What Jun Group does

Jun Group is a mobile-first advertising technology company founded in 2008 in New York City and acquired by Verve in 2024 for approximately $185 million. The company delivers privacy-first programmatic advertising to Fortune 500 brands, advertising agencies, and publishers, with a stated reach of 100 million U.S. consumers through direct SDK integrations in the world's largest mobile and tablet applications. Its core platform combines three proprietary technology layers: the HyprMX SDK enabling direct supply-side access to premium mobile inventory; Schema, an industry-first consent-based zero-party data targeting solution providing 93% U.S. household addressability; and Vera AI, a real-time optimization engine that autonomously adjusts ad delivery, targeting, and performance across campaign objectives.

The company sells into six verticalized solution areas: Brands & Agencies (programmatic display, video, and audio), CPG & Retail (shopper marketing with direct-to-cart and store-visit measurement), Influencer Marketing, Healthcare (HIPAA and NAI-compliant targeting via Patient ID and ICD-10-coded audiences), Content Amplification (publisher demand), and Podcast Promotion (Managed+ self-service). Go-to-market is enterprise field sales targeting Fortune 500 brands and major agencies (Publicis, Horizon, IPG Health, Allen & Gerritsen) with named clients across CPG (General Mills, Cetaphil, Air Wick), QSR (McDonald's), telecom (Frontier Communications), non-profit (AARP), and confectionery/beverage categories. Revenue is generated through ad placements, campaign management fees, and performance-based pricing on a quote-based enterprise model.

Jun Group operates as part of Verve following its 2024 acquisition, with prior ownership stints under Advantage Solutions (2018). The company maintains offices in New York (headquarters), Hamburg (Germany), and London (UK), and holds compliance certifications including IAB, TAG, GDPR, CCPA, HIPAA, NAI, LGPD, and COPPA. Headcount is in the 101-250 range, ARR is reported at $21.7M (2025), and the company has raised approximately $33M in disclosed debt/equity funding prior to its acquisitions.

Name

Jun Group

Legal name

Jun Group Productions, LLC

Website

https://jungroup.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

101–250 employees

Short description

Jun Group is a mobile-first advertising technology company that delivers privacy-first programmatic advertising to Fortune 500 brands, agencies, and publishers through direct SDK integrations reaching 100 million U.S. consumers, powered by zero-party data targeting and AI-driven campaign optimization.

Ownership category

akta.pro rank

Product category

Mobile Advertising Technology

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consent, Preference & Compliance Management (Opt-in/Privacy Operations) (MPAAAIAM)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Mobile advertising
• Programmatic advertising
• Zero-party data
• In-app advertising
• Influencer marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Mobile Advertising: Jun Group generates revenue by powering media campaigns for brands, agencies, and publishers. The company connects advertisers with consumers through their SDK integrations in mobile apps, offering targeted advertising based on zero-party data and AI optimization. Revenue is generated through ad placements, campaign management fees, and performance-based pricing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jun Group is a mobile-first advertising technology company that delivers privacy-first advertising solutions for brands, agencies, and publishers through its HyprMX SDK integrated into top mobile apps, reaching 100 million U.S. consumers. Its platform powers targeted advertising campaigns using zero-party data (Schema) and AI-driven real-time optimization (Vera), spanning brand advertising, CPG shopper marketing, influencer activations, healthcare marketing, content amplification, and podcast promotion.

Product overview

Jun Group is a mobile-first advertising technology company offering a unified platform with multiple specialized solutions. The core platform consists of an SDK (HyprMX) providing access to 100 million U.S. consumers through premium mobile app integrations, powered by proprietary AI technologies. The product portfolio includes six specialized solutions: Brands & Agencies advertising, CPG & Retail shopper marketing, Influencer Marketing, Healthcare Marketing, Content Amplification for publishers, and Podcast Promotion. Key proprietary technologies include Schema (zero-party data targeting), Vera AI (real-time campaign optimization), Managed+ (self-service podcast tool), and Patient ID (healthcare identifier). The company operates as part of Verve following its 2024 acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• HyprMX: Supply side mobile advertising business and SDK enabling privacy-first advertising across mobile apps
• Schema
• Vera
• Managed+

Products and services

• Brands & Agencies Solution Advertising platform for brands and agencies featuring Schema zero-party data targeting and Vera AI real-time optimization, reaching 100 million U.S. consumers through mobile app SDK integrations.
• CPG & Retail Shopper Marketing Shopper marketing solution for CPG brands enabling personalized advertising with Schema targeting, direct-to-cart technology, and Vera AI measurement across online and offline retail channels.
• Influencer Marketing Full-service influencer marketing supercharged with data, measurement, and AI. Includes creator discovery, content amplification, and performance tracking across social channels.
• Healthcare Marketing Privacy-first healthcare marketing using de-identified real-world data covering 93% of U.S. households, protected by Patient ID. Includes custom AI-powered audiences based on ICD-10 codes and HCP targeting.
• Content Amplification Content discovery platform for publishers to amplify editorial, video, and branded content to 100 million monthly unique users through SDK-integrated mobile apps.
• Podcast Promotion Podcast audience growth solution for networks, producers, and brands. Features Managed+ self-service tool for targeting, budget control, and results tracking across premium mobile apps.
• HyprMX SDK Software Development Kit enabling direct integration with top mobile and tablet applications. Reaches 100 million U.S. consumers through premium app placements with brand-safe, privacy-first advertising.

Quantifiable outcome

• 2.8% click-through rate for Cetaphil campaigns
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FoursquarecoreTechnology or IntegrationJun Group uses Foursquare's mobile proximity data to track store visits and evaluate sales impact for shopper marketing campaigns. Integration enables measurement of foot traffic and correlation with advertising exposure.
• Google CloudcoreTechnology or IntegrationJun Group announced collaboration with Google Cloud to improve in-app ad effectiveness. The partnership leverages Google Cloud's infrastructure and AI capabilities to enhance Jun Group's advertising technology stack.
• AEGminorStrategic or Co-development PartnerPartnership with AEG for festival activations at Coachella and Stagecoach. Jun Group's influencer team executed personal care and pharma campaigns at these major music festivals.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Verve: Verve is the parent company of Jun Group following the 2024 acquisition. It is a global programmatic advertising platform with similar privacy-first, mobile-centric positioning, making it both the parent and closest direct peer in mobile ad tech.
• InMobi: InMobi is a mobile-first advertising technology platform offering programmatic in-app monetization and demand-side solutions globally. Strong direct overlap with Jun Group's mobile SDK and zero-party data positioning.
• Outbrain: Outbrain is a content amplification and discovery platform for publishers and advertisers. Directly comparable to Jun Group's Content Amplification solution for publishers seeking to drive traffic to editorial content.
• Taboola: Taboola is a content discovery and native advertising platform powering publisher monetization. Closest direct competitor to Jun Group's content amplification business for publishers.

Broad incumbents

• The Trade Desk: The Trade Desk is a leading independent demand-side platform for programmatic advertising. While much larger and broader in scope, it competes for the same agency and brand advertising budgets as Jun Group.
• Magnite: Magnite is the largest independent sell-side advertising platform, operating the Rubicon Project and SpringServe SSPs. It operates on the opposite side of the programmatic transaction from Jun Group but is a key comparable for mobile in-app supply dynamics.
• Pubmatic: Pubmatic is a programmatic publisher monetization platform offering supply-side technology across CTV, mobile, and display. Comparable to Jun Group's HyprMX supply-side business for mobile app publishers.

Others

• Integral Ad Science (IAS): IAS is a third-party ad verification provider for viewability, fraud, and brand safety. Jun Group uses IAS for measurement verification, making IAS a partner and adjacent comparable for the broader ad quality ecosystem.
• DoubleVerify: DoubleVerify is a media effectiveness and analytics platform for ad verification. Operates in the same measurement/verification ecosystem that Jun Group's compliance stack depends on.

Emerging players

• Celtra: Celtra is a creative ad tech platform for cross-channel rich media and video ad production. Comparable to aspects of Jun Group's video and creative execution capabilities, though focused more on creative tooling than distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/144750

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jun Group