The Globe Theatre Society

What The Globe Theatre Society does

The Globe Theatre Society is a not-for-profit performing arts organization (registered charity 118940436RR0001) founded in 1966 in Regina, Saskatchewan, where it operates Canada's only permanent theatre-in-the-round, a 406-seat Rawlinson Main Stage, supplemented by a 100-seat Sandbox Series black box space. It is described as Saskatchewan's largest performing arts organization and the province's first professional theatre company. The core product is professional theatrical productions, with a stated commitment to at least three Canadian plays per six-show Main Stage season, complemented by the Globe Theatre School (education for ages 2 to adult and summer camps), student matinees, the Stage Write podcast about Canadian playwrights, and accessibility programs including Pay-What-You-Will nights.

The business model is a hybrid not-for-profit mix. Ticket sales cover approximately 50% of operating costs, with the remaining balance funded by federal, provincial, and municipal arts grants (Canada Council for the Arts, Saskatchewan Arts Board, City of Regina), individual and corporate donations, sponsorship packages (Canada Life, TD Asset Management, SaskTel, Harvard Developments), and seat sponsorships at CAD $1,500 per seat. The GTM motion is sales-led through direct box-office channels (online, phone, in-person), season subscription packages (Season, Mini, Indie), group bookings, and school matinee outreach.

Customer segments include general theatre patrons (~60,000-70,000 tickets annually), schools and educational institutions in Saskatchewan, theatre students and aspiring artists, and Indigenous communities. The organization is currently completing a CAD $30 million redevelopment of its facility at MacCorquodale Place in downtown Regina, with a 60th anniversary grand re-opening in September 2025 and active full-time hiring in production and development roles during 2026.

Name

The Globe Theatre Society

Legal name

Globe Theatre Society

Website

https://globetheatrelive.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Canada's only permanent theatre-in-the-round, Saskatchewan-based not-for-profit founded 1966, producing professional theatre, education, and community programs that serve 60,000-70,000 patrons annually in Regina.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live theatre productions
• Theatre subscriptions
• Performing arts education
• Community theatre programs
• Theatre sponsorships

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Single ticket sales for performances covering approximately 50% of operating costs. Additional revenue from preview performances, rush tickets, and pay-what-you-will nights.
2. Season Subscriptions: Season, Mini, and Indie subscription packages offering various levels of access and benefits including priority seating, discounts on additional tickets, complimentary beverages, and exclusive subscriber events.
3. Theatre School Programs: Fees from theatre education classes and summer camps for students ages 2 to adult, including multi-disciplinary classes, workshops, and specialty programs.
4. Donations and Sponsorships: Tax-deductible donations from individuals and corporations, corporate sponsorship packages, and grants from federal, provincial, and municipal government arts funding bodies.
5. Seat Sponsorship: Seat sponsorship program at $1,500 per seat in the Rawlinson Main Stage, with tax receipts and recognition benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Globe Theatre Society produces and presents professional live theatre performances in Canada's only permanent theatre-in-the-round venue (the 406-seat Rawlinson Main Stage) and the 100-seat Sandbox Series black box space. The organization supplements its core productions with the Globe Theatre School education program, Student Matinees for school groups, and various subscription, accessibility, and sponsorship offerings serving Regina and Southern Saskatchewan audiences.

Product overview

The Globe Theatre Society operates as Canada's only permanent theatre-in-the-round, offering a portfolio of live theatre and performing arts products. The core offering consists of Main Stage Productions (406-seat Rawlinson Main Stage) and the Sandbox Series (100-seat black box), complemented by the Globe Theatre School education program, Student Matinees for schools, and the Stage Write podcast. Subscription packages, affordability programs like Toonie Tuesdays, and sponsorship opportunities round out the revenue model. The 2025/26 and 2026/27 seasons feature diverse programming including family productions (Disney's Frozen), classic plays (Arsenic and Old Lace), Indigenous storytelling (Indians & Cowboys), and contemporary works.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Productions
• Sandbox Series
• Globe Theatre School
• Student Matinees
• Season Subscriptions
• Toonie Tuesdays
• Under 30 Program
• Artist Passes
• Pay-What-You-Will Nights
• Preview Performances
• Corporate Sponsorship
• Sponsor A Seat

Quantifiable outcome

• Annual audience reach of 60,000+ theatregoers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• University of ReginamajorStrategic or Co-development PartnerAcademic partner providing professional placement programs for theatre students and collaborative educational initiatives.
• The Autism Resource CentreminorStrategic or Co-development PartnerCommunity partner for accessibility initiatives and inclusive programming for neurodiverse audiences.
• Regina Open Door SocietyminorStrategic or Co-development PartnerPartnership for annual summer camp supporting newly arrived and immigrant youth through theatre arts.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Mirvish Productions: Larger commercial theatre operator in Toronto presenting Broadway-scale productions in major venues—an industry incumbent that overlaps with Globe's programming slate (e.g., Les Misérables) but operates at significantly greater commercial scale.
• Canadian Stage: Larger Toronto-based performing arts organization presenting theatre, dance, and music across multiple venues—a broader incumbent in the Canadian theatre landscape with overlapping programming but a wider artistic portfolio.
• National Arts Centre (NAC): Federally funded national performing arts centre in Ottawa operating English Theatre, French Theatre, and additional programming streams—a major Canadian arts institution with comparable revenue diversification (ticket sales, government funding, donations) but at a national scale.

Direct peers

• Soulpepper Theatre: Toronto-based repertory theatre with a similar repertory-style season programming approach, educational initiatives, and community engagement focus—comparable in artistic structure though operating at a larger urban scale.
• Theatre Calgary: Calgary-based regional repertory theatre of comparable scale, operating a mainstage subscription model with a mix of Canadian and international productions and offering educational outreach programs—closely aligned with Globe Theatre's structure and audience engagement approach.
• Neptune Theatre: Halifax-based regional theatre offering subscription-based mainstage programming with a comparable professional producing model and educational outreach initiatives, serving as the anchor professional theatre for its region much as Globe does for Saskatchewan.
• Arts Club Theatre Company: Vancouver-based theatre company operating multiple venues with a subscription model, professional producing structure, and educational programming—comparable in scope and operational model, though serving a larger metropolitan market.
• Citadel Theatre: Edmonton-based regional theatre presenting a comparable mix of contemporary, classical, and musical works with multiple performance spaces and educational outreach—a structural peer in the Canadian Prairie regional theatre ecosystem.
• Persephone Theatre: Saskatoon-based regional theatre operating in the same Saskatchewan market, with a comparable mainstage season, subscription model, and educational programming—the most direct Saskatchewan-based peer to Globe Theatre.
• Royal Manitoba Theatre Centre (Royal MTC): Western Canada's largest regional theatre, headquartered in Winnipeg with a similar mainstage season programming model, subscription-based audience engagement, and significant educational programming—comparable in scale and operational structure to Globe Theatre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GlobeTheatreYQR
• Facebookfacebook.com/globetheatrelive
• LinkedInlinkedin.com/company/globe-theatre
• Instagraminstagram.com/globetheatrelive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Globe Theatre Society