Name

Cellcom

Legal name

New-Cell, Inc.

Website

https://cellcom.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Cellcom is a regional wireless carrier and retailer serving Northern Wisconsin and Michigan's Upper Peninsula, offering mobile, fiber and FWA internet, TV, and home phone services under New-Cell, Inc. (parent: Nsight).

Ownership category

akta.pro rank

Product category

Wireless Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Small Cells Infrastructure (Street-Level & Venue) (HDAIAKAC)

Keywords

• Wireless telecommunications
• Mobile broadband service
• Rural internet provider
• Fixed wireless access
• Cellular device retail

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wireless Service Plans: Monthly recurring subscription plans for mobile phone service including voice, text, and data. Plans include prepaid options with no contract requirements and postpaid options with equipment installment agreements.
2. Internet Service: Residential and business internet service including Fiber, Fixed Wireless Access (FWA), and mobile broadband. Monthly subscription pricing with promotional rates available for new customers.
3. Device Sales: Sale of mobile phones, smartphones, cellular watches, cellular cameras, tablets, and mobile hotspots. Devices available with prepaid purchase, equipment installment plans (Flex Agreement), or Bring Your Own Device (BYOD).
4. Home Phone Service: Landline replacement service using cellular technology through devices like the Franklin T720, providing traditional home phone functionality over 4G network.
5. TV Service (NsightTV): Television streaming service bundled with internet or available separately for residential customers.
6. International Calling: International calling packages for travelers needing to make calls outside the US.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cellcom is a regional wireless carrier and retail operator serving Northern Wisconsin and Michigan's Upper Peninsula. The company sells mobile voice and data service plans (postpaid and prepaid), residential and business internet (Cellcom Fiber and Fixed Wireless Access), TV service (Nsight TV), home phone replacement, and a broad portfolio of connected devices including smartphones, cellular watches, cellular cameras, and mobile hotspots.

Product overview

Cellcom is a regional wireless carrier and retail company serving Northern Wisconsin and Michigan's Upper Peninsula, operating as part of the Nsight family of companies. The product portfolio centers on wireless voice and data services (postpaid unlimited and prepaid plans), fixed internet (Cellcom Fiber and Fixed Wireless Access), TV (Nsight TV), and home phone replacement. Cellcom retails a wide range of connected devices including smartphones (Apple iPhone, Samsung Galaxy, Google Pixel, Motorola, TCL, Orbic), cellular watches (Samsung Galaxy Watch7 as the first Samsung cellular watch at Cellcom, Apple Watch Ultra 3), cellular cameras (Arlo GO 2 for security, Spartan GoCam2 for wildlife), mobile hotspots (Inseego MiFi X Pro 5G, MiFi 8000 CORE), and home phone replacement hardware (Franklin T720). Value-added offerings include device protection (Allstate Total Coverage), device repair services, international calling packages, the Green Gifts recycling/environmental program, and the CelYOUbrations customer appreciation events. The company also white-labels Calix's Smart Wi-Fi Manager app for internet customers and incorporates AI features through device partners (Apple Intelligence on iPhone 15 Pro and later, Galaxy AI on Samsung Galaxy devices) for capabilities including writing assistance, image generation, health scoring, and smart replies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cellcom Wireless Plans Postpaid wireless voice and data service plans with unlimited and tiered data options, including the Unlimited Plus Starter plan starting at $25/month with 5+ lines. Targeted at individual consumers, families, and business customers in Cellcom's service area.
• Prepaid Plans No-contract wireless plans with no credit check, including Prepaid Unlimited Talk and Text options starting at $25/month. Targets budget-conscious consumers and those unable to qualify for traditional postpaid contracts.
• Cellcom Internet Residential and business internet service delivered via Cellcom Fiber and Fixed Wireless Access (FWA), with promotional pricing at $35/month for 3 years for new customers. Targets rural and underserved areas across Northern Wisconsin and Michigan's Upper Peninsula.
• Nsight TV Television streaming service available bundled with internet or separately for residential and business customers across Cellcom's service area.
• Franklin T720 Home Phone Replacement 4G LTE voice terminal that replaces traditional landline home phone service, supporting caller ID, call forwarding, call waiting, 3-way calling, E911, and Wi-Fi hotspot/tethering. Sold with a 36-month Flex Agreement at $0/month promotional or $3.34/month standard rate.
• Inseego MiFi X Pro 5G Portable 5G mobile hotspot providing gigabit-speed internet with dual-band Wi-Fi 6 for up to 32 simultaneous device connections. Targets mobile professionals, travelers, and rural residents needing on-the-go broadband.
• Inseego MiFi 8000 CORE 4G LTE CAT 18 mobile hotspot with up to 24 hours of battery life, dual-band Wi-Fi (2.4GHz/5GHz), and support for up to 15 connected devices. Targets users needing portable broadband with enterprise-grade security.
• Arlo GO 2 4G LTE wireless security camera with HD 1080p video, color night vision, 2-way audio, built-in siren, swappable rechargeable battery, IP65 weather resistance, and local SD storage up to 2TB. Targets homeowners and small businesses needing cellular-based property monitoring.
• Spartan GoCam2 Cellular trail camera for wildlife monitoring and remote property security with LTE connectivity, external antenna for remote signal boost, solar panel compatibility, GPS tracking, and security box protection. Targets hunters, wildlife observers, and property owners in remote locations.
• Samsung Galaxy Watch7 First Samsung cellular smartwatch available at Cellcom with Galaxy AI-powered energy score, advanced sleep analysis, fitness/health tracking, heart rate monitoring, sleep apnea detection, fall detection, and standalone cellular calling/texting without a phone.
• Apple Watch Ultra 3 Apple's most rugged smartwatch with titanium build, satellite connectivity, dual-frequency GPS, cellular calling, fall detection, and advanced health monitoring. Targeted at outdoor adventurers and Cellcom customers seeking premium cellular wearables.
• Allstate Total Coverage Device protection and insurance program offered in partnership with Allstate, covering device repair and replacement for smartphones, tablets, and smartwatches purchased through Cellcom.
• Cellcom Repair Center In-house device repair service for cracked screens, battery replacements, and other device issues for Cellcom customers, available across its retail locations.
• International Calling Packages Affordable international calling packages for travelers and customers making international connections, available through Cellcom's prepaid and postpaid plans.
• Lifeline Benefit Government-assisted affordable wireless and internet service program for low-income households, providing discounted or free phone and internet service to eligible customers.

Quantifiable outcome

• $35/month internet for 3 years guaranteed promotional pricing
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nsight TelservicescoreStrategic or Co-development PartnerNsight Telservices is part of the Nsight family of companies, offering high-speed internet, television, and phone services. Cellcom operates as a brand under Nsight, sharing infrastructure and corporate resources.
• Nsight TowercoreStrategic or Co-development PartnerPart of the Nsight family of companies providing tower and network infrastructure services supporting Cellcom's wireless network operations.
• Glas CoffeeminorGTM or Marketing PartnerPart of the Nsight family of companies. Glas is a coffee brand that may participate in co-marketing initiatives and community events.
• ApplecoreTechnology or IntegrationApple devices including iPhone, Apple Watch, and AirPods are sold through Cellcom retail and online channels. Cellcom supports Apple products including latest iPhone models and Apple Watch Series with cellular capability.
• SamsungcoreTechnology or IntegrationSamsung smartphones, tablets, wearables, and cellular cameras are sold through Cellcom. Products include Galaxy S series, Galaxy Z Fold, Galaxy Watch, and Spartan GoCam devices.
• Spartan CamerascoreTechnology or IntegrationSpartan GoCam cellular trail cameras are sold through Cellcom. These devices enable wildlife monitoring and property security with wireless connectivity.
• ArlocoreTechnology or IntegrationArlo Go 2 security cameras are sold through Cellcom. These cellular-enabled cameras provide home and property security monitoring capabilities.
• United Way Fox CitiesminorOthersCellcom donated $10,000 to United Way Fox Cities Community Response Fund to support flood relief efforts in Northeast Wisconsin communities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Viaero Wireless: Privately held regional wireless carrier serving rural Colorado, Nebraska, Wyoming, and Kansas; closely comparable to Cellcom in scale, rural focus, and multi-state regional carrier positioning.
• C Spire: Mississippi-based privately held regional provider of wireless, fiber, and home services; directly comparable to Cellcom as a privately held regional telco with wireless plus fiber internet and TV bundles serving a defined regional geography.
• Nex-Tech Wireless: Kansas-based regional wireless carrier operating under the Nex-Tech family of companies; comparable to Cellcom in scale, rural focus, and affiliation with a regional telecom holding company providing shared infrastructure.
• Pioneer Telephone Cooperative: Oklahoma-based rural telephone cooperative offering wireless, internet, and TV across rural markets; directly comparable to Cellcom as a small rural-focused multi-service regional telecom.
• Consumer Cellular: Wireless service provider targeting older and rural/value-conscious consumers with no-contract plans; comparable to Cellcom's demographic focus on rural, budget-conscious, and family customers across regional markets.
• UScellular: Regional wireless carrier serving rural and suburban markets across the US Midwest and Mid-Atlantic; directly comparable to Cellcom's rural-focused regional carrier model with a multi-service offering spanning wireless, home internet, and TV.

Emerging players

• Mint Mobile: Prepaid-focused MVNO offering low-cost unlimited plans on T-Mobile's network; comparable to Cellcom's prepaid and entry-level unlimited tiers, though operating at national scale rather than as a regional carrier.

Broad incumbents

• Spectrum Mobile: Charter Communications' wireless service bundled with cable internet and TV; comparable to Cellcom's strategy of bundling wireless with internet/TV to drive ARPU, though at vastly larger national scale and on a Verizon MVNO basis.
• AT&T: National wireless carrier and fiber/broadband provider; overlaps with Cellcom's service categories (wireless, fiber internet, TV) at massive national scale and increasingly competes directly in rural markets through ongoing 5G and fixed wireless expansion.
• Xfinity Mobile: Comcast's wireless MVNO bundled with cable internet and home services; comparable to Cellcom's bundled wireless-plus-broadband strategy, though at national scale via Verizon's network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mycellcom
• Facebookfacebook.com/cellcom
• LinkedInlinkedin.com/company/mycellcom
• Instagraminstagram.com/mycellcom
• Xx.com/mycellcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellcom