PatientPoint
PatientPoint operates the largest US digital point-of-care network, deploying proprietary screens in 30,000+ physician offices to deliver health education and targeted advertising for pharmaceutical, OTC, and CPG brands.
- Company typePrivate
- Founded1987
- HeadquartersCincinnati, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What PatientPoint does
PatientPoint operates the largest digital point-of-care advertising and patient engagement network in the United States, deploying proprietary hardware — waiting room screens, interactive exam room touchscreens with 3D anatomical models, and HCP/staff meeting room screens — across more than 30,000 physician offices, 125,000+ healthcare providers, and 145,000 devices spanning 14+ medical specialties. The platform delivers medically reviewed, specialty-specific health education content alongside targeted advertising at the moment of clinical decision-making, and reportedly influences 1 in 3 prescriptions written within its network. The company is the only point-of-care publisher to hold full Media Rating Council (MRC) accreditation, validating its advertising measurement capabilities.
The business model is a two-sided media platform: PatientPoint provides devices and content programs to healthcare providers at little or no cost, monetizing primarily through advertising and sponsorship programs sold to pharmaceutical, OTC, and CPG wellness brands, supplemented by public health campaigns. Go-to-market is enterprise field sales with annual upfront events for media buyers, and the company has begun layering programmatic buying (PatientPoint Health Audiences) on top of its custom-content foundation. Specialty modules cover oncology, dermatology, primary care, gastroenterology, rheumatology, cardiology, neurology, ophthalmology (via acquired Rendia), and government health programs.
PatientPoint was founded in 1987 and is headquartered in Cincinnati, Ohio, with an additional New York office. It was acquired by Advent International (announced August 2025, expected Q4 2025 close) from L Catterton and Littlejohn & Co., following earlier acquisitions of Outcome Health (2021), Patient Education Network (2017), and MedCenterDisplay (2016). The company employs 501-1,000 staff and partners with 200+ health systems, alongside a board that includes former operators from Walmart, GoodRx, Humana, Omnicom, and Deloitte.
PatientPoint firmographics
Firmographics- Name
- PatientPoint
- Legal name
- PatientPoint, LLC
- Website
- https://patientpoint.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PatientPoint operates the largest US digital point-of-care network, deploying proprietary screens in 30,000+ physician offices to deliver health education and targeted advertising for pharmaceutical, OTC, and CPG brands.
- Ownership category
- akta.pro rank
PatientPoint industry classification
Industry- Product category
- Digital point-of-care patient engagement
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industries
- Medication Adherence, Reminders & Patient Support (HLACAKAF), Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where PatientPoint is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PatientPoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Advertising/Sponsorship - Life Sciences: PatientPoint generates primary revenue through advertising and sponsorship programs with pharmaceutical brands, OTC brands, and CPG wellness companies. These sponsors pay to have their branded content displayed across PatientPoint's network of digital screens at point-of-care locations, reaching patients and healthcare providers during critical care decision moments.
- Provider Network Services: PatientPoint provides digital signage devices and content programs to healthcare provider practices at little to no cost, monetizing through life sciences advertising rather than direct provider fees.
- Programmatic Advertising: New programmatic advertising offering enables automated media buying across the network using claims data targeting, creating additional advertising revenue stream
- Public Health Campaigns: Revenue from public health organizations and advocacy groups seeking to advance health initiatives at point of care
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PatientPoint product offering
Product offeringCore offering
PatientPoint deploys and operates proprietary digital touchscreen devices (waiting room screens, exam room screens, and HCP/staff meeting room screens) across 30,000+ U.S. physician offices to deliver specialty-specific, medically reviewed health education content to patients and providers. The company monetizes this point-of-care audience by selling advertising, sponsorship, programmatic, mobile, and 1:1 engagement programs to pharmaceutical, OTC/CPG, public health, and digital therapeutics brands, while providing the underlying hardware and content programs to provider practices at little to no direct cost.
Product overview
PatientPoint is a digital point-of-care engagement platform operating the nation's largest network of digital screens in physician offices. The product portfolio centers on three core device types (Waiting Room Screen, Exam Room Screen, and HCP/Staff Meeting Room Screen) that deliver behavior-changing health content at critical care moments. For life sciences brands, PatientPoint offers PatientPoint Precision (patient portal targeting), PatientPoint Health Audiences (programmatic advertising), PatientPoint Focus™ (1:1 patient engagement), Mobile Targeting, and the Consumer Health Network. The company also operates Rendia (acquired 2022), specializing in eye care patient communication solutions. Specialty-specific modules cover Oncology, Dermatology, Primary Care, Gastroenterology, Rheumatology, Cardiology, Neurology, and Government health programs. The platform serves healthcare providers seeking patient education and engagement tools, and life sciences companies seeking targeted advertising and patient engagement solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Rendia: Ophthalmology patient education and engagement platform acquired by PatientPoint in 2022
- PatientPoint Health Audiences
- Consumer Health Network
Products and services
- Waiting Room Screen
- Exam Room Screen
- HCP/Staff Meeting Room Screen
- PatientPoint Precision
- PatientPoint Focus
- PatientPoint Health Audiences
- Consumer Health Network
- Mobile Targeting
- Care Team Communication Solution
- Rendia
Quantifiable outcome
- 30% improvement in first fill rate
- +8 more outcomes
Companies that use PatientPoint
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
PatientPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PatientPoint partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, strategic and core.
- New Orleans SaintsminorStrategic partnership with the NFL's New Orleans Saints to deliver customized nutrition and sports medical information and education to team players. Demonstrates PatientPoint's ability to extend beyond traditional healthcare settings.
- MyHealthTeamstrategicStrategic partnership adding access to online healthcare communities across PatientPoint's network of over 35,000 locations. The partnership connects patients with MyHealthTeam's social communities for chronic conditions, enhancing patient support beyond the doctor's office.
- RendiacorePatientPoint acquired Rendia in October 2022 to accelerate growth in the ophthalmology specialty market. Rendia provides eye care practices with patient education platforms including outcome simulators for cataract and refractive surgery consultations.
- American Cancer SocietycoreLeading cancer advocacy organization partnering with PatientPoint for oncology content and patient education programs.
- American Society of Clinical Oncology (ASCO)coreLeading oncology professional society providing peer-reviewed content and guidelines for PatientPoint's oncology education programs.
- Community Oncology AlliancecoreNonprofit organization supporting community oncology practices partnering with PatientPoint for specialized cancer care education.
- American Lung AssociationcoreLeading lung health organization collaborating with PatientPoint on respiratory and lung cancer education content.
- National Breast Cancer FoundationcoreNonprofit organization providing breast cancer education and early detection programs in partnership with PatientPoint.
- American Academy of DermatologycoreLeading dermatology professional society partnering with PatientPoint for skin health education content.
- Skin Cancer FoundationcoreNonprofit organization dedicated to skin cancer prevention and education partnering with PatientPoint for dermatology content.
- American Society for Dermatologic Surgery (ASDS)coreProfessional organization for dermatologic surgeons providing content guidance for PatientPoint's dermatology programs.
Scale indicators18 records
Recent moves6 records
Expansion highlights7 records
PatientPoint competitors and assessment
Company assessmentDirect peers
- Staywell: Staywell is a direct peer providing patient engagement, education, and health content solutions to healthcare providers, health systems, and life sciences companies — operating in the same digital point-of-care category as PatientPoint with overlapping provider and pharma advertiser customers.
- Healthline Media: Healthline Media is a leading consumer health information publisher serving advertisers, healthcare providers, and brands with medically reviewed health content. While primarily digital, it competes for the same pharma/CPG/OTC advertising dollars and patient education engagements as PatientPoint.
- Phreesia: Phreesia provides patient intake, registration, and engagement solutions for physician offices, with a programmatic life sciences advertising business targeting patients at the point of care. It is one of PatientPoint's closest direct competitors in the digital point-of-care advertising category, particularly with health systems.
- Sharecare: Sharecare is a digital health company that provides patient engagement, health content, and wellness solutions to providers, employers, and life sciences brands. It overlaps directly with PatientPoint on patient education at the point of care and on pharma/CPG advertising relationships.
Broad incumbents
- WebMD (Internet Brands Health): WebMD is the largest incumbent consumer health information platform in the US, serving patients, providers, and life sciences advertisers. It overlaps with PatientPoint on patient education, provider engagement (Medscape), and life sciences advertising, but operates at much larger scale and across digital channels broadly.
- Doximity: Doximity is the leading digital platform for U.S. physicians, with a growing life sciences advertising and HCP engagement business. It competes with PatientPoint for pharma/HCP advertising dollars and reaches overlapping provider audiences, but specializes in physician-facing (vs. patient-facing) engagement.
- Wolters Kluwer Health: Wolters Kluwer Health provides clinical decision support, medical reference content, and patient engagement tools (e.g., UpToDate, Emmi). It overlaps with PatientPoint on medically reviewed patient education content and healthcare provider relationships, but as part of a much larger health information portfolio.
- Elsevier (Clinical Solutions): Elsevier's Clinical Solutions business provides clinical decision support, patient engagement, and health education content to providers and health systems. It competes with PatientPoint for provider relationships and medically reviewed content partnerships, but operates as part of a much larger academic and clinical information portfolio.
Emerging players
- GoodRx: GoodRx operates the largest US prescription marketplace and consumer health platform, with a growing life sciences advertising business. While not a direct point-of-care platform, it competes for pharma ad dollars and reaches high-intent patients during care decision moments, overlapping with PatientPoint's Consumer Health Network and Mobile Targeting offerings.
- Tebra (PatientPop + Kareo): Tebra, formed from the merger of PatientPop and Kareo, provides practice management, patient experience, and digital marketing tools to physician practices. It overlaps with PatientPoint on patient engagement and provider-facing digital tools, but focuses on practice operations and patient acquisition rather than in-office screen-based education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PatientPoint social profiles
Digital presencePatientPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
PatientPoint leadership team
Management profileNumber of profiles
Profiles12 records
PatientPoint subsidiaries and ownership
Company hierarchySubsidiaries1 record
PatientPoint funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PatientPoint M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PatientPoint
What does PatientPoint do?
PatientPoint deploys and operates proprietary digital touchscreen devices (waiting room screens, exam room screens, and HCP/staff meeting room screens) across 30,000+ U.S. physician offices to deliver specialty-specific, medically reviewed health education content to patients and providers. The company monetizes this point-of-care audience by selling advertising, sponsorship, programmatic, mobile, and 1:1 engagement programs to pharmaceutical, OTC/CPG, public health, and digital therapeutics brands, while providing the underlying hardware and content programs to provider practices at little to no direct cost.
Is PatientPoint a public or private company?
PatientPoint is a private company. It is classified as private equity controlled and is currently operating.
When was PatientPoint founded?
PatientPoint was founded in 1987. It employs 501 to 1,000 people.
Where is PatientPoint based?
PatientPoint is headquartered in Cincinnati, United States, in the North America region.
How does PatientPoint make money?
Four revenue lines are on record. Advertising/Sponsorship - Life Sciences are the primary driver. The others are provider Network Services, programmatic Advertising and public Health Campaigns.
Who are PatientPoint's main competitors?
Direct peers on record are Staywell, Healthline Media, Phreesia and Sharecare. Broad incumbents are WebMD (Internet Brands Health), Doximity, Wolters Kluwer Health and Elsevier (Clinical Solutions). Emerging players are GoodRx and Tebra (PatientPop + Kareo).
Does PatientPoint have an API?
No public API is recorded for PatientPoint.
What industry is PatientPoint in?
PatientPoint's product category is Digital point-of-care patient engagement. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAKAF, Medication Adherence, Reminders & Patient Support. Its NAICS code is 621111 and its SIC code is 8000.