Earth's Best

What Earth's Best does

Earth's Best is a U.S. organic baby and toddler food brand founded in 1985 and wholly owned by The Hain Celestial Group, Inc. (NASDAQ: HAIN). The company produces and sells USDA Organic certified infant formula, baby food purees and cereals, toddler snacks and finger foods, frozen toddler meals, and functional wellbeing products such as yogurt smoothies. A newly launched Big Kids Snacks line (April 2026) extends the addressable age range to children 4-8. The product portfolio spans the full infant-to-school-age lifecycle, with select items co-branded under a Sesame Workshop licensing agreement.

Core technology is conventional organic food manufacturing with USDA Organic certification, non-GMO verification, and a proprietary Water-Assisted DHA extraction process used in infant formulas to deliver plant-based Omega-3 without chemical solvents. Specialized formulations include a reduced-lactose Sensitivity Formula (95% less lactose) and a Gentle Formula with partially hydrolyzed whey proteins for infants with digestion difficulties. All infant formulas meet FDA 21 CFR Part 107 nutritional requirements, and the Sensitivity Formula carries the Clean Label Project Purity Award.

Earth's Best generates revenue through one-time consumer purchases at retail (primarily Target and Walmart nationwide) and through a direct-to-consumer e-commerce channel on earthsbest.com. The company does not publicly disclose brand-level revenue. Marketing is driven by a content hub (recipes, starting-solids guides, developmental milestones), social media on Instagram and Facebook, and the Earth's Besties email newsletter. The brand is headquartered in Boulder, Colorado (with parent corporate functions at Hain Celestial's Lake Success, NY office) and operates as a non-independent subsidiary with no external investors.

Name

Earth's Best

Legal name

Earth's Best

Website

https://earthsbest.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Earth's Best is a U.S. organic baby and toddler food brand, founded in 1985 and owned by Hain Celestial Group, selling USDA Organic certified infant formula, baby food, toddler snacks, frozen meals, and the new Big Kids Snacks line nationwide at Target, Walmart, and via earthsbest.com.

Ownership category

akta.pro rank

Product category

Organic Baby Food

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG), Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Toddler & Growing-Up Milk (12+ months) (CRADAEAC)

Keywords

• Organic baby food
• Infant formula
• Toddler snacks
• Baby food products
• Organic infant nutrition

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Baby and Toddler Food Products: Earth's Best generates revenue through the sale of organic infant formula, baby food purees, cereals, toddler snacks, frozen meals, and wellness products. Products are sold through retail partners (Target, Walmart) and direct-to-consumer via the company's website. Revenue is primarily one-time purchase transactions at retail and e-commerce checkout.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Earth's Best manufactures and sells USDA Organic certified baby and toddler food products, including infant formula (Dairy, Sensitivity, Gentle, and Non-GMO Soy varieties), jarred and pouched baby food purees, toddler snacks and finger foods, frozen toddler meals, iron-fortified cereals, functional wellbeing products, and the newly launched Big Kids Snacks line for children ages 4-8. Products are sold primarily through national retailers (Target, Walmart) and the company's direct-to-consumer website.

Product overview

Earth's Best is an organic baby and kids food brand under Hain Celestial Group, offering a comprehensive product portfolio for children from newborn through age 8. The product line includes Organic Formula (Dairy, Sensitivity, Gentle, and Non-GMO Soy variants) for infants, Baby Food purees in pouches and jars, Toddler Snacks and Finger Foods, Toddler Frozen Foods (Chicken Fries, Meatballs, Casseroles), Cereals (Oatmeal and Multigrain), Wellbeing products (Yogurt Smoothies), and newly launched Big Kids Snacks (Organic Crispy Sticks and Veggie Waves for ages 4-8). Products are USDA Organic certified (excluding select frozen products), non-GMO verified, and feature partnerships with Sesame Street. The company has expanded into the school-age snacking segment with the April 2026 Big Kids Snacks launch at Target and Walmart.

Differentiator

Problem solved

Functional benefit

Brands

• Big Kid Snacks: Organic snacks product line targeting children ages 4 to 8, including Organic Crispy Sticks and Organic Veggie Waves
• Sesame Street Products
• Learn + Play Finger Foods

Products and services

• Organic Formula Organic infant formulas including Dairy Formula with Iron and DHA/ARA, Sensitivity Formula (reduced lactose), Gentle Formula (partially hydrolyzed whey proteins), Non-GMO Soy Formula, and Organic Toddler Milk Drink Powder. All meet FDA requirements for infant nutrition and are made without prohibited synthetic pesticides or fertilizers. For parents and caregivers of newborns through toddlers.
• Baby Food Purees Pureed baby foods in jars and pouches featuring fruit, vegetable, and protein combinations such as Apple Peach Oatmeal, Apple Raisin Oatmeal, Apple Sweet Potato, Banana Raspberry Wholegrain Barley, Pear Butternut Squash, and meat-based meals. For parents feeding infants starting solids.
• Toddler Snacks and Finger Foods Snacks and finger foods for toddlers including cookies, biscuits, and letter-themed snacks that help develop fine motor skills while providing nutritious options. Includes Learn + Play Finger Foods designed for babies 6+ months. For parents of toddlers developing self-feeding skills.
• Toddler Frozen Food Frozen meal options for toddlers including Chicken Fries, Mini Beef Meatballs, and Chicken Casserole. Organic (excluding select frozen products) and made without artificial growth hormones or antibiotics. For parents seeking convenient organic meal options for toddlers.
• Organic Baby Cereals Iron-fortified organic infant cereals including Oatmeal and Multigrain varieties, recommended as first foods for babies starting solids around 4-6 months. For parents introducing solid foods.
• Wellbeing Products Functional food products including Bone Support Yogurt Smoothie and Immune Support Yogurt Smoothie, providing essential vitamins and minerals for children. For parents seeking functional nutrition products for kids.
• Big Kids Snacks Organic baked snacks for children ages 4-8, including Organic Crispy Sticks and Organic Veggie Waves, made with wholesome ingredients and certified USDA Organic and non-GMO. For parents of school-age children seeking healthy snacks for lunch boxes and on-the-go.
• Sesame Street Co-Branded Products Co-branded Earth's Best and Sesame Street products including food items featuring Sesame Street characters, licensed from Sesame Workshop. For parents seeking products with child-friendly licensed characters.

Quantifiable outcome

• Reduced lactose formula with 95% less lactose compared to standard milk-based formulas for infants with sensitivity issues
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Pediatric and Nutrition ExpertscoreStrategic or Co-development Partner · 1 April 2026Earth's Best has established partnerships with pediatric health experts and nutrition specialists to provide families with authoritative guidance on feeding growing children. These expert partnerships accompany the launch of new products like the Big Kids Snacks line, enhancing the brand's credibility and providing educational value to parents.
• Sesame WorkshopcoreOEM/ Whitelabel/ Licensing PartnerEarth's Best holds a licensing agreement with Sesame Workshop to use Sesame Street characters and branding on select products. This partnership enhances child appeal and brand recognition, with Sesame Street and associated characters, trademarks and design elements owned and licensed by Sesame Workshop.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gerber (Nestlé): Gerber is the dominant mass-market baby food and formula brand in the US owned by Nestlé. It competes directly with Earth's Best across formula, purees, snacks, and cereals, but Gerber's portfolio is broader and includes non-organic and conventional offerings, making Earth's Best the more organic-specialized rival.

Emerging players

• Yumi: Yumi is a subscription-based, organic, and freshly-made baby food delivery brand. It overlaps with Earth's Best on organic purees and the 6+ month feeding stage but uses a DTC subscription model and refrigerated fresh formats rather than mass retail.
• Serenity Kids: Serenity Kids is an organic, ethically-sourced baby and toddler food brand focused on nutrient-dense meals, pouches, and bone broth. It overlaps with Earth's Best on toddler frozen meals and pouches while differentiating on paleo/low-sugar nutrition positioning.
• Sprout Organic: Sprout Organic is an organic baby food brand offering pouches, snacks, and meals targeted at infants and toddlers. It competes with Earth's Best in the organic pouch and snack segments and has a similar retail + DTC presence.
• Once Upon a Farm: Once Upon a Farm is a fast-growing DTC and refrigerated organic baby/kids food brand co-founded by Jennifer Garner. It overlaps with Earth's Best on organic purees and snacks but emphasizes cold-chain refrigerated formats and a direct-to-consumer subscription model, representing an emerging distribution and format threat.
• Bobbie Organic: Bobbie is a US-based DTC infant formula company that recently launched an USDA Organic infant formula. It directly competes with Earth's Best in the organic formula category, particularly with the Sensitivity and Gentle variants, and represents the emerging DTC challenger model in infant formula.

Direct peers

• Beech-Nut Nutrition: Beech-Nut is a long-standing baby food brand offering purees, cereals, and snacks with a recently expanded organic line. It competes directly with Earth's Best in the conventional and premium baby food aisles and shares the multi-channel retail distribution model.
• Plum Organics (Campbell Soup Company): Plum Organics is an organic baby food brand owned by Campbell, offering pouches, snacks, and toddler meals. It is a near-direct peer to Earth's Best on product format (pouches), organic positioning, and retail channel (Target, Walmart), making it one of the most comparable competitors on shelf.
• Happy Baby (Happy Family Organics / Danone): Happy Baby is the closest organic baby food competitor to Earth's Best, also offering organic purees, snacks, and toddler meals across major US retailers. Owned by Danone, it competes head-to-head with Earth's Best on shelf positioning in the organic baby aisle and shares the same USDA Organic / clean-label positioning.

Others

• Parent's Choice (Walmart private label): Parent's Choice is Walmart's private-label infant formula and baby food brand sold exclusively at Walmart. It represents the most direct private-label threat to Earth's Best at the same retailer shelf and compresses price points in the value-tier organic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EarthsBestOrganic
• Instagraminstagram.com/earthsbest
• Xx.com/earthsbest

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth's Best