What Azeron does

Azeron SIA is a privately held Latvian gaming peripherals company headquartered in Ventspils that designs, 3D-prints, and hand-assembles ergonomic one-handed gaming keypads and controllers. The company was founded by Janis Kulbardis and Imants Daigins, with product development originating on the Geekhack forum in 2012 and the company formalized as Azeron SIA by 2019. The product portfolio spans the flagship Cyborg II and Cyborg keypads (with Hall Effect thumbsticks and Omron switches), the Keyzen keyboard-keypad hybrid launched in July 2025, the Cyro mouse-joystick-keypad hybrid, and Classic/Compact legacy models, plus an ecosystem of accessories, replacement parts, and the proprietary Azeron Software (Windows-only) for configuration and macro management.

The core technology rests on three pillars: 3D-printed manufacturing that enables continuous design iteration, hundreds of color combinations, left-hand and right-hand versions, and user-serviceable components; Hall Effect magnetic-sensor thumbsticks that eliminate stick drift common in potentiometer-based controllers; and a custom-developed PCB that replaced third-party Teensy++ boards during the 2022 semiconductor shortage. Pricing ranges from roughly 140 to 250 EUR per keypad and 2 to 59 EUR for accessories, with a 60-day money-back guarantee and 2-year EU / 1-year non-EU warranty.

Azeron operates a direct-to-consumer e-commerce model exclusively through store.azeron.eu, shipping worldwide from Latvia via FedEx, DHL, and Latvian Post with DDP tariff coverage for the U.S. market. Customer acquisition is community-led through Discord, the official forum, content creator reviews, social media, and seasonal promotional campaigns. The company has received grants from the Latvian Investment and Development Agency (LIAA) and Norway Grants but has not taken institutional venture capital; ownership remains with the founders. Recognition includes Fast Company's 10th most innovative gaming company (2024) and a Latvia Startup Association award in 2025.

Name

Azeron

Legal name

Azeron SIA

Website

https://azeron.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Azeron is a Latvian privately held company that designs, 3D-prints, and sells ergonomic one-handed gaming keypads and hybrid controllers (Cyborg II, Cyborg, Keyzen, Cyro) direct-to-consumer worldwide, serving competitive gamers, accessibility users, and content creators via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

akta.pro primary industry

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

akta.pro secondary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

Keywords

• Ergonomic gaming keypads
• 3D printed controllers
• Gaming peripherals
• Programmable gaming input
• One-handed gaming devices

Headquarters

HQ city

Ventspils

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Keypad Hardware Sales: Primary revenue stream from selling one-handed gaming keypads (Cyborg II, Cyborg, Keyzen, Cyro, Classic/Compact models) directly to consumers through the online store. Products feature extensive customization options and are manufactured using 3D printing technology in Latvia.
2. Service Parts and Accessories: Sale of replacement parts including thumbstick modules, towers, switches, cables, grip tapes, and palmrests. Also includes merchandise items like mousepads, gaming gloves, keycaps, and screwdriver tools.
3. Software and Firmware: Proprietary Azeron software for key mapping and profile management provided free with hardware purchase. Temporarily bundled lifetime reWASD basic license during custom PCB transition period in 2022.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Azeron designs, 3D-prints, and hand-assembles ergonomic one-handed gaming keypads and hybrid controllers (Cyborg II, Cyborg, Keyzen, Cyro, Classic, Compact) in Ventspils, Latvia. Each device features a thumbstick for WASD or 360-degree movement, mappable button inputs, and configurable ergonomic design. The company sells directly to consumers worldwide through its own online storefront, supported by an ecosystem of replacement parts, accessories, and proprietary Azeron configuration software.

Product overview

Azeron is a Latvian startup offering a portfolio of ergonomic gaming keypads and controllers designed to replace traditional keyboards and mice for gaming. The core product line includes the flagship Cyborg II and Cyborg (with standard and Compact variants), the Keyzen keyboard-keypad hybrid, and the Cyro one-handed controller-mouse hybrid. All products feature mappable inputs, Hall effect or analog thumbsticks, and 3D-printed customizable designs available for left and right-handed users. The company also offers an ecosystem of accessories (stands, mousepads, grip tapes, keycaps), service parts (analog sticks, towers, switches, cables), and configuration software. Products are manufactured via 3D printing in Latvia and ship worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Cyborg II: Flagship gaming keypad with Hall effect thumbstick, 30 mappable inputs with Omron switches, adjustable design for both lefties and righties.
• Cyborg
• Keyzen
• Cyro
• Classic/Compact

Products and services

• Azeron Cyborg II Flagship ergonomic one-handed gaming keypad featuring a Hall Effect thumbstick for WASD or 360° movement, 30 mappable inputs with quick-fire Omron switches, tall towers with knuckle keys, six hot-swap slots to swap controls on the fly, fully adjustable ergonomics, customizable gamer ID nameplate, and mirrored versions for left- and right-handed users.
• Azeron Cyborg II Compact Compact variant of the Cyborg II with short towers featuring fingertip keys, Hall Effect thumbstick for WASD or 360° movement, 30 mappable inputs with Omron switches, six hot-swap slots, adjustable ergonomics, and mirrored left/right-handed versions.
• Azeron Cyborg Mid-range ergonomic one-handed gaming keypad with thumbstick for WASD or 360° movement, 29 mappable inputs with quick-fire Omron switches, tall towers with fingertip keys, two hot-swap slots for control swapping, adjustable ergonomics, and mirrored left/right-handed versions.
• Azeron Cyborg Compact Compact variant of the Cyborg with a shorter tower design and fingertip keys, thumbstick for WASD or 360° movement, 29 mappable inputs with Omron switches, two hot-swap slots, and mirrored left/right-handed versions.
• Azeron Keyzen Keyboard-keypad hybrid gaming peripheral combining Cherry MX mechanical switches (Red linear, Blue tactile-clicky, Brown tactile-quiet) with a Hall Effect thumbstick for 360° movement. Features 32 mappable inputs, DSA keycaps, six hot-swap slots, adjustable ergonomic design, six onboard profiles, and curved/flat palmrests included. Available in left- and right-handed versions. Priced at €185.00.
• Azeron Cyro One-handed hybrid gaming controller combining mouse, joystick, and keypad functions. Features a 16,000 CPI advanced sensor, thumbstick for analog or WASD movement, 22 mappable inputs, integrated scroll wheel, removable strap, pre-applied grip tape, six hot-swap slots, and mirrored left/right-handed versions.
• Azeron Classic Original Azeron gaming keypad design with the classic tower configuration for button placement. The foundational model of the Azeron line, currently offered through the refurbished store channel.
• Azeron Compact Smaller-footprint variant of the original Classic Azeron keypad, offering the tower-based button placement in a more compact form factor. Currently offered through the refurbished store channel.
• Azeron Software Proprietary configuration software (v1.5.6) for Azeron keypads. Supports full 360° analog joystick mapping, adjustable thumbstick angle, deadzone/sensitivity adjustment, layered profiles, macro support, onboard profile storage, and reWASD compatibility. Works on Windows. Provided free with hardware purchase.
• Adjustable Magnetic Stand Adjustable-angle magnetic stand compatible with Azeron Cyborg, Cyborg-Compact, Classic, and Compact keypads. Available in 12 colors with versions for left- and right-handed users. Priced at €30.00.
• Azeron Mousepad Branded Azeron gaming mousepad available in multiple designs. Priced at €25.00.
• Grindclaw Gaming Glove Gaming glove designed to enhance grip and control during extended gaming sessions. Priced at €59.00.
• Azeron Keycaps Mechanical keycaps for Keyzen and other compatible Azeron keypads, available in multiple colors. Priced at €5.00.
• Replacement Thumbstick Modules and Kits Replacement analog stick module kits including Cyborg Analog Stick Kit, Cyro Hall Analog Stick Kit, and Cyro Hall Elite Analog Stick Kit. Includes restrictor rings and magnetic cap options. Priced €20.00–€45.00.
• Replacement Tower Assemblies Replacement tower assemblies and tower joints for Cyborg, Cyborg Compact, Cyborg II (thumb tower with rail), and Classic/Compact Azeron keypads. Priced €14.00–€16.00.
• Replacement Switches Individual replacement mechanical switches compatible with Cyborg, Cyborg-Compact, Classic, and Compact Azeron keypads. Priced at €3.00 per switch.
• Replacement Cables Replacement USB cables for Azeron keypads, including USB Mini B and USB Type C (2m length) variants. Priced €3.00–€10.00.
• Replacement Palmrests and Grips Replacement palmrests and palmrest grip tape for Classic, Compact, Cyro, and other compatible Azeron keypads/controllers. Priced up to €35.00 for palmrests.
• Azeron Gift Card Digital gift cards available in various denominations for purchasing Azeron products through the online store.

Quantifiable outcome

• Hall Effect thumbsticks eliminate stick drift for flawless precision and control
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• truesix.co (led by Krista Krūmiņa)minorGTM or Marketing Partner · 20 March 2024Introduced Azeron to experts at Fast Company, enabling recognition among the world's most innovative companies in the gaming sector for 2024.
• SIA 'Routed In'minorImplementation/ SI/ Consulting Partner · 19 August 2022Service provider contracted for IT solution development - automated 3D prototype construction and online ordering platform as part of the Norway Grants accessibility project.
• KAIZEN INSTITUTE NORWAYcoreStrategic or Co-development Partner · 30 March 2022Project partner for Norway Grants project 'Development of a fully adaptable keypad prototype for software and video games designed for people with special needs' (Nr. NAGS2-IES-2021/10). The Norwegian Financial Mechanism 2014-2021 Programme 'Business Development, Innovation and SME's' small grant scheme 'Development of Welfare Technologies' with total funding of 276,200 EUR.
• Rīga Stradiņš University Scientific Center 'Kleisti'coreStrategic or Co-development Partner · 30 March 2022Latvian scientific institution partner for transferring necessary knowledge, receiving recommendations for defining the platform's functionality and capabilities, and further technological process implementation for the accessibility-focused Norway Grants project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Razer: Razer is a global leader in gaming peripherals (mice, keyboards, controllers) with massive R&D and retail distribution. Azeron competes in a niche within the broader gaming input devices category where Razer plays but does not specialize in ergonomic one-handed keypads.
• Logitech G: Logitech G is the gaming division of Logitech, producing mice, keyboards, headsets, and the PRO X line of competitive gaming controllers. Comparable as a broad gaming peripherals incumbent, though Logitech G does not make ergonomic one-handed keypads.
• Corsair Gaming: Corsair is a major gaming peripherals and components maker (keyboards, mice, headsets, streaming gear) acquired via Elgato and Origin PC. Broad incumbent with overlapping input-device business, though focused on mainstream mechanical keyboards rather than Azeron's keypad niche.
• SteelSeries: SteelSeries is an established gaming peripherals brand (mice, keyboards, headsets) with strong e-sports and competitive-gamer brand affinity. Broad incumbent comparable in target customer (competitive gamers) but focused on mainstream peripherals rather than one-handed keypads.
• Microsoft Xbox Adaptive Controller: Microsoft's Xbox Adaptive Controller is the marquee mainstream accessibility gaming input device, designed for gamers with limited mobility. Comparable as Azeron develops its Norway Grants-funded accessibility product line targeting special needs gamers.

Direct peers

• 8BitDo: 8BitDo makes customizable retro and modern game controllers (gamepads, arcade sticks) with software-driven remapping. Directly comparable as a smaller, design-forward controller maker with strong community engagement and customization as a core value proposition.
• GameSir: GameSir produces mobile, PC, and console game controllers with customizable button mapping. Comparable as a focused controller specialist that emphasizes ergonomics and cross-platform play, overlapping with Azeron's customizable gaming input device positioning.
• WASD Keyboards: WASD Keyboards offers fully customizable mechanical keyboards built to order with keycap color, layout, and switch customization. Comparable as a DTC custom mechanical input device maker focused on gamers and typists, though WASD is full-size keyboards rather than one-handed keypads.

Emerging players

• Keychron: Keychron makes customizable mechanical keyboards for gaming and productivity with strong DTC and community-driven positioning. Comparable as a customizable input device maker with similar brand ethos, though focused on full-size keyboards rather than gaming keypads.
• Hori: Hori is a Japanese gaming accessory maker specializing in console-specific controllers, fight sticks, and accessibility-oriented products like the Flex Controller. Comparable as a specialty controller maker with overlap in accessibility gaming hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/azeron_keypad
• Facebookfacebook.com/Azeron.Gaming.Keypad
• Instagraminstagram.com/azeronkeypad
• LinkedInlinkedin.com/company/azeron

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azeron