Tenerity

Name

Tenerity

Legal name

Tenerity, LLC

Website

https://tenerity.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)

Keywords

• Consumer subscription programs
• Cashback rewards platform
• Identity protection services
• Post-transaction rewards
• White-label loyalty solutions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Subscription Programs - Cashback/Savings: Post-transaction cashback rewards program that generates ancillary revenue for eCommerce and online retailers. The company serves native ads into the post-transaction flow of partner e-commerce sites, connecting shoppers to exclusive cashback and saving deals at thousands of merchants. Delivers 2-3X more revenue than traditional display advertising. The leading cashback program in Europe.
2. Identity and Cyber Protection (PrivacyGuard): Comprehensive identity and credit protection subscription services. Provides customers access to credit scores and reports from Experian, Equifax, and TransUnion, along with monitoring for sensitive information on public and dark web. Generates new revenue streams for partners while strengthening customer retention.
3. Referral Commission from Partner Networks: Tenerity partners with over 200 businesses worldwide, helping them generate a valuable and reliable secondary revenue stream based on referral commission. Partners include e-commerce, retail, financial institutions, and telecommunications brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tenerity drives ancillary revenue for enterprise clients through consumer subscription products delivered via online and in-person touchpoints. The company offers two core programs: a Cashback/Savings rewards platform (powered by Webloyalty in Europe) that serves native ads into the post-transaction flow of partner e-commerce sites, and an Identity & Cyber Protection service (PrivacyGuard in the US; Cyber & ID Protection internationally). These offerings are deployed to brand partners via Plug & Play, White Label, or Bespoke API integration models.

Product overview

Tenerity is a consumer engagement company offering a portfolio of subscription-based products centered around two core programs: Cashback/Savings and PrivacyGuard/Cyber & ID Protection. The Cashback program is a market-leading rewards platform available as Plug & Play (ready-to-go), White Label (partner-branded), or Bespoke (API-driven custom) configurations, powered by the Webloyalty platform in Europe. The PrivacyGuard brand (for US) and Cyber & ID Protection (for international markets) provide comprehensive identity and cyber protection including credit monitoring, dark web scanning, device security, and fraud resolution services. The company operates across 14 countries serving over 200 business partners including major retailers, financial institutions, and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• PrivacyGuard: Identity and cyber protection services providing credit monitoring, dark web monitoring, and fraud resolution for consumers.
• Webloyalty
• Cyber & ID Protection
• Prayas

Products and services

• Cashback/Savings Program
• PrivacyGuard
• Cyber & ID Protection (International)
• Webloyalty Platform

Quantifiable outcome

• 2-3X more revenue than traditional display advertising
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Rakuten: Rakuten operates one of the world's largest cashback and shopping rewards platforms, offering member cashback at thousands of merchants. It is the closest direct competitor to Tenerity's Webloyalty cashback program, serving a similar consumer base with a similar post-purchase rewards model.
• TopCashback: TopCashback is a pure-play cashback platform connecting shoppers to thousands of retailers. It directly competes with Tenerity's Webloyalty in the European and US markets and operates a similar affiliate/referral-driven cashback model.
• Honey (PayPal): Honey, owned by PayPal, provides cashback, coupons, and price comparison at online checkout. It directly competes with Tenerity's post-transaction rewards approach and shares the B2B2C distribution model via browser extensions and integrations with merchant partners.
• RetailMeNot: RetailMeNot operates a digital coupon, deals, and cashback marketplace for online shoppers. Its offering and target audience overlap with Tenerity's cashback/savings programs, particularly in driving conversion through promo discovery at major retailers.
• LifeLock (Gen Digital / Norton): LifeLock is a leading consumer identity theft protection service providing credit monitoring, dark web surveillance, and identity restoration — a direct competitor to Tenerity's PrivacyGuard and Cyber & ID Protection offerings.
• Aura: Aura is a digital-first consumer identity protection and online safety platform offering credit monitoring, VPN, antivirus, and identity theft insurance. It competes head-to-head with Tenerity's PrivacyGuard product, particularly in direct-to-consumer channels and through financial institution partnerships.
• IdentityForce: IdentityForce is a consumer and employee identity theft protection service providing credit monitoring, dark web scanning, and fraud resolution. It competes with Tenerity's PrivacyGuard in both direct-to-consumer and white-label/embedded distribution channels.

Broad incumbents

• Kobie Marketing: Kobie Marketing is an established loyalty marketing agency and technology provider operating enterprise loyalty programs for major brands. It is a broader incumbent in the same loyalty/rewards space, with overlapping enterprise clients and a portfolio approach that competes with Tenerity's white-label offerings.
• Collinson Group: Collinson Group operates a broad portfolio of loyalty, benefits, and travel experiences for financial services, travel, and retail clients. It overlaps with Tenerity's enterprise loyalty and value-added services offering and competes for similar bank and travel-sector mandates.

Emerging players

• Fetch Rewards: Fetch Rewards is a mobile-first consumer rewards platform that pays users for sharing receipts and engaging with brand offers. It is an emerging player in the same consumer rewards space as Tenerity's cashback program, with a differentiated receipt-scan model and direct-to-consumer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TenerityGlobal
• LinkedInlinkedin.com/company/tenerity
• Xx.com/TenerityGlobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenerity