Organizations (DSOs). Its offerings include a Procure-to-Pay Platform covering purchasing workflows and supplier spend management, and a Lab Marketplace & Automation Suite that digitizes lab procurement, digital case routing, workflow compliance, invoice reconciliation, and real-time enterprise analytics. The platform is sold as SaaS to enterprise DSOs (e.g., Heartland Dental with 1,900+ practices) as well as individual dental practices across North America, Europe, and Australia.

Is Dentira a public or private company?

Dentira is a private company. It is classified as venture growth investor backed and is currently operating.

When was Dentira founded?

Dentira was founded in 2018. It employs 101 to 250 people.

Where is Dentira based?

Dentira is headquartered in San Francisco, United States, in the North America region.

How does Dentira make money?

One revenue line is on record: saaS Platform Subscription.

Who are Dentira's main competitors?

Direct peers on record are Procured.com, Planet DDS and Curve Dental. Broad incumbents are Symplr, Coupa Software, SAP Ariba and Jaggaer. Emerging players are Overjet, Pearl and VideaHealth.

Does Dentira have an API?

No public API is recorded for Dentira.

What industry is Dentira in?

Dentira's product category is Dental Procurement & Lab Management Software. Its primary akta.pro industry code is HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
JD SupraDental/DSO Intelligence Monthly Report: February 2026The February 2026 Dental/DSO Intelligence Monthly Report covers multiple industry developments affecting dental service organizations, including the ADA's announcement that it will conduct a governance and organizational health study in 2026, changes to CDT codes effective January 1, 2026, and Georgia's teledentistry law taking effect that same date. Private equity activity continues in the sector with Vista Equity Partners making a growth investment in dental procurement platform Dentira and Eir Partners closing a $1 billion fund for healthcare technology. Delta Dental faces ongoing antitrust litigation and a new class action over out-of-network rates, while DSO expansion activity remained active across affiliations and de novo builds heading into 2026.BeckersdentalDSOs target new investments, ventures: 4 updatesFour dental service organizations announced new technology investments and growth initiatives in recent weeks. Heartland Dental selected Dentira as its enterprise lab management platform, Mosaic Dental Collective chose VideaHealth as its AI platform, and PDS Health began integrating SOTA Cloud across its network of more than 1,000 practices. Meanwhile, Park Dental Partners launched an initial public offering of 1.535 million shares at $13 per share.Pulse 2.0Dentira Raises Strategic Growth Funding From VistaDentira, a procurement and spend management software provider for dental practices and multi-site healthcare operators, has secured a strategic growth investment from Vista Equity Partners. The funding will support Dentira's next phase of product development, including AI-driven software and automation capabilities, as well as its recently released Lab Marketplace & Automation Suite. Vista made the investment through its Endeavor Strategy, which targets enterprise software companies with at least $10 million in recurring revenue.FinSMEsDentira Receives Growth Investment from Vista Equity PartnersDentira, a San Francisco-based provider of procurement and spend management software for dental practices, has raised an undisclosed amount in a strategic growth investment from Vista Equity Partners through its Endeavor Strategy fund. The company intends to use the capital to advance product and platform innovation across its AI-driven software and automation solutions. Dentira currently serves over 17,000 dental practices and 200 dental service organizations across North America, Europe, and Australia.Dentistry TodayDentira Secures Strategic Growth InvestmentDentira, a San Francisco-based procure-to-pay platform for dental practices and multi-site healthcare operators, announced a strategic growth investment from Vista Equity Partners' Endeavor Strategy. The terms were not disclosed, but Dentira serves over 17,000 practices and 200 DSOs. The funding will support AI-driven product and automation innovation, including a newly released Lab Marketplace & Automation Suite.Business Wire BlogDentira Announces Strategic Growth Investment from Vista Equity PartnersDentira, a procurement and spend management platform for the dental industry, announced a strategic growth investment from Vista Equity Partners. The funding will support Dentira's expansion of its AI-driven software solutions, including its newly released Lab Marketplace & Automation Suite. Terms of the transaction were not disclosed.Venture Capital Access OnlineDentira Announces Strategic Growth Investment from Vista Equity PartnersDentira, a San Francisco-based procurement and spend management platform serving dental practices and multi-site healthcare operators, announced a strategic growth investment from Vista Equity Partners, a global technology investor specializing in enterprise software. Founded in 2018, Dentira supports over 17,000 dental practices and 200 dental service organizations across North America, Europe, and Australia, and the investment will fund the company's next phase of AI-driven product and platform innovation. Vista's Endeavor Strategy, which targets high-growth enterprise software companies with at least $10 million in recurring revenue, made the investment, with terms not disclosed.HeartlandHeartland Dental Selects Dentira to Transform Lab Procurement Across Its Nationwide Support NetworkHeartland Dental, the nation's largest dental support organization, has selected Dentira as its enterprise Lab Management Platform for its network of over 1,900 supported practices, expanding a partnership that began in 2021. The Dentira Lab Marketplace & Automation Suite will digitize lab procurement, case routing, invoice reconciliation, and provide real-time analytics across Heartland Dental's nationwide network of supported doctors. The platform aims to improve case accuracy, reduce turnaround times, and enhance visibility and accountability in lab workflows.PR NewswireHeartland Dental Selects Dentira to Transform Lab Procurement Across Its Nationwide Support NetworkHeartland Dental has chosen Dentira as its enterprise Lab Management Platform to enhance lab procurement across its network of over 1,900 supported practices. This strategic partnership aims to modernize clinical operations and improve efficiency by digitizing lab workflows and providing real-time analytics. The implementation is expected to enhance case accuracy and turnaround times, marking a significant advancement in lab operations for dental support organizations.CB InsightsProducts, Competitors, Financials, Employees, Headquarters LocationsHeartland Dental, the nation's largest dental support organization, announced it has selected Dentira as its enterprise Lab Management Platform, expanding a strategic partnership that began in 2021. The deployment will provide Heartland Dental's network of over 3,000 supported doctors and 1,900 supported practices with unified lab procurement, digital case routing, workflow compliance, and enterprise analytics in a single real-time platform. The platform is expected to improve case accuracy, reduce turnaround times, and deliver enhanced transparency across all lab relationships for supported dental practices nationwide.