What Yumi does

Yumi (legal entity Caer, Inc.) is a Los Angeles- and Miami-based nutrition company that originated as a science-based early childhood meal delivery service in 2012 and has since evolved into a broader organic-snack brand targeting toddlers and families. Its product portfolio is built around the trademarked 'First 1,000 Days' nutrition framework and includes organic toddler bars, rice-free melt-in-mouth puffs, freeze-dried smoothie melts, shelf-stable functional smoothies (Smoothies-to-Go), and a Super Breakfast Bar line, all certified USDA Organic, Non-GMO Project Verified, Kosher, Gluten-Free, Dairy-Free, Plant-Based, and free of added sugars and preservatives. A proprietary preservation process for shelf-stable smoothies is the company's most notable technical differentiator, claimed to retain more nutrition than conventional retort packaging; the company also subjects products to Clean Label Project testing for over 400 environmental and industrial toxins.

The business operates a hybrid direct-to-consumer and omnichannel model. The DTC website helloyumi.com anchors recurring subscriptions (15% discount on monthly billing) and one-time purchases, with subscription tier prices ranging from roughly $20 to $45 per month across product lines. Physical and digital distribution has scaled materially in recent periods: Yumi debuted at Target around 2023, expanded nationwide to Whole Foods Market in March 2026 with its Smoothies-to-Go and Organic Super Bar lines, and lists products on Amazon. The company is venture-backed (approximately $99 million disclosed across rounds, including a $67 million Series B in late 2021 led by AF Ventures and Jazz Venture Partners), employs 11–50 people, and is led by co-founders Angela Sutherland (CEO) and Evelyn Rusli (President/CMO). Customer segments are horizontal—primarily health-conscious parents of infants and toddlers aged 0–3, with a deliberate extension into general family snack occasions through the Super Bar and breakfast SKUs.

Name

Yumi

Legal name

Caer, Inc.

Website

https://helloyumi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Yumi (Caer, Inc.) is a venture-backed nutrition company that sells organic, science-based toddler and family snacks via direct-to-consumer subscriptions and omnichannel retail, with nationwide distribution at Whole Foods and Target.

Ownership category

akta.pro rank

Product category

Organic Baby and Toddler Food

NAICS

Sugar and Confectionery Product Manufacturing (3113), Frozen Food Manufacturing (31141)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

akta.pro secondary industries

Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), DTC Baby & Kids Food Delivery (AFAIANAL)

Keywords

• Baby food delivery
• Organic toddler snacks
• Early childhood nutrition
• Infant meal subscription
• Clean-label baby food

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Subscription Meal/Snack Plans: Monthly subscription plans for recurring delivery of baby food and toddler snacks, with weekly or monthly billing options. Subscribers receive 15% discount and the first order is charged immediately upon signup.
2. One-Time Product Sales: Individual product purchases including organic bars, puffs, smoothie melts, and gift cards available for one-time purchase at regular prices.
3. Retail/Wholesale Distribution: Products sold through retail partners including Whole Foods Market and Amazon, with distribution expanding to additional retail locations throughout 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Yumi sells science-based, USDA Organic baby and toddler food products (organic bars, rice-free puffs, smoothie melts, and shelf-stable smoothie pouches) designed for the "First 1,000 Days" of child development. Products are sold via subscription and one-time purchase on helloyumi.com and distributed through Whole Foods Market, Target, and Amazon.

Product overview

YUMI is a nutrition company offering organic, clean-label baby and toddler food products. The product portfolio includes YUMI Organic Bars (toddler snack bars with essential nutrients), YUMI Super Breakfast Bars (breakfast bars for kids and families), YUMI Organic Meltable Puffs (rice-free toddler puffs with brain-development nutrients), YUMI Organic Smoothie Melts (freeze-dried melts), and Smoothie-to-Go (shelf-stable functional smoothies in pouches). The company originally focused on baby food delivery and has expanded into family nutrition with snacks for toddlers through adults. Products are sold through the company website, major retailers including Whole Foods and Target, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• YUMI Organic Bar Bundle Organic toddler snack bars containing 8 essential nutrients including iron and fiber, with zero added sugar; available in 30-count bundles and multiple flavors (Blueberry & Purple Carrot, Strawberry & Rhubarb, Apple Cinnamon & Squash, Mango & Kale). Designed for picky eaters and toddler development.
• YUMI Super Breakfast Bar Bundle Organic breakfast bar combining fiber with zero added sugar for long-lasting energy and digestion, containing 8 superfood veggies; available in Blueberry, Strawberry, and Mango flavors in 30-count bundles.
• YUMI Organic Rice-Free Meltable Puffs Organic, rice-free meltable toddler puffs for ages 8+ months, containing choline and iron for brain development, with 5 superfood veggies and 4 essential nutrients; available in Strawberry Basil, Apple Broccoli, Berry & Sweet Pea, and Variety Pack.
• YUMI Organic Smoothie Melts Freeze-dried organic smoothie melts made with 4 superfood fruits and vegetables, sweetened only with fruit with no added sugar, providing calcium for bone development; sold in 6-pack bundles.
• Smoothie-to-Go Pouches Shelf-stable functional smoothie pouches made with organic ingredients, no added sugar, and Vitamin C & D for immunity; available in multiple flavors including apple pear squash with probiotics and protein, designed for the First 1,000 Days and beyond.
• YUMI Gift Card Digital gift cards redeemable on helloyumi.com, available in denominations from $20 to $100, allowing customers to purchase Yumi products for new or expecting parents.

Quantifiable outcome

• 264,554 lbs of added sugar removed from the food system
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner for Yumi's Smoothies-to-Go and Organic Super Bar products, representing the company's largest retail expansion since Target debut three years ago, with nationwide Whole Foods distribution and plans for additional 2026 distribution.
• USDA Certified Organic FarmscoreStrategic or Co-development PartnerYumi partners with trusted farms that are USDA Certified Organic, Non-GMO Project Verified, and follow rigorous food safety testing, including reviewing federal soil contamination data.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Gerber (Nestlé): Dominant mass-market baby food brand under Nestlé with deep retail penetration. Adjacent competitor with overlapping infant/toddler product categories but more conventional (non-organic) positioning.
• Earth's Best (Hain Celestial): Long-standing organic baby food brand under Hain Celestial with nationwide retail presence. Comparable organic baby food portfolio (puffs, jarred food, snacks) and category breadth.
• Plum Organics (Campbell Soup): Organic baby food and snack pouches brand under Campbell Soup. Overlaps with Yumi's pouch and snack format positioning, backed by a major CPG parent's distribution muscle.
• Beech-Nut Nutrition: Established baby food manufacturer with a recent pivot toward organic and clean-label offerings. Competes in the same shelf-stable baby food category across mass retail.
• Happy Baby Organics (Happy Family / Danone): Established organic baby food brand owned by Danone, with broad retail distribution. Comparable organic and baby nutrition positioning but operates at much larger scale as part of a global CPG portfolio.

Direct peers

• Cerebelly: Organic baby food brand emphasizing brain-development nutrition with clean-label ingredients. Direct overlap in the science-driven, organic baby food positioning Yumi occupies.
• Little Spoon: DTC subscription baby food delivery service offering fresh, organic meals and snacks. Competes head-to-head in the same parent segment with similar subscription mechanics.
• Serenity Kids: Organic baby and toddler food brand focused on nutrient-dense, ethically sourced meals. Competes in the same premium organic baby food niche with overlapping retail distribution.
• Once Upon a Farm: Direct competitor offering organic, cold-pressed baby food, smoothies, and snacks via DTC subscription and retail. Closely mirrors Yumi's organic, clean-label positioning and target parent demographic.

Emerging players

• Tiny Organics: Early-stage DTC baby-led weaning meal delivery service focused on organic, plant-based finger foods. Emerging peer with overlapping organic baby nutrition target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yumi
• Instagraminstagram.com/yumi
• Facebookfacebook.com/yumi

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds11 records

Investors36 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumi