Black Health Matters

What Black Health Matters does

Black Health Matters is a digital health communications and patient event engagement firm founded in 2012 and operated through The Daniels Network, LLC. The company runs an award-winning consumer website (blackhealthmatters.com) that delivers culturally tailored health content covering 60+ chronic conditions disproportionately affecting Black and Brown communities, including HIV/AIDS, kidney disease, multiple myeloma, sickle cell, prostate cancer, diabetes, heart disease, and mental health. Distribution spans a comprehensive Health A-Z content library, a YouTube channel, social media profiles on Facebook/Twitter/Instagram, a weekly email newsletter, and recurring in-person health summits (Winter Summit in Atlanta in its fourth year, Charlotte events, and the Harlem Week Health Summit in New York) that deliver free screenings and expert-led panels.

The company's core technology stack is a standard digital publishing platform — web-based content delivery, video hosting on YouTube, virtual event infrastructure for summits, and social media distribution — with no proprietary AI/ML components, API, or mobile app disclosed. Its product portfolio centers on the website and Health A-Z content hub (core), supplemented by the annual Summit franchise, the weekly Newsletter, and the Community Partner Program for organizational collaboration.

Black Health Matters monetizes primarily through digital advertising on its website/social channels and through sponsored content and awareness campaigns with pharmaceutical and nonprofit healthcare partners (ViiV Healthcare, Vertex, Merck, Eisai, International Myeloma Foundation MPOWER). The platform is entirely free to consumers. Operationally, the company is bootstrapped, founder-led (President and Founder Roslyn Young-Daniels), and small (1-10 employees), with no disclosed external funding, no revenue disclosure, and no parent company. Its primary customers in a B2B sense are pharmaceutical companies seeking culturally targeted disease-awareness distribution; its primary B2C audience is Black and Brown communities across the United States facing health outcome disparities.

Name

Black Health Matters

Legal name

The Daniels Network, LLC

Website

https://blackhealthmatters.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Health Matters is a digital health communications and patient event engagement firm founded in 2012 that delivers culturally tailored health content and free in-person summits for Black and Brown communities, monetizing through advertising and pharmaceutical-sponsored awareness campaigns.

Ownership category

akta.pro rank

Product category

Health Media and Patient Engagement

NAICS

Health Care and Social Assistance (62), Information (51)

SIC

Services-Health Services (8000)

akta.pro primary industry

Health & Support Communities (BPAMABAL)

akta.pro secondary industry

Health Equity Analytics & Disparities Measurement (HLACAHAK)

Keywords

• Health education platform
• Digital health content
• Patient event engagement
• Chronic disease information
• Community health media

Headquarters

HQ city

Hale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising: The platform generates revenue through targeted and personalized advertising on its website and digital content. The site mentions personalized recommendations and targeted advertising as integral to the services.
2. Sponsored Content and Partnerships: Sponsored video content and educational materials from pharmaceutical companies and healthcare organizations (e.g., Merck, Eisai, Vertex, International Myeloma Foundation) who partner with Black Health Matters for disease awareness campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Black Health Matters is a digital health communications and patient event engagement firm that delivers culturally relevant chronic disease information and wellness content to Black and Brown communities through a free website, a comprehensive Health A-Z content library, weekly newsletters, and in-person health summit events featuring free screenings and expert-led panels. Revenue is generated primarily through digital advertising and sponsored content partnerships with pharmaceutical companies and healthcare organizations.

Product overview

Black Health Matters is a digital health communications and patient event engagement firm founded in 2012, operating an award-winning website that delivers highly personalized health content experiences. The company's product portfolio centers on its core website platform providing chronic disease management information for Black and Brown communities, supplemented by the annual Black Health Matters Summit (featuring health screenings, expert panels, and wellness resources), a comprehensive Health A-Z content hub covering conditions like HIV, heart disease, and diabetes, a weekly newsletter, and a Community Partner Program for organizational collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Health Matters Website Premier digital health communications platform that delivers personalized, culturally relevant chronic disease information to Black and Brown communities. Provides free access to health articles, condition guides, and wellness resources for individual consumers.
• Health A-Z Content Hub Comprehensive condition-by-condition health information resource covering HIV, heart disease, diabetes, cancer, mental health, sickle cell, multiple myeloma, and other chronic diseases with emphasis on conditions affecting the Black community. Free for individual consumers.
• Black Health Matters Summit & Expo Annual and regional in-person health summit events that bring together world-class medical doctors, advocates, and medical professionals for expert-led panels on chronic illness, featuring free on-site health screenings (blood panels, mammograms, hypertension checks, metabolic assessments) valued at over $1,000 per attendee, plus celebrity appearances and wellness resources. Free for community attendees.
• Weekly Health Newsletter Weekly email newsletter delivering health news, expert medical advice, wellness trends, and curated health resources to individual subscribers in Black and Brown communities.

Quantifiable outcome

• Free health screenings valued at over $1,000 provided at each summit event
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• ViiV HealthcarecoreGTM or Marketing Partner · 7 February 2025ViiV Healthcare works hand-in-hand with Black Health Matters on HIV/AIDS awareness initiatives, providing culturally responsive programming and community engagement support for National Black HIV Awareness Day and ongoing HIV education efforts.
• VertexcoreGTM or Marketing PartnerVertex Pharmaceuticals sponsors APOL1-Mediated Kidney Disease (AMKD) educational content on Black Health Matters, featuring disease advocate Alonzo Mourning to raise awareness about kidney disease disproportionately affecting Black Americans.
• MerckmajorGTM or Marketing PartnerMerck provides an independent grant to support digestive cancer awareness content on Black Health Matters, including video programming on colorectal cancer and digestive symptom awareness.
• EisaimajorGTM or Marketing PartnerEisai sponsors endometrial cancer awareness video content on Black Health Matters, focusing on warning signs and screening options for women, particularly Black women.
• International Myeloma Foundation (IMF) MPOWERcoreStrategic or Co-development PartnerIMF's MPOWER program partners with Black Health Matters on Multiple Myeloma awareness content, addressing the disease which is twice as common in people of African descent with significant health disparities in outcomes.
• Satcher Health Leadership Institute at Morehouse School of MedicinecoreStrategic or Co-development PartnerThe institute partners with Black Health Matters on health equity initiatives, including HIV testing awareness and community health programs targeting Fort Valley State University and surrounding communities in Georgia.
• Fort Valley State UniversityminorStrategic or Co-development PartnerHBCU partner working with Satcher Health Leadership Institute and Black Health Matters to distribute HIV care packages and at-home testing kits to students and community members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sharecare: Sharecare is a digital health and wellness platform combining content, tools, and virtual care. It competes with BHM for consumer health engagement time and pharma-sponsored health content placements, but at a much larger scale and without cultural niche focus.
• Verywell Health: Verywell Health is a consumer health information site covering conditions, wellness, and patient stories. It competes for the same advertiser health-content dollars as BHM, but operates at a much larger scale and without cultural specialization for Black audiences.
• Healthline Media: Healthline is one of the largest consumer health information platforms with extensive condition-specific content. It is a broad incumbent that competes for health content attention and pharma sponsorship dollars, but lacks BHM's cultural specificity for Black audiences.
• WebMD: WebMD is a leading consumer health information portal covering a wide range of conditions. It is a broad incumbent in the same content category as BHM but does not specialize in Black health disparities or community events.
• Essence (Wellness content): Essence is a major Black women's media brand with a substantial wellness and health content section. It shares BHM's audience and cultural positioning but covers lifestyle, beauty, and entertainment in addition to health.
• The Grio (Health vertical): TheGrio is a large Black-focused digital media platform with a dedicated health and wellness vertical. It overlaps with BHM's audience and content themes but operates as a broad general-interest Black media outlet rather than a health specialist.

Direct peers

• Black Women's Health Imperative: BWHI is a nonprofit advocacy and education organization focused on the health and wellness of Black women and girls. While nonprofit rather than for-profit, it addresses overlapping content, audience, and health-equity mission as Black Health Matters, and competes for the same sponsor attention.
• BlackDoctor.org: BlackDoctor.org is a health and wellness platform targeting Black Americans with culturally relevant health content, news, and expert Q&A. It is the closest direct peer to Black Health Matters, competing for the same audience, the same pharma health-equity sponsorships, and the same health content niche.
• BLKHLTH: BLKHLTH is a health equity organization producing Black health literacy content, community events, and campaigns. It overlaps directly with BHM in mission (Black health education), content format, and event-driven community engagement.

Emerging players

• PatientPoint: PatientPoint delivers health education and content at the point of care (physician offices, pharmacies). It is comparable to BHM as a health content and patient engagement business, but with a distinct in-clinic delivery model rather than digital-community-and-events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BHMinfo
• YouTubeyoutube.com/channel/UChGyeGmK3P5aLpKVIdHxcwg
• Facebookfacebook.com/blackhealthmatters
• Instagraminstagram.com/blackhealthmatters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Health Matters