Brunet
Brunet is a Quebec-based pharmacy network founded in 1855, operating 135 affiliated pharmacies under the Brunet, Brunet Plus, and Brunet Clinique banners. It serves the Quebec population with prescription services, professional health consultations, vaccinations, and retail health and beauty products, supported by the MaSanté digital health platform.
- Company typePrivate
- Founded1855
- HeadquartersMontréal, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Brunet does
Brunet is a Quebec-based pharmacy network founded in 1855, operating 135 affiliated pharmacy establishments under the Brunet, Brunet Plus, and Brunet Clinique banners and employing approximately 3,000 people. The network serves the general Quebec population with prescription medications, over-the-counter health products, beauty and personal care items, professional health services (vaccinations, health consultations, diagnostic testing, travel health), and ancillary retail such as in-store photo printing. Brunet operates as a franchise-affiliate model in which independently owned pharmacist-owners operate under the Brunet brand and benefit from centralized distribution through McMahon Distributeur pharmaceutique inc. (part of the Metro Inc. network).
The company's core technology platform is MaSanté, a digital health portal and mobile application that allows patients to manage prescriptions, request renewals, access family health records, transfer prescriptions, and download tax medication statements. Complementary digital tools include Pharmasmart chip-card health tracking for blood pressure monitoring and the Programme Moi loyalty program, which integrates point accumulation and redemption across Brunet, Metro, Jean Coutu, Super C, and Première Moisson. Distribution extends beyond physical retail through same-day delivery partnerships with Uber Eats and DoorDash in Longueuil, Laval, and Montréal, alongside content marketing via the MaSanté sans tabous podcast and a weekly promotional circular.
Brunet's revenue is generated through retail pharmacy sales (prescription and OTC medications, beauty products, personal care), professional health service fees (vaccinations, consultations, travel health), delivery commissions via third-party platforms, photo services, and the Moi loyalty program. The company is a subsidiary of Metro Inc., a major Canadian food and pharmacy retailer, and does not publicly disclose consolidated revenue. Pricing is not publicly itemized, but the Moi program operates at 1 point per CAD $1 spent with a $1 reward per 125 points, and delivery fees range from $4.99 to $6.99 plus tax.
Brunet firmographics
Firmographics- Name
- Brunet
- Legal name
- Brunet
- Website
- https://brunet.ca
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Brunet is a Quebec-based pharmacy network founded in 1855, operating 135 affiliated pharmacies under the Brunet, Brunet Plus, and Brunet Clinique banners. It serves the Quebec population with prescription services, professional health consultations, vaccinations, and retail health and beauty products, supported by the MaSanté digital health platform.
- Ownership category
- akta.pro rank
Brunet industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Brunet is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Brunet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Pharmacy Sales: Sale of prescription medications, over-the-counter products, health and beauty products, and personal care items through affiliated pharmacy locations
- Professional Health Services: Revenue from professional pharmacy services including vaccinations, health consultations, diagnostic testing, and travel health consultations
- Express Delivery Commission: Revenue from third-party delivery partnerships with Uber Eats and DoorDash for non-prescription products
- Photo Services: Photo printing services including prints, calendars, photobooks, cards, deco products, and lamination through dedicated photo centers
- Loyalty Program Data: Customer engagement through Moi rewards program with instant point accumulation and redemption at checkout
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Programme Moi loyalty rewards program |
Distribution channels4 records
Marketing channels6 records
Brunet product offering
Product offeringCore offering
Brunet operates a network of 135 affiliated retail pharmacies across Quebec, Canada, selling prescription medications, over-the-counter products, health and beauty items, and personal care products. The company delivers professional pharmacy services including vaccinations, health consultations, chronic disease management, travel health advice, and diagnostic testing. It complements in-store services with a digital health platform (MaSanté) for online prescription management and a loyalty program (Programme Moi) integrated with Metro Inc.'s ecosystem.
Product overview
Brunet is a Quebec-based pharmacy chain offering an integrated healthcare and retail platform. The core offering consists of MaSanté (online/mobile health account) for prescription management and health records, complemented by a loyalty program (Programme Moi). Additional services include professional health services (vaccination, consultations, tests), travel health services, express delivery via third-party partners, photo printing services, a medication dictionary, a health podcast, and smart card tracking for blood pressure monitoring. The portfolio is organized around pharmacy retail with digital health management as the primary differentiator.
Differentiator
Problem solved
Functional benefit
Products and services
- MaSanté Online Health Portal Online health account portal allowing users to manage prescriptions, renew orders, download medication records for taxes, and access family health records — targeted at Quebec residents seeking convenient digital health management.
- Brunet MaSanté Mobile Application Mobile application enabling users to pay and renew prescriptions anywhere, manage family prescriptions, transfer new prescriptions to pharmacy, and receive alerts when prescriptions are ready — targeted at Quebec residents who prefer mobile access to pharmacy services.
- Programme Moi Loyalty Program Loyalty rewards program allowing accumulation of points on purchases (1 point per $1 spent), personalized coupons, and $1 reward for every 125 points accumulated. Shared across Metro, Jean Coutu, Super C, and Brunet — targeted at Quebec consumers seeking rewards across multiple retail banners.
- Photo Services In-store and online photo printing services including photo prints, calendars, photo books, cards, laminating, and photo deco products — targeted at Quebec consumers seeking customized photo products.
- Professional Health Services Comprehensive health services including vaccination, consultations, chronic disease management, diagnostic tests, and health monitoring offered by affiliated pharmacists — targeted at Quebec residents seeking accessible clinical services outside hospital settings.
- Travel Health Services (Santé Voyage) Pre-travel health consultations including vaccination, medication kits, travel-specific health advice, and destination-specific health information sheets — targeted at Quebec residents planning domestic or international travel.
Quantifiable outcome
- 135 affiliated pharmacy establishments serving Quebec
- +1 more outcomes
Companies that use Brunet
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Brunet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brunet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Uber EatscoreSame-day delivery partnership enabling customers to order non-prescription pharmacy products (skincare, sun care, baby products, personal hygiene, snacks) for delivery within 2 hours in participating Brunet locations in Longueuil, Laval, and Montréal. Delivery fees range from $4.99 to $6.99 plus tax. Prescription medications are excluded from this service.
- DoorDashcoreSame-day delivery partnership providing non-prescription product delivery to customers in participating Brunet pharmacy locations. Same pricing as in-store applies. Delivery fees range from $4.99 to $6.99 plus applicable taxes. Service limited to same-day delivery of commercial products only.
- Metro inccoreParent company and strategic partner for the Moi loyalty program, which integrates Brunet with Metro, Jean Coutu, Super C, and Première Moisson. This cross-brand loyalty initiative allows customers to accumulate points across all participating retailers and redeem rewards at any location. Brunet is a subsidiary of McMahon Distributeur pharmaceutique inc., which is part of the Metro inc. network.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Brunet competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Brunet social profiles
Digital presenceBrunet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brunet leadership team
Management profileNumber of profiles
Brunet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brunet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brunet
What does Brunet do?
Brunet operates a network of 135 affiliated retail pharmacies across Quebec, Canada, selling prescription medications, over-the-counter products, health and beauty items, and personal care products. The company delivers professional pharmacy services including vaccinations, health consultations, chronic disease management, travel health advice, and diagnostic testing. It complements in-store services with a digital health platform (MaSanté) for online prescription management and a loyalty program (Programme Moi) integrated with Metro Inc.'s ecosystem.
Is Brunet a public or private company?
Brunet is a private company. It is classified as corporate owned and is currently operating.
When was Brunet founded?
Brunet was founded in 1855. It employs 1,001 to 5,000 people.
Where is Brunet based?
Brunet is headquartered in Montréal, Canada, in the North America region.
How does Brunet make money?
Five revenue lines are on record. Retail Pharmacy Sales are the primary driver. The others are professional Health Services, express Delivery Commission, photo Services and loyalty Program Data.
Does Brunet have an API?
No public API is recorded for Brunet.
What industry is Brunet in?
Brunet's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.