Naturopathica
Naturopathica is a US-based botanical skincare brand (founded 1995) selling 92+ clean-beauty SKUs via DTC e-commerce, wholesale to licensed estheticians, and an East Hampton spa, with a recently expanded Oncology Care Program serving cancer patients.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Naturopathica does
Naturopathica (legal entity: Holistic Health, Inc.) is a privately held botanical skincare and holistic wellness brand founded in 1995 and headquartered in East Hampton, New York, with 51-100 employees. The company develops and sells a portfolio of 92+ clean-beauty SKUs across thirteen-plus categories — cleansers, moisturizers, serums, facial oils, enzyme peels, eye care, lip care, masks, toners/mists, bath and body care, mineral SPF, aromatherapy, and teas/herbal remedies — formulated around proprietary ingredient combinations including Manuka Honey, Calendula, Argan, Pumpkin enzyme extracts, and Sweet Cherry. Core technology is botanical formulation rather than software: the brand's differentiator is 30 years of ingredient expertise and a holistic wellness methodology that integrates topical skincare with aromatherapy, ingestibles, and spa-based treatments.
Naturopathica operates three revenue streams. The primary channel is direct-to-consumer e-commerce through a Shopify-powered storefront (naturopathica.com), with product prices ranging from $18 (lip balms) to $136 (premium night oils and peptide serums), supported by an Autoship & Save subscription (15% recurring discount on 30/60/90/120-day cadences) and the Ritual Rewards loyalty program (1 point per $1 spent). The second channel is a B2B wholesale/Pro Program targeting licensed estheticians, spa professionals, and wellness practitioners, offering discounted wholesale pricing, dedicated account executives, 24/7 training materials, and event marketing support. The third is company-owned spa and healing center services at the East Hampton flagship, including facials, customized massage, aromatherapy, and a recently expanded Oncology Care Program for cancer patients.
The company is founder/operator-led under CEO Cathy O'Brien, with no disclosed external funding, parent company, or institutional ownership. The operating footprint is US-only, distribution is omnichannel (DTC + wholesale + spa), and customer base is fragmented across individual consumers and long-tail professional accounts with no concentrated enterprise dependencies.
Naturopathica firmographics
Firmographics- Name
- Naturopathica
- Legal name
- Holistic Health, Inc.
- Website
- https://naturopathica.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Naturopathica is a US-based botanical skincare brand (founded 1995) selling 92+ clean-beauty SKUs via DTC e-commerce, wholesale to licensed estheticians, and an East Hampton spa, with a recently expanded Oncology Care Program serving cancer patients.
- Ownership category
- akta.pro rank
Naturopathica industry classification
Industry- Product category
- Botanical Skincare & Holistic Wellness
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Beauty Salons (812112), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Body Scrubs & Exfoliation Treatments (HSALAFAE), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Naturopathica is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naturopathica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Direct Product Sales (B2C E-commerce): Primary revenue stream from direct-to-consumer product sales through the naturopathica.com e-commerce platform. Products include cleansers, moisturizers, serums, facial oils, enzyme peels, eye care, masks, bath & body care, and SPF products priced from $18 to $136.
- Subscription/Autoship Program: Recurring revenue through Autoship & Save subscription model offering 15% discount on regular deliveries every 30, 60, 90, or 120 days. Creates predictable recurring revenue and customer loyalty.
- Wholesale B2B Sales: Revenue from wholesale program selling to licensed estheticians, spa professionals, and wellness practitioners at discounted wholesale rates. Includes spa locations and professional skincare providers.
- Spa Services: Revenue from spa and healing center services including customized massage techniques, facials, oncology care treatments, and wellness services at company-owned and partner spa locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (Lip Care, Eye Care, Cleansers) |
| Unit Pricing | Pay-as-you-go | Mid-range products (Moisturizers, Serums, Masks) |
| Unit Pricing | Pay-as-you-go | Premium products (Advanced Serums, Night Oils) |
| Unit Pricing | Pay-as-you-go | Bundles and Kits |
| Subscription | Monthly | Autoship & Save Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Naturopathica product offering
Product offeringCore offering
Naturopathica formulates and sells botanical skincare products (cleansers, moisturizers, serums, facial oils, enzyme peels, masks, eye care, SPF, bath and body care) directly to consumers through its own e-commerce site, company-owned spa locations in East Hampton NY, and a wholesale program for licensed estheticians and spa professionals. The brand also operates Spa and Healing Arts Centers offering facials, massage, oncology care treatments, and aromatherapy services, alongside subscription autoship, gift sets, teas, and aromatherapy products.
Product overview
Naturopathica is a holistic health and botanical skincare brand offering a comprehensive portfolio of clean beauty products and wellness services. The product lineup centers on topical skincare formulations organized across categories: Cleansers (balms, gels, creams), Moisturizers (creams, lotions, butters), Serums (targeted treatments), Facial Oils, Enzyme Peels, Eye Care, Lip Care, Masks, Toners/Mists, Bath & Body Care, and SPF products. Key hero ingredients include Manuka Honey, Calendula, Aloe Vera, Argan, Vitamin C, Retinol, Oat, and Lavender. The company also operates Spa & Healing Centers offering customized facials, massage, oncology care, and aromatherapy services. Additional offerings include a wholesale/professional program for licensed estheticians, a subscription service (Autoship & Save), a loyalty rewards program, and an interactive skincare quiz. With over 30 years in the market, the brand positions itself on botanical formulations, holistic wellness rituals, and clean ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Naturopathica Spa & Healing Arts Center: The company's spa and wellness center offering holistic spa services, massage, facials, and specialized oncology care treatments.
Products and services
- Cleansers
Quantifiable outcome
- Products rated 4.5-5.0 stars with hundreds of reviews per product (Calendula Cream: 922 reviews at 4.9 stars)
- +1 more outcomes
Companies that use Naturopathica
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Naturopathica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Naturopathica partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Naturopathica competitors and assessment
Company assessmentEmerging players
- Goop: Wellness and beauty brand with a botanical-leaning skincare line and content-driven marketing. Comparable to Naturopathica's holistic wellness positioning (skincare + spa/wellness rituals) and premium D2C price points.
- Uma Oils: Luxury botanical facial and wellness oils brand with a strong aromatherapy and Ayurveda-inspired identity. Comparable to Naturopathica in its botanical oils, aromatherapy, and holistic wellness positioning at the premium end of the market.
Direct peers
- Juice Beauty: USDA-certified organic skincare and beauty brand sold via D2C and specialty retail. Directly comparable to Naturopathica's natural/organic positioning and use of botanical and farm-sourced ingredients in skincare formulations.
- Youth to the People: Superfood- and botanical-based skincare brand sold via D2C and Sephora with a focus on cold-pressed plant actives. Comparable to Naturopathica in its plant-derived formulation philosophy and clean-beauty D2C positioning.
- Drunk Elephant: Biocompatible skincare brand built on actives and 'clean' formulations sold primarily through D2C and Sephora. Comparable to Naturopathica in the clean-beauty D2C channel and premium price ladder, though more focused on synthetic actives than botanical ingredients.
- Tata Harper: Luxury botanical skincare brand with a farm-to-face formulation philosophy, premium D2C pricing, and a similar clean/natural ingredient story. Directly comparable to Naturopathica's botanical, prestige positioning and ingredient-led brand narrative.
- Herbivore Botanicals: Botanical-focused skincare brand with minimalist packaging, natural actives, and a strong D2C and Sephora presence. Closely comparable to Naturopathica's botanical skincare identity, mid-premium pricing, and direct-to-consumer channel mix.
Broad incumbents
- Dermalogica: Professional skincare brand with a strong spa and esthetician distribution channel. Directly comparable to Naturopathica's professional skincare positioning and wholesale-to-spa model, though at a much larger scale and with broader international reach.
- Burt's Bees: Mass-market natural personal-care brand owned by Clorox spanning skincare, lip care, and body care. Comparable to Naturopathica in natural ingredients and botanical positioning but operates at far greater scale through mass retail channels.
- IS Clinical (Innovative Skincare): Professional, cosmeceutical-grade skincare brand distributed through spas, medical practices, and estheticians. Comparable to Naturopathica's professional/wholesale Pro channel and skincare offerings used in spa settings, though with a more clinical/dermatologic orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Naturopathica social profiles
Digital presenceNaturopathica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naturopathica leadership team
Management profileNumber of profiles
Profiles2 records
Naturopathica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naturopathica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naturopathica
What does Naturopathica do?
Naturopathica formulates and sells botanical skincare products (cleansers, moisturizers, serums, facial oils, enzyme peels, masks, eye care, SPF, bath and body care) directly to consumers through its own e-commerce site, company-owned spa locations in East Hampton NY, and a wholesale program for licensed estheticians and spa professionals. The brand also operates Spa and Healing Arts Centers offering facials, massage, oncology care treatments, and aromatherapy services, alongside subscription autoship, gift sets, teas, and aromatherapy products.
Is Naturopathica a public or private company?
Naturopathica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naturopathica founded?
Naturopathica was founded in 1995. It employs 51 to 100 people.
Where is Naturopathica based?
Naturopathica is headquartered in New York, United States, in the North America region.
How does Naturopathica make money?
Four revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are subscription/Autoship Program, wholesale B2B Sales and spa Services.
Who are Naturopathica's main competitors?
Emerging players on record are Goop and Uma Oils. Direct peers are Juice Beauty, Youth to the People, Drunk Elephant, Tata Harper and Herbivore Botanicals. Broad incumbents are Dermalogica, Burt's Bees and IS Clinical (Innovative Skincare).
Does Naturopathica have an API?
No public API is recorded for Naturopathica.
What industry is Naturopathica in?
Naturopathica's product category is Botanical Skincare & Holistic Wellness. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers). Its NAICS code is 456120 and its SIC code is 2844.