What Jubaili Bros does

Jubaili Bros is a privately held power generation solutions company founded in 1976, operating primarily from Dubai in the UAE with a regional hub in Lagos, Nigeria. The company designs, manufactures, and distributes generator sets under its proprietary Marapco brand (including the MP1500 and MP1100E models), which are powered predominantly by Perkins engines sourced through a 45-year strategic partnership. Its product portfolio spans diesel generators in three capacity ranges (Small ≤200kVA, Medium 220-770kVA, Large ≥800kVA), gas generators, solar panels, batteries, power inverters, and light towers, complemented by aftersales services such as maintenance contracts, field repairs, engine overhauls, and a direct warranty program supported by original Marapco spare parts. Recently the company has expanded into large-scale battery storage through a 5MWh energy storage agreement with WILCO and JINKO.

The company serves six end markets — Construction, Industrial, Rental, Residential, Telecoms, and Utilities — selling to enterprise customers via direct field sales and dealer networks (including AC Automation) and to SMB and residential customers through a Shopify-based e-commerce storefront. Pricing is quote-based and not publicly disclosed, with revenue generated primarily from one-time hardware sales plus a recurring service-contract stream tied to installed generator fleets. Geographic exposure is concentrated in the UAE/Gulf region and Nigeria, markets characterized by chronic grid instability and high demand for backup and primary power infrastructure.

Jubaili Bros is family-controlled with no disclosed parent company, institutional investors, or public listing. Its strategic positioning rests on nearly five decades of brand heritage, the Perkins engine partnership, the registered Marapco brand, an in-house warranty and service network, and recent investments in sustainable-fuel-compatible products (HVO) and renewable energy storage, as documented in its inaugural 2025 ESG Report.

Name

Jubaili Bros

Legal name

Jubaili Bros

Website

https://jubailibros.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jubaili Bros is a UAE-headquartered power generation solutions company that designs, manufactures, and services Marapco and Perkins-powered diesel and gas generators, solar and battery storage systems, and light towers for construction, industrial, rental, telecoms, utility, and residential customers across the Gulf and Nigeria.

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611), Solar Electric Power Generation (221114)

SIC

Motors & Generators (3621), Engines & Turbines (3510)

akta.pro primary industry

Light Fuel Oil (LFO) / Distillate (Diesel) Power Generation (EUACACAD)

akta.pro secondary industry

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

Keywords

• Diesel generators
• Power generation equipment
• Solar storage solutions
• Generator maintenance services
• Industrial power solutions

Headquarters

HQ city

Saïda

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diesel and Gas Generators: Sale of power generation equipment including diesel generators in Small Range (<=200kVA), Medium Range (220-770kVA), and Large Range (>=800kVA) categories, as well as gas generators.
2. Solar and Storage Solutions: Sale of solar panels, power inverters, and batteries for renewable energy and storage applications.
3. Spare Parts and Components: Sale of original spare parts including maintenance parts, repair parts, overhaul kits, and repower engines through the Marapco brand.
4. Maintenance and Service Contracts: Recurring revenue from maintenance contracts, field repairs, engine overhauls, and aftersales support services.
5. Light Towers: Sale of portable light tower solutions for construction, events, and industrial applications.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jubaili Bros manufactures, distributes, and services power generation equipment under the proprietary Marapco brand, including diesel and gas generators (Small Range ≤200kVA, Medium Range 220-770kVA, Large Range ≥800kVA) powered primarily by Perkins engines. The company also supplies solar panels, batteries, and power inverters, along with light towers, original spare parts, and aftersales services such as maintenance contracts, field repairs, and engine overhauls. Operations are concentrated in the UAE (regional headquarters in Dubai) and Nigeria, serving construction, industrial, telecoms, utilities, rental, and residential customers.

Product overview

Jubaili Bros operates as a power generation, storage, and lighting solutions provider with nearly five decades of engineering excellence. The company's product portfolio centers on diesel and gas generators (available in Small ≤200kVA, Medium 220-770kVA, and Large ≥800kVA ranges), complemented by solar and battery storage solutions including solar panels, batteries, and power inverters. Additional offerings include light towers for temporary illumination and Original Spare Parts under the Marapco brand. The business extends beyond products into service offerings including maintenance contracts, field repairs, engine overhauls, and direct warranty support. Industry-specific solutions serve Construction, Industrial, Rental, Residential, Telecoms, and Utilities sectors. The company distributes Perkins-powered generator sets including the Marapco MP1500 and MP1100E models. Recent initiatives include a 5MWh energy storage project with WILCO and JINKO, and the launch of Perkins 5000 Series diesel generators with improved fuel efficiency and HVO compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Marapco: In-house generator brand manufacturing generator sets including MP1500 and MP1100E models. Marapco spare parts are identical to those used in manufacturing, guaranteeing optimal compatibility and performance.

Products and services

• Diesel Generators

Quantifiable outcome

• First Marapco MP1500 generator set powered by Perkins 5012 engine successfully installed, tested, and commissioned in Nigeria
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PerkinscoreTechnology or Integration · 3 November 202545-year strategic partnership with Perkins, a global leader in power solutions. The partnership has enabled Jubaili Bros to launch advanced diesel generators including the new Perkins 5000 Series with improved fuel efficiency and HVO compatibility. The collaboration emphasizes technical advancements and commitment to powering Nigeria's infrastructure with sustainable solutions.
• Dubai Electricity and Water Authority (DEWA)minorStrategic or Co-development PartnerCollaboration with DEWA Contract Department and Technical Team at industry exhibitions. Jubaili Bros maintains a presence at DEWA events to strengthen relationships and showcase power solutions.
• WILCOcoreStrategic or Co-development PartnerJubaili Bros signed a major agreement for a 5MWh energy storage project with WILCO, representing a transformative step in renewable energy. This partnership demonstrates Jubaili Bros' commitment to delivering innovative and sustainable energy solutions.
• JINKOcoreTechnology or IntegrationStrategic partnership with JINKO (JinkoSolar) as part of the 5MWh energy storage project with WILCO. JINKO provides solar and energy storage technology expertise for the renewable energy project.
• AC AutomationminorChannel Partner/ Reseller/ DistributorTrusted dealer of Marapco products that supplied and supported the MP1100E generator set for Royal Victoria Hospital, providing local distribution and aftersales support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FG Wilson (Caterpillar): FG Wilson, now part of Caterpillar, manufactures Perkins-powered diesel and gas generator sets across similar power ranges. It is the closest comparable to Jubaili Bros/Marapco because it shares the Perkins engine supply chain and serves telecom, industrial, and utility customers in emerging markets.
• Cummins: Cummins is a global manufacturer of diesel and gas generator sets (including the Onan and Power Generation brands) and competes directly across the small to large kVA ranges that Jubaili Bros serves. Its broad service network makes it a relevant benchmark for both equipment sales and aftermarket service.
• Aksa Power Generation: Aksa is a Turkey-headquartered genset manufacturer with a comparable product portfolio (diesel, gas, bi-fuel gensets) and an emerging-market distributor footprint. It is one of the closest direct peers to Jubaili Bros in scale, geography focus, and customer verticals.
• Himoinsa: Himoinsa (part of the Yanmar Group) designs and manufactures generator sets, light towers, and energy storage solutions. Its product mix and target verticals (rental, telecom, industrial, events) overlap closely with Jubaili Bros' offerings including light towers.
• Atlas Copco Power and Flow: Atlas Copco's Power and Flow division sells mobile gensets, light towers, and energy storage solutions primarily to rental and construction customers. It is a direct comparable in the portable and modular power segment, with similar sales and service economics.
• Aggreko: Aggreko is a global temporary and mobile power provider serving utility, industrial, and event customers. While it operates a rental-first model, it competes with Jubaili Bros for large-scale prime and backup power contracts in the Middle East and Africa.

Broad incumbents

• Caterpillar: Caterpillar is a broad incumbent in industrial and power generation equipment, producing Cat-branded generator sets alongside construction and engine lines. It competes with Jubaili Bros in large-kVA industrial, utility, and rental segments across the Middle East and Africa.
• Generac Holdings: Generac is a leading global manufacturer of backup power generators with strength in residential, commercial, and industrial segments. It is a broad incumbent competitor with a stronger residential focus than Jubaili Bros but directly comparable in commercial and industrial gensets.
• Kohler Power Systems: Kohler Power Systems manufactures industrial generator sets and integrates paralleling switchgear and power systems. It is a broad incumbent competitor in the medium to large kVA segment where Jubaili Bros' Marapco MP1500 and MP1100E products compete.

Others

• Perkins Engines: Perkins is Jubaili Bros' engine supplier and 45-year strategic partner, supplying the diesel engines that power Marapco generator sets. It is not a direct competitor but is included as an enabling ecosystem participant whose product roadmap directly determines Jubaili Bros' competitiveness.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jubailibros
• YouTubeyoutube.com/channel/UCIVMhHljYFWGKndq9t5ag5Q
• Facebookfacebook.com/Jubaili.Bros
• LinkedInlinkedin.com/company/jubaili-bros
• Instagraminstagram.com/jubailibros

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubaili Bros