JAKI

What JAKI does

JAKI (广东新佳奇科技有限公司 / Guangdong Xinjiaqi Technology Co., Ltd.) is a Chinese building block toy manufacturer headquartered in Chenghai District, Shantou — known as 'China's Toy Capital' — operating under the trade name JAKI佳奇. The company operates two brands: the flagship JAKI佳奇 brand, focused on Eastern-culture-inspired figure-grade collectible building blocks and trendy toys, and the F5奇野星空 sub-brand, focused on transformable military and sci-fi vehicle models. The product portfolio spans 14 distinct lines and 858+ SKUs covering Christmas, Plant, Space, National Tide (国潮), Licensed IP, Custom, Street Scene, Transportation, Desktop Display, Music Box, Large Particle (children's), Food, F5 transformables, and Other series.

The underlying technology is building block assembly (积木拼插技术) with proprietary product formats including figure-grade originals, plush blind boxes combining soft toys with building elements, and transformable vehicle models. The Space Series contains a 'Dawn' (破晓) sub-line featuring AI-powered globes, representing the company's only documented smart-product offering. JAKI sells primarily through self-operated storefronts on JD.com (京东自营店) and Tmall (天猫自营店) for domestic e-commerce, and through participation in international trade shows (Canton Fair, CTE China Toy Expo, Hong Kong Toys & Games Fair) for global B2B reach. The business model is hardware sales across B2C e-commerce and B2B custom co-branding partnerships (e.g., Mixue Bingcheng) supplemented by licensed IP collaborations with global franchises including Sanrio, tokidoki, Crayon Shin-chan, Smurfs, Doraemon, Monster Hunter, Nanci, and Tom and Jerry. The company is publicly listed on China's National Equities Exchange and Quotations (NEEQ) under ticker 834061, employs 101-250 people, and has cumulatively raised approximately $21.8M across two funding rounds in 2016 and 2018.

Name

JAKI

Legal name

广东新佳奇科技有限公司

Website

https://jiaqi789.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

JAKI (广东新佳奇科技有限公司) is a publicly listed Chinese building block toy manufacturer based in Chenghai, Shantou, producing figure-grade collectible trendy toys, transformable vehicles, and licensed IP products across 14 product lines, sold via JD.com and Tmall plus international trade shows to global consumers and collectors.

Ownership category

akta.pro rank

Product category

Collectible Toys & Building Block Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Building block toys
• Collectible blind boxes
• IP collaboration toys
• Transformable vehicle toys
• Designer collectible figurines

Headquarters

HQ city

Shantou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling building block toys, blind boxes, and transformable models through e-commerce platforms (JD.com, Tmall) and direct sales at trade shows. Products span multiple categories including licensed IP collaborations, space-themed sets, Christmas series, and custom-designed items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

JAKI designs, manufactures, and sells collectible building block toys, blind boxes, and transformable vehicle models under two proprietary brands—JAKI and F5. The company operates from Chenghai district in Shantou (known as "China's Toy Capital") and leverages licensed IP partnerships with global brands such as tokidoki, Crayon Shin-chan, Smurfs, Sanrio, and Doraemon to produce themed collectible toys and figurines.

Product overview

JAKI is a Chinese潮玩 (trendy toy) company specializing in handcrafted-level building block products. The company operates two main brands: JAKI佳奇 (primary brand focusing on Oriental cultural-inspired collectibles) and F5奇野星空 (collectible transforming vehicle models). The product portfolio spans 14 distinct product lines including Christmas, Plant, Space, National Tide, Licensed IP, Customized, Street Scene, Traffic, Desktop Display, Music Box, Large Particle, Food, F5, and Other series. Space products feature the 'Dawn' sub-line with AI-powered globes. The company also offers licensed IP collaborations with major franchises like Crayon Shin-chan, Smurfs, tokidoki, Nanci, and Sanrio.

Differentiator

Problem solved

Functional benefit

Brands

• F5奇野星空: F5 Wild Star - collectible plug-in trendy toys featuring transformable vehicles with military and sci-fi themes including tanks, aircraft, and spacecraft
• F5

Products and services

• Christmas Series Building Block Toys
• Plant Series Building Block Toys
• Space Series Building Block Toys
• National Tide (Guochao) Series Building Block Toys
• Licensed IP Series Building Block Toys
• Customized Building Block Toys
• Street Scene Building Block Toys
• Traffic Building Block Toys
• Desktop Display Building Block Toys
• Music Box Building Block Toys
• Large Particle Building Block Toys
• Food Series Building Block Toys
• Blind Box Toys
• Transformable Vehicle Toys
• F5 Brand Toys
• Online Education (Toy-related)

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• tokidokimajorOEM/ Whitelabel/ Licensing Partner · 12 June 2026JAKI与tokidoki合作推出tokidoki趣饮奶茶杯系列产品，将tokidoki品牌形象与积木玩具结合，推出联名盲盒产品。
• 哆啦A梦 (Doraemon)majorOEM/ Whitelabel/ Licensing Partner · 5 March 2026JAKI与哆啦A梦IP合作，推出联名积木产品。
• 铁甲小宝coreOEM/ Whitelabel/ Licensing Partner · 5 March 2026JAKI与铁甲小宝IP合作，推出联名积木产品。
• 怪物猎人 (Monster Hunter)coreOEM/ Whitelabel/ Licensing Partner · 5 March 2026JAKI与怪物猎人IP合作，推出联名积木产品。
• 三丽鸥 (Sanrio)majorOEM/ Whitelabel/ Licensing Partner · 25 November 2025JAKI与三丽鸥合作推出光影如梦系列，包括凯蒂猫、美乐蒂、酷洛米等角色联名积木产品。
• 大家乐minorOEM/ Whitelabel/ Licensing Partner · 13 May 2025JAKI为大家乐定制积木产品，推出大家乐童欢乐餐厅等联名产品。
• 蓝精灵 (Smurfs)majorOEM/ Whitelabel/ Licensing Partner · 15 September 2024JAKI与蓝精灵IP合作，推出守护美好系列盲盒、情书八音盒、蘑菇培育园等多款联名产品。
• 猫和老鼠 (Tom and Jerry)coreOEM/ Whitelabel/ Licensing Partner · 27 May 2024JAKI与猫和老鼠IP合作，推出联名积木产品。
• 樱桃小丸子coreOEM/ Whitelabel/ Licensing Partner · 27 May 2024JAKI与樱桃小丸子IP合作，推出联名积木产品。
• 蜡笔小新 (Crayon Shin-chan)majorOEM/ Whitelabel/ Licensing Partner · 6 March 2024JAKI与蜡笔小新IP合作，推出沙滩派对、春日部航海号、小白萌甲等多款联名积木产品。
• Nanci囡茜majorOEM/ Whitelabel/ Licensing Partner · 26 January 2024JAKI与Nanci囡茜IP合作，推出稚星台、蝶生梦、繁花生系列等多款联名积木盲盒产品。
• 蜜雪冰城coreOEM/ Whitelabel/ Licensing Partner · 20 June 2023JAKI与蜜雪冰城合作，推出雪王积木Q粒系列等联名产品。

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mattel: Global toy manufacturer with building-block (Mega Bloks) and licensed IP product lines. Provides a public-market reference for toy-maker valuation and capital allocation benchmarks versus JAKI.
• Sanrio: Owner of Hello Kitty and other character IPs and a JAKI licensing partner. Comparable because its IP is leveraged through third-party toy manufacturers like JAKI, exposing the licensor economics that constrain JAKI's gross margin.
• LEGO: Global leader in building-block toys and a benchmark for IP-licensed brick sets. Not a direct 潮玩 peer but a broad incumbent whose product overlap (licensed bricks) competes for the same end consumer spend.
• Hasbro: Multi-brand toy and game company (NERF, Transformers, Magic: The Gathering). Comparable as a large incumbent in licensed toy/collectible categories and a benchmark for IP-driven toy economics.
• Bandai Namco: Japanese toy and collectibles manufacturer with deep IP licensing relationships (including anime and gaming properties). Comparable to JAKI in transformable toys, licensed collectibles, and Asian market reach.

Direct peers

• Pop Mart: Leading Chinese 潮玩 company famous for blind-box collectibles and IP-driven figurines. Direct competitor to JAKI's plush blind boxes and figure-grade collectible lines in the same Chinese consumer market.
• Funko: Collectible figurine and POP! vinyl brand built largely on licensed entertainment IP. Comparable to JAKI's licensed IP, blind-box, and figure-grade collectible business model.
• 52TOYS: Beijing-based collectible toy brand with its own blind-box and figure-grade product lines. Closely comparable to JAKI's blind-box and collectible building-block categories and competes for the same Chinese collector base.

Regional players

• MINISO: Chinese-headquartered lifestyle retailer with a meaningful collectible-toy and blind-box category. Comparable as a China-based channel competitor reaching similar value-conscious consumers through high-traffic retail.

Emerging players

• Tokidoki: Italian-born lifestyle and character brand with strong collectible following and a direct JAKI licensing partner. Comparable as a boutique IP licensor feeding JAKI's blind-box and collectible product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guangdong-jaki-technology-and-education-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAKI