What Siebel Systems does

Siebel Systems was founded in 1993 by Tom Siebel as an enterprise software company specializing in customer relationship management (CRM) software for large corporations. The company was acquired by Oracle in 2006 and is no longer an independent operating entity; the Siebel CRM product line now sits within Oracle's Applications Unlimited portfolio and is marketed as Oracle Siebel CRM.

Siebel CRM is a metadata-driven, enterprise-grade CRM platform covering sales, marketing, service, commerce, partner relationship management, field service, and loyalty. The core technology relies on a metadata-driven architecture that supports extensive application configuration without code-level changes, a browser-based IDE called Siebel Web Tools with parallel Workspaces, an Open UI framework for responsive user experiences, and deployment options including on-premises, Oracle Cloud Infrastructure, and Docker containers orchestrated by Kubernetes. The platform includes a Universal Customer Master (UCM) data model and ships with 20+ industry-specific solutions for financial services, communications, high tech and manufacturing, automotive, life sciences, public sector, transportation, hospitality, and consumer goods. Recent updates (2025 monthly releases and the 26.5 update scheduled for May 2026) added LLM API access, multimodal AI, GenAI-based satisfaction scoring, a REST API for the product configurator, a Customer 360 agent dashboard, and Intelligent Search.

Siebel CRM is monetized through Oracle's enterprise direct-sales motion on a quote-based pricing model, with revenue consolidated within Oracle Corporation and not separately disclosed. The customer base is concentrated among large enterprises across regulated and complex industries, with named logos including GM, Emirates, Canon, Airtel, Indian Oil, KeyBank, Westpac, and Rabo Bank. Distribution leverages Oracle's global enterprise field sales force, Oracle University training, the Customer Connect community, and the OCI cloud platform; post-sale engagement is supported through Oracle Support, the Ideas Lab, and My Oracle Support Community.

Name

Siebel Systems

Legal name

Siebel Systems

Website

http://www.siebel.com

Company type

Private

Founded year

1993

Operating status

Acquired

Headcount range

1–10 employees

Short description

Siebel Systems, founded in 1993 and acquired by Oracle in 2006, no longer operates as an independent company; the Siebel CRM product line now serves large global enterprises across financial services, communications, manufacturing, automotive, life sciences, and public sector with a metadata-driven, configurable CRM platform deployable on-premises, on Oracle Cloud, or via Kubernetes containers.

Ownership category

akta.pro rank

Product category

Enterprise CRM Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Enterprise CRM software
• Customer relationship management
• Sales automation platform
• Industry CRM solutions
• Cloud CRM deployment

Headquarters

HQ city

Redwood Shores

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

Siebel CRM is a complete enterprise-grade customer relationship management platform sold and maintained by Oracle (originally founded by Siebel Systems in 1993 and acquired in 2006). It provides modular sales, marketing, service, commerce, partner relationship management, and field service capabilities, packaged with vertical-specific solutions for financial services, communications, manufacturing, life sciences, public sector, and other industries. Deployment options include on-premises, Oracle Cloud Infrastructure, and Docker/Kubernetes container orchestration.

Product overview

Siebel CRM is a complete enterprise-grade CRM platform offered by Oracle, featuring a modular architecture with distinct functional areas including Siebel Sales, Siebel Marketing, Siebel Service, Siebel Commerce, and Siebel Partner Relationship Management. The platform provides industry-specific solutions (Financial Services, Communications, High Tech/Manufacturing, Automotive, Life Sciences, Clinical Trial Management, Public Sector, Transportation, Hospitality, Consumer Goods) built on a common application framework. Siebel Web Tools enables browser-based configuration with parallel development capabilities. The system supports both on-premises and cloud deployment on Oracle Cloud Infrastructure, with optional container deployment via Docker and Kubernetes orchestration.

Differentiator

Problem solved

Functional benefit

Products and services

• Oracle Siebel CRM Complete enterprise-grade CRM platform with extreme scalability, unrivalled customization and integration capabilities, open architecture for personalized user experience, and flexible deployment (on-premises or Oracle Cloud).
• Siebel Sales Sales application providing pipeline visibility, account planning, territory management, sales methodology coaching, forecasting, order management, partner relationship management, and mobile selling for enterprise sales teams.
• Siebel Marketing Marketing solution for B2B and B2C organizations covering campaign management, permission-based email marketing, events marketing, marketing resource management, web marketing, and loyalty marketing.
• Siebel Service

Quantifiable outcome

• Near-zero downtime for application updates
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Oracle FLEXCUBEcoreTechnology or IntegrationOracle FLEXCUBE Universal Banking integration with Siebel CRM Financial Services enables banks to transform customer experience with digital engagement, improved onboarding, machine learning, NLP for insight and automation, and enhanced integration capabilities
• Oracle Autonomous DatabasecoreTechnology or IntegrationSiebel CRM certified to run with Oracle Autonomous Transaction Processing on dedicated infrastructure using automation and ML to eliminate manual maintenance tasks while ensuring higher reliability, security, and operational efficiency
• Oracle Analytics Server and PublishercoreTechnology or IntegrationComplete integration with Oracle Analytics Server and Publisher for configuring and accessing analytics dashboards and transactional reports at extreme scale across all devices
• Oracle Intelligent AdvisorsupportingTechnology or IntegrationIntegration enables automation of business processes, rules, regulations, and policies with up-to-date, accurate advice delivery within business processes across all applications
• Oracle SalessupportingTechnology or IntegrationComplementary Oracle Sales application extends Siebel CRM with AI-powered, mobile sales capabilities to improve productivity and close deals faster
• Oracle MarketingsupportingTechnology or IntegrationOracle Marketing integration enables transition from volume marketing to intelligent responsive marketing with real-time customer behavior response and automated lead generation
• Oracle ServicesupportingTechnology or IntegrationOracle Service bridges service channels with multichannel incident management, integrated self-service web portal, knowledge management, and community forums
• Oracle CommercesupportingTechnology or IntegrationOracle Commerce integration provides extended standards-based ecommerce functionality with robust merchandising, site experience tools, REST APIs, and webhooks
• Oracle Real-Time SchedulersupportingTechnology or IntegrationWorks with Siebel Field Service to power optimal route planning and real-time dispatch needs with dynamic live schedule checking for efficient scheduling and appointment bookings
• Oracle Digital Business ExperiencecoreTechnology or IntegrationPre-integrated end-to-end digital business support system (BSS) for managing customer experiences and revenue at every stage of the customer journey for communications service providers
• Kubernetes / DockercoreTechnology or IntegrationContainer orchestration platform enabling rapid provisioning of complete Siebel CRM enterprise deployment and monthly release updates in both on-premises and cloud environments

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SugarCRM: SugarCRM is a configurable enterprise CRM platform offering sales, service, and marketing automation with strong customization capabilities. It positions itself as an alternative for organizations seeking Siebel-like flexibility without Oracle dependencies, particularly in mid-market and lower-end enterprise segments.
• HubSpot: HubSpot has expanded from SMB-focused marketing/CRM upmarket with enterprise tiers, increasingly competing for the mid-market and lower-end enterprise deals that Siebel historically targeted. Its modern cloud-native architecture represents the trajectory the broader CRM market is moving toward.
• Zendesk: Zendesk is a cloud customer service and engagement platform competing primarily with Siebel Service in contact center and customer support use cases. Its modern UX and SaaS delivery model appeal to enterprises looking to modernize service operations.

Direct peers

• Pegasystems: Pega offers a CRM and BPM platform emphasizing deep workflow automation, case management, and AI-driven customer engagement for complex enterprises. Its positioning around configurable, process-heavy CRM aligns closely with Siebel's value proposition for large organizations.
• Salesforce: Salesforce is the leading cloud CRM platform serving enterprise customers with sales, service, marketing, and commerce clouds. It is the primary direct competitor to Siebel CRM in the large-enterprise CRM market, particularly for net-new cloud deployments.
• Oracle Fusion CX (Oracle Sales, Service, Marketing): Oracle's modern cloud-native CX suite is Siebel's sibling product within Oracle's portfolio and a direct functional substitute. It represents both the strategic alternative Oracle offers customers migrating off Siebel and the most direct competitive overlap in functionality and target market.
• Infor CRM: Infor CRM (built on the former Epiphany/CloudSense assets) serves industry-specific CRM needs in manufacturing, distribution, and financial services, overlapping with Siebel's vertical-focused value proposition for mid-market and enterprise customers.
• SAP Customer Experience (SAP C/4HANA / SAP CRM): SAP's enterprise CRM suite serves large multinationals with deep ERP integration requirements, directly comparable to Siebel's positioning. Both target complex, process-heavy organizations in manufacturing, industrials, and financial services with industry-specific workflows.
• Microsoft Dynamics 365: Microsoft's enterprise CRM/ERP suite competes directly with Siebel across sales, customer service, and field service for large organizations. Dynamics 365's tight integration with Microsoft 365 and Azure makes it a frequent alternative for enterprises evaluating Siebel renewals or replacements.

Broad incumbents

• ServiceNow Customer Service Management: ServiceNow's broader workflow platform includes customer service management that competes with Siebel Service, particularly for enterprises already standardized on ServiceNow. As a broader platform incumbent, it represents an alternative consolidation path for CRM-adjacent workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siebel Systems