IdentityForce
IdentityForce is a U.S. identity theft protection service founded in 2005 and operating as a subsidiary brand of TransUnion, serving individual consumers, families, enterprises, and government agencies with subscription-based credit monitoring, dark web surveillance, breach response, and identity restoration.
- Company typePrivate
- Founded2005
- HeadquartersFramingham, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What IdentityForce does
IdentityForce is a U.S. identity theft protection service provider founded in 2005 and headquartered in Framingham, Massachusetts. The company operates as a subsidiary brand of TransUnion LLC, following a two-step acquisition path: Sontiq acquired IdentityForce in 2019, and TransUnion acquired Sontiq in 2021. IdentityForce serves individual consumers, families, enterprise employees via B2B HR benefits programs, and U.S. government agencies through GSA contracts, claiming millions of customers and 19 years of category experience.
The core product is a subscription identity protection platform delivered in four tiers (UltraSecure Individual, UltraSecure+Credit Individual, UltraSecure Family, and UltraSecure+Credit Family) priced from $19.90 to $39.90 per month. The platform integrates monitoring across the three U.S. credit bureaus (TransUnion, Experian, Equifax) via direct access to TransUnion infrastructure, plus dark web scanning with risk scoring, a Smart SSN Tracker, Advanced Fraud Monitoring, social media monitoring on Facebook, X, YouTube, and Instagram, USPS change-of-address monitoring, and an encrypted Identity Vault for PII. The product suite extends into mobile cybersecurity via iOS and Android apps that include Mobile Attack Control, VPN, and a Password Manager. Compliance posture includes PCI DSS Level 1, SOC 2 Type 2, SOX, ISO 27002, and Massachusetts 201 CMR 17.00.
The business model is entirely recurring subscription, with revenue drawn from D2C self-serve sign-up on identityforce.com with 30-day trials, an enterprise field sales motion through HR benefit departments, and a dedicated public sector team. Notable contract wins include the OPM data breach response covering 18 million affected individuals and broader approval to service breaches affecting 21.5+ million people. The company holds a GSA contract since 1995 and Tier One Provider status (GSA Number: GS-23F-0125S). Revenue is not separately disclosed and is consolidated into TransUnion's reporting.
IdentityForce firmographics
Firmographics- Name
- IdentityForce
- Legal name
- TRANSUNION LLC
- Website
- https://identityforce.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IdentityForce is a U.S. identity theft protection service founded in 2005 and operating as a subsidiary brand of TransUnion, serving individual consumers, families, enterprises, and government agencies with subscription-based credit monitoring, dark web surveillance, breach response, and identity restoration.
- Ownership category
- akta.pro rank
IdentityForce industry classification
Industry- Product category
- Identity Theft Protection Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Worksite Identity Theft & Cyber Protection Benefits (FSAIAMAK)
Keywords
Where IdentityForce is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IdentityForce business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Individual Subscription Plans: Monthly or annual subscription plans for individual identity theft protection, including UltraSecure and UltraSecure+Credit tiers with varying levels of coverage, credit monitoring, and insurance.
- Family Subscription Plans: Monthly or annual subscription plans covering two adults and up to 10 children under 18, with enhanced features for financial account monitoring and child identity protection.
- Employee Benefits / B2B Plans: Enterprise subscription programs offered through HR departments as employee benefits, including flexible enrollment options and tailored marketing support.
- Government / Public Sector Contracts: GSA contract arrangements for federal, state, and local government agencies for identity protection, breach response, and employee benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | UltraSecure Individual - Core identity protection with $1MM insurance |
| Subscription | Monthly | UltraSecure+Credit Individual - Enhanced protection with comprehensive credit monitoring and $2MM insurance |
| Subscription | Monthly | UltraSecure Family - Family protection with child monitoring capabilities |
| Subscription | Monthly | UltraSecure+Credit Family - Premium family protection with comprehensive credit monitoring |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
IdentityForce product offering
Product offeringCore offering
IdentityForce delivers subscription-based identity theft protection services combining dark web monitoring, three-bureau credit monitoring, identity theft insurance, and dedicated restoration specialists. The company sells tiered individual and family plans through its website and mobile apps, while extending the same platform to enterprises via employee benefits programs and to federal, state, and local agencies through GSA contracts.
Product overview
IdentityForce, owned by TransUnion, is a comprehensive identity theft protection platform offering four subscription tiers (UltraSecure Individual, UltraSecure+Credit Individual, UltraSecure Family, UltraSecure+Credit Family) ranging from $19.90 to $39.90 per month. The core product suite includes dark web monitoring, 3-bureau credit monitoring, Social Security number tracking, and identity theft insurance up to $2MM. The platform integrates mobile apps (iOS/Android), VPN services, Password Manager, and Identity Vault features. Premium plans add comprehensive credit reports (quarterly), daily credit scores, financial account monitoring, and family protection covering up to 10 children. Government contractor services and employee benefits programs are available through B2B channels.
Differentiator
Problem solved
Functional benefit
Brands
- ChildWatch: IdentityForce's award-winning child identity theft protection service that monitors children's identities and provides restoration services.
Products and services
- UltraSecure Individual Entry-level identity theft protection plan for individual subscribers at $19.90/month or $199.90/year, providing 24x7 dark web monitoring with risk scores, $1MM identity theft insurance, advanced fraud monitoring, dedicated restoration specialist, personalized action plan, personalized identity safety score, VPN for mobile, online PC protection, and access to the IdentityForce mobile app.
- UltraSecure+Credit Individual Premium individual identity and credit protection plan at $34.90/month or $349.90/year, including all UltraSecure features plus 3-bureau credit monitoring and alerts, quarterly 3-bureau credit reports, daily TransUnion credit reports and scores, $2MM identity theft insurance, VPN for mobile, and phishing/botnet monitoring.
- UltraSecure Family Family identity protection plan at $24.90/month or $249.90/year, covering two adults and up to 10 children under 18 with $1MM identity theft insurance, unlimited children for dark web and social media monitoring and ID restoration, child credit activity monitoring, lost wallet assistance, and advanced fraud monitoring.
- UltraSecure+Credit Family Premium family identity and credit protection plan at $39.90/month or $399.90/year, covering two adults and up to 10 children with $2MM identity theft insurance, 3-bureau credit monitoring and quarterly reports, daily TransUnion credit reports and scores, financial account monitoring and alerts, child credit activity monitoring, and unlimited children for dark web and social media monitoring.
- IdentityForce Mobile App Native iOS and Android application providing on-the-go access to all identity protection features including dark web monitoring alerts, credit monitoring, mobile attack control threat detection, secure VPN connectivity, push notifications, identity vault access, and password management.
- Employee Benefits Program (B2B) Enterprise identity protection offering delivered to employer partners through HR departments as an employee benefit, including flexible enrollment options, seamless implementation, dedicated customer service hotline, interactive training, marketing support, and HR dashboard for real-time reporting on enrollment and engagement.
- Government Contractor Services Identity protection, breach response, and employee benefits solutions for U.S. federal, state, and local government agencies, delivered through GSA contracts with a dedicated public sector sales team. Includes turnkey credit monitoring packages, customized identity theft protection, and large-scale breach response services approved for incidents affecting more than 21.5 million people.
Quantifiable outcome
- U.S. News & World Report: Best for Dark Web Scanning 2026
- +4 more outcomes
Companies that use IdentityForce
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
IdentityForce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature10 records
IdentityForce partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- U.S. General Services Administration (GSA)coreIdentityForce has held a U.S. General Services Administration (GSA) contract since 1995 and was awarded a Blanket Purchase Agreement (BPA) for credit monitoring services since 2006. With Tier One Provider status (GSA Number: GS-23F-0125S), IdentityForce is approved to provide identity monitoring and data breach response services for government agencies including large-scale security breaches affecting more than 21.5 million people.
- SontiqcoreIdentityForce is operated as a Sontiq brand. Sontiq manages identity protection solutions and provides the operational infrastructure, privacy policies, and corporate oversight for IdentityForce.
- TransUnioncoreIdentityForce is a TransUnion brand, leveraging TransUnion credit bureau infrastructure for credit monitoring services. The company utilizes TransUnion's credit data for daily credit reports, scores, and three-bureau monitoring capabilities.
- U.S. Office of Personnel Management (OPM)coreWhen OPM announced a data breach targeting 18 million people, the GSA awarded IdentityForce a Blanket Purchase Agreement and Tier One status to provide identity monitoring and data breach response services for affected individuals.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
IdentityForce competitors and assessment
Company assessmentDirect peers
- Aura: Fast-growing direct competitor formed from combination of IdentityGuard, IdentityForce competitor and other brands. Offers all-in-one digital security including identity protection, VPN, password manager, and antivirus with a family focus. Well-funded with significant venture backing.
- IDShield (LegalShield): Direct competitor offering identity theft protection and credit monitoring with a legal services component, distributed through multi-level marketing and individual memberships. Targets similar consumer segments with comparable pricing.
- LifeLock (Norton LifeLock / Gen Digital): Largest direct competitor in the consumer identity theft protection market, offering similar dark web monitoring, credit monitoring, identity theft insurance, and restoration services. Acquired by Norton and now part of Gen Digital (NASDAQ: GEN), with much larger marketing budget and product ecosystem.
- Allstate Identity Protection: Identity protection offering from Allstate (formerly InfoArmor), serving consumers, employers, and government agencies. Similar employee benefits channel focus and comparable product features including dark web monitoring and credit monitoring.
- ReliaShield: Direct competitor in consumer identity theft protection offering credit monitoring, dark web surveillance, identity restoration, and insurance at price points similar to IdentityForce's UltraSecure plans.
- Kroll Identity Theft Monitoring: Enterprise/government-focused identity theft protection and breach response provider that competes directly with IdentityForce in the public sector breach response market with strong Kroll forensics brand.
Broad incumbents
- Equifax (Identity Services): Third major credit bureau offering identity protection products, directly competing with IdentityForce's 3-bureau credit monitoring and having similar structural data advantages from bureau ownership.
- McAfee Identity Protection: Identity protection service bundled with McAfee's broader consumer cybersecurity suite (antivirus, VPN, password manager). Competes with IdentityForce in the consumer security and identity protection overlap market.
- Experian IdentityWorks: Identity theft protection offering from Experian, one of the three major credit bureaus. Provides direct bureau integration for credit monitoring similar to IdentityForce's TransUnion relationship, and bundles with broader Experian credit products.
- TransUnion (parent): TransUnion is the parent company of IdentityForce (NYSE: TRU), a $25B+ credit reporting and information services conglomerate. While not a direct competitor, TransUnion's broader identity and credit services portfolio overlaps with IdentityForce's offerings and provides infrastructure and data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IdentityForce social profiles
Digital presenceIdentityForce compliance and trust
Trust signalCompliance6 records
IdentityForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
IdentityForce leadership team
Management profileNumber of profiles
Profiles2 records
IdentityForce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IdentityForce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IdentityForce
What does IdentityForce do?
IdentityForce delivers subscription-based identity theft protection services combining dark web monitoring, three-bureau credit monitoring, identity theft insurance, and dedicated restoration specialists. The company sells tiered individual and family plans through its website and mobile apps, while extending the same platform to enterprises via employee benefits programs and to federal, state, and local agencies through GSA contracts.
Is IdentityForce a public or private company?
IdentityForce is a private company. It is classified as corporate owned and is currently operating.
When was IdentityForce founded?
IdentityForce was founded in 2005. It employs 11 to 50 people.
Where is IdentityForce based?
IdentityForce is headquartered in Framingham, United States, in the North America region.
How does IdentityForce make money?
Four revenue lines are on record. Individual Subscription Plans are the primary driver. The others are family Subscription Plans, employee Benefits / B2B Plans and government / Public Sector Contracts.
Who are IdentityForce's main competitors?
Direct peers on record are Aura, IDShield (LegalShield), LifeLock (Norton LifeLock / Gen Digital), Allstate Identity Protection, ReliaShield and Kroll Identity Theft Monitoring. Broad incumbents are Equifax (Identity Services), McAfee Identity Protection, Experian IdentityWorks and TransUnion (parent).
Does IdentityForce have an API?
No public API is recorded for IdentityForce.
What industry is IdentityForce in?
IdentityForce's product category is Identity Theft Protection Services. Its primary akta.pro industry code is FSAIAMAK, Worksite Identity Theft & Cyber Protection Benefits. Its NAICS code is 561621 and its SIC code is 7370.