Bike24

What Bike24 does

Bike24 is a Dresden-headquartered online specialty retailer of bicycles and cycling-related products, operating as BIKE24 Holding AG since its 2021 IPO. Founded in 2002 by Andres Martin-Birner and Lars Witt, the company serves cycling enthusiasts across more than 80 countries with a catalog of over 80,000 SKUs drawn from 800+ brands, including Shimano, SRAM, Garmin, CUBE, ASSOS, and Castelli. Core categories span complete bikes, components, accessories, electronics, and cycling apparel, and the assortment has been extended into adjacent fitness verticals (running, swimming, triathlon, and gym equipment) to broaden wallet share with the existing enthusiast base. Leadership comprises Founder & CEO Andres Martin-Birner, CFO Sylvio Eichhorst, CMO Carsten Wich, CIO Martin Wünnenberg, Founder (Legal & Own Brands) Lars Witt, and Head of Marketing Sasha Leps.

The platform differentiates through proprietary tooling, notably the Bike Matrix component-compatibility engine and a Frame Size Guide, which address the technical complexity that historically pushed consumers toward offline bike shops. The business model is direct-to-consumer e-commerce with country-localized online shops, supported by two fulfillment centers in Dresden (headquarters) and Barcelona. Customer reach exceeds one million active buyers, transactions are unit-priced across thousands of SKUs, and there are no disclosed enterprise contracts; merchandise margin across the broad assortment is the principal revenue mechanism.

Q2 2026 financials showed revenue of EUR 96.1 million (+20.1% year-over-year), adjusted EBITDA of EUR 5.9 million (6.1% margin), EBIT of EUR 1.6 million, and net profit of EUR 0.6 million. The same quarter saw localized shops launched in Denmark, Slovenia, and Ireland, a CFO transition from Timm Armbrust to Sylvio Eichhorst, and continued operation of the Barcelona logistics hub. The firmographic field describing Bike24 as a "provider of automotive hitches and related products" is inconsistent with all other source material and is disregarded.

Name

Bike24

Legal name

BIKE24 Holding AG

Website

https://bike24.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike24 is a Dresden-headquartered online specialty retailer serving cycling enthusiasts across 80+ countries with 80,000+ SKUs from 800+ brands, spanning bikes, components, apparel, electronics, and adjacent running, swimming, triathlon, and fitness categories.

Ownership category

akta.pro rank

Product category

Online Cycling Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Online bike shop
• Cycling equipment retail
• Bicycle e-commerce
• Bike parts and accessories
• Premium cycling brands

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: BIKE24 generates revenue through the sale of bikes, components, accessories, cycling apparel, electronics, and sports nutrition. The company operates as a traditional e-commerce retailer with one-time transaction revenue from merchandise sales. Products are sold at retail prices with discounts and promotions on selected items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bike24 is a direct-to-consumer online retailer that sells complete bicycles, replacement components, accessories, electronics, apparel, and adjacent categories (running, triathlon, fitness) from over 800 brands to cycling consumers in 80+ countries. Orders are fulfilled from logistics centers in Dresden, Germany and Barcelona, Spain, with proprietary tools (Bike Matrix and Frame Size Guide) supporting purchase decisions.

Product overview

BIKE24 is an online bike shop founded in Dresden, Germany in 2002, operating as a comprehensive e-commerce platform for cyclists. The offering consists of complete bikes (road, gravel, mountain, e-bikes, city, kids, touring, BMX, folding), bike components (drivetrain, brakes, wheels, tires, pedals), accessories (lights, locks, bags, pumps, trainers), electronics (bike computers, GPS, power meters), and cycling clothing (shoes, helmets, jerseys). The platform also extends into adjacent sports including running, swimming, triathlon, and fitness. Key differentiating features include Bike Matrix (component compatibility checking), Frame Size Guide, and professional Bike Assembly Service. Products are shipped from logistics centers in Dresden and Barcelona to over 80 countries. The company carries more than 800 brands and over 80,000 products total, with popular brands including Shimano, SRAM, Schwalbe, Garmin, CUBE, ASSOS, Castelli, Bianchi, BMC, Cannondale, and Trek.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Bikes

Quantifiable outcome

• 20.1% revenue growth in Q2 2026
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wiggle (WiggleCRC): UK-headquartered online cycling and tri-sports retailer with comparable multi-brand catalog model, multi-country European shipping, and similar premium-brand assortment — a direct head-to-head competitor for Bike24's core cycling enthusiast segment.
• Chain Reaction Cycles: Northern Ireland-based global online bike and cycling components retailer. Overlaps directly with Bike24 on bikes, parts, and accessories across road, MTB, and e-bike categories with comparable international shipping footprint.
• Rose Bikes: German direct-to-consumer bike retailer with strong online presence. Competes with Bike24 in the German-speaking market across complete bikes, components, and accessories, including its own private-label brands.
• Competitive Cyclist: US-based online specialty bike retailer offering premium road, mountain, and gravel bikes and components. Comparable curated premium-brand catalog model targeting enthusiast cyclists, though focused on the North American market.
• Evans Cycles: UK's largest specialist bike retailer, combining omnichannel stores with online sales. Competes with Bike24 in the UK market on bikes, parts, apparel, and accessories across premium and mass-market brands.
• Merlin Cycles: UK-based online bike retailer focused on road, MTB, and gravel bikes and components. Comparable online-first model with broad brand assortment and international shipping.

Emerging players

• Canyon Bicycles: German premium bike manufacturer selling exclusively direct-to-consumer online. While a bike brand rather than a multi-brand retailer, Canyon's D2C model and listing on Bike24's catalog make it both a supplier and an emerging competitive threat on premium complete bikes.
• Backcountry: US-based premium outdoor and cycling online retailer. Partial overlap with Bike24 on premium cycling apparel, components, and accessories; comparable curation and expert-driven merchandising model.

Broad incumbents

• Decathlon: Global sporting goods mass-market retailer with extensive cycling assortment across bikes, parts, accessories, and apparel. While not a cycling specialist, its scale and private-label brands (e.g., Triban, Van Rysel) compete on price across multiple Bike24 categories.

Regional players

• Probikeshop: France-headquartered online bike retailer with pan-European reach. Direct competitor on bikes and components with overlapping premium-brand assortment, primarily serving the French-speaking European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bike24net
• Facebookfacebook.com/BIKE24
• LinkedInlinkedin.com/company/bike24-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike24