S'moresUp

What S'moresUp does

S'moresUp, operated as Rotation 5, Inc. and headquartered in Los Altos, California, builds a mobile family management platform (iOS and Android) that helps parents coordinate household chores, schedules, schoolwork, allowances, and family communication. Founded in 2017 by Priya Rajendran (CEO) and Reeves Xavier (CPO), the platform has expanded from a chores-and-rewards app into an integrated family wellness system anchored by smart-home appliance integrations (Bosch Home Connect, GE SmartHQ), an education integration (Google Classroom), and proprietary AI features including Frankie (an autonomous behavioral-science-grounded Family Copilot providing nudges, pattern detection, and praise) and the PUP Score (a predictive parental-stress measurement derived from the U.S. Surgeon General's Advisory). Two adjacent sub-products — TeenSpirit (a teen life-skills and financial-literacy app launched October 2024) and It's a Family Thing! (a modernized next-generation platform launched April 2025) — extend the portfolio beyond the core parent-targeted app.

Name

S'moresUp

Legal name

Rotation 5, Inc

Website

https://smoresup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

S'moresUp is a mobile family management platform that helps parents coordinate chores, schedules, schoolwork, and rewards via an AI-powered family copilot (Frankie), with smart-home and education integrations. Founded in 2017, it serves 300,000+ families globally through a freemium app on iOS and Android.

Ownership category

akta.pro rank

Product category

Family Management Software

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYHSAFAAAI

Children’s Rooms & Toy Organization

Home & Personal Services/Home Organization & Decluttering/General Home Decluttering & Sorting

SECONDARYEDACAJAJ

Specialized Intervention & Skill-Building Programs (Speech/OT Support Materials, Social Skills)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

Keywords

• Family management software
• Chore tracking app
• Parental wellness tools
• Child reward system
• Household coordination app

Headquarters

HQ city

Los Altos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription (Freemium to Paid Upgrade): Free base version with limited features; premium subscription unlocks chore automation, smart scheduling, advanced analytics, and full feature access. Recurring monthly revenue with annual discount option.
2. Premium Subscription (Recurring): Premium subscription at $7.99/month (limited-time discounted rate being retired June 2026, then $9.99/month). Annual subscription with 15% discount available. Mother's Day promotion offering It’s a Family Thing! annual subscription at $99.99 with S'moresUp included free.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

S'moresUp is a mobile family management platform (iOS and Android) that helps parents assign and automate chores, coordinate schedules, manage allowances and rewards through MyWallet, sync school assignments via Google Classroom, automate household tasks triggered by smart appliances (Bosch Home Connect, GE SmartHQ), and measure parental stress via the proprietary PUP Score. The AI Family Copilot "Frankie" provides nudges, reminders, and pattern-based suggestions grounded in behavioral science, serving over 300,000 families worldwide with a freemium subscription model.

Product overview

S'moresUp is a unified family management platform that has evolved from a single chores-tracking app into a comprehensive family wellness ecosystem. The core product, S'moresUp (free and premium tiers), combines chore automation, smart scheduling, Google Classroom integration, allowance/rewards (MyWallet), mood tracking, and family chat into a single mobile app. Two named sub-products extend the portfolio: TeenSpirit (a teen empowerment app for life skills and financial literacy, launched October 2024) and It's a Family Thing / IAFT (a next-generation all-in-one platform with enhanced AI copilot Frankie and smarter automation, launched April 2025). Key AI-powered features include Frankie (the Family Copilot — an autonomous agent providing nudges and emotional support), the PUP Score (predictive parental stress measurement), and process automation triggered by smart home integrations. The platform is available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• TeenSpirit: A teen-first platform designed to teach organization, financial literacy, emotional resilience, and self-management skills, giving Gen Alpha and Gen Z the tools to succeed in life. Features include The Planner, MyWallet, The Campfire, Chore Card System, Everyday Mood Tracker, and Weekly & Monthly Analytics.
• It's a Family Thing (IAFT)

Products and services

• S'moresUp (Core Family Management App) S'moresUp is a free and premium mobile app for iOS and Android that helps parents manage household chores, schedules, allowances, schoolwork, and family communication. Trusted by 300,000+ families and recognized as Apple App of the Day twice (February 2021 and April 2022) and in the Apple Developer Spotlight (September 2021).
• It's a Family Thing! (IAFT) It's a Family Thing! (IAFT) is a next-generation all-in-one family management app from the makers of S'moresUp, featuring AI Family Agent, Campfire family chat hub, gamified chores and rewards, mood tracking, and smart scheduling, with simplified smarter interface and full customizability. Built on the trusted S'moresUp foundation used by 300,000+ families worldwide.
• TeenSpirit TeenSpirit is a teen-first empowerment platform that helps Gen Alpha and Gen Z teens build organization, financial literacy, emotional resilience, and self-management skills. Includes The Planner, MyWallet (virtual financial literacy system), Campfire private family chat, Chore Card System, Everyday Mood Tracker, and weekly/monthly growth analytics.

Quantifiable outcome

• 80% of S'moresUp users are mothers, confirming strong product-market fit for the core demographic.
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Apple App StorecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Apple App Store serves as the primary distribution channel for the iOS app. Apple featured S'moresUp as 'App of the Day' twice (February 2021 and April 2022) and in the Apple Developer Spotlight (September 2021), providing significant distribution and credibility.
• Google Play StorecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Google Play Store serves as the primary distribution channel for the Android app, making S'moresUp available to the global Android user base.
• Liftery (formerly Laddrr)minorStrategic or Co-development Partner · 26 August 2022Partnership with Liftery (formerly Laddrr), an AI-powered job-matching platform for working women. Joint mission to bridge the gender gap at home and work by combining S'moresUp's family management tools with Liftery's flexible career opportunities. Targets mothers who want to rebalance home life and pursue career growth.
• Vantage CirclecoreChannel Partner/ Reseller/ Distributor · 14 December 2021S'moresUp partnered with Vantage Circle to introduce 'Family Wellness Benefits' as an employee benefit. Employees of Vantage Circle's corporate clients (over 1.3 million employees) gain access to S'moresUp's smart family management tools. Includes organizing household tasks, automating reminders, behavioral insights, and employer-sponsored parenting groups.
• GE Appliances SmartHQcoreTechnology or Integration · 9 February 2021Integration between S'moresUp and GE SmartHQ Wi-Fi-enabled appliances (over 600 models). GE smart appliances automate chore assignments when cycles complete, send smart reminders, and reward task completion. Partnership announced with support from GE's SmartHome Solutions commercial team.
• Procter & Gamble (P&G)minorGTM or Marketing Partner · 1 February 2021S'moresUp partnered with P&G's 'Come Clean to Close the Chore Gap' initiative, a campaign to bring visibility to the unequal distribution of household chores and offer real solutions to families. P&G donated cleaning products to families in need for every pledge made at CloseTheChoreGap.com. Coincided with S'moresUp's first Apple App of the Day recognition.
• Google ClassroomcoreTechnology or Integration · 20 January 2021S'moresUp integrated with Google Classroom, making it the first family management app to help parents track schoolwork alongside household responsibilities. Features include real-time assignment syncing, smart alerts for due dates and grades, weekly behavioral reports, and integration with the gamification/rewards system.
• Bosch Home ConnectcoreTechnology or Integration · 31 January 2020First-of-its-kind integration between S'moresUp and Bosch Home Connect-enabled appliances (dishwashers, washing machines, coffee makers). When smart appliances complete cycles, S'moresUp automatically assigns relevant household chores to family members. Supports voice-controlled task management via Google Assistant. Also covers Bosch Thermador and Gaggenau appliances that support Home Connect.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Google Family Link: Google's Family Link is the platform-level default for parental controls, screen-time, and child account management — a structural risk/comparable for any family-management app that depends on Google's ecosystem.
• Brightwheel: Brightwheel is a well-funded (Series D+) childcare and early-education management platform used by daycare centers and preschools — an overlap with S'moresUp's child-focused features (TeenSpirit, MyWallet) and a relevant comparison for the B2B corporate/childcare motion.

Direct peers

• Cozi Family Organizer: Cozi is the most established family-organizer app (shared calendar, shopping lists, meal planning, chore tracking) and the closest direct competitor to S'moresUp's family-management positioning, serving a similar parent/mom-skewed consumer base.
• Skylight Calendar: Skylight provides a shared family calendar (with hardware touchscreen) and companion mobile app for household scheduling and chore management — directly competing with S'moresUp's scheduling/dashboard functionality.
• OurHome: OurHome is a chores-and-rewards family app with gamified task assignment, allowances, and shopping lists, targeting the same parent-child use cases as S'moresUp's core chores/rewards offering.

Emerging players

• Homey (smart home automation): Homey is a smart-home automation platform that, like S'moresUp's Bosch/GE integrations, automates household activities triggered by smart devices — comparable on the appliance-triggered chore automation use case.
• IFTTT: IFTTT is a general consumer automation platform that connects apps and smart devices with triggered workflows, conceptually overlapping with S'moresUp's appliance-trigger and cross-app integration strategy.
• Sprout Family / Sprout Parenting: Sprout Family offers family-organization and parenting tools including shared calendars and child tracking, mapping to S'moresUp's broader family management and parent-engagement features.
• Hearth (family app): Hearth is a newer family-coordination app focused on shared schedules, tasks, and communication, intersecting with S'moresUp's family-dashboard and camp-fire communication features.

Regional players

• Kinedu: Kinedu is an early-childhood development app offering parenting content and milestone tracking; comparable to S'moresUp's parenting-education content library and child-development orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smoresup
• YouTubeyoutube.com/@smoresup3757
• Facebookfacebook.com/SmoresUpApp
• LinkedInlinkedin.com/company/smoresup
• Instagraminstagram.com/wearesmoresup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S'moresUp