Florida Today
Florida Today is a Brevard County, Florida local daily newspaper and digital media platform, part of Gannett's USA TODAY Network. It delivers hyperlocal news, Space Coast coverage, high school sports, public notices, classifieds, and obituary services to residents and local businesses.
- Company typePrivate
- Founded1966
- HeadquartersRockledge, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Florida Today firmographics
Firmographics- Name
- Florida Today
- Legal name
- Florida Today
- Website
- https://floridatoday.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Florida Today is a Brevard County, Florida local daily newspaper and digital media platform, part of Gannett's USA TODAY Network. It delivers hyperlocal news, Space Coast coverage, high school sports, public notices, classifieds, and obituary services to residents and local businesses.
- Ownership category
- akta.pro rank
Florida Today industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Florida Today is headquartered
LocationHeadquarters
- HQ city
- Rockledge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Florida Today business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscriptions: Digital and print subscriptions providing recurring revenue from individual readers, with options for digital-only, print, or combined packages, plus premium eNewspaper access
- Advertising: Local and national advertising sold to businesses targeting Brevard County readers, including display ads, sponsored content, and digital advertising
- Public Notices: Legal public notice publications including foreclosures, bids, proposals, and court notices, as seen in their Public Notices section
- Classifieds and Marketplace: Jobs, real estate, and general classified advertising marketplace
- Obituary Services: Paid obituary placements and funeral-related services through partnerships with local funeral homes
- Contests and Events: Sponsored contests such as Athlete of the Year and Photo of the Week that engage readers and attract sponsorship opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital-only subscription |
| Subscription | Annual | Print + Digital subscription |
| Subscription | Monthly | eNewspaper standalone |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Florida Today product offering
Product offeringCore offering
Florida Today is a regional newspaper and digital news platform serving Brevard County and central Florida, delivering local news, space industry coverage, sports, dining, real estate listings, obituaries, and public notices. The publication operates across print newspaper, digital website, mobile apps, and eNewspaper formats, generating revenue through consumer subscriptions, advertising sales, classified listings, and public notice publication services.
Product overview
Florida Today is a regional news media outlet serving Brevard County and central Florida, operated by Gannett/USA Today Network. The offering consists of a primary news website with multiple content sections (News, Space, Sports, Entertainment/Dining, Real Estate, Obituaries, Public Notices), supplemented by digital products including eNewspaper, mobile apps, and email newsletters. Additional services include classifieds marketplace, historical archives, and shopping/deals content. The Space section is a particular focus given the Kennedy Space Center and Cape Canaveral proximity. The platform integrates with AddressUSA for real estate listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Florida Today News Website Primary digital news platform for Brevard County and central Florida, offering local news, state news, politics, environment, education, business, and community coverage through article-based content with multimedia integration.
- Space News Section Dedicated section covering SpaceX launches, NASA missions, Blue Origin activities, Kennedy Space Center, Cape Canaveral launches, and space industry news from the Space Coast.
- Sports Coverage
- Real Estate Listings
- Obituaries
- Public Notices
- eNewspaper
- Mobile Apps
- Newsletters
- Classifieds
- Newspapers.com Archives
Companies that use Florida Today
Customer profileSegments3 records
Ideal customer profiles3 records
Florida Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Florida Today partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gannett / USA TODAY NetworkcoreFlorida Today operates as part of Gannett's USA TODAY Network, sharing content, technology platforms, marketing resources, and operational support across the network of local publications
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Florida Today competitors and assessment
Company assessmentEmerging players
- Patch.com: Digital-first local news network covering thousands of U.S. communities including Brevard County neighborhoods. Comparable as a competing hyperlocal news platform targeting the same local advertisers and readers, though lacking public-notice franchise and print heritage.
- SpaceNews: Specialized trade publication covering the global space industry. Comparable for the Space Coast / space industry audience segment that Florida Today targets with its 321 Launch newsletter and space news section, though SpaceNews serves an industry-professional rather than consumer-locale audience.
- Nextdoor: Neighborhood-focused social platform widely adopted in Brevard County for community news, recommendations, and local marketplace activity. Comparable as an indirect competitor for local audience attention and small-business advertising spend, eroding the defensibility of traditional local newspaper franchises.
Regional players
- Tampa Bay Times: Independently-owned major Florida daily serving the Tampa Bay region. Comparable as a competing Florida regional newspaper with similar hyperlocal journalism, subscription model, public notice publication business, and digital product portfolio targeting a defined metropolitan audience.
- Orlando Sentinel: Major daily newspaper serving central Florida and the Orlando metro area. Comparable as a Gannett-adjacent Florida regional daily covering overlapping geographic territory, with similar print + digital + classifieds + public notices revenue mix and editorial coverage approach.
Direct peers
- AZ Central (The Arizona Republic): Gannett flagship regional daily serving the Phoenix metro area. Comparable as a fellow major Gannett daily with similar multi-channel digital product portfolio, classifieds, public notices, and subscription bundles, operating at a larger metropolitan scale but with identical network economics.
- Daytona Beach News-Journal: Direct Gannett network sister publication serving Volusia and Flagler counties, immediately adjacent to Brevard County. Closest direct peer as a Gannett-owned Florida regional daily with identical platform stack, subscription tiers, and editorial coverage of local news, sports, and public notices.
- The Indianapolis Star: Gannett/USA TODAY Network regional daily serving Indianapolis and central Indiana. Comparable as a fellow Gannett-market daily of similar size, sharing the same content management platform, subscription system, and network advertising sales infrastructure.
Others
- America's Newspapers (industry trade group): Industry trade association representing U.S. newspaper publishers including Florida Today members. Comparable as an ecosystem and policy context for the local newspaper business model, public-notice franchise protection, and digital transition benchmarking.
Broad incumbents
- Gannett Co., Inc. National media conglomerate and parent of Florida Today and the USA TODAY Network. Comparable as the broader corporate context and strategic decision-maker for Florida Today, operating hundreds of local publications that share the same revenue mix of subscriptions, advertising, and public notices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Florida Today social profiles
Digital presenceFlorida Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Today leadership team
Management profileNumber of profiles
Profiles1 record
Florida Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Today
What does Florida Today do?
Florida Today is a regional newspaper and digital news platform serving Brevard County and central Florida, delivering local news, space industry coverage, sports, dining, real estate listings, obituaries, and public notices. The publication operates across print newspaper, digital website, mobile apps, and eNewspaper formats, generating revenue through consumer subscriptions, advertising sales, classified listings, and public notice publication services.
Is Florida Today a public or private company?
Florida Today is a private company. It is classified as corporate owned and is currently operating.
When was Florida Today founded?
Florida Today was founded in 1966. It employs 51 to 100 people.
Where is Florida Today based?
Florida Today is headquartered in Rockledge, United States, in the North America region.
How does Florida Today make money?
Six revenue lines are on record. Subscriptions are the primary driver. The others are advertising, public Notices, classifieds and Marketplace, obituary Services and contests and Events.
Who are Florida Today's main competitors?
Emerging players on record are Patch.com, SpaceNews and Nextdoor. Regional players are Tampa Bay Times and Orlando Sentinel. Direct peers are AZ Central (The Arizona Republic), Daytona Beach News-Journal and The Indianapolis Star. America's Newspapers (industry trade group) is listed as an others. Gannett Co., Inc. is listed as a broad incumbent.
Does Florida Today have an API?
No public API is recorded for Florida Today.
What industry is Florida Today in?
Florida Today's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.