BEAM Minerals

What BEAM Minerals does

BEAM Minerals is a privately held, bootstrapped direct-to-consumer wellness company founded in 2019 by Caroline Alan (CEO) and Dan Howard (President), headquartered in Grand Junction, Colorado, with product preparation handled at an in-state Colorado manufacturing facility that uses reverse-osmosis-filtered water. The company sells plant-based mineral and electrolyte supplements built on proprietary fulvic and humic mineral complexes extracted via a non-chemical process from ancient decomposed rainforest deposits. Products are positioned as 100% bioavailable, ionized, and free of calories, carbs, fillers, preservatives, and sweeteners, and are claimed to deliver 70+ trace minerals in precise parts-per-million concentrations that cells can immediately utilize without digestion.

Its product portfolio spans approximately 30 SKUs centered on two flagship liquid products—Electrolyze (fulvic-based inter-cellular electrolyte transport, 18.75mg fulvic complexes per serving) and Micro-BOOST (humic-based extra-cellular micronutrient and detoxification support, 63.73mg humic complexes per serving)—sold individually, as a paired Advanced Set (32 fl oz each, approximately $89.95–$95.90 per ~2-month supply), and bundled in persona-specific kits targeting Women, Men, Kids, Performance/Athletes, Keto and Fasting lifestyles, Cramp Relief, Allergy, Travel, and Pets. Adjacent formats include Electro-BOOST capsules ($45.00) and four topical electrolyte misting sprays—Insta-Lytes, BooBoo-Lytes, Happy-Lytes, and Respra-Lytes (each ~$8–$8.95)—alongside dedicated canine and feline mineral sets ($43.95–$49.95). The flagship founder-authored book 'The Mineral Reset' (Hay House, 2026) extends the brand into content.

The business operates an exclusively direct-to-consumer go-to-market through a Shopify storefront at beamminerals.com, with subscribe-and-save subscriptions offering 10–15% discounts, plus an Everflow-based affiliate program, a healthcare practitioner referral program, and a BEAMER Rewards loyalty program. Marketing is heavily weighted toward biohacking and wellness influencer endorsements—including Dave Asprey (The Human Upgrade), Ben Greenfield, Dr. Mindy Pelz, Ben Azadi (Keto Kamp), Miesha Tate, Luke Storey, Dr. Stephanie Estima, and Dr. Nicole Beurkens—supplemented by 'The Mineral Geek' company podcast, an educational blog, and organic social on Instagram, TikTok, YouTube, Facebook, and X. The company ships domestically across the United States and internationally to a broad country list, has no disclosed external institutional investment, no parent or subsidiary structure, and no public financial disclosures.

Name

BEAM Minerals

Legal name

BEAM Minerals

Website

https://beamminerals.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BEAM Minerals is a bootstrapped DTC wellness company selling plant-based fulvic and humic mineral supplements—liquids, capsules, sprays, and persona-specific kits—via its Shopify storefront, targeting health-conscious consumers, athletes, keto dieters, and pet owners.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYAFAJAKAB

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals)

Agriculture & Food Production/Food Ingredients & Additives/Nutraceutical & Functional Ingredients (Vitamins, Minerals, Omega-3s, Botanicals)

Keywords

• Mineral supplements
• Electrolyte supplements
• Plant-based minerals
• Humic fulvic complexes
• Micronutrient replenishment

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of mineral and electrolyte supplements through beamminerals.com. Products include liquid electrolytes (Electrolyze), mineral supplements (Micro-BOOST), combination sets (Advanced Set), specialty sprays (Insta-Lytes, BooBoo-Lytes, Happy-Lytes, Respra-Lytes), capsules (Electro-BOOST), and targeted kits for women, men, kids, pets, keto, and performance.
2. Subscription (Subscribe and Save): Recurring subscription model offering 10-15% discount on regular products. Customers can subscribe to any product for automatic delivery with savings.
3. Affiliate Program: Third-party affiliates earn commissions for referring customers through dedicated affiliate portal at beamminerals.everflowclient.io.
4. Practitioner Program: Healthcare practitioners can partner with BEAM Minerals to recommend products to their patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

BEAM Minerals manufactures and sells plant-based electrolyte and micronutrient supplements derived from ancient humic and fulvic mineral deposits. Its core products are two liquids — Electrolyze (fulvic-based electrolyte transport) and Micro-BOOST (humic-based micronutrient support with detoxification) — sold individually, as an Advanced Set, or bundled into lifestyle kits for women, men, kids, athletes, keto dieters, fasters, and pets. The company also offers Electro-BOOST capsules, four targeted topical electrolyte sprays, and the book The Mineral Reset.

Product overview

BEAM Minerals is a plant-based mineral and electrolyte supplement company offering a unified product portfolio centered on humic and fulvic mineral complexes sourced from ancient plant deposits. The core offerings consist of two liquid mineral replenishment products: Electrolyze (fulvic-based electrolyte transport) and Micro-BOOST (humic-based mineral nourishment with detoxification support), which are sold individually, as the Advanced Set combination, and bundled in various lifestyle-targeted kits (Women, Men, Kids, Performance, Keto, Fasting). Additional delivery formats include Electro-BOOST capsules and four electrolyte misting sprays (Insta-Lytes, Happy-Lytes, BooBoo-Lytes, Respra-Lytes) for targeted applications. The company also offers specialized pet products for dogs and cats, and has published a book titled 'The Mineral Reset' authored by co-founder Caroline Alan.

Differentiator

Problem solved

Functional benefit

Brands

• Electrolyze™: Liquid electrolyte replenishment product containing fulvic mineral complexes for inter-cellular transport of nutrients into cells.
• Micro-BOOST™
• Electro-BOOST™
• Insta-Lytes™
• BooBoo-Lytes™
• Happy-Lytes™
• Respra-Lytes™

Products and services

• Electrolyze Liquid electrolyte replenishment made from fulvic mineral complexes, delivering electrolytes into cells immediately. 32 fl oz bottle.
• Micro-BOOST Liquid cellular micronutrient support made from humic mineral complexes, delivering full-spectrum minerals plus gentle detoxification support. 32 fl oz bottle.
• Advanced Electrolyte & Micronutrient Support Set Bundled pairing of Electrolyze (32 fl oz) and Micro-BOOST (32 fl oz) providing full-spectrum electrolytes, trace minerals, micronutrients, amino acids, and B-vitamins in ionized form; approximately a two-month supply.
• Electro-BOOST Capsule form of plant-based electrolytes and micronutrients delivering 70+ trace minerals, phytonutrients, amino acids, and vitamins in a vegan gelatin capsule; one capsule daily.
• Insta-Lytes Cramp-relief electrolyte misting spray for direct skin application, providing rapid absorption of 100% bioavailable electrolytes for muscle soreness, cramping, or sunburn. 2 fl oz.
• Happy-Lytes Mood-lifting electrolyte misting spray; 2 fl oz spray delivery system applied directly where needed.
• BooBoo-Lytes Pain relief misting spray for minor abrasions, bug bites, stings, and summer burns. 2 fl oz.
• Respra-Lytes Sinus-opening electrolyte misting spray; 2 fl oz.
• Women's Complete Mineral Support Kit Complete mineral support kit for women containing the Advanced Set plus Insta-Lytes and Happy-Lytes for muscle aches, cramping, and mood support during hormonal changes.
• Men's Complete Mineral Support Kit Complete mineral support kit for men containing Micro-BOOST humic minerals, Electrolyze electrolytes, and electrolyte misting sprays.
• Kids Complete Mineral Support Kit Complete mineral support kit for children providing electrolytes, humic minerals, and electrolyte sprays in child-friendly formats.
• Performance Pack Bundle for athletes and high performers containing electrolytes and minerals for hydration, muscle regeneration, and endurance support.
• Fasting Essentials Kit Bundle designed for intermittent fasting support, containing electrolytes and humic minerals, with Dr. Mindy Pelz endorsement.
• Ultimate Keto Support Kit Comprehensive kit for keto and low-carb lifestyles containing electrolyte spray and Electro-BOOST capsules.
• Advanced Electrolyte & Micronutrient Support 6-Month Supply Six-month supply bundle of the Advanced Electrolyte & Micronutrient Support Set, containing 3 Electrolyze and 3 Micro-BOOST bottles.
• Advanced Canine Mineral and Electrolyte Replenishment Set Complete mineral and electrolyte set for dogs, containing electrolytes and minerals for canine health.
• Advanced Feline Mineral and Electrolyte Replenishment Set Complete mineral and electrolyte set for cats.

Quantifiable outcome

• Zero calories, zero carbs, zero chemicals in all products
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. Mindy PelzcoreStrategic or Co-development PartnerDr. Mindy Pelz, bestselling author of 'Fast Like A Girl' and wellness expert, is a key advocate for BEAM Minerals. She features the products on her podcast The Resetter and includes BEAM in her fasting protocols. Her foreword appears in Caroline Alan's book 'The Mineral Reset'.
• Ben AzadicoreGTM or Marketing PartnerAuthor of 'Metabolic Freedom' and host of the Keto Kamp podcast. Features BEAM Minerals regularly as recommended supplement for keto and low-carb lifestyle followers.
• Dave AspreycoreGTM or Marketing PartnerBiohacker and NYT bestselling author, host of The Human Upgrade (formerly Bulletproof Radio). Features BEAM Minerals as recommended mineral supplement for optimal human performance.
• Ben GreenfieldcoreGTM or Marketing PartnerBiohacker and NYT bestselling author, features BEAM Minerals on his podcast and recommends them for mineral replenishment in biohacking protocols.
• Dr. Nicole BeurkensminorGTM or Marketing PartnerPhD and wellness expert, discusses the importance of minerals for children's brain development on The Better Behavior Show, featuring BEAM Minerals products.
• Dr. Stephanie EstimaminorGTM or Marketing PartnerWomen's health expert and author of 'The Betty Body', recommends BEAM Minerals for women's health and hormonal balance.
• Miesha TateminorGTM or Marketing PartnerFormer UFC Champion and athlete, uses and endorses BEAM Minerals for athletic performance, recovery, and muscle function.
• Luke StoreyminorGTM or Marketing PartnerPodcast host and speaker in the wellness/lifestyle space, features BEAM Minerals on The Life Stylist Podcast.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LMNT: DTC electrolyte and mineral supplement brand selling unflavored powder stick packs directly to biohacking, keto, and athletic consumers. Most direct substitute to BEAM's Electrolyze, overlapping on use cases (keto flu, hydration, performance) and target personas.
• Paleovalley: DTC whole-food supplement brand selling trace mineral and electrolyte products to paleo/keto/ancestral-health consumers. Overlaps with BEAM on wellness tribes, practitioner endorsements, and mineral-replenishment messaging.
• Cure Hydration: DTC electrolyte powder brand built on a no-sugar, keto/paleo-friendly formulation. Closely comparable in target consumer (wellness, performance, keto) and product format to BEAM's electrolyte line.
• Cymbiotika: Premium DTC supplement brand with a strong creator/influencer-led GTM, lipidosomal delivery systems, and biohacking positioning. Comparable influencer-driven playbook, premium pricing, and mineral/electrolyte product overlap with BEAM.
• Buoy Hydration: DTC electrolyte/mineral drops brand emphasizing clean-label ingredients and unflavored drops added to water. Comparable format, target persona (keto, athletes, biohackers), and price point to BEAM.
• Dr. Berg: Keto/low-carb-focused supplement brand with strong YouTube/podcast-driven distribution and electrolyte/mineral SKUs. Highly comparable persona overlap (keto, women, wellness) and influencer-driven acquisition approach.

Broad incumbents

• Liquid IV: Mass-market hydration multiplier brand acquired by Unilever, competing for the same hydration/electrolyte occasions. Scaled retail distribution, heavy paid media, and broader audience overlap with BEAM's general wellness positioning.
• Thorne: Established practitioner-grade supplement brand with broad mineral, electrolyte, and foundational nutrition SKUs. Comparable on the practitioner channel and credibility-led positioning, though much larger and broader in catalog.
• AG1 (Athletic Greens): Daily foundational nutrition subscription brand competing for the same 'comprehensive mineral/vitamin replenishment' positioning. Targets overlapping biohacking/wellness consumers with a premium subscription model similar to BEAM's subscribe-and-save.

Emerging players

• ActivatedYou: DTC wellness supplement brand focused on energy, cellular health, and detoxification themes. Comparable narrative around cellular function and detoxification, with overlapping wellness/biohacking audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beamminerals
• YouTubeyoutube.com/@beamminerals
• Facebookfacebook.com/beamminerals
• Instagraminstagram.com/beamminerals
• TikToktiktok.com/@beamminerals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAM Minerals