Oneida Nation

What Oneida Nation does

The Oneida Nation of Wisconsin is a federally recognized sovereign tribal government established by treaty in 1838, governing approximately 17,000 enrolled citizens across a 65,400-acre reservation in northeast Wisconsin. The Nation operates a diversified portfolio of tribally chartered enterprises including Oneida Casino Hotel, Thornberry Creek golf course, Oneida One Stop travel centers and smoke shops, Radisson Hotel & Conference Center, Bay Bank, and the Oneida ESC Group (engineering, science, and construction services). Under the Indian Gaming Regulatory Act and tribal-state compacts, the Nation holds exclusive gaming and, as of Wisconsin Act 247 (April 2026), exclusive online sports betting rights among the state's 11 federally recognized tribes. Its Digital Technology Services (DTS) division delivers fixed wireless access broadband to rural reservation lands through a Cellcom partnership, and the YukwatsistayɁł Community Portal (built on Microsoft Power Apps Portals) provides 24/7 citizen access to trust enrollment, service requests, and disbursements.

The Nation's business model is a hybrid of consumer-facing transactional revenue (gaming, hospitality, retail fuel/convenience, golf green fees), commercial banking fees (Bay Bank), and government-funded service delivery to enrolled citizens supported by tribal enterprise surpluses and federal ARPA relief funding. A 2023 economic impact study by St. Norbert's College quantified combined annual output at $983.8M, supporting 5,409 jobs and $306M in employee compensation across Brown and Outagamie counties, with total economic impact exceeding $1 billion statewide. The Nation's go-to-market combines direct citizen service delivery, consumer retail and gaming operations, B2B sponsorship partnerships (notably with the Green Bay Packers), and intergovernmental agreements. Recent strategic moves include terminating the Oneida-Stantec ICE construction JV and restructuring OESC Group leadership, while pursuing cultural brand elevation through a Smithsonian National Museum of the American Indian partnership for America's 250th anniversary programming.

Name

Oneida Nation

Legal name

Oneida Nation of Wisconsin

Website

https://oneida-nsn.gov

Company type

Private

Founded year

1838

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Oneida Nation is a federally recognized sovereign tribal government in northeast Wisconsin operating diversified enterprises (casino, hotel, golf, retail, banking, broadband) and delivering government services to 17,000 enrolled citizens, with exclusive tribal gaming and online sports betting rights.

Ownership category

akta.pro rank

Product category

Tribal Government & Diversified Enterprises

NAICS

American Indian and Alaska Native Tribal Governments (921150)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Tribal/First Nations Casino Operations (MPAEAAAD)

akta.pro secondary industry

Tribal/Indigenous Casino Hotels (THAGAJAE)

Keywords

• Tribal government services
• Casino gaming hospitality
• Tribal retail fuel
• Community banking
• Tribal broadband services

Headquarters

HQ city

Oneida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gaming and Casino Operations: Oneida Casino Hotel and related gaming operations represent major revenue streams for the Nation. Gaming operations include sports betting through amended tribal-state compact.
2. Tribal Enterprise Operations: Combined effects of total tribal operations including retail, hospitality (Radisson Hotel & Conference Center), golf (Thornberry Creek), travel centers, smoke shops, and various business enterprises. Contributed $653.7 million in direct output in 2023.
3. Oneida-Stantec JV (Terminated): Joint venture construction quality assurance business. Received contracts worth $3.9 million and $2.6 million for ICE facility inspection. Contract terminated by Oneida Nation in late December 2025/early January 2026 after the Nation deemed it incompatible with its values.
4. Government Services: Tribal government operations funded through tribal enterprises and federal programs including ARPA relief funds, providing services to 17,000 citizens worldwide

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

The Oneida Nation is a federally recognized sovereign tribal government that operates diversified commercial enterprises and delivers government services. Its core offerings include gaming and hospitality through Oneida Casino Hotel, retail fuel and convenience through Oneida One Stop, banking through Bay Bank, engineering and construction services through Oneida ESC Group, recreation through Thornberry Creek, and broadband internet through Digital Technology Services (DTS). It also provides healthcare, education, housing, and social services to approximately 17,000 enrolled citizens.

Product overview

The Oneida Nation operates a diversified portfolio of enterprises and services across hospitality, gaming, retail, banking, and technology sectors. Core enterprises include Oneida Casino Hotel (hospitality and gaming), Thornberry Creek golf course (recreation), Oneida One Stop (retail convenience), Bay Bank (banking), and Oneida ESC Group (engineering services). Digital services include the Yukwatsistayʌʔ Community Portal for citizen-facing administrative services and Digital Technology Services (DTS) providing broadband internet access to rural tribal lands through fixed wireless and fiber infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Oneida Casino Hotel Casino and hotel offering gaming, sports wagering under amended tribal-state compacts, hospitality, dining, and entertainment services to the general public on the Oneida reservation in northeast Wisconsin.
• Thornberry Creek Golf Course Public golf course and recreational facility open to visitors, offering golf play, events, and related amenities operated by the Oneida Nation.
• Oneida One Stop Travel Centers Convenience stores and travel centers offering fuel, tobacco, snacks, and convenience retail products at multiple locations on or near the Oneida reservation.
• Bay Bank Community bank providing personal and business banking products and services to the Oneida community and surrounding areas in northeast Wisconsin.
• Oneida ESC Group Engineering, science, and construction services firm providing quality assurance and federal contract services, including prior joint venture operations with Stantec on government facility inspections.
• Digital Technology Services (DTS) Broadband Digital Technology Services division providing high-speed internet via fixed wireless access and fiber-to-the-home connectivity to rural tribal lands, in partnership with Cellcom, along with digital security awareness programs.
• Tribal Online Sports Betting Authorized online sports betting and gambling offering operated by the Oneida Nation under amended tribal-state compacts with the State of Wisconsin pursuant to Act 247, providing exclusive digital wagering to Wisconsin residents.
• Radisson Hotel & Conference Center Full-service hotel and conference facility operated by the Oneida Nation offering accommodations, meeting space, and event hosting for visitors, businesses, and community events (site of the August 25, 2023 Business Committee swearing-in).
• Oneida Smoke Shops Tobacco retail outlets at multiple locations including Iroquois, Isbell, and Packerland offering tobacco products to consumers in the northeast Wisconsin region.

Quantifiable outcome

• Over $1 billion total economic impact on Wisconsin state economy
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Smithsonian Institution's National Museum of the American IndiancoreStrategic or Co-development Partner · 24 June 2026Partnership to host 'First Allies: Polly Cooper and the Oneida Indian Nation' day of educational programming on July 22, 2026, as part of America's 250th anniversary celebration, highlighting the Oneida people's critical role as the only tribal nation to support colonists during the Revolutionary War.
• Green Bay PackerscoreStrategic or Co-development Partner · 29 April 2026Multi-year partnership extension at Lambeau Field giving Oneida Casino Hotel enhanced branding presence including sponsorship of the gameday attendance tracker, a new digital fan game in the Packers app, and naming rights to the Oneida Nation Gate on the east side of the stadium.
• University of Wisconsin-Green Bay (UWGB)minorStrategic or Co-development Partner · 28 April 2026Growing partnership with UWGB that includes the school's First Nations Studies program and community outreach efforts. The Oneida Nation is celebrating the signing of Native American player Stewart Erhart II as part of efforts to recruit Native American talent and build relationships with First Nations communities.
• State of WisconsincoreStrategic or Co-development Partner · 10 April 2026Governor Tony Evers signed Act 247 into law authorizing the state's 11 federally recognized tribal nations to offer online sports betting and gambling through amended tribal-state compacts. The law grants exclusive digital wagering rights to tribal operators including the Oneida Nation.
• London Health Sciences Centre (LHSC)minorStrategic or Co-development Partner · 15 January 2026LHSC's Renal Program held its first community renal screening event in Oneida Nation of the Thames to promote early detection of kidney disease and reduce access barriers for Indigenous communities, with collaboration from local health entities and the Kidney Foundation of Canada.
• Oneida-Stantec JV LLC (Terminated)minorStrategic or Co-development Partner · 2 January 2026Joint venture between Oneida Nation and Stantec for construction quality assurance services on ICE detention facilities. Contract valued at $3.9 million and $2.6 million. The Oneida Nation terminated the contract in early January 2026 after determining it was incompatible with tribal values, replaced the CEO, and adopted resolutions against working with ICE.
• CellcomcoreTechnology or Integration · 29 December 2025Partnership to bring high-speed internet to tribal lands. Two newly installed communication towers equipped with fixed wireless access technology activated to bring high-speed internet to rural parts of the 65,000-acre reservation west of Green Bay.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mohegan Tribe: Federally recognized tribal nation operating Mohegan Sun and a diversified portfolio of gaming, hospitality, and entertainment properties. Directly comparable as a sovereign tribal government running a casino-led enterprise portfolio across multiple states.
• Mashantucket Pequot Tribal Nation: Operator of Foxwoods Resort Casino and other diversified tribal enterprises in Connecticut. Closely comparable sovereign tribal entity with a gaming-anchored enterprise portfolio and significant regional economic footprint.
• Poarch Band of Creek Indians: Federally recognized tribe operating Wind Creek Hospitality properties across multiple states, plus diversified tribal enterprises. Comparable as a sovereign tribal nation scaling gaming and hospitality into a multi-state enterprise.
• San Manuel Band of Mission Indians: Tribal nation owning Yaamava' Resort Casino and a diversified enterprise portfolio including banking, real estate, and tribal services. Comparable as a sovereign tribal entity with gaming-anchored but cross-vertical operations.
• Cherokee Nation Businesses: Commercial arm of the Cherokee Nation operating Hard Rock Hotel & Casino Tulsa and a broad enterprise portfolio across hospitality, federal contracting, and manufacturing. Closely comparable sovereign tribal government with a large diversified enterprise base.
• Seminole Tribe of Florida: Federally recognized tribe operating Seminole Gaming and Hard Rock International, with extensive diversified enterprises. Comparable sovereign tribal entity at the top of the U.S. tribal gaming scale.
• Morongo Band of Mission Indians: Federally recognized tribe operating Morongo Casino Resort Spa and a portfolio of tribal enterprises. Comparable sovereign tribal nation with gaming-anchored operations and diversified business interests.

Regional players

• Forest County Potawatomi: Wisconsin-based federally recognized tribe operating Potawatomi Casino Hotel and Carter Casino. Direct regional competitor for both physical gaming and the new Act 247 digital wagering exclusivity.
• Ho-Chunk Nation: Wisconsin-based federally recognized tribe operating multiple gaming properties including Ho-Chunk Gaming Wisconsin Dells. Direct regional competitor sharing the same tribal-state compact framework under Act 247.

Broad incumbents

• MGM Resorts International: Major publicly traded gaming and hospitality operator with national digital wagering (BetMGM). Relevant broad incumbent for benchmarking gaming operations, hospitality scale, and digital wagering strategy, though not a tribal or sovereign entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OneidaNationWI
• Pinterestpinterest.com/OneidaNationWI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oneida Nation