Persephone Theatre

Name

Persephone Theatre

Legal name

Persephone Theatre

Website

https://persephonetheatre.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Live theatre productions
• Regional theatre company
• Performing arts venue
• Youth theatre education
• Community arts programming

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Box office ticket sales and subscriptions: Direct-to-consumer revenue from single tickets, Season Subscriptions, and Flex Passes purchased in-person, by phone, or online for productions on the MainStage (Rawlco Radio Hall, ~400 seats) and BackStage Stage (~100 seats). Includes Pay What You Choose options on select events.
2. Government and foundation grants: Multi-year operational and project grants from federal (Canada Council for the Arts, Canadian Heritage, Prairies Economic Development Canada), provincial (Saskatchewan Arts Board / SK Arts), and municipal (City of Saskatoon) governments, plus private foundations (Frank and Ellen Remai Foundation, RBC Foundation, Community Initiatives Fund, Saskatoon Community Foundation).
3. Corporate sponsorships: Annual corporate sponsorship packages from local and national brands (Affinity Credit Union, BMO, SGI, ATB Wealth, Black Fox, Lucky Bastard, Crossmount Cider, Taste Hospitality, Alt Hotel, Bema Autosport BMW, etc.) providing cash and in-kind support in exchange for visibility across the theatre's website, programs, and signage.
4. Individual donations and capital campaigns: Individual giving via the Donate page, Directors Circle membership, the 'Tibor's Walk of Fame' tile-engraving program, and major-gift capital campaigns. The multi-year, $2 million 'Raise the Roof' campaign launched in 2024 with a $300,000 lead gift from Malcolm and Marilyn Leggett.
5. Venue and facility rentals: Rental of the Rawlco Radio Hall, BackStage Stage, rehearsal halls, and Front of House areas at the Remai Arts Centre to community groups, conferences, and event organizers.
6. Theatre School and youth programs: Tuition-based classes, school matinees, and youth programming including the Young Company and the dedicated Theatre School.
7. SLGA-regulated 50/50 raffle: 50/50 raffles tied to current MainStage productions (e.g., Blithe Spirit jackpot $3,080; Million Dollar Quartet $5,203; The Little Mermaid $6,328), conducted under Saskatchewan Liquor and Gaming Authority rules.
8. Holiday Market vendor fees: Annual Holiday Market at the Remai Arts Centre (e.g., November 22, 2025), with vendor table fees generating direct rental revenue ($100 for a 6-foot table in 2025).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Persephone Theatre produces and presents professional live theatrical performances on two co-located stages at the Remai Arts Centre in Saskatoon — the 400-seat Rawlco Radio Hall MainStage and the 100-seat BackStage Stage studio — alongside signature programs such as the Queermunity Theatre Festival, the Incubator Series for new Saskatchewan play development, the Young Company, the Theatre School, school matinees, the Holiday Market, the 50/50 raffle, and facility rentals, supported by box office ticketing, subscriptions, donations, sponsorships, and grants.

Product overview

Persephone Theatre is a single unified theatrical institution — Saskatchewan's largest regional theatre company — rather than a software platform with modules. Its core offering consists of live theatrical productions performed on two stages at the Remai Arts Centre (the 400-seat Rawlco Radio Hall MainStage and the 100-seat BackStage Stage), with the products listed above representing the various program lines, audience engagement services, and support programs that complement the core live performance work. The MainStage Productions (Rawlco Radio Hall) and BackStage Stage Productions form the heart of the offering, supported by signature programs such as the Queermunity Theatre Festival, the Incubator Series (for new play development), the Holiday Market, the 50/50 Raffle, and Youth Company (Emerging Artists). Education and outreach are delivered through Theatre School, the For Educators Program (Youth Tour and School Matinees), and Reading Lists Program. Community-facing services include Box Office & Ticketing, Theatre Club (pre-show talks), the Volunteer Program, the Directors Circle donor program, Persephone Sponsors, Facility Rentals, the Pomegranate Gallery, and the Edney Community Library. Retail is provided via the Square-hosted Shop. The company is currently heading into its 52nd Season in 2026-2027 and has been operating for 50+ years from its permanent home in the Remai Arts Centre on River Landing in Saskatoon.

Differentiator

Problem solved

Functional benefit

Brands

• Persephone Theatre School: The theatre school operated by Persephone Theatre (school.persephonetheatre.org).
• Pomegranate Gallery
• Edney Community Library
• Elisabeth Foucault Youth Theatre Fund

Products and services

• MainStage Productions (Rawlco Radio Hall) Professional live theatrical performances on the 400-seat Rawlco Radio Hall at the Remai Arts Centre, hosting the largest productions each season including recent works such as Blithe Spirit, A Christmas Story, The Romeo Initiative, The Woman in Black, Educating Rita, and Million Dollar Quartet, for Saskatoon general audiences, subscribers, and Flex Pass holders.
• BackStage Stage Productions A 100-seat studio stage at the Remai Arts Centre hosting intimate productions including the Queermunity Theatre Festival, play readings, and Youth Series shows such as G'Zaagiin Malenki and The Adventure of Young Turtle, for audiences seeking more intimate theatrical experiences.
• Theatre School Persephone Theatre's tuition-based school offering acting training and youth theatre programs for children, teens, and young adults, accessible through a dedicated subdomain (school.persephonetheatre.org). Supports programming such as Beetlejuice Jr. and Media School.
• Young Company (Emerging Artists Program) Persephone's emerging artist development program featuring productions such as 'Dungeness' and 'Tilda Swinton Betrayed Us' (Persephone Theatre Young Company 2026), with mentorship and commissioning opportunities for Saskatchewan early-career theatre artists.
• Queermunity Theatre Festival An annual 48-hour theatre race and play reading held during Pride Month, now in its fifth year. Teams receive inspiration packages and create 10-15 minute original performances celebrating the 2SLGBTQIA+ community; proceeds support Saskatoon Pride. Tickets $15 in advance, Pay What You Choose at the door.
• Incubator Series A program designed to support the development of new and in-progress plays by Saskatchewan artists, with chosen projects receiving support through Persephone Theatre. Past projects include 'Welcome to My Country' by Lautaro Reyes and 'BANANA MUSIK' by Kris Alvarez (2023/24).
• Box Office & Ticketing Ticketing platform offering single tickets, Season Subscriptions, and Flex Passes. Accessible at purchase.persephonetheatre.org and by phone (306-384-7727). Open Monday-Friday 9 a.m.-5 p.m., Saturday 10 a.m.-3 p.m. for in-person service at the Remai Arts Centre.
• 50/50 Raffle Online raffle program licensed by the Saskatchewan Liquor and Gaming Authority (SLGA), with past winning numbers and grand prizes ranging from $540 (Brent Butt) to $6,328 (The Little Mermaid) and $5,203 (Million Dollar Quartet). Raffle tickets sold during the run of each MainStage production.
• Facility Rentals (Remai Arts Centre) Rental of the Remai Arts Centre's stages (Rawlco Radio Hall, BackStage Stage), rehearsal halls, and Front of House spaces for community events, conferences, weddings, and performances, with accessible parking and a central Saskatoon location at 100 Spadina Cr. East.
• Persephone Theatre Merchandise Shop Online merchandise shop hosted via Square, offering Persephone Theatre branded goods at persephone-theatre.square.site.
• Holiday Market An annual vendor market held at the Remai Arts Centre. In 2025, it took place on November 22, 2025 from 10 a.m. to 5 p.m., featuring local vendors with a $100 fee for a 6-foot table.
• Pomegranate Gallery Persephone Theatre's in-house gallery space, used for visual art exhibitions including the THREADS: Cultural Conversations newcomer artists exhibition.
• Edney Community Library Community library resource located at the Remai Arts Centre, offering reading lists and curated book recommendations tied to current productions in partnership with Turning the Tide Bookstore.
• For Educators Program (Youth Tour & School Matinees) Programming for schools including Youth Tours that bring theatre to schools, and School Matinees of Youth Series productions such as G'Zaagiin Malenki (May 7-9, 2025).
• Directors Circle (Major Donor Program) A giving society for major donors supporting Persephone Theatre's operations and programming, with membership and recognition tied to the annual subscription/donation threshold required of Board members ($150+ annually).
• Persephone Sponsors Program Sponsorship program featuring local and national brand sponsors including 5 Corners Café, Family Pizza, Lucky Bastard Distillers, Crossmount Cider Company, Black Fox Distillery, Affinity Credit Union, ATB Wealth, SGI, BMO, Alt Hotel Saskatoon, Bema Autosport BMW, Taste Hospitality, and others, providing cash and in-kind support in exchange for visibility.

Quantifiable outcome

• More than 200 performances of Made in Italy produced, with Persephone as a key Saskatchewan venue during its 50th season
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

37 partnerships are on record, tiered strategic community partner, programmatic partner, major touring partner, training partner, co-production partner, co-presentation partner, corporate sponsor, media partner and service partner.

• Saskatoon Open Door Society (SODS)strategic community partnerStrategic or Co-development PartnerCollaborating with Persephone Theatre through SODS's THREADS: Cultural Conversations initiative to host 'THREADS at Persephone: Newcomers Navigating Creativity in Canada' on June 12, 2026 at the Remai Arts Centre. The free event features speakers, spoken word poetry, a panel discussion, and a visual art exhibition by 10 newcomer artists.
• McNally Robinsonprogrammatic partnerGTM or Marketing PartnerSaskatoon bookstore partnering with Persephone Theatre to host the launch of Michael Afenfia's novel 'Dear Algorithm: The Wed Luck Show' on May 27, 2026 in the Tier 2 Lounge.
• Turning the Tide Bookstoreprogrammatic partnerGTM or Marketing PartnerSaskatoon bookstore partnering with Persephone Theatre to curate production-specific reading lists (e.g., Miss Bennet, Disney's The Little Mermaid, This is How We Got Here, Songs My Mother Never Sung Me, First Métis Man of Odesa, Bright Half Life), with promo code PERSEPHONE offering 20% off.
• Saskatchewan Human Rights Commissionstrategic community partnerStrategic or Co-development PartnerCo-presenting the 'COURAGEOUS CONVERSATIONS' moderated panel series in February 2020 at Persephone Theatre, focused on reconciliation and racism in Saskatchewan, alongside the documentary play Reasonable Doubt.
• Catalyst Theatremajor touring partnerStrategic or Co-development PartnerEdmonton-based theatre company whose production 'The Invisible: Agents of Ungentlemanly Warfare' (written, composed and directed by Jonathan Christenson) ran on Persephone's Main Stage October 23 to November 3, 2024 as part of its fifth iteration. Featured multiple Saskatchewan artists on and offstage.
• Shaw Festivaltraining partnerStrategic or Co-development PartnerPartnering with Persephone Theatre to host a Monologue Workshop, a unique training opportunity for actors.
• So.Glad Artsco-production partnerStrategic or Co-development PartnerSaskatoon-based theatre company whose World Premiere of 'The Adventure of Young Turtle' (written by S.E. Grummett, with songs by Rae Spoon and Ruaridh MacDonald) ran in the Backstage March 8-9, 2025 as part of Persephone's Youth Series.
• Voyageurs Immobiles Proco-presentation partnerStrategic or Co-development PartnerProduction company behind 'G'Zaagiin Malenki: I Promise You a Forest,' the immersive, theatrical music concert presented on Persephone's BackStage Stage May 7-11, 2025 as part of the Youth Series.
• Sum Theatreprogrammatic partnerStrategic or Co-development PartnerSaskatoon theatre company partnering with Persephone Theatre on 'First Monday,' a program that helped develop '18 Jews Order Chinese Food' by Jenna Berenbaum from a one-hour version into a full two-act production.
• Affinity Credit Unioncorporate sponsorGTM or Marketing PartnerCorporate sponsor of Persephone Theatre, providing financial support in exchange for visibility across the theatre's branding, programs, and website.
• BMOcorporate sponsorGTM or Marketing PartnerCorporate sponsor of Persephone Theatre.
• SGI (Saskatchewan Government Insurance)corporate sponsorGTM or Marketing PartnerCorporate sponsor of Persephone Theatre.
• ATB Wealthcorporate sponsorGTM or Marketing PartnerCorporate sponsor of Persephone Theatre (Saskatoon office).
• Bema Autosport BMWcorporate sponsorGTM or Marketing PartnerCorporate sponsor of Persephone Theatre.
• Alt Hotel Saskatoon (Germain Hotels)corporate sponsorGTM or Marketing PartnerHospitality sponsor of Persephone Theatre.
• Taste Hospitalitycorporate sponsorGTM or Marketing PartnerHospitality sponsor of Persephone Theatre.
• Black Fox Farm and Distillerycorporate sponsorGTM or Marketing PartnerLocal distillery sponsor of Persephone Theatre.
• Lucky Bastard Distillerscorporate sponsorGTM or Marketing PartnerLocal distillery sponsor of Persephone Theatre.
• Crossmount Cider Companycorporate sponsorGTM or Marketing PartnerLocal cidery sponsor of Persephone Theatre.
• 5 Corners Cafécorporate sponsorGTM or Marketing PartnerLocal café sponsor of Persephone Theatre.
• Family Pizzacorporate sponsorGTM or Marketing PartnerLocal restaurant sponsor of Persephone Theatre.
• Hairstyle Inn Saloncorporate sponsorGTM or Marketing PartnerLocal salon sponsor of Persephone Theatre.
• Centennial Plumbingcorporate sponsorGTM or Marketing PartnerLocal services sponsor of Persephone Theatre.
• Riide Saskatooncorporate sponsorGTM or Marketing PartnerLocal transportation sponsor of Persephone Theatre.
• Handy Special Eventscorporate sponsorGTM or Marketing PartnerLocal events sponsor of Persephone Theatre.
• CTV Saskatoonmedia partnerGTM or Marketing PartnerLocal television media partner providing extensive earned coverage of Persephone's productions and events (e.g., Blithe Spirit coverage).
• Rawlco Radiomedia partnerGTM or Marketing PartnerSaskatoon radio group whose name adorns the 400-seat Rawlco Radio Hall MainStage at the Remai Arts Centre.
• News Talk CKOM 650media partnerGTM or Marketing PartnerSaskatoon news/talk radio station and media partner of Persephone Theatre.
• Rock 102 FMmedia partnerGTM or Marketing PartnerSaskatoon classic rock radio station and media partner of Persephone Theatre.
• 98 COOL FMmedia partnerGTM or Marketing PartnerSaskatoon radio station and media partner of Persephone Theatre.
• CJWW 600media partnerGTM or Marketing PartnerSaskatoon country radio station and media partner of Persephone Theatre.
• CFCR 90.5 FMmedia partnerGTM or Marketing PartnerSaskatoon community/campus radio station and media partner of Persephone Theatre.
• C95 FMmedia partnerGTM or Marketing PartnerSaskatoon radio station and media partner of Persephone Theatre.
• 92.9 The Bullmedia partnerGTM or Marketing PartnerSaskatoon radio station and media partner of Persephone Theatre.
• Globe Printersmedia partnerGTM or Marketing PartnerLocal printing partner supporting Persephone Theatre's printed materials.
• DNTYXEmedia partnerGTM or Marketing PartnerSaskatoon digital media outlet and media partner of Persephone Theatre.
• Island Web Design + Creativeservice partnerTechnology or IntegrationCreative and web design partner supporting Persephone Theatre's digital presence.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Globe Theatre: Regina-based professional regional theatre (the only other large professional theatre in Saskatchewan). Directly comparable as a same-province regional theatre with multi-stage operations, season subscription model, and youth programming, competing for provincial arts funding, corporate sponsors, and audiences within Saskatchewan.
• Royal Manitoba Theatre Centre (MTC): Manitoba's largest regional theatre, comparable in scale, programming model (MainStage + smaller stages), and Prairie-region funder base. Direct structural analog as a long-running Canadian regional theatre with a mix of mainstage, education, and community programs.

Broad incumbents

• Citadel Theatre: Edmonton's largest regional theatre, operating the Shoctor Theatre Complex with multiple stages. Comparable in multi-stage operations, youth programming, and capital scale, and adjacent geographically in the Western Canadian touring circuit where Persephone draws productions.
• Theatre Calgary: Major Western Canadian regional theatre presenting a Mainstage season, comparable in production scale and corporate sponsorship model, and a relevant comparator for touring partnership economics in the Prairies.
• Arts Club Theatre Company: Vancouver-based regional theatre operating multiple stages. Comparable in multi-venue model, season subscription structure, and youth/education programming, and a relevant structural peer for revenue diversification strategies.
• Tarragon Theatre: Toronto-based theatre with a strong focus on new Canadian work and development (analogous to Persephone's Incubator Series). Comparable in artistic mission, artist development, and donor-supported operating model.
• Soulpepper Theatre Company: Toronto-based non-profit theatre with multi-stage operations, deep youth and education programming, and a diversified revenue base. Comparable in mission-driven non-profit structure, programming breadth, and donor/subscription mix.
• Neptune Theatre: Halifax-based regional theatre operating a mainstage plus studio. Comparable in regional theatre scale, season subscription model, and provincial arts funder dependence.
• Grand Theatre: London, Ontario's historic regional theatre with a mainstage and smaller studio. Comparable in multi-stage programming, education outreach, and Canadian non-profit arts funding model.

Regional players

• Shakespeare on the Saskatchewan: Saskatoon-based summer Shakespeare festival. Local market peer competing for Saskatoon arts audiences, summer tourist attention, and Saskatchewan Arts Board funding, but with a narrower seasonal and programming focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/persephonethea
• Facebookfacebook.com/persephonetheatre
• LinkedInlinkedin.com/company/persephone-theatre-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persephone Theatre