What Paleovalley does

Paleovalley is a privately held direct-to-consumer CPG company that sells nutrient-dense whole-food supplements and snacks through its own e-commerce storefront at paleovalley.com. Founded in 2012 by Dr. Autumn Smith and Chas Smith, the company serves health-conscious consumers in the United States with a portfolio organized into three categories: (1) naturally fermented meat protein snacks (grass-fed beef, pasture-raised chicken, venison, and pork sticks); (2) protein and functional supplements (bone broth protein, whey protein with colostrum, superfood sleep protein, organ complex, omega-3, turmeric, electrolytes, supergreens); and (3) pantry items (grass-fed beef tallow, extra virgin olive oil, organic spices, coffee).

The company's technical differentiation centers on a natural fermentation preservation process for its meat sticks, which avoids encapsulated citric acid and hydrogenated oils that competitors use, yielding gut-friendly probiotics and up to one year of shelf stability. Its business model is product-led DTC: customers purchase one-time or via the Subscribe & Save program (20% recurring discount, monthly billing, 100k+ subscribers), supported by content marketing, wellness-practitioner endorsements, and a 60-day money-back guarantee. The company is founder-controlled, has 11-50 employees, operates a single US warehouse/distribution footprint, and has not disclosed external institutional funding.

Name

Paleovalley

Legal name

Paleovalley, LLC

Website

https://paleovalley.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Paleovalley is a US-based direct-to-consumer CPG brand selling naturally fermented meat sticks, protein powders, and whole-food supplements to health-conscious consumers via subscription and one-time e-commerce on paleovalley.com.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Health Snacks

NAICS

Food (Health) Supplement Retailers (456191), Specialty Food Retailers (4452)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Grass fed meat snacks
• Bone broth protein
• Whole food supplements
• Nutrient dense nutrition
• Paleo health foods

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Revenue generated from direct-to-consumer sales through paleovalley.com. Both one-time purchases and subscription (Subscribe & Save) models. Subscription provides 20% recurring discount with free shipping over $75. Products include snacks (beef sticks, chicken sticks, pork sticks, venison sticks), superfood bars, protein powders (bone broth, whey), supplements, and pantry items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Paleovalley sells nutrient-dense whole food snacks and supplements directly to consumers through its own e-commerce website paleovalley.com. The catalog spans naturally fermented grass fed meat sticks (beef, chicken, venison, pork), bone broth and whey protein powders, superfood bars, organic supergreens, and targeted supplements (organ complex, omega-3, turmeric, electrolytes, NeuroEffect, golden milk, apple cider vinegar complex, beef liver). Orders are fulfilled as one-time purchases or via a Subscribe & Save subscription that provides a 20% recurring discount and free U.S. shipping on orders over $75.

Product overview

Paleovalley is a direct-to-consumer health and wellness company offering nutrient-dense whole food supplements and superfood snacks. The product portfolio centers on three core categories: (1) Meat protein snacks including Grass Fed Beef Sticks, Pasture-Raised Chicken Sticks, Grass Fed Venison Sticks, and Pasture-Raised Pork Sticks - all naturally fermented without encapsulated citric acid; (2) Protein supplements including Bone Broth Protein, Whey Protein with Colostrum, and the newer Superfood Sleep Protein; and (3) Whole food supplements including Organ Complex, Beef Liver, Omega-3 Complex, NeuroEffect, Turmeric Complex, Essential C Complex, Apple Cider Vinegar Complex, Supergreens, Essential Electrolytes, Golden Milk, and Organic Coffee. The company also offers pantry items including Grass Fed Beef Tallow, Extra Virgin Olive Oil, and Organic Spices. All products emphasize certified organic, non-GMO, grass fed/pasture-raised sourcing with a commitment to avoiding synthetic ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Grass Fed Beef Sticks Naturally fermented beef sticks made from 100% grass fed and grass finished beef with organic spices, preserved via natural fermentation rather than encapsulated citric acid. Available in Original, Jalapeno, Summer Sausage, Garlic Summer Sausage, and Teriyaki flavors; sold as a standalone snack or via Subscribe & Save.
• Pasture-Raised Chicken Sticks Naturally fermented chicken sticks made from pasture-raised chicken with organic spices. Available in Buffalo and Teriyaki flavors; positioned as a clean-label alternative to conventional chicken jerky.
• 100% Grass Fed Venison Sticks Naturally fermented venison sticks made from 100% grass fed venison combined with a small amount of grass fed beef for flavor and texture; positioned as a premium game-meat snack.
• Pasture-Raised Pork Sticks Naturally fermented pork sticks made from pasture-raised pork. Available in Maple Bacon flavor; positioned as a clean-label alternative to conventional pork jerky sticks.
• Superfood Sleep Protein Whole-food sleep support supplement combining grass fed bone broth protein with food-derived melatonin, magnesium, reishi mushroom, chamomile, tart cherry, and Ceylon cinnamon. Available in Strawberries & Cream flavor.
• Superfood Bars Nutrient-dense snack bars crafted with 8+ organic superfoods and grass fed bone broth protein. Available in Dark Chocolate Chip, Apple Cinnamon, Lemon Meringue, and Red Velvet flavors.
• Organic Supergreens Superfood powder blend containing 23 certified organic superfoods with digestive enzymes and prebiotic fiber. Available in Unflavored, Strawberry Lemonade, and Tropical flavors.
• 100% Grass Fed Bone Broth Protein Collagen-rich bone broth protein powder made from 100% grass fed beef bones (not hides). Available in Unflavored, Chocolate, Vanilla, Salted Caramel, Savory Original, and Turmeric Ginger flavors; sold one-time or via Subscribe & Save.
• 100% Grass Fed Whey Protein Whey protein powder with colostrum made from 100% grass fed cattle. Available in Chocolate and Vanilla flavors.
• Essential Electrolytes Electrolyte supplement for hydration and exercise performance. Available in Orange, Watermelon, Lemon Lime, and Spiced Apple Cider flavors.
• Superfood Golden Milk Superfood beverage mix formulated to increase focus, strengthen cognition, and support longevity.
• Organic Coffee Polyphenol-dense organic coffee for cognitive support. Available in Regular and Decaf varieties.
• Omega-3 Complex Whole-food omega-3 supplement formulated to avoid the fishy taste associated with conventional fish oil supplements.
• NeuroEffect Cognitive support supplement featuring a blend of 8 organic mushrooms to support focus, memory, and mental clarity.
• Grass Fed Organ Complex Supplement containing multiple organs from grass fed, pasture-raised cattle to support energy and combat nutrient deficiency.
• Turmeric Complex Supplement supporting healthy joints, brain health, immune function, and cardiovascular function.
• Essential C Complex Natural vitamin C supplement formulated to support the immune system.
• Apple Cider Vinegar Complex Supplement supporting digestion, healthy blood sugar, and fat loss, formulated as a convenient capsule/complex alternative to liquid apple cider vinegar.
• Grass Fed Beef Liver Whole-food supplement made from 100% grass fed beef liver, sold as a nutrient-dense standalone supplement.
• Grass Fed Beef Tallow Nutrient-dense, heat-stable cooking fat rendered from 100% grass fed beef.
• Extra Virgin Olive Oil Polyphenol-dense organic extra virgin olive oil pressed within hours of harvest.
• Organic Spices Organic spice bundle including Mile High Steak Seasoning, Rosemary Garlic Seasoning, Coriander Cumin Seasoning, and Everything Seasoning, sold as a pantry seasoning collection.

Quantifiable outcome

• 99% of customers love Paleovalley products (self-reported)
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Perfect Keto: Perfect Keto sells keto-positioned supplements, snacks, and protein products through DTC. Adjacent to Paleovalley's paleo/ancestral positioning with overlapping supplement and snack categories.
• Four Sigmatic: Four Sigmatic sells functional mushroom coffee, supplements, and protein products through DTC channels. Comparable to Paleovalley as a DTC functional-food brand with overlapping supplement SKUs like NeuroEffect and coffee.
• Vital Proteins: Vital Proteins is a collagen and bone broth protein supplement brand with similar whole-food protein positioning. Overlaps with Paleovalley's bone broth protein and supplement line, though it focuses more narrowly on collagen.

Direct peers

• Chomps: Chomps is a leading natural meat-stick brand sold through DTC, grocery, and club channels. Most directly comparable to Paleovalley's beef, chicken, venison, and pork stick lineup, with similar grass-fed positioning.
• Mission Meats: Mission Meats is a DTC meat-snack brand selling grass-fed beef sticks and other natural protein snacks. Directly comparable to Paleovalley's meat-stick portfolio with overlapping clean-ingredient messaging.
• Country Archer Provisions: Country Archer is a DTC and retail meat-snack brand offering grass-fed beef sticks, jerky, and protein snacks. Directly competes with Paleovalley in the clean-ingredient, protein-snack category.
• Wild Zora: Wild Zora makes paleo-friendly meat and fruit bars plus meat snacks. Closely comparable to Paleovalley as a small, founder-led DTC brand with a paleo/ancestral positioning and grass-fed sourcing.

Broad incumbents

• Primal Kitchen: Primal Kitchen is an established paleo-positioned food brand (mayo, sauces, condiments, oils) owned by a larger strategic. Comparable as a broader paleo brand, though not a direct competitor in meat sticks or supplements.
• Bulletproof 360: Bulletproof is a broad functional-health brand spanning coffee, supplements, and protein snacks. Comparable to Paleovalley across coffee, supplements, and snack SKUs, with broader portfolio and larger scale.
• Orgain: Orgain is a mass-market protein and nutrition supplement brand sold via retail and DTC. Comparable to Paleovalley's whey/bone broth protein and supplement categories, though with broader distribution and lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lovepaleovalley
• Instagraminstagram.com/paleovalley
• Xx.com/paleovalley
• LinkedInlinkedin.com/company/paleovalley

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paleovalley