What Competitive Cyclist does

Competitive Cyclist is a U.S.-based, direct-to-consumer e-commerce retailer specializing in high-end road, mountain, gravel, e-bikes, triathlon bikes, and kids' bikes, alongside a deep assortment of components, apparel, footwear, helmets, electronics, bags/racks, nutrition, and maintenance tools from premium cycling brands including Santa Cruz, Cervélo, Pivot, Yeti, Ibis, Pinarello, ENVE, Specialized, Shimano, SRAM, Rapha, and Assos. The company operates exclusively online at competitivecyclist.com, supported by a multi-channel expert advisory service branded as "Gearhead," reachable via phone, email, and live chat, which provides personalized product consultation and can place orders on customers' behalf. Its technology stack is a conventional e-commerce platform augmented by a Custom Bike Builder tool, an HSA/FSA eligible product surface, and a content hub of buying guides, bike/gear reviews, and Tech Tips videos used as top-of-funnel acquisition.

Name

Competitive Cyclist

Legal name

Competitive Cyclist

Website

https://competitivecyclist.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Competitive Cyclist is a U.S. online specialty retailer selling premium road, mountain, gravel, e-bike, and triathlon bikes, plus components, apparel, and accessories, serving enthusiast and competitive cyclists via competitivecyclist.com and Gearhead expert advisory support.

Ownership category

akta.pro rank

Product category

Specialty Cycling Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales: Revenue generated from selling bikes (road, mountain, gravel, e-bikes, kids), components, apparel, footwear, helmets, electronics, bags & racks, triathlon gear, nutrition, and maintenance tools through the e-commerce platform. Transaction-based one-time purchases.
2. Summit Club+ Membership: Paid loyalty program at $49/year offering 10% instant cash back on purchases, free 2-day shipping on orders $150+, dedicated Gearhead expert access, birthday rewards, and partner perks. Annual recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Competitive Cyclist is an online retailer that sells complete bicycles (road, mountain, gravel, e-bike, kids, and triathlon), bike components, maintenance tools, cycling apparel, footwear, helmets, electronics and GPS, bags, racks, and nutrition products from premium brands. It supplements the merchandise catalog with expert Gearhead advisory services, an online Custom Bike Builder configuration tool, and the two-tier Summit Club loyalty program including the paid Summit Club+ subscription.

Product overview

Competitive Cyclist is an e-commerce cycling retailer offering a comprehensive multi-category product portfolio centered around complete bikes, components, apparel, and accessories. The core offering includes complete bikes across road, mountain, gravel, and triathlon categories with customization options through a custom bike builder tool. The business model combines direct product sales with value-added services including the Summit Club loyalty program (offering free and paid Summit Club+ tiers with cash back and expedited shipping), and a growing focus on HSA/FSA eligible products for tax-advantaged purchasing. Product categories span bikes, components, maintenance tools, apparel, footwear, helmets, electronics/GPS devices, bags/racks, triathlon equipment, and nutrition—serving cyclists from entry-level to competitive racing through partnerships with premium brands including Santa Cruz, Cervelo, Pivot, Shimano, SRAM, Rapha, and Specialized.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Bikes Full range of complete bicycles including road bikes, mountain bikes, gravel bikes, e-bikes, kids' bikes, and triathlon bikes from brands such as Santa Cruz, Cervelo, Pivot, Yeti, Ibis, Scott, Pinarello, and Specialized, sold to individual cyclists shopping online.
• Bike Components Extensive selection of bike parts including wheels, tires, tubes, drivetrain components, brakes, pedals, handlebars, saddles, suspension systems, and accessories from Shimano, SRAM, Fox Racing, ENVE, Maxxis, and other major brands, sold to individual cyclists maintaining or upgrading their bikes.
• Bike Maintenance and Tools Professional-grade tools, cleaning kits, pumps, CO2 inflators, lubricants, and maintenance supplies from brands including Park Tool, Silca, Muc-Off, and Lezyne, sold to cyclists performing their own bike service and repair.
• Cycling Apparel Men's and women's cycling clothing including jerseys, bibshorts, jackets, gloves, socks, and accessories from Assos, Rapha, Castelli, Gorewear, POC, and Specialized, sold to road and mountain cyclists for on-bike use.
• Cycling Footwear Road and mountain bike shoes, triathlon shoes, and cleats from Shimano, Specialized, Sidi, Lake, Giro, Fi'zi:k, and Five Ten, sold to cyclists seeking efficient power transfer and discipline-appropriate fit.
• Bike Helmets Full-face, road, mountain, time trial, and kids' helmets from POC, Specialized, Fox Racing, Giro, Troy Lee Designs, Kask, Smith, MET, and Sweet Protection, sold to cyclists and youth riders needing discipline-appropriate head protection.
• Electronics and GPS GPS bike computers, sport watches, heart rate monitors, powermeters, bike lights, cameras, and indoor trainers from Garmin, Wahoo Fitness, Hammerhead, Elite, and Saris, sold to data-driven and training-focused cyclists.
• Bags, Racks and Travel Car racks, bike bags, panniers, travel cases, locks, and transportation accessories from Thule, Yakima, Evoc, Dakine, RockyMounts, Scicon, and Ortlieb, sold to cyclists needing to transport and store their bikes.
• Triathlon Equipment Complete triathlon gear including wetsuits, triathlon bikes, aero components, tri-specific apparel and footwear, swim accessories, and running gear, sold to multi-sport triathlon athletes.
• Nutrition and Hydration Energy gels, bars, drinks, recovery supplements, water bottles, hydration packs, and reservoirs from Camelbak, Skratch Labs, GU, Maurten, Hyperice, and Thermabody, sold to cyclists for fueling and recovery during rides.
• Summit Club Loyalty Program Two-tier loyalty program offering free membership with birthday discounts and early access to product drops, or paid Summit Club+ at $49 per year providing 10% instant cash back on purchases, free 2-day shipping on orders $150+, dedicated Gearhead expert access, 20% off birthday gift, partner perks, and early access to promotions. Membership is sold to individual customers of the Competitive Cyclist and Backcountry family of brands.
• Custom Bike Builder Online configuration tool that lets customers build custom-configured road, mountain, and gravel bikes by selecting frames and components, sold to individual cyclists seeking a bespoke bike build without visiting a local shop.
• HSA/FSA Eligible Products Health Savings Account (HSA) and Flexible Spending Account (FSA) eligible cycling gear and bikes, enabling customers to use pre-tax healthcare funds for qualified purchases at checkout.

Quantifiable outcome

• Free 2-day shipping on orders $150+ for Summit Club+ members
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BackcountrycoreGTM or Marketing PartnerParent company within the Backcountry corporate family. Summit Club+ membership benefits can be earned and redeemed across both Competitive Cyclist and Backcountry.com. Cash back and free shipping eligibility apply to qualifying gear purchased on either site.
• onWaterminorGTM or Marketing PartnerPartner perk offering 3 free months of onWater+ subscription to Summit Club+ members. onWater provides fishing/navigation features.
• PaddleWaysminorGTM or Marketing PartnerPartner perk offering 3 free months of PaddleWays+ subscription to Summit Club+ members. PaddleWays provides paddlesports navigation and planning.
• Loam PassminorGTM or Marketing PartnerPartner perk offering 25% off Loam Pass subscription to Summit Club+ members. Loam Pass provides mountain bike trail access and tracking.
• EF AdventuresminorGTM or Marketing PartnerPartner perk offering $300 off EF Adventures tours for Summit Club+ members. Cycling-focused adventure travel experiences.
• OutdoorsyminorGTM or Marketing PartnerPartner perk offering $140 off RV rental to Summit Club+ members. Outdoor adventure vehicle rental platform.
• USA CyclingminorGTM or Marketing PartnerPartner perk offering free base membership to Summit Club+ members. USA Cycling is the national governing body for competitive cycling.
• 1 Hotel Hanalei BayminorGTM or Marketing PartnerPartner perk offering up to 15% off best rates at 1 Hotel Hanalei Bay for Summit Club+ members. Luxury eco-conscious hotel near cycling destinations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: REI is the largest US outdoor co-op retailer with a substantial cycling category (road, MTB, e-bikes, apparel) sold both online and through ~180 stores — a broad incumbent that competes with Competitive Cyclist on premium cycling assortment and enthusiast customers.
• Trek Bikes (direct): Trek's direct-to-consumer website sells premium bikes, apparel, and accessories online to enthusiasts worldwide — a brand-owned incumbent that bypasses retailers like Competitive Cyclist on key Trek SKUs.

Direct peers

• Wiggle: Wiggle (now part of the same group as Chain Reaction Cycles) is a global online cycling, running, and triathlon retailer with overlapping premium-brand assortment and a similar DTC e-commerce model to Competitive Cyclist.
• Jenson USA: Jenson USA is an online-direct cycling and outdoor retailer selling complete bikes, components, apparel, and accessories across road, mountain, and gravel — directly comparable to Competitive Cyclist's core catalog and e-commerce-only GTM.
• Chain Reaction Cycles: Chain Reaction Cycles is one of the world's largest online cycling retailers, offering bikes, parts, apparel, and accessories from premium brands globally — the closest scale peer to Competitive Cyclist in pure-play cycling e-commerce.
• Performance Bicycle: Performance Bicycle is a long-standing US online cycling retailer (relaunched post-Chapter 11) selling bikes, components, apparel, and accessories across categories, comparable in assortment and target buyer to Competitive Cyclist.
• ProBikeKit: ProBikeKit is a global online cycling retailer carrying premium road, MTB, and triathlon brands with a similar enthusiast-targeted e-commerce model to Competitive Cyclist.
• Steep And Cheap: Steep And Cheap is a deals-focused outdoor and cycling e-commerce site operated under Backcountry Corp, sharing infrastructure with Competitive Cyclist and competing for the same bargain-hunting premium enthusiast.
• Backcountry.com: Backcountry.com is Competitive Cyclist's sister brand within Backcountry Corp, sharing Summit Club loyalty, customer service, and corporate infrastructure while serving a broader outdoor (vs cycling-specific) premium catalog.

Emerging players

• BikeExchange: BikeExchange is an online marketplace aggregating bikes, components, and apparel from retailers and brands — a partially overlapping channel that competes for the same high-intent cyclist buyer pool Competitive Cyclist targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@competitivecyclist
• Facebookfacebook.com/Competitive.Cyclist
• Instagraminstagram.com/competitivecyclist
• TikToktiktok.com/@competitivecyclist
• Xx.com/compcyclist
• LinkedInlinkedin.com/company/competitive-cyclist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Competitive Cyclist