What de Jong & Laan NL does

De Jong & Laan is a Dutch accountancy and advisory firm serving small and medium-sized enterprises (MKB and MKB+) across the Netherlands. The firm, established in 1988 and headquartered in Vroomshoop with branches across the north, east, central, and western regions, employs 101-250 professionals and serves more than 10,000 clients across agriculture, construction, hospitality, manufacturing, transport, healthcare, education, and leisure verticals. Its service portfolio spans accountancy, statutory audit, tax advisory, payroll administration, HR consulting, corporate finance, IT advisory, sustainability (CSRD) advisory, transaction services, and family-business succession planning. The firm maintains a dedicated international desk with particular depth in Dutch-German cross-border engagements, supported by membership in Geneva Group International (GGI) and partnerships with VVP, Jendyk Schnellhardt & Partner, and Mohr Bauer & Partner.

On the technology side, De Jong & Laan delivers its advisory offerings through a stack of digital tools built around third-party and proprietary components. Its core product is HR & Salaris Online, built on the Nmbrs platform, which provides digital payslips, leave and absence management, and personnel file storage with integrations to accounting systems, time-tracking, and pension providers via two-factor authentication. Layered on this are the firm's proprietary Management Dashboard (financial and operational KPI visualisation), HR Dashboard (workforce analytics), and Daywize HR process automation (recruitment, 360-degree feedback, training tracking). The firm is ISO 27001 certified and GDPR compliant, reinforcing its information-security posture. International expansion of the technology stack is preserved via an Employee Self-Service mobile app and integrations with online accounting and data warehouse providers.

De Jong & Laan operates a sales-led, direct-advisory go-to-market through its 25+ branch network, with each branch offering the full multidisciplinary service palette locally. Revenue is generated through custom engagement-based professional services fees on multi-year contracts; pricing is not publicly disclosed. Customer acquisition relies on personal relationships, local branch presence, referrals from existing clients, content marketing (cases, SEO, blog, newsletter), paid and organic social media, and educational events such as international employment workshops. Differentiation rests on (i) branch-driven local delivery of a national-scale service portfolio, (ii) integrated digital tools that combine compliance and advisory insight, (iii) switching costs arising from bundled multi-discipline engagements, and (iv) cross-border German-market specialism. In 2025 the firm extended its North Holland presence through the acquisition of Contaxus B.V., adding 26 professionals and offices in Volendam and Schiphol-Rijk.

Name

de Jong & Laan NL

Legal name

De Jong & Laan Beheer B.V.

Website

https://jonglaan.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

De Jong & Laan is a Dutch accountancy and advisory firm serving 10,000+ SME and SME+ clients across the Netherlands through 25+ branches, with multidisciplinary services spanning accountancy, tax, HR/payroll, corporate finance, sustainability, and Dutch-German cross-border advisory.

Ownership category

akta.pro rank

Product category

Accounting and Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Human Resources Consulting Services (541612)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

HR Shared Services Centers (Captive/Managed) (BPACAKAB)

akta.pro secondary industry

Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

Keywords

• Accountancy services
• Tax advisory
• Payroll administration
• Corporate finance advisory
• Family business succession

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services Fees: De Jong & Laan generates revenue through fees for its suite of professional services including accountancy, tax advisory, payroll administration, HR consulting, corporate finance, IT advisory, sustainability advisory, and transaction services. Fees are negotiated per engagement and not publicly disclosed. The firm maintains a long-term client relationship model serving 10,000+ satisfied customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

De Jong & Laan is a Dutch accountancy and advisory firm providing multidisciplinary professional services to SME and SME+ organisations. Its core offerings include accountancy and audit, tax advisory, payroll and HR administration, corporate finance, IT advisory, sustainability advisory, family business succession planning, and transaction services. These are delivered through 25+ branch offices across the Netherlands and supplemented by proprietary digital tools for HR, payroll, and management reporting.

Product overview

De Jong & Laan offers a portfolio of advisory and software products for SME+ organizations. The core service offering spans accountancy, audits, tax advice, HR/employment services, corporate finance, family business advice, IT advice, sustainability consulting, and transaction services. On the product side, the main software offering is HR & Salaris Online (built on the Nmbrs platform), which provides payroll processing, personnel file management, leave requests, and absence tracking. This core product integrates with the proprietary Management Dashboard (for financial and operational KPIs) and HR Dashboard (for workforce metrics). An additional layer called Daywize automates HR workflows including recruitment, feedback cycles, and training around the HR & Salaris Online system.

Differentiator

Problem solved

Functional benefit

Brands

• HR & Salaris Online: Online HR and payroll management system provided by de Jong & Laan using Nmbrs software
• Nmbrs ESS
• Daywize

Products and services

• Accountancy
• Accountants Audit / Assurance
• Tax Advisory
• HR and Payroll Administration
• Corporate Finance Advisory
• Family Business Succession Advisory
• IT Advisory
• Sustainability Advisory
• Transaction Services
• International Business Advisory
• HR & Salaris Online
• Management Dashboard
• HR Dashboard
• Daywize

Quantifiable outcome

• 10,000+ satisfied clients served across the Netherlands
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Geneva Group International Limited (GGI)coreStrategic or Co-development Partner · 1 January 2018De Jong & Laan is a member of GGI since January 2018. GGI is a global alliance of independent audit, accounting, legal, and advisory firms operating across 771 firms in 123 countries. The partnership enables de Jong & Laan to connect Dutch clients with international specialists and provide inbound support to foreign companies entering the Dutch market.
• Volbers Vehmeyer & Partner (VVP)coreStrategic or Co-development PartnerStrategic German accounting and tax partner enabling effective cross-border activities with Germany. VVP provides local expertise in German law, taxation, and business culture, complementing de Jong & Laan's Dutch advisory capabilities.
• Jendyk Schnellhardt & PartnerminorStrategic or Co-development PartnerGerman advisory firm with which de Jong & Laan maintains a strong collaboration to support cross-border Dutch-German business activities.
• Mohr Bauer & PartnerminorStrategic or Co-development PartnerGerman advisory firm collaborating with de Jong & Laan on cross-border Dutch-German business matters, particularly for clients expanding into the German market.
• Contaxus B.V.coreOthersContaxus B.V., a specialist firm in tax advisory, accountancy, and payroll administration, joined de Jong & Laan, welcoming 26 professionals operating from Volendam and Schiphol-Rijk offices. This acquisition strengthens de Jong & Laan's position in North Holland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BDO Netherlands: BDO Nederland is a mid-tier Dutch accountancy and advisory firm serving SME/SME+ clients across audit, tax, and advisory. Directly comparable to De Jong & Laan by customer segment (Dutch MKB+), multidisciplinary offering, and local branch distribution model.
• Mazars Netherlands: Mazars is a global mid-tier accounting network operating in the Netherlands with audit, tax, and advisory services for mid-market clients. Comparable to De Jong & Laan on customer segment, multidisciplinary advisory model, and integration with an international accounting alliance.
• Baker Tilly Netherlands: Baker Tilly Nederland is a Dutch mid-tier accounting and advisory firm focused on SMEs and family businesses across audit, tax, and corporate finance. Highly comparable to De Jong & Laan in target market, service mix, and cross-border ambitions through the Baker Tilly international network.
• Flynth: Flynth is the largest Dutch mid-tier accountancy and advisory firm, serving SMEs heavily in agri, food, and manufacturing via a branch-based model. Direct peer in target customer (Dutch MKB), deep industry specialisation, and integrated advisory+software distribution.
• Grant Thornton Netherlands: Grant Thornton is a global mid-tier accounting network with a Dutch member firm providing audit, tax, and advisory to mid-market companies. Comparable to De Jong & Laan on customer segment, multidisciplinary services, and reliance on international alliance for cross-border reach.
• Crowe Netherlands: Crowe LLP is a global accounting network with a Dutch member firm serving mid-market and SME clients across audit, tax, and advisory. Direct peer in customer profile and network-driven international capability, competing head-to-head for the same Dutch MKB+ clients.
• Accon avm: Accon avm is a Dutch mid-tier accountancy and advisory firm serving SMEs and family businesses, including M&A advisory. Comparable to De Jong & Laan on target customer (Dutch MKB), multidisciplinary offering, and acquisition-led growth strategy.
• HLB Nederland: HLB is an international accounting network with a Dutch member firm focused on SMEs, mid-market companies, and not-for-profits across audit, tax, and advisory. Direct peer in customer segment, service breadth, and reliance on an international alliance for cross-border capability.
• Alfa Accountants & Adviseurs: Alfa is a Dutch mid-tier accounting and advisory firm focused primarily on the agricultural and SME sector with a strong branch network. Comparable to De Jong & Laan on industry-vertical specialisation, branch-based distribution, and SME-focused multidisciplinary services.

Broad incumbents

• EY Nederland: EY is a Big 4 firm operating broadly in the Netherlands across audit, tax, consulting, and transactions. While much larger and broader than De Jong & Laan, it competes for the same upper SME+ and mid-market clients and offers overlapping service categories such as corporate finance, HR consulting, and sustainability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-jong-laan
• Instagraminstagram.com/dejongenlaan
• Xx.com/jonglaan
• Facebookfacebook.com/jonglaan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about de Jong & Laan NL