AMG Medical

What AMG Medical does

AMG Medical Inc. is a Montreal-headquartered, privately held Canadian medical supplies company that manufactures, imports, and distributes a multi-brand portfolio of home-healthcare and institutional medical products. The company's portfolio spans glucose management (Dex4), infection control (MedPro Defense, including the Nocospray/Nocomax surface disinfection systems), pain management (ProActive TENS devices), diagnostics and monitors (Physio Logic), incontinence care (UltraBlok), antimicrobial curtains (Elers Medical), and waste management (Zorbi and Haigh macerators). The business holds ISO 13485:2016 and MDSAP certifications, indicating audited medical-device quality management suitable for sale in regulated pharmacy and institutional channels.

The go-to-market combines three complementary channels. First, a direct-to-consumer e-commerce site (AMGMedical.com) serving end users with bilingual English/French support. Second, a B2B account program offering bulk ordering and dedicated sales-representative coverage of healthcare facilities, pharmacies, and institutional buyers. Third, broad Canadian retail distribution through major pharmacy chains (Shoppers Drug Mart, Rexall, Jean Coutu), grocery and mass-channel partners (Loblaws, London Drugs, Walmart Canada), and dedicated healthcare dealers (Wellwise, Medicine Shoppe), spanning more than 20 retail banners nationally.

Revenue mechanics therefore blend branded consumer health-products retail sell-through, B2B institutional sale of devices and consumables (including recurring disinfection-system consumables), and direct e-commerce. The company has additional brand-equity partnerships with non-profits such as JDRF Canada and March of Dimes Canada that reinforce consumer-facing positioning.

Name

AMG Medical

Legal name

A.M.G. Medical Inc.

Website

https://amgmedical.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

AMG Medical is a Montreal-headquartered Canadian medical supplies company that manufactures and distributes a multi-brand portfolio of home-healthcare and medical products across diabetes care, infection control, pain management, diagnostics, and incontinence, sold through direct e-commerce, B2B institutional accounts, and 20-plus Canadian pharmacy and mass-retail chains.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Medical Supplies Direct Sales: Revenue generated from direct sales of medical supplies, equipment, and healthcare products through the company's e-commerce platform and B2B account system. Products include diagnostics, instruments, incontinence supplies, protective wear, respiratory equipment, pain therapy devices, and diabetes care products.
2. Infection Control Equipment Sales: Sales of major capital equipment including Nocospray Disinfection Machines (ranging from CAD$6,999.95 to CAD$20,000), Nocomax Disinfection Systems (up to CAD$18,795), and accessories. These are one-time equipment purchases with ongoing consumable revenue from disinfectant solutions.
3. Pain Management Device Sales: Sales of TENS/EMS devices, hot/cold therapy products, and rehabilitation equipment. Includes professional-grade devices like the Thera3+ (CAD$157.89) and consumer products across various price points.
4. B2B Account Services: Business accounts receive company-specific rates, bulk pricing discounts, and access to online ordering tools. Revenue derived from recurring B2B procurement relationships with healthcare facilities, pharmacies, and medical practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMG Medical manufactures and distributes home healthcare and medical professional products across multiple proprietary sub-brands including Dex4 (fast-acting glucose for hypoglycemia), MedPro Defense (automated disinfection systems and PPE), ProActive (TENS/EMS pain management devices), Physio Logic (diagnostic and monitoring equipment), and Zorbi (liquid waste management). The company sells both directly to consumers via an e-commerce storefront and to B2B healthcare institutions through dedicated account management with bulk pricing and procurement tools.

Product overview

AMG Medical is a Canadian medical supplies and healthcare solutions provider offering a diversified portfolio of branded medical products organized around sub-brands. The core offering includes Dex4 (fast-acting glucose for hypoglycemia), MedPro Defense (infection control and disinfection systems including Nocospray/Nocomax), Physio Logic (health monitoring devices), ProActive (pain management TENS/therapy products), and Zorbi (liquid waste management). Additional sub-brands include UltraBlok (incontinence products), Elers Medical (antimicrobial curtains), and Haigh (macerator systems). Products span diabetes care, diagnostic equipment, respiratory therapy, pain management, disinfection, incontinence care, and medical instruments. The company operates as a distributor/aggregator of multiple branded product lines rather than a single unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dex4: Fast-acting glucose products for diabetes care, including glucose tablets, gels, and liquids for treating hypoglycemia.
• MedPro
• MedPro Defense
• ProActive
• Physio Logic
• Zorbi
• UltraBlok
• Elers Medical
• Haigh
• Nocospray
• Nocomax

Products and services

• Dex4 Fast-Acting Glucose Products Fast-acting glucose tablets, gels, and liquids made from D-Glucose for rapid absorption to treat mild to moderate hypoglycemia. Designed for individuals with diabetes (Type 1 and Type 2) and caregivers needing portable, reliable glucose delivery. Products are fat free, gluten free, caffeine free, and sodium free, available in 9 flavors and 3 formats. Case pricing ranges from CAD$171.69 to CAD$176.49 per case of 50 tablets.
• Nocospray Disinfection Machine 2.0 Automated surface disinfection system for healthcare facilities and emergency vehicles, available in 110V and 220V versions. Wall-mounted units priced at CAD$6,999.95; pricing ranges from CAD$6,999.95 to CAD$20,000 depending on voltage configuration. Designed and tested for effectiveness against C. difficile spores, flu, and MRSA in real-world healthcare environments.
• Nocomax Disinfection System Large-space automated disinfection system for healthcare facilities. Mobile unit priced at CAD$18,795.00; wall unit at CAD$14,150.00. Designed for high-volume disinfection requirements in hospitals and large healthcare environments.
• Zorbi Liquid Waste Management System Hygienic liquid waste management system including commode liners, bedpan liners, and urinal bags with super absorbent powder that transforms over 600ml of liquid into gel in 30 seconds, locking in odors and minimizing splashing. Reduces cross-contamination risk in healthcare and home care settings.
• Haigh Macerators Macerator systems (Quattro and Solo models) for hygienic disposal of human waste in healthcare facilities. Breaks up maceratable pulp vessels and disposes of waste through existing drain systems, limiting cross-contamination risk and reducing odors.
• Thera3+ 3-in-1 TENS/EMS/Massage Device Dual-channel electro-stimulator device providing TENS (Transcutaneous Electrical Nerve Stimulation), EMS (Electrical Muscle Stimulation), and massage functions for drug-free pain relief. Priced at CAD$157.89 per unit with bundle options at CAD$177.79. For individuals seeking drug-free pain management for chronic pain, rehabilitation, and muscle therapy.
• ProActive-Elle TENS Device Drug-free TENS device designed specifically for period pain relief, featuring easy application and portable design. Priced at CAD$45.49 per unit. Targets individuals seeking non-pharmaceutical menstrual pain management.
• MedPro Sonair Ultrasonic Mesh Nebulizer Compact ultrasonic mesh nebulizer for respiratory therapy, designed for home or travel use. Priced at CAD$103.89. For individuals with respiratory conditions requiring portable nebulizer delivery.
• MedPro Compressor Nebulizer Compressor-based nebulizer system for respiratory medication delivery. Priced at CAD$95.49. Suitable for clinical and home respiratory therapy applications.
• UltraBlok Disposable Underpads High absorbency and regular absorbency disposable underpads for incontinence care. High absorbency cases priced CAD$113.89 to CAD$209.39; regular absorbency cases CAD$103.09 to CAD$119.39. Available in multiple sizes and pack configurations for healthcare facility and home use.
• Physio Logic EssentiA+ Blood Pressure Monitor Home blood pressure monitoring device for tracking cardiovascular health. For individuals monitoring blood pressure at home and healthcare professionals conducting point-of-care assessments.
• Physio Logic Premier Elite Stethoscope Professional-grade stethoscope available in adult and pediatric sizes with multiple color options. For healthcare professionals including physicians, nurses, and medical students.
• MedPro Defense PPE (Gloves, Gowns, Masks) Personal protective equipment including nitrile exam gloves and isolation gowns for healthcare workers and caregivers. BluIRIS Nitrile Exam Gloves case at CAD$193.59; OmniFLEX Nitrile Exam Gloves at CAD$147.89 per case; isolation gowns CAD$147.89 to CAD$174.49 per case. Also includes masks, headwear, and shoe covers.
• MedPro IV Stands and Poles IV poles and stands for healthcare facilities. Balance IV pole (one-hand control) at CAD$1,104.99; heavy duty I.V. stands at CAD$664.98; aluminum stands from CAD$318.00 to CAD$563.29; economy aluminum at CAD$69.79.
• Elers Medical Antimicrobial Disposable Privacy Curtains Antimicrobial disposable privacy curtains for hospitals and healthcare facilities. Neutralize harmful bacteria on contact, reducing healthcare-associated infections while reducing staff injury risk and curtain management costs. For healthcare facilities seeking infection control compliance.

Quantifiable outcome

• 2-day order processing across Canada ensures rapid delivery for healthcare providers and consumers
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• JDRF CanadacoreGTM or Marketing PartnerAMG Medical is a proud partner of JDRF (Juvenile Diabetes Research Foundation) Canada, supporting diabetes research and awareness. The partnership aligns with AMG's Dex4 diabetes care product line and commitment to improving lives of people with diabetes.
• March of Dimes CanadacoreGTM or Marketing PartnerAMG Medical is a proud partner of March of Dimes Canada, supporting programs and services for people with physical disabilities. The partnership reflects AMG's broader commitment to healthcare and mobility solutions.
• Elers MedicalcoreTechnology or IntegrationAMG Medical partnered with Elers Medical to bring antimicrobial disposable privacy curtains to Canadian hospitals. Elers technologies help healthcare facilities provide cleaner environments while reducing staff injury risk and curtain management costs. The Elers Antimicrobial Disposable Curtains neutralize harmful bacteria on contact, promoting infection control compliance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global distributor of medical, dental, and animal health products serving office-based practitioners with similar B2B catalog and account-rep motion. Much larger than AMG and operates globally, but mirrors AMG's distribution-led model across medical consumables and equipment.
• Cardinal Health: One of the largest U.S. medical/surgical product distributors with a Canadian operation serving hospitals, pharmacies, and physician offices. Directly overlaps AMG's wholesale medical supplies distribution business and DME categories but at vastly larger scale.
• McKesson: Global pharmaceutical and medical-surgical distributor with significant Canadian footprint. Comparable to AMG across wholesale medical supply distribution, pharmacy supply, and DME, but operates at much greater scale and broader product depth.
• Medline Industries: Largest privately held medical manufacturer and distributor in the U.S., with growing Canadian operations. Closely comparable to AMG in combining medical manufacturing with broad-line distribution to hospitals, pharmacies, and home health channels.
• Patterson Companies: Medical and dental supply distributor serving North American office-based practitioners through a catalog/account-rep model similar to AMG's B2B channel. Comparable in distribution-led business model though focused on dental/animal health adjacencies.
• ConvaTec: Medical products company with strong presence in ostomy, wound care, continence, and infusion devices. Comparable to AMG's incontinence (UltraBlok) and disposable medical supplies categories with similar hospital and home health distribution.
• Teleflex Incorporated: Global medical device manufacturer across respiratory, surgical, and interventional categories. Comparable to AMG across medical instruments and respiratory product lines (nebulizers) and serves similar hospital procurement channels.

Direct peers

• Drive DeVilbiss Healthcare: Manufacturer and distributor of DME including respiratory, mobility, bathroom safety, and pain management products. Directly competes with AMG's MedPro, ProActive, and respiratory lines (nebulizers, TENS units) across similar end markets.
• Invacare: Global DME manufacturer with product lines in respiratory, mobility, and home healthcare. Overlaps with AMG's medical equipment portfolio (IV poles, nebulizers, rehab products) and serves similar home health and institutional channels.
• Omron Healthcare: Global manufacturer of home health monitoring devices including blood pressure monitors, thermometers, and respiratory devices. Directly competes with AMG's Physio Logic brand on BP monitors and with the MedPro line on nebulizers and diagnostic devices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Amg.medical
• Facebookfacebook.com/AMG.MED.INC
• LinkedInlinkedin.com/company/amg-medical-inc.
• Instagraminstagram.com/amgmedicalinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMG Medical