Liftery

Name

Liftery

Legal name

Liftery

Website

https://liftery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Career Resources and Community Platform

NAICS

Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACACAK

Gig / On-Demand Generalist Staffing Platforms

Business & Public Services/HR, Staffing & Recruitment Services/Staffing & Temp Agencies (Generalist)

Keywords

• Working mother resources
• Flexwork job matching
• Peer support community
• Career re-entry platform
• Working women content hub

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Platform Services (Talent Hub): The Liftery Talent Hub Beta matches flexwork jobs to women at all career stages, suggesting a talent matching or job board service. The revenue model for this service is not yet explicitly disclosed, indicating a pre-monetization or early-stage platform phase.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Liftery provides a web-based platform that combines a curated resource hub (expert articles, parent stories, "Real Talk" personal narratives) with peer support communities (Circles) and a beta-stage flexwork job-matching service (Talent Hub) for women across all career and life stages. The platform is offered free to individual users, with employer partnerships (WeWork, Firstsource, Tala) supplying flexwork job opportunities to the Talent Hub.

Product overview

Liftery is a comprehensive platform for working women, consisting of three interconnected products: the Liftery Resource Hub (providing curated content with parent-serving organizations, parent stories, and expert insights), the Liftery Talent Hub Beta (a job matching platform connecting women with flexwork opportunities), and Liftery Circles (peer support communities for working mothers). The platform is complemented by a newsletter subscription service and is designed to serve women across all life stages from young adults to empty nesters.

Differentiator

Problem solved

Functional benefit

Products and services

• Liftery Resource Hub Curated content platform providing parent-serving organizations, parent stories, and expert insights tailored to working women and mothers' current needs across life stages.
• Liftery Talent Hub Beta Beta-stage job-matching platform that connects women at all career stages with flexwork job opportunities from partner employers.
• Liftery Circles Peer support groups for working moms where members join communities and share experiences to support each other across career and family challenges.
• Liftery Newsletter Email newsletter delivering updates, news, and curated content about working mothers and career resources to subscribed users.

Quantifiable outcome

• 84% of moms surveyed by Liftery wanted at least 3 extra months of leave (even unpaid), and 69% desired flexible part-time work during a break from full-time employment — indicating strong unmet demand for Liftery's core value proposition.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• WeWorkcoreGTM or Marketing PartnerWeWork partnered with Liftery through its Chief People Officer Susan Catalano, who stated: 'We are honored to partner with Liftery to provide working parents with greater access to both open roles with WeWork and flexible workplace solutions.' This is a GTM partnership where WeWork directs its working parent employees and job seekers to Liftery, while Liftery gains access to WeWork's employer ecosystem.
• FirstsourcecoreGTM or Marketing PartnerFirstsource CEO Vipul Khanna stated: 'Liftery connects diverse, capable talent with companies like Firstsource, committed to providing an equal and supportive environment for working mothers.' Firstsource uses Liftery as a talent sourcing channel for working mothers, while Liftery gains employer credibility and job placement outcomes for its members.
• TalacoreGTM or Marketing PartnerTala CEO Shivani Siroya stated: 'Tala has made tremendous progress in increasing female representation in the fintech industry, and I'm thrilled to be working with Liftery to continue this trend.' Tala partners with Liftery to advance female representation, using Liftery as a recruiting and career development resource for working mothers in fintech.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Peppy: Peppy is an employee benefits provider offering dedicated support for parents, fertility, and family-forming topics through employers. It overlaps Liftery's Manager and Policy Maker segments as a B2B employer channel for parent-related resources.
• iRelaunch: iRelaunch operates returnship programs and resources designed to help professionals, predominantly women, re-enter the workforce after career breaks. It overlaps Liftery's Returning Moms segment and flexwork matching theme with a narrower programmatic model.
• Maven Clinic: Maven Clinic is a virtual women's and family health platform providing fertility, maternity, and return-to-work support to employees via employer partnerships. It overlaps Liftery on the parent-to-be and returning mom journey with a clinical delivery model.
• Carrot Fertility: Carrot is an employer-sponsored fertility and family-forming benefits platform serving global employers. It overlaps Liftery's employer-channel approach and family-planning content for Parents-to-Be with a more specialized fertility focus.

Broad incumbents

• Indeed: Indeed is the largest generalist job board and a major employer-spending channel for talent acquisition. It is a broad incumbent that Liftery's Talent Hub competes with for employer mindshare and job-seeker traffic.
• LinkedIn: LinkedIn is the dominant professional network and job matching platform, used by Liftery's employer partners to source talent and by users to access career content. It is a broad incumbent whose job platform and content ecosystem set the competitive ceiling for Liftery's Talent Hub.

Direct peers

• The Mom Project: The Mom Project is a career platform connecting moms (especially returning moms) with flexible and family-friendly work opportunities from employer partners. It is the most directly comparable peer to Liftery's Talent Hub flexwork matching plus working-mom content and community approach.
• Motherly: Motherly is a media and commerce platform producing original editorial content, classes, and a community for mothers across life stages. It is the closest peer to Liftery's Resource Hub and Circles community components.
• FairyGodBoss: FairyGodBoss is a women-focused job and workplace platform offering mom-friendly job listings, salary data, company reviews, and a community. It overlaps Liftery directly on the women-focused job matching, content, and community surfaces.
• InHerSight: InHerSight is a women-focused workplace platform combining company reviews, salary data, job listings, and editorial content for women in the workforce. It competes with Liftery on content plus job-matching for women.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCowdzI9lESW2HKs1ixNWHwA
• LinkedInlinkedin.com/company/liftery
• Instagraminstagram.com/liftery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftery