Holvi
Holvi is a Helsinki-based Authorised Payment Institution offering a cloud business banking, invoicing, and bookkeeping platform for freelancers, solopreneurs, SMEs, and founders across Finland, Germany, and Austria, delivered through self-serve web and mobile apps.
- Company typePrivate
- Founded2011
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Holvi does
Holvi is a Helsinki-based Authorised Payment Institution that operates a cloud-based business banking and financial management platform targeted at freelancers, solopreneurs, small and medium-sized enterprises, and founders across Finland, Germany, and Austria. The platform, accessible via web and native iOS/Android apps, combines a business current account with local IBANs (Finnish and German), debit, credit, and virtual Mastercard cards, invoicing and e-invoicing, expense management with receipt scanning, VAT calculation, and bookkeeping preparation, with optional integrated accounting services for sole traders and limited companies. Holvi is regulated by the Finnish FIN-FSA, German BaFin, and Austrian FMA under PSD2, holds segregated customer funds, and is a Mastercard Principal member issuing its own cards.
The company generates revenue through a tiered subscription model (Flex €0, Lite €9, Pro €15, Business €50–€69 per month depending on market) plus Zen/Zen+ full-service accounting bundles (€29.90–€99/month), with additional streams from card transaction and interchange fees, SWIFT/FX margins on international transfers in 18 currencies, credit-card interest at 18% APR on instalment plans, interest income on customer deposits invested in money market funds via lemon.markets, and fees for DATEV/accounting connections. Distribution is product-led and 100% self-serve online, augmented by an accounting partner referral network and a German GmbH/UG company-formation service. As of 2024 Holvi reports 35,000+ customers across Europe (40,000+ in Germany), operates from Helsinki, Berlin, and Madrid, and recently launched yield-earning accounts and international transfers while announcing deeper investment in Germany and Austria.
Holvi firmographics
Firmographics- Name
- Holvi
- Legal name
- Holvi Payment Services Ltd
- Website
- https://holvi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Holvi is a Helsinki-based Authorised Payment Institution offering a cloud business banking, invoicing, and bookkeeping platform for freelancers, solopreneurs, SMEs, and founders across Finland, Germany, and Austria, delivered through self-serve web and mobile apps.
- Ownership category
- akta.pro rank
Where Holvi is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Holvi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Monthly/annual subscription fees from tiered pricing plans (Holvi Flex €0, Lite €9, Pro €15, Business €50, Zen €29.90-79, Zen+ €79.90-99). Revenue from additional IBANs, extra cards, and premium features.
- Payment Card Services: Fees for cash withdrawals, transactions outside EU, card replacements. Credit card monthly fees and interest on instalment plans (18% APR).
- International Transfers: SWIFT transfer fees (€1 per transfer), foreign exchange fees (0.5-1% depending on plan), and fees for additional transfers beyond plan limits.
- Accounting Integration Services: Fees for bank connections to accounting software (€6/month), DATEV connections (€3/month), and selected accounting software connections.
- Business Credit Card: Revenue from credit card interest (18% APR on instalments), credit line management, and associated card services.
- Invoicing and E-invoicing: Unlimited invoicing included in Pro. E-invoices beyond 500/month charged at €0.50 per e-invoice. Online store with 2.5% transaction fee.
- Interest Income: Interest earned on customer deposits held in money market funds (investment product). Net yield after fees based on 30-day performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free plan with essential features for new businesses and solopreneurs |
| Subscription | Monthly | Basic account for daily business banking without surprise fees |
| Subscription | Monthly | Comprehensive plan with invoicing, more cards and transfers for growing businesses |
| Subscription | Monthly | SME plan with multiple IBANs, interest-earning account, and discounted transfers |
| Subscription | Monthly | Germany Flex - Free essential business account |
| Subscription | Monthly | Germany Lite - Enhanced features with more IBANs and cards |
| Subscription | Monthly | Germany Pro - Full-featured plan with unlimited transfers and advanced accounting |
| Subscription | Monthly | Germany Business - Premium SME plan with company formation support |
| Subscription | Monthly | Finland - Full-service accounting for sole traders |
| Subscription | Monthly | Finland - Double-entry bookkeeping for companies |
| Subscription | Monthly | Austria Flex - Free essential business account |
| Subscription | Monthly | Austria Lite - Enhanced features for daily banking |
| Subscription | Monthly | Austria Pro - Full-featured plan with unlimited transfers |
| Subscription | Monthly | Austria Business - Premium SME plan |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Holvi product offering
Product offeringCore offering
Holvi is a cloud-based business banking and financial management platform operating as an Authorised Payment Institution. It combines business current accounts with debit, credit and virtual Mastercard cards, SEPA and SWIFT international transfers in 18 currencies, invoicing, expense management, receipt scanning, VAT calculation and bookkeeping preparation in a single web and mobile application for freelancers, solopreneurs and small businesses.
Product overview
Holvi is a unified business finance platform offering a modular, plan-based architecture. The core product combines a business account with integrated payment cards (debit, credit, and virtual), invoicing, and bookkeeping tools—all in one place. The platform is available across Finland, Germany, and Austria with market-specific IBANs. Pricing plans range from free (Flex) to premium accounting services (Zen at €29.90/month, Zen+ at €79.90/month), with add-on modules including International Transfers (18 currencies), Online Store, Bank Connections, Interest-Bearing Payment Accounts, Investments, GmbH/UG Formation, and Account Switching Service. Team Expense Management extends the platform for multi-user spending control. The product integrates with major European accounting software (DATEV, Lexware Office, sevdesk, Netvisor, Procountor, Briox) via native connections.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Account Online business banking account providing local IBAN (Finnish, German, Austrian), SEPA transfers, expense management, receipt storage, VAT calculator and user access controls. Serves as the central hub for all financial operations for freelancers, sole traders and small businesses.
- Holvi Business Debit Card Physical Mastercard debit card issued by Holvi that deducts purchases directly from the business account. Accepted worldwide wherever Mastercard is accepted, with real-time notifications and in-app card management.
- Holvi Business Credit Card
Quantifiable outcome
- 35,000+ small business owners trust Holvi across Europe
- +5 more outcomes
Companies that use Holvi
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Holvi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
Holvi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- NetvisorcoreFinnish accounting software integrated with Holvi for automated transaction syncing and bookkeeping preparation. Part of Holvi's accounting integration ecosystem.
- BrioxcoreFinnish cloud-based accounting software connected to Holvi for automatic synchronization of transactions and financial data.
- DATEVflagshipGermany's leading accounting software provider. Holvi connects via secure EBICS connection to automate accounting and payment processes. Critical integration for German business customers. €3/month connection fee.
- Lexware OfficecoreGerman accounting software integrated with Holvi. Automatically syncs transactions and simplifies bookkeeping for German small businesses.
- sevdeskcoreGerman online accounting and invoicing software connected to Holvi for automatic transaction syncing and simplified bookkeeping workflows.
- ProcountorcoreFinnish accounting software integrated with Holvi for automated accounting and transaction management.
- Fideus GmbHminorGerman accounting firm for holding companies. Uses Holvi as business account and connects via Fideus for automated accounting and annual statements. Customer testimonial case study.
- IDnowcoreIdentity verification partner used for video call or online ID verification during account opening. Accepts passports and IDs from many countries.
- MastercardflagshipHolvi is a Mastercard Principal member issuing its own Holvi Business Mastercard. Cards work worldwide wherever Mastercard is accepted. Includes 3D Secure, Apple Pay, Google Pay integration.
- SumUpminorPayment terminal provider. Holvi accounts can be connected to SumUp terminals to accept card payments from customers.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Holvi competitors and assessment
Company assessmentBroad incumbents
- Revolut Business: Revolut Business offers multi-currency business accounts, cards, expense management, and transfers for European SMEs and freelancers across 30+ countries. As a much larger and broader fintech super-app, it represents an incumbent competitive threat to Holvi's niche, especially in cross-border payments and FX.
- Bunq: Bunq is a Dutch licensed bank offering business and personal accounts across multiple European countries, with multi-currency accounts, cards, and expense management features. As an established European neobank with banking licenses, it competes broadly with Holvi in the SME and freelancer segment.
- N26 Business: N26 offers business bank accounts for freelancers and SMEs in Germany, Austria, and other European markets, with a similar mobile-first self-serve model to Holvi. As a German neobank with strong brand recognition and millions of customers, it is a direct incumbent competitor in Holvi's home German market.
- Wise Business: Wise Business provides multi-currency business accounts with low-cost international transfers across Europe and globally. Holvi's recently launched international transfers product in 18 currencies directly competes with Wise's core offering, making Wise a relevant benchmark for the FX and cross-border payment economics.
Direct peers
- Qonto: Qonto is a Paris-based European neobank serving SMEs, freelancers, and self-employed professionals with business accounts, cards, invoicing, expense management, and accounting integrations. It is the closest direct competitor to Holvi in the European SMB banking segment, targeting the same solopreneur-to-SME journey with a similar integrated product stack.
- Kontist: Kontist is a Berlin-based digital banking app for freelancers, self-employed professionals, and small businesses in Germany, offering business accounts with integrated tax and bookkeeping features. Like Holvi, Kontist combines banking with tax prep automation tailored to the German freelancer segment.
- Pleo: Pleo is a Copenhagen-based fintech providing company cards, expense management, and business banking for European SMEs. Like Holvi, Pleo combines payment cards with expense workflows and accounting integrations, and was previously valued at approximately $4.7B, making it a directly comparable scaled peer.
- Fyrst: Fyrst is a German digital banking platform for SMEs, freelancers, and the self-employed, offering business accounts, cards, invoicing, and accounting integrations through partners like DATEV. It operates in Holvi's core German SME banking segment with a closely overlapping feature set.
- Tide: Tide is a UK-based business financial platform serving over 500,000 SMEs with business accounts, invoicing, expense management, and integrated accounting tools. It targets the same freelancer and small business segment with a self-serve digital model closely resembling Holvi's approach.
Regional players
- Starling Bank Business: Starling Bank is a UK-based digital bank offering business accounts, cards, and expense management tools primarily serving UK-based SMEs and freelancers. While Holvi operates in mainland Europe, Starling represents a relevant regional benchmark for product design and SME banking economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Holvi social profiles
Digital presenceHolvi compliance and trust
Trust signalCompliance7 records
Holvi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holvi leadership team
Management profileNumber of profiles
Profiles2 records
Holvi funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holvi M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holvi
What does Holvi do?
Holvi is a cloud-based business banking and financial management platform operating as an Authorised Payment Institution. It combines business current accounts with debit, credit and virtual Mastercard cards, SEPA and SWIFT international transfers in 18 currencies, invoicing, expense management, receipt scanning, VAT calculation and bookkeeping preparation in a single web and mobile application for freelancers, solopreneurs and small businesses.
Is Holvi a public or private company?
Holvi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Holvi founded?
Holvi was founded in 2011. It employs 101 to 250 people.
Where is Holvi based?
Holvi is headquartered in Helsinki, Finland, in the Europe region.
How does Holvi make money?
Seven revenue lines are on record. Subscription Plans are the primary driver. The others are payment Card Services, international Transfers, accounting Integration Services, business Credit Card, invoicing and E-invoicing and interest Income.
Who are Holvi's main competitors?
Broad incumbents on record are Revolut Business, Bunq, N26 Business and Wise Business. Direct peers are Qonto, Kontist, Pleo, Fyrst and Tide. Starling Bank Business is listed as a regional player.
Does Holvi have an API?
No public API is recorded for Holvi.