What Rexall does

Rexall (legal name: Rexall Pharmacy Group Ltd.) is a Canadian retail pharmacy chain founded in 1904 and headquartered in Mississauga, Ontario. The company operates over 370 pharmacy locations across Canada with approximately 7,800 employees, serving individual consumers through prescription dispensing, specialty pharmacy services (diabetes, oncology, multiple sclerosis, HIV prevention, respiratory), OTC and wellness retail, vaccinations, travel health, weight management, and pharmacist prescribing services. Its technology platform centers on Rexall Direct (a national online pharmacy with home delivery excluding Quebec), the Be Well Rewards Program (a mobile-app loyalty and medication management system with RBC banking integration), OneStopMeds medication synchronization (powered by Ateb Canada's Time My Meds), the Blood Pressure Tracker kiosk (powered by PharmaSmart), VOYCE-based multilingual pharmacist consultations, and the Preferred Pharmacy Network (PPN) B2B benefits platform for plan sponsors and insurance carriers. Additional assets include Physician Clinics (Medicentres Canada), the Claimsecure benefits-administration subsidiary, and the Well.ca online health and wellness retail subsidiary (40,000+ SKUs). Distribution channels span physical retail, e-commerce (shop.rexall.ca), Rexall Direct delivery, Instacart same-day delivery, mobile flu vaccination clinics, and the Novo Nordisk Care Rx partnership for home delivery of GLP-1 medications.

Name

Rexall

Legal name

Rexall Pharmacy Group Ltd.

Website

https://rexall.ca

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rexall is a Canadian retail pharmacy chain operating over 370 locations and serving individual consumers with prescription dispensing, specialty pharmacy, vaccinations, OTC retail, and digital health tools, alongside B2B benefits management for plan sponsors.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Specialty pharmacy
• Pharmacy benefit management
• Health and wellness products

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Dispensing: Core pharmacy revenue from filling and dispensing prescription medications to consumers. Includes specialty pharmacy services for complex conditions such as diabetes, cancer, multiple sclerosis, and HIV prevention.
2. Retail OTC Products: Sale of over-the-counter medications, health and wellness products, personal care items, beauty products, vitamins and supplements, and grocery items in stores and online.
3. Preferred Pharmacy Network / Benefits Management: B2B revenue from partnering with plan sponsors, insurance carriers, and benefits advisors to provide cost-effective pharmacy solutions through Rexall's PPN offering.
4. Pharmacy Services: Fees for professional services including medication reviews, vaccinations, travel health consultations, weight management programs, prescribing services, and testing services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Rexall operates a chain of over 370 retail pharmacies across Canada providing prescription dispensing, specialty pharmacy services for complex conditions (diabetes, cancer, multiple sclerosis, HIV prevention), pharmacist prescribing services, vaccinations, travel health consultations, and weight management programs. The company also sells over-the-counter medications, health and wellness products, personal care items, beauty products, vitamins, and supplements in stores and online through Rexall Direct with national home delivery.

Product overview

Rexall is a Canadian pharmacy retail chain operating as a platform of over 370 pharmacy locations offering a unified portfolio of pharmacy services, health products, and digital health tools. The core offering centers on Rexall Direct (national online pharmacy with home delivery) and the Be Well Rewards Program (prescription management and loyalty). These are complemented by clinical service modules including Pharmacist Prescribing, Vaccinations, Specialty Pharmacy, and Travel Health Clinics, as well as digital tools like OneStopMeds (medication synchronization), Blood Pressure Tracker, Virtual Pharmacist, and Online Doctors. The Preferred Pharmacy Network provides B2B benefits plan management, while the Rexall Care Network is a charitable foundation. Mobile Flu Vaccination Clinics extend service reach, and Physician Clinics offer retail real estate for healthcare providers.

Differentiator

Problem solved

Functional benefit

Brands

• Be Well: Rexall's wellness rewards program that allows customers to manage prescriptions, earn redeemable points on consumer products, and view personalized offers.
• Option+
• Rexall Direct
• Rexall Care Network

Products and services

• Rexall Direct Online Pharmacy National online pharmacy offering direct-to-door, free next-day prescription delivery across Canada (excluding Quebec). Part of the Rexall pharmacy-first strategy enabling patients to manage prescriptions online.
• Be Well Rewards Program Health, wellness, and rewards loyalty program enabling customers to manage prescriptions, earn and redeem points on consumer products, and view personalized offers. Includes a mobile app for iOS and Android.
• Specialty Pharmacy Specialized pharmacy services for complex conditions including diabetes treatments, cancer and oncology, osteoporosis, multiple sclerosis, migraine and headache, HIV prevention, and respiratory conditions (asthma and COPD).
• Pharmacist Prescribing Services Pharmacists in select provinces can assess and prescribe medications for minor illnesses and conditions including acne, cold sores, urinary tract infections, pink eye, allergies, and more.
• Vaccinations and Immunizations Comprehensive vaccination services including flu shots, COVID-19 vaccines, RSV, pneumococcal, meningococcal, shingles, and hepatitis vaccines. Includes walk-in, appointment, and mobile clinic options.
• Travel Health Clinic Pre-travel health consultations providing recommended vaccines and medications for international travel destinations. Bookings recommended 4-6 weeks before departure.
• Weight Management Program Comprehensive weight management assessment and personalized plans with physician and pharmacist support. Includes consultation services and ongoing coaching.
• OneStopMeds Medication Synchronization Medication synchronization service that coordinates refills so patients receive all their chronic medications on a single date. Powered by Ateb Canada's Time My Meds platform.
• Preferred Pharmacy Network (PPN) Employer and benefits plan management solution for plan sponsors and insurers. Provides cost containment, reporting analytics, preferred perks, and pharmacy services for plan members.
• Rexall Online Shopping Online retail store selling OTC products, health and wellness items, beauty, personal care, vitamins, household, food and pantry, baby, and pet products via shop.rexall.ca.
• Virtual Pharmacist Online health consultation service connecting patients with pharmacists for virtual advice and medication questions.
• Online Doctors Virtual doctor consultation services for non-emergency medical conditions, available through the Rexall online health services platform.
• Novo Nordisk Care Rx Home Delivery Home delivery service for Ozempic, Wegovy, and Rybelsus medications through the Novo Nordisk Care Rx platform across all Canadian provinces and territories except Quebec.

Quantifiable outcome

• Patients on medication synchronization programs achieve nearly 91% medication compliance
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Novo Nordisk CanadacoreStrategic or Co-development Partner · 13 May 2026Rexall partnered with Novo Nordisk Canada to launch home delivery services for Ozempic, Wegovy, and Rybelsus medications across all Canadian provinces and territories except Quebec through the Novo Nordisk Care Rx platform. The service offers delivery at no additional cost with pharmacist support.
• InstacartminorChannel Partner/ Reseller/ DistributorRexall partnered with Instacart to offer same-day delivery of online shopping orders, allowing customers to receive products delivered straight to their door through the Instacart platform.
• Amref Health AfricaminorStrategic or Co-development PartnerRexall partnered with Amref Health Africa for the 'Shot For Shot' campaign, where for every flu shot administered, Rexall made a donation towards delivering vaccines to children in northern Uganda.
• Princess Margaret Cancer CentreminorStrategic or Co-development PartnerRexall served as title sponsor for the OneWalk to Conquer Cancer event benefiting Princess Margaret Cancer Centre in Toronto, helping raise funds for personalized cancer medicine.
• McKesson CorporationcoreOthersFollowing the sale of Rexall to Birch Hill Equity Partners, McKesson remains as the wholesale distribution supplier for Rexall and Well.ca brands, ensuring continuity of supply chain operations.
• Well.caminorStrategic or Co-development PartnerWell.ca, an online health retailer offering over 40,000 health and wellness products, operates as a subsidiary alongside Rexall under the Rexall Pharmacy Group following the Birch Hill acquisition.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Sobeys / Safeway Pharmacy (Empire Company): Grocery-anchored pharmacy operations under Empire Company, including Safeway and Thrifty Foods banners. Comparable on grocery-anchored pharmacy retail and front-store health, particularly in Western Canada.
• Walmart Canada Pharmacy: Mass-market retailer with pharmacy counters across Canada. Competes on prescription pricing, OTC assortment, and convenience, but pharmacy is one category within a much broader general-merchandise and grocery business.
• Costco Pharmacy Canada: Warehouse club retailer with a pharmacy counter across Canadian locations. Overlaps with Rexall on prescription dispensing and OTC at value-oriented price points, but operates within a broader non-pharmacy retail portfolio rather than as a pharmacy specialist.

Others

• McKesson Canada: Wholesale pharmaceutical distributor and former owner of Rexall (2016-2024). Remains Rexall's wholesale supplier post-divestiture; comparable as a pharmaceutical distribution counterpart and ecosystem participant rather than a direct retail competitor.

Direct peers

• Jean Coutu (Alimentation Couche-Tard): Quebec-headquartered retail pharmacy chain owned by Couche-Tard. A direct peer in prescription dispensing and drugstore retail, with particularly strong overlap in Quebec where Rexall Direct online delivery is unavailable.
• Pharmasave: Canadian independent pharmacy network with national footprint. Comparable to Rexall as a community pharmacy operator offering prescription dispensing, specialty services, and front-store health products across multiple provinces.
• Shoppers Drug Mart (Loblaw Companies): Canada's largest retail pharmacy chain, owned by Loblaw. Directly competes with Rexall on prescription dispensing, OTC retail, vaccinations, and loyalty programs (PC Optimum vs. Be Well), serving the same Canadian consumer base with overlapping clinical and front-store offerings.
• Brunet: Quebec-focused pharmacy chain operating under the McMahon distribution banner. Comparable to Rexall on retail pharmacy, prescription services, and front-store health merchandise, with a comparable mix of professional services and front-of-store retail.
• London Drugs: Western Canada-based retail chain with integrated pharmacy operations. Competes with Rexall on prescription dispensing, OTC retail, and broader health-and-beauty merchandising, particularly in BC, Alberta, Saskatchewan, and Manitoba.
• Guardian Pharmacy / I.D.A. Pharmacy: Canadian independent pharmacy banners under McKesson Canada. Operate community pharmacies with dispensing, medication management, and front-store retail comparable to Rexall's services, particularly in non-metro markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rexalldrugstore
• Facebookfacebook.com/rexalldrugstore
• Instagraminstagram.com/rexalldrugstoreofficial
• LinkedInlinkedin.com/company/rexall

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexall