The Finance Bar

What The Finance Bar does

The Finance Bar is a privately held, founder-owned financial wellness company based in the United States, founded by Marsha Barnes, a Certified Financial Therapist and Financial Social Worker. The company targets women and couples experiencing financial anxiety, offering a combination of educational content, community support, and one-on-one financial therapy as its core service proposition.

The company's product suite centers on a $25/month Members Club subscription that delivers monthly educational bundles, expert audio sessions, downloadable workbooks, money challenges, and access to a private Facebook community. Complementing the subscription, The Finance Bar offers virtual Financial Therapy for singles and couples with a one-year commitment, currently accepting interest for 2026 services via a waitlist. Free top-of-funnel assets include the 5-Day Finance Cleanse worksheet program and The Money Wellness Podcast, distributed on Spotify and Apple Podcasts. Technology is consumer-grade and low-customization: a WordPress-based website, Facebook-hosted community, MailChimp for email automation, and standard podcast feeds. There is no proprietary software, no mobile app, and no AI tooling.

Revenue is generated through three streams: a recurring subscription ($25/month Members Club), recurring financial therapy engagements (one-year commitment for singles and couples), and project-based speaking engagements and brand partnerships with corporate clients such as Procter & Gamble (Secret Deodorant), the NBA/WNBA, and North Carolina State University. Distribution is direct-to-consumer and virtual-first globally for the subscription and therapy lines, with regional corporate work handled through direct sales. The company is privately held with no disclosed funding, no institutional investors, and no disclosed headcount.

Name

The Finance Bar

Legal name

The Finance Bar

Website

https://thefinancebar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Finance Bar is a US-based, founder-owned financial wellness company that delivers a $25/month educational membership, virtual financial therapy for singles and couples, and corporate speaking engagements, primarily serving women and couples seeking financial stability and behavioral change.

Ownership category

akta.pro rank

Product category

Financial Wellness Services

NAICS

Finance and Insurance (52), Credit Intermediation and Related Activities (522)

SIC

Finance Services (6199)

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

Keywords

• Financial wellness services
• Financial therapy
• Personal finance education
• Financial coaching
• Women's financial empowerment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Members Club Subscription: Monthly subscription membership at $25/month providing access to educational bundles, expert sessions, money challenges, resource library, and private Facebook community. Recurring revenue model with monthly auto-drafted payments.
2. Financial Therapy Services: One-on-one and couples financial therapy sessions delivered virtually, with time commitment of one year. Includes monthly one-hour sessions, quarterly assessments, and personalized financial planning support.
3. Speaking Engagements: Corporate speaking engagements for purpose-driven companies and organizations including brand partnerships and event appearances. Revenue generated through speaker fees for financial wellness programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Finance Bar provides a virtual financial wellness platform centered on a $25/month Members Club subscription that delivers monthly educational bundles, expert audio sessions, money challenges, downloadable worksheets, and a private Facebook community. It also offers one-on-one and couples financial therapy sessions virtually, with a one-year time commitment, focused on combining emotional and behavioral coaching with practical personal finance planning.

Product overview

The Finance Bar is a financial wellness company offering a suite of services focused on helping women and couples improve their financial health through financial therapy and educational content. The core offerings include the Members Club subscription (a private financial wellness hub at $25/month featuring monthly educational bundles, expert sessions, money challenges, resource library, and community forum), one-on-one Financial Therapy programs for singles and couples, a free 5-Day Finance Cleanse with guided worksheet exercises, and The Money Wellness Podcast. The company also provides speaking engagements and brand partnerships for corporate wellness programming.

Differentiator

Problem solved

Functional benefit

Brands

• The Money Wellness Podcast: A podcast presented by The Finance Bar that dissects how thoughts and emotions impact financial decisions, hosted by Marsha Barnes.

Products and services

• Members Club A subscription-based private financial wellness membership providing monthly educational bundles, expert audio sessions, money challenges, downloadable worksheets and guides, and a private Facebook community for peer support. Priced at $25/month with cancel-anytime flexibility. Designed for women seeking financial stability and confidence.
• Financial Therapy for Singles One-on-one virtual financial therapy sessions for individuals, including one hour of financial therapy per month and quarterly progress assessments. The program has a one-year time commitment and is designed to increase financial awareness, security, and overall confidence.
• Financial Therapy for Couples Virtual financial therapy sessions for couples designed to create financial unity and success, addressing topics such as planning for children and purchasing a home. Currently accepting interest for 2026 services.
• The Money Wellness Podcast A podcast hosted by Marsha Barnes that explores how thoughts and emotions impact financial decisions, providing practical guidance on incorporating financial wellness into self-care routines.
• 5-Day Finance Cleanse A free five-day guided program featuring worksheet exercises designed to help participants clarify and transform their money mindset.

Quantifiable outcome

• Member testimonial: paid off credit card debt before self-set deadline
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Secret Deodorant (Procter & Gamble)coreStrategic or Co-development PartnerMarsha Barnes serves on the Financial Education Advisory Board for Secret Deodorant, a Procter & Gamble brand. This partnership involves developing financial education content and programming for Secret Deodorant's audiences. Citizen Relations Inc. represents Secret Deodorant in working with The Finance Bar.
• Citizen Relations Inc.minorGTM or Marketing PartnerPR/communications firm representing Secret Deodorant client relationship. Provided testimonial about working with Marsha Barnes for several years, praising her extensive knowledge in financial wellness and ability to make complex topics easy to understand.
• NBA/WNBAminorGTM or Marketing PartnerWorked with NBA and WNBA families at the fifth annual Women's Leadership Forum. Contributed to Understanding Financial Health conversation, providing valuable insights for the audience.
• North Carolina State UniversityminorGTM or Marketing PartnerCampus partnership for financial wellness programming. Marsha invited to campus to work with student programs. Highly recommended for community organizations, schools, and groups exploring financial health.

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Money Management International: Established nonprofit credit counseling and financial education provider. Comparable in financial coaching/coeducation services but operates at much larger scale and as a nonprofit.
• GreenPath Financial Wellness: Nonprofit credit counseling and financial wellness organization offering coaching, debt management, and housing counseling. Comparable as an incumbent in the financial wellness/coaching category with broader service scope.
• National Foundation for Credit Counseling: National network of nonprofit credit counseling agencies providing budgeting, debt, and housing counseling. Comparable as an established incumbent in consumer financial counseling and education.

Direct peers

• Her First $100K: Financial education platform founded by Tori Dunlap targeting women, with courses, a podcast, and coaching. Closely comparable as a founder-led women's financial education and community brand monetized via subscriptions and programs.
• Clever Girl Finance: Financial education platform for women with courses, community, and coaching. Overlaps heavily with The Finance Bar's Members Club model and women's persona segmentation.
• Fiscal Fitness: Financial coaching service for individuals focused on budgeting, debt payoff, and money mindset. Directly comparable in the 1:1 financial coaching model with emotional-behavioral framing.
• Ellevest: Women's-focused financial wellness and investment platform offering coaching, content, and goal-based investing. Directly comparable in target audience and financial wellness framing, though it adds an investment product layer.

Emerging players

• Broke Black Girl: Financial literacy platform and community for women of color offering education, content, and workshops. Comparable as a community-driven women's financial wellness brand targeting an overlapping demographic niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thefinancebar
• Facebookfacebook.com/thefinancebar
• Instagraminstagram.com/thefinancebar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Finance Bar