Theoria Medical

What Theoria Medical does

Theoria Medical PLLC is a tech-enabled, value-based primary care provider that delivers on-site medical care, medical directorship, telemedicine, chronic care management, remote patient monitoring, and clinical analytics to senior living communities across the United States. Its customer base spans Skilled Nursing Facilities, Assisted Living and Independent Living Communities, and Continuing Care Retirement Communities, with the company positioning itself as a High Needs ACO serving high-acuity post-acute populations. Revenue is generated through value-based care contracts that align provider reimbursement with patient outcomes rather than fee-for-service billing, distributed via a direct enterprise field sales motion with a 'Partner With Us' funnel and dedicated sales outreach by phone and email.

The company's core asset is a proprietary, vertically-integrated technology stack designed specifically for the senior living clinical and regulatory environment. ChartEasy™, its ONC-certified (v1.5, certified December 4, 2024) cloud-based electronic health record, passed 34 ONC certification criteria and 10 Clinical Quality Measures and supports EHI export under §170.315(b)(10); it integrates with facility partner EHRs and laboratory LIMS systems and runs on web and iOS. ChartEasy is complemented by ChatEasy™ (secure clinical messaging), ProphEasy™ (clinical decision support), Theoria Telemedicine™ (remote consultations and continuous monitoring), Remote Patient Monitoring, and a ChartEasy Patient Portal. Decision Support Intervention (DSI) predictive models for primary care practice are governed by an internal Theoria Medical DSI committee that runs risk analysis for validity, reliability, and fairness.

Theoria Medical is headquartered in Novi, Michigan, operates as Theoria Medical PLLC and affiliated entities, and employs 1,001–5,000 people. It holds registered trademarks across its product portfolio (ChartEasy™, ChatEasy™, ProphEasy™, Theoria Telemedicine™, Theoria Medical™) and maintains a formal compliance program with HIPAA controls, ONC documentation, and dedicated compliance and medical records contact channels. The company is privately held with no disclosed venture, growth-equity, or strategic investor and no public listing.

Name

Theoria Medical

Legal name

Theoria Medical PLLC

Website

https://theoriamedical.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Theoria Medical is a tech-enabled, value-based primary care provider serving U.S. senior living communities. It delivers on-site primary care, telemedicine, remote monitoring, and chronic care management to skilled nursing, assisted living, and continuing care retirement facilities via its ONC-certified ChartEasy™ platform.

Ownership category

akta.pro rank

Product category

Senior Living Primary Care Services

NAICS

Offices of Physicians (6211), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Value-based primary care
• Senior living healthcare
• Post-acute care services
• Electronic health records
• Remote patient monitoring

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Value-Based Primary Care Services: Theoria Medical operates as a value-based care organization providing comprehensive primary care services to senior living communities. Revenue is generated through value-based care contracts that align provider reimbursement with patient outcomes rather than traditional fee-for-service models. The company provides medical directorship, on-site medical staff, telemedicine, chronic care management, and clinical analytics as part of its integrated care delivery model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Theoria Medical delivers tech-enabled, value-based primary care services to senior living communities across the United States. Its offering combines on-site medical staff, medical directorship, chronic care management, telemedicine, and remote patient monitoring with proprietary clinical software — including the ONC-certified ChartEasy™ EHR, ChatEasy™ messaging, ProphEasy™ clinical decision support, and a patient portal — to serve skilled nursing, assisted living, independent living, and continuing care retirement communities.

Product overview

Theoria Medical operates as a tech-enabled healthcare platform offering an integrated suite of clinical software products for senior living communities. The product portfolio centers on ChartEasy™ as the ONC-certified EHR platform, complemented by clinical communication (ChatEasy™), telemedicine (Theoria Telemedicine™), clinical decision support (ProphEasy™), and Remote Patient Monitoring. The ChartEasy Patient Portal serves as the patient-facing module. All products are designed specifically for the senior living care continuum including skilled nursing, assisted living, and independent living settings, with the EHR designed to maximize provider efficiency and ensure continuity of care across post-acute and primary care segments.

Differentiator

Problem solved

Functional benefit

Brands

• ChartEasy™: Highly-specialized EHR solution that standardizes medical practice within the long-term care clinical and regulatory framework; ONC certified electronic health record
• ChatEasy™
• ProphEasy™
• Theoria Telemedicine™
• ChartEasy Patient Portal

Products and services

• ChartEasy™ ONC-certified electronic health record (EHR) platform purpose-built for post-acute and primary care segments, including skilled nursing facilities, home health settings, and primary care physician settings. Cloud-based, HIPAA compliant, self-developed by Theoria's technology team, with maximized interoperability between facility partner EHRs and laboratory partner LIMS platforms. Designed to standardize medical practice within long-term care clinical and regulatory frameworks and support continuity of care and health equity.
• ChatEasy™

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• agilon health: Public value-based primary care platform for seniors partnering with provider groups across geographies. Highly comparable model: senior-focused, physician-led, value-based contracts, tech-enabled, and facility/clinic-anchored — directly competing for the same senior VBC patient panels and partnerships.
• Privia Health: Physician enablement platform that builds risk-bearing, value-based primary care networks across multiple specialties and geographies. Overlaps with Theoria's value-based contract design, physician network approach, and technology-enabled care delivery.

Emerging players

• Vytalize Health: Value-based care enablement platform partnering with independent primary care practices to manage senior populations under risk-bearing contracts. Comparable VBC orientation and technology-enabled care delivery, at a smaller scale than Theoria.
• InnovAge Holding Corp. Operator of the Program of All-Inclusive Care for the Elderly (PACE) — a Medicare/Medicaid program for nursing-home-eligible seniors staying in the community. Comparable high-needs senior population and capitated, value-based reimbursement model.
• ConcertoCare: Tech-enabled senior care provider delivering in-home and hybrid primary care under value-based contracts. Comparable focus on complex, high-needs senior populations and integration of clinical, behavioral, and social care under a single risk-bearing model.

Broad incumbents

• Oak Street Health (CVS Health): Senior-focused value-based primary care operator acquired by CVS Health for ~$10.6B in 2023. Overlaps directly with Theoria on senior VBC primary care delivery and Medicare risk-bearing models, with significantly more capital and infrastructure post-CVS acquisition.
• CenterWell (Humana): Humana's senior-focused primary care subsidiary operating value-based clinics for complex Medicare populations. Directly comparable population focus (high-needs seniors) and capitated reimbursement model, with the scale advantages of a large payer parent.
• VillageMD: Tech-enabled primary care platform backed by Walgreens Boots Alliance and Cigna, increasingly focused on value-based senior care. Comparable value-based care model and primary care + tech integration approach serving complex patient populations.
• Optum Care (UnitedHealth Group): UnitedHealth's care delivery and physician practice platform, with extensive senior-focused value-based primary care and risk-bearing operations. Overlaps with Theoria on the integrated senior VBC primary care thesis, with substantially greater capital, data assets, and payer alignment.
• Astera Health (formerly CareMore Health / Anthem): CareMore Health (Anthem) operates integrated care delivery for complex Medicare populations, including seniors in assisted living and skilled nursing settings. Comparable population and integrated chronic care model serving the most clinically complex seniors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theoriamedical
• LinkedInlinkedin.com/company/theoria-medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theoria Medical