SunMoon

What SunMoon does

SunMoon is a Singapore-based, publicly listed (SGX:AAJ) manufacturer and marketer of fruits, vegetables, and fruit derivatives, operating in the food production sector since its founding in 1977. The company employs 101-250 staff and is headquartered in Singapore, serving customers through the production and distribution of produce-based products. With no disclosed technology stack, digital platforms, or proprietary processing innovations, SunMoon's offering appears centered on conventional fruit and vegetable manufacturing rather than differentiated food technology.

The company's capital structure includes a publicly traded equity instrument on the Singapore Exchange and a capital raise of approximately $5.06 million in October 2020. Leadership is consolidated under Gary Loh, who serves as both Vice Chairman and CEO. Disclosed financials across 2022-2026 show large nominal revenue figures alongside predominantly negative EBITDA and volatile net income, with a swing to positive net income in 2026 — though the apparent currency labeling of these figures limits interpretability in USD terms. No customer names, distribution partners, geographic expansion plans, or product roadmap details were disclosed in the available input data, leaving the company's go-to-market mechanics, customer base composition, and pricing model largely opaque.

From a strategic intelligence standpoint, SunMoon presents as a long-tenured but small-cap, niche food manufacturer with limited disclosed innovation activity, no visible technology or AI differentiation, and minimal recent strategic disclosure beyond a 2020 capital raise and consolidated leadership under Gary Loh.

Name

SunMoon

Website

https://sunmoonfood.com

Company type

Private

Founded year

1977

Headcount range

101–250 employees

Short description

SunMoon is a Singapore-based, SGX-listed (AAJ) manufacturer and marketer of fruits, vegetables, and fruit derivatives, founded in 1977 and operating with 101-250 employees serving food distribution channels.

Ownership category

akta.pro rank

Product category

Packaged Fruit Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)

akta.pro secondary industries

Fruit Snacks & Dried Fruit (CRADABAJ), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Fresh fruit distribution
• Processed fruit products
• Fruit derivatives manufacturing
• Vegetable distribution
• Fruit crisps snacks

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

SunMoon manufactures and markets fresh fruits and vegetables as well as value-added processed fruit products and fruit derivatives such as fruit crisps. The company sources, processes, packages, and distributes these offerings to retail and consumer markets, primarily out of its Singapore headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits and Vegetables

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Dole plc: Global producer and marketer of fresh fruits, vegetables, and packaged fruit products. Directly comparable to SunMoon on product category (fruit/vegetable processing and marketing), customer base (retail and foodservice), and business model.
• Del Monte Foods: Manufacturer of canned fruits, vegetables, and fruit-based products sold through retail and foodservice channels. Closely aligned with SunMoon's canned/preserved fruit and vegetable manufacturing activity and downstream distribution model.
• SunOpta: Processor of plant-based and fruit-based ingredients including juices, purees, and concentrates for B2B customers. Highly comparable to SunMoon's fruit derivatives business in product format and customer type (ingredient supply to F&B manufacturers).
• Wonderful Company (Paramount Farms / POM Wonderful): Vertically integrated grower and processor of fruits (pomegranate, pistachios, citrus, table grapes). Comparable to SunMoon in fruit cultivation-to-processing integration and branded fruit-based product marketing.
• Ocean Spray Cranberries: Farmer-owned cooperative producing cranberry juices, sauces, dried fruit, and fruit-based ingredients. Comparable on fruit processing, juice/concentrate production, and ingredient supply business lines relevant to SunMoon's derivatives activity.
• Citrosuco (Louis Dreyfus Company): World's largest orange juice concentrate producer. Directly comparable to SunMoon on fruit juice concentrate and base manufacturing for B2B customers, though at significantly larger scale.

Broad incumbents

• Tropicana Brands Group: Major branded juice and fruit beverage company with global distribution. Comparable to SunMoon in fruit-based product manufacturing, though at much larger scale and focused on branded retail juices rather than ingredient supply.
• McCormick & Company: Global flavor and ingredient manufacturer producing fruit-based flavorings, extracts, and concentrates for food manufacturers. Overlaps with SunMoon's fruit derivatives business as a downstream buyer and adjacent producer.
• Citrosuco's competitor - Louis Dreyfus Company Citrus: Global agri-commodity merchant with significant citrus and fruit juice operations. Comparable to SunMoon on the commodity processing and ingredient supply side, though across a much broader product portfolio.
• Kerry Group: Global taste and nutrition company supplying fruit-based flavors, extracts, and functional ingredients to food and beverage manufacturers. Overlaps with SunMoon's fruit derivatives activity as both a competitor and a large-scale adjacent supplier.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunMoon