What Umuko Coffee does

Umuko Coffee is a Baltimore, Maryland-based specialty green coffee importer and direct-to-consumer e-commerce operator that sources Arabica coffee from the Gasharu family farm in the Western Province of Rwanda and sells it online through a Shopify storefront. Its core product portfolio consists of single-origin Rwandan green coffees sold in 60kg wholesale bags, offered across multiple processing methods — natural, fully washed, anaerobic fermentation, and peaberry — with prices ranging from approximately $798.60 to $1,017.72 per 60kg bag. The supply chain is anchored by a partnership with the Gasharu family farm (22,346 coffee trees) and three cooperatives representing 1,650 local farmers, with women constituting over 70% of the farm workforce and a dedicated women-grown coffee lot (Rugori Washed) operationalized as a distinct SKU.\n\nThe business operates a direct-to-consumer and direct-to-roaster model: customers purchase through umukocoffee.com, with international shipping (8–12 business day delivery) and free shipping on full bag orders, accept payment in USD/EUR/GBP/CHF, and check out via Visa, Mastercard, Maestro, American Express, Apple Pay, or Bitcoin. The company has expanded a smaller-quantity home roasting line to address retail consumers beyond wholesale roasters, while its primary customer segments are specialty coffee roasters and coffee businesses seeking verified, ethically sourced, traceable Rwandan single-origin coffees. Marketing relies on the Shopify storefront, email newsletter, and origin-story content emphasizing farmer compensation, women's economic participation, and supply chain transparency.\n\nUmuko Coffee is a private, bootstrapped company with no disclosed venture funding, no executive team data, and no parent organization. The only capital signal is a $5,000 Comcast RISE grant received in August 2023. There is no publicly disclosed revenue, headcount, or office footprint beyond the Baltimore domiciliation, and no evidence of intellectual property, certifications, regulatory actions, or AI/ML capabilities. The operating model is asset-light on the US side, with value capture concentrated around sourcing relationships, processing differentiation, and direct distribution to specialty buyers.

Name

Umuko Coffee

Website

https://umukocoffee.com

Company type

Private

Operating status

Operating

Short description

Umuko Coffee is a Baltimore-based specialty green coffee e-commerce operator that imports single-origin Rwandan Arabica from the Gasharu family farm and three cooperatives (1,650 farmers), selling 60kg wholesale bags plus smaller home-roasting quantities to specialty roasters and coffee businesses worldwide.

Ownership category

akta.pro rank

Product category

Specialty Green Coffee Wholesale

NAICS

Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Green coffee beans
• Specialty coffee wholesale
• Single-origin Arabica
• Rwandan coffee sourcing
• Direct trade coffee

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Green Coffee Sales: Umuko Coffee generates revenue through direct sales of specialty green coffee beans to buyers. Products are sold in 60kg bags at wholesale/B2B pricing. They offer various processing methods including washed, natural, and anaerobic fermentation. The company sells directly through their e-commerce platform with free shipping on full bag orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Umuko Coffee imports and sells specialty Rwandan Arabica green coffee beans sourced directly from the Gasharu family farm and three partner cooperatives in Rwanda's Western Province. Core offerings are wholesale 60kg bags of single-origin green coffee in multiple processing styles (full washed, natural, and anaerobic fermentation), including a dedicated women-grown lot (Rugori), sold via a Shopify-based direct e-commerce storefront to roasters and coffee businesses. A smaller home-roasting collection is offered for individual consumers.

Product overview

Umuko Coffee is a specialty green coffee importer and exporter specializing in Rwandan Arabica coffees sourced from the Gasharu family farm in the Western province of Rwanda. The company operates as a direct-to-buyer e-commerce platform offering wholesale quantities (60kg bags) of single-origin green coffees alongside smaller retail quantities for home roasting. Their product portfolio centers on Gasharu-origin coffees processed through multiple methods: classic full washed, natural (dry process), and innovative anaerobic fermentation techniques. The company emphasizes traceable sourcing from 22,346 coffee trees and partnerships with 1,650 local farmers through three farm cooperatives, with a particular focus on highlighting women's contributions to coffee production.

Differentiator

Problem solved

Functional benefit

Products and services

• Gasharu Natural Grade A1 (60Kg/Bag) Natural process specialty Arabica green coffee beans sourced from Gasharu family farm in Rwanda's Western Province, sold in 60kg wholesale bags at Grade A1 quality, intended for specialty coffee roasters and coffee businesses.
• Rugori Washed (Women Grown) Gasharu (60Kg/Bag) Fully washed specialty Arabica green coffee produced exclusively by women (who comprise over 70% of Gasharu's workforce), sold in 60kg wholesale bags as a 2024 crop lot for specialty roasters seeking a women-grown, story-driven single-origin coffee.
• Anaerobic Ireme (Authentic) Gasharu (60Kg/Bag) Innovative anaerobic-fermentation processed specialty Arabica green coffee from the Gasharu farm, sold in 60kg wholesale bags from the 2024 crop, positioned as the premium-tier processing lot in the catalog for specialty roasters.
• Gasharu Peaberry Fully Washed - Grade A1 (60Kg/Bag) Peaberry varietal specialty Arabica green coffee that is fully washed and graded A1, from the Gasharu farm, sold in 60kg wholesale bags from the 2024 crop for specialty roasters seeking a peaberry single-origin offering.
• Home Roasting Coffee Green coffee beans from Umuko's Rwandan Gasharu sourcing offered in smaller quantities through a dedicated Home Roasting collection for individual home-roasting enthusiasts and hobbyists.

Quantifiable outcome

• 1,650 local farmers supported through cooperative partnerships
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Gasharu Family FarmcoreStrategic or Co-development PartnerPrimary sourcing partner in Western Province, Rwanda. Gasharu family farm manages 22,346 coffee trees producing specialty Arabica coffee. The farm employs over 70% women workforce and provides the core supply of Umuko Coffee's products.
• Three Farm Cooperatives (1,650 farmers)coreStrategic or Co-development PartnerPartnership with three farm cooperatives in Western Province of Rwanda, representing 1,650 local farmers. These cooperatives are integrated into Gasharu's sourcing network, providing additional coffee supply and community impact.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sucafina: Global green coffee merchant with significant African origin presence, including Rwanda. Comparable to Umuko in the green coffee wholesale category but vastly larger in scale, sourcing breadth, and capital base.
• InterAmerican Coffee: Larger specialty and conventional green coffee importer offering a much broader catalog of origins. Comparable product format (wholesale green coffee to roasters) but at greater scale and with less single-origin storytelling than Umuko.
• Volcafe (ED&F Man): One of the world's largest green coffee traders, including specialty origins. Operates in the same wholesale green coffee market as Umuko but at commodity-and-specialty scale across many origins, with institutional buyers as core customers.

Direct peers

• Atlas Coffee Importers: Specialty green coffee importer (Seattle) offering single-origin lots, including African coffees, to roasters. Same customer segment and product format (green coffee by the bag) as Umuko.
• Cafe Imports: Minneapolis-based specialty green coffee importer offering single-origin lots from origins worldwide to roasters. Cafe Imports is the most direct comparable to Umuko as a green-coffee importer selling to specialty roasters, but at much larger scale and with multiple origins.
• Sustainable Harvest: Specialty coffee importer with a relationship-based, transparent-sourcing model including African origins. Comparable to Umuko in its direct-trade positioning and emphasis on origin transparency to roasters.
• Crop to Cup Coffee Importers: Specialty green coffee importer focused on direct trade and producer relationships across Latin America and Africa. Comparable to Umuko in its direct-origin model, single-origin emphasis, and storytelling approach to roaster buyers.
• Royal Coffee: Long-established specialty green coffee importer and trader (Oakland, CA) serving roasters with single-origin lots across many origins, including Africa. Directly comparable to Umuko in business model (wholesale green coffee to roasters) and target customer, though far broader in catalog.
• Red Fox Coffee Merchants: Specialty green coffee merchant focused on producer relationships and high-end single-origin lots. Directly comparable to Umuko in its roaster-focused, origin-story-driven model.

Emerging players

• Domestique Coffee: Smaller specialty green coffee importer with a focus on traceable, relationship-driven sourcing. Comparable to Umuko as an emerging single-origin focused player targeting roasters with story-driven offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/UmukoCoffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umuko Coffee